The Contemporary Hospitality Industry

The Contemporary Hospitality
Industry

Table of Content
•Introduction
•Main Body
• External environment analysis (PESTEL model)
•Internal environment analysis (SWOT model)
• Impact of external environment for the development of Pestana hotel
• Current and potential trends of hospitality industry
• Ability of Pestana hotel to meet the current trends in their hotel
•Impact of external factors on current and potential industry for the growth of hospitality sector
•Conclusion
•References

Introduction
Hospitality industry is one of fastest growing industry in this world. It consist of
service providing industry which cover various businesses like lodging
administration, travel and tourism, food and beverages and many others. There
are various department in an hotel like HR department, front desk department,
housekeeping department and many others. It is essential to investigate marketing
conditions and customers preference before opening a branch in another country.
It is essential to know whether the business will grow well or not in particular
country. Pestana Chelsea Bridge Hotel is founded in 1972 by Jose Pestana and
Manuel Pestana. It is the hotel for travellers which provide best experiences from
their sea themes inside their hotel.

External analysis (PESTEL model)
Political factor- It consist of factors such as political stability, tax rates, government power/control and many others.
In context of hospitality industry, there is a huge control of government and due to this the industry get impacted
when political power changes in a country. On the other hand many countries including Asian countries set low tax
rates for the hotels so that they can use their earnings to develop their buildings and other assets.
Economical factor- It consist of investment level, exchange rate, growth rate and many others. In context to
hospitality industry, it is essential to have high investment to grow well in another country. It also impacted by
different currency values at different countries and regular fluctuation of currency at international level will impact
badly upon pricing strategies of hotel.
Social Factor- It include living standards, values, beliefs and many others of a population. In context of hospitality
industry, they operate to develop living standards of their customers by providing best services.