The Aldi Group | Research Project

Research 1
HI6008

Research 2
Contents
Introduction......................................................................................................................................3
Research design and methodology..................................................................................................4
Expected Outcomes.........................................................................................................................5
Conclusion.......................................................................................................................................7
References........................................................................................................................................7
Appendix..........................................................................................................................................8

Research 3
Introduction
The report outlines the research project in which methodology and research design is used. In
this report the research will be made in regards with the topic Aldi super market. Aldi
Supermarket is Retail Company which was founded in the year 1946 on 10 July by Karl and
Theo Albrecht. The company has many locations where they provide their retail services to the
consumers (Antwi and Hamza, 2015). The headquartered of the company was in the Aldi Nord
in Germany. The products dealt by the company are Grocery, Household Essential, etc. Aldi is
the brand who has the biggest supermarket chain. The group of Aldi Nord is consisting of 35
regional branches which has around 2500 stores in the market.
The Aldi group not only operates the Germany market but they are also operating in the
internationally level and have over 10000 stores world widely. Earlier in the year 2004, the
company has only accepted the cash while doing the transaction with the consumers but later on
with the time the debit cards has been accepted by the stores of the Germany (Nassaji, 2015).
Later on at many stores of the Aldi Group the debit cards are accepted. But the company has
never accepted the credit cards although they accept the Visa or Master card but not the credit
cards. The company has the unique strategy of advertising as they use printed local newspapers
and also do the direct mail so that large customers can be garbed. The company Aldi has even
the won the award of the Grocer of the Year but with the time the company has loosed his
reputation in the market (Skordili, 2013).
Between the year 2012 to 2019, the company has faced certain issues such as the market
competitions in the supermarket chain has increased and the company was losing their market
share. The company has invested in the green energy and solar energy as their operations has
become the carbon neutral. The company also has the lack of the corporate responsibility which
has resulted doing the business in the unethical manner. The company was retailer of the year in
2018 but in the market, they were sixth largest supermarket chain (Mohdaly, et al., 2011).
In this research the data collection and research design will be stated which helps in evaluating
the performance of the Aldi super market. The research assignment also includes the explanation
of the methodology used to evaluate this research. After doing the research, the findings will be
evaluated and the outcomes which has incurred from the research project (Smith, et al., 2012).

Research 4
The research questions are provides the analysis of the research topic approval as the research
questions based on the proper topic of the research that gives the overall analysis of the project.