Contemporary Hospitality Industry

Contemporay
Hospitality
Industry

Table of Contents
 Environmental factors that affect the development of organization
within the hospitality industry.
 SWOT analysis for a hospitality business
 Current and potential trends in the hospitality industry

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Social-
 As with the ongoing changes in the customer demands and
preferences, it is necessary for the Premier Inn hotel to provide
various facilities according to the requirements of the customer
 Increase in changing requirements of the various customers
impacts the sales of the Travelodge hotel.

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Economical-
 After the Brexit, purchasing power of the customers has been
reduced, this creates shortage of demands within Premier Inn
hotel.
 Affordable services should be provided to the customers which
meet their satisfaction level and therefore leads to success and
growth of Travelodge hotel.

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Technological-
 With the growth in the technology, Premier Inn should provide
advanced techno services to the customer such as WiFi facilities,
online reservation of rooms.
 Travelodge hotel has to bear heavy cost for upgrading its
technology, this will impact higher price of hotel service and
impacts profitability.

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Legal-
 This factor includes the laws, legislation relating to the
safety and security of the tourist as taking care of the health
of employees and the customers.
 Travelodge hotel should follows proper wage regulations by
working in various countries so as to enhance their brand
image.

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Environmental-
 This includes functioning business activities in such a manner that
doesn't harm the environment. As Premier Inn hotel has to ensure
that services should provides while using the resources optimally
and therefore reducing the impact on the environment.
 It is necessary for the Travelodge to start cab services at lower
services so as attract larger number of customers and leads to
maximization of profits over long term.

SWOT analysis for a hospitality business
SWOT analysis is an effective tool which is used by Premier Inn to
determine their internal strengths and weakness and analyses the
opportunities available to them in order to grow and enhance their
business. Moreover with the identifies threats it assist the manager
to take proper actions so as to maximise its profit margins and sales