Marketing Mix and its Impact on Brands of Lucozade, Red Bull

MARKETING MIX

Executive Summary
This report aims at understanding the marketing mix of 4 Ps and their implementation by
two brands and how it has helped them achieve great revenues and laurels in their business. The
methods used are of secondary research. The results of marketing mix on the two brands have a
positive impact on their business out-reach and covers various important marketing tools. It can
be a good study for aspiring brands entering the market.

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................2
Marketing Mix and their impact on Brands of Lucozade, Red Bull...............................................2
Target Market..............................................................................................................................2
Product.........................................................................................................................................3
Price.............................................................................................................................................4
Place.............................................................................................................................................4
Promotion....................................................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7
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