Contemporary Hospitality Industry

This presentation discusses the various factors that affect the development of organizations within the hospitality industry, including environmental, social, economical, technological, legal, and environmental factors. It also explores the current and potential trends in the industry. The presentation provides insights into the SWOT analysis of a hospitality business and analyzes the supply and demand of two specific hotels. Additionally, it highlights the current and potential trends in the hospitality industry, such as technological explosion, effective promotional tools, and the use of chat bots for easy assistance. The presentation concludes with a trend evaluator and a summary of the findings.

Contemporay
Hospitality
Industry

Table of Contents
 Environmental factors that affect the development of organization
within the hospitality industry.
 SWOT analysis for a hospitality business
 Current and potential trends in the hospitality industry

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Social-
 As with the ongoing changes in the customer demands and
preferences, it is necessary for the Premier Inn hotel to provide
various facilities according to the requirements of the customer
 Increase in changing requirements of the various customers
impacts the sales of the Travelodge hotel.

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Economical-
 After the Brexit, purchasing power of the customers has been
reduced, this creates shortage of demands within Premier Inn
hotel.
 Affordable services should be provided to the customers which
meet their satisfaction level and therefore leads to success and
growth of Travelodge hotel.

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Technological-
 With the growth in the technology, Premier Inn should provide
advanced techno services to the customer such as WiFi facilities,
online reservation of rooms.
 Travelodge hotel has to bear heavy cost for upgrading its
technology, this will impact higher price of hotel service and
impacts profitability.

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Legal-
 This factor includes the laws, legislation relating to the
safety and security of the tourist as taking care of the health
of employees and the customers.
 Travelodge hotel should follows proper wage regulations by
working in various countries so as to enhance their brand
image.

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Environmental-
 This includes functioning business activities in such a manner that
doesn't harm the environment. As Premier Inn hotel has to ensure
that services should provides while using the resources optimally
and therefore reducing the impact on the environment.
 It is necessary for the Travelodge to start cab services at lower
services so as attract larger number of customers and leads to
maximization of profits over long term.

SWOT analysis for a hospitality business
SWOT analysis is an effective tool which is used by Premier Inn to
determine their internal strengths and weakness and analyses the
opportunities available to them in order to grow and enhance their
business. Moreover with the identifies threats it assist the manager
to take proper actions so as to maximise its profit margins and sales

Strengths of Travelodge
Affordable price for hotel services
Travelodge business account card to attract customers.
Larger market presence throughout Uk.

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Weakness
 Respective hotel has a limited market presence over its rival
companies which leads them to capture reduced market share.
 There is some hygiene issues associated with the respective
industry due to which customer demands are not met and results in
decline of the sales and profitability of the business.
 Create political complexities in the functioning of the business
activities.

Weakness of Travelodge Hotel
 Attractive services are not provided .
 Travelodge doesn't have a attractive decorum and boring services
 Bad policy of overbooking

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Opportunities of Premier Inn.
 Premier Inn hotel has the opportunity of enhancing their market
presence in the other countries .
 Respective hotel can change the decorum of the room and can
provide customised services.
 Adopting to advanced technologies will enhance profitability of
the firm.

Opportunities of Travelodge
 Excessive determination towards eco- friendly services
 Hotel should plan strategies for international presence.
 Should provide modern services to the customers.

Threats of Premier Inn
 Respective company is facing huge competition from its rival
companies
 Due to the legal issues in different countries, respective hotel has
to comply with such legislations
 High priced services doesn't attract customers.

Threats for Travelodge
 Higher competition
 Limited Market presence
 Terrorist attacks and immigration policy

Analysis of The Premier Inn SWOT
framework
It has been analysed from the SWOT analysis of Premier Inn that with
its strong brand image in Uk market it is able to attract larger
number of customers. In addition to this with its certain benefits its
gains competitive advantage, but its services are not much attractive,
this is the major weakness which the company faces, but has the
opportunity to provide eco friendly services which will attract
customers and enhance their profit margins.

Analysis of The Travelodge SWOT framework
Travelodge has the affordable price for the hotel services which attracts
huge mass of customers towards it and therefore its business account
card provides special discounts and offers to its customers, but its
limited presence and political complexities weakness the
functioning of Travelodge.

Supply and Demand of Premier Inn Hotel
There is continuous change in the supply and demand in the hotels
sector. If the demand for the hotel accommodation are more and
supply is at a lower rate then there is a situation of demand supply gap
within the hospitality industry.

Supply and Demand of Travelodge Hotel
With its limited market presence, hotel can properly meet the demands of
the customers and therefore able to sustain competitively. Therefore
respective hotel should provide modern technological services so as
to meet the demand and requirement of the customer globally.

Current and potential trends in the
hospitality industry
As the hospitality industry is the largest industry growing at a faster
pace, it is necessary for the company to adopt to potential future and
the current trends so as to provide services that meets the
satisfaction level of the customers. Therefore trend within the
hospitality industry is discussed as follows-
Potential Trends
Current Trends

Potential Trends
 Technological Explosion
 Effective Promotional Tools
 Chats bots for easy assistance-

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Technological Explosion- In today's modern world, tourist are self
sufficient and techno savvy. It is necessary for the hospitality
industry to provide their offerings up to date and user friendly. his
will attract larger customers towards the industry and helps in the
growth and development of hospitality sector.

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Effective Promotional Tools- As with the existing trends of social
media tools, it is necessary for the the hospitality industry to
promote their hotels and services offered to the customers. This will
attract the attention of the larger customer and assist company in
enhancing their profitability and sales.

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Chats bots for easy assistance- Hospitality industry will start
using chat bots which can solve their problems without forwarding
the call to manager of the hospitality enterprise. This will attract
larger customer.

Current Trends
Current Trends Keeping health and well being of the customers-
With the ongoing current trend it is necessary for for the hospitality
industry to become more health conscious and wellness of the
traveller. It is necessary for the hospitality industry to keep safe
equipments at their work place and should provide such services
which doesn't have any effect on the health and safety of the
customers.

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Using the resources in a optimum way- This is the current trends
within the hospitality industry as most of the hotels are adopting eco
friendly services and puts main focus on renewable energy and
using the resources in the most efficient way. Therefore with this
trend company is installing and updating systems so that air-
conditioners and lights automatically switches off when not in use or
in the hotels when guests leave the rooms.

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Mobile apps for easy access- In today's modern world, hospitality
industry are provide ease to the customers by making their own
mobile apps so that customer can easily check the status of booking,
payment and cancellation

TREND EVALUATOR
It has been analysed that recent and the potential trends that are adopted by the
organisation helps to gain competitive advantage and attract larger
customers towards the services of the hotel and therefore leads to higher
productivity.

CONCLUSION
From the above report it has been concluded that, hospitality sector is
the wide sector which is enhancing the growth of the nation. There
are various types of business within the hospitality sector which
provide differentiated services to the customers. Moreover all the
department within the specific business are interrelated to each other
which assist them to attain goals and objectives in proper manner.

REFFERNCES
 Boella, M. and Goss-Turner, S., 2012. Human resource
management in the hospitality industry: A guide to best practice.
Routledge.
 Brotherton, B. ed., 2012. International hospitality industry.
Routledge.

THANKYOU