Contemporary Hospitality Industry

This presentation explores the impact of external factors on the enhancement of hotels in the contemporary hospitality industry. It discusses PESTLE analysis, SWOT analysis, and the implications of political and present trends. The presentation provides insights into the political, economic, social, technological, legal, and environmental factors that affect the growth and development of hotels. It also highlights the potential to design and fulfill trends in the industry.

Contemporary Hospitality
Industry

Table of contents
• Introduction
• PESTLE aspects which affects enhancement of hotel
• SWOT analysis of hotel
• Impact of external aspect on enhancement of hotel
• Implication of political and present trends
• Potential to design to fulfil trends
• Impact of external factors on political and present trends in development of hotel
• Conclusion
• References

Introduction
Hospitality is the sector of the
service industry that play important
role in the development of national
and international economy. They
provide the services to their guest
according to their requirements and
fulfilment of the demand.

PESTLE aspects which affects enhancement of hotel
• PESTEL analysis is the
strategic tool that helps the
business to gain effective
insight about the different
factors of macro
environment that have
impact on the decision
making process of the
company. Also it helps the
Central park hotel to
analyse the dynamic
environment of the external
factors.

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Political factors:
This factors explains the impact of
political environment of the country on it decision
and growth. in the context of Central park hotel,
the political stability of the UK helps its business
to gain better growth and increase the level of
opportunities for the business. The situation of
Brexit may impact its business with the other
branches and increase the competition level of the
hospitality.

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Economic factors:
• This factors refers to the growth of
economy of the country and its effect on the
regulation of hospitality sector. In the context of
Central park hotel, developing growth of
economy and developed economy of UK can
help its business to gain better opportunities in
the future.

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Social factors:
This analyse the different test and
preferences of the individuals in the
country and its impact on the growth and
development of particular business. In
the context of Central park hotel, they
focus on analysis the requirements of the
customers to develop the services
according to their choices.

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Technological factors:
This factor explains the technological
development and advancement in the
technology that influence the buying decision
of the customers. In the terms of Central park
hotel, they ensure that all the technological
development in the market should be adopt by
the hotel so that they can gain better objectives
in the market.

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Legal factors:
This refers all the law and regulation of the government
and its impact on the operation of particular industry.
Central park hotel is one of the success hotel industry
brands that follow the law and regulation of the
government to protect the business and its brand image.

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Environmental factors:
• This refers to all the rules and regulation of the
government to protect the environment of the country
and develop sustainability in the industry. Central
park hotel ensure that they follow all the protocol of
the government to ensure the safety and security of
the environment of the country.

SWOT analysis of hotel
SOWT analysis of Hotel Home House:
SWOT analysis is managerial tool that
helps the business to enhance the level
of effective insight about the internal
and external factors that have an
impact on the profitability of the
business. Below is the explanation of
SWOT analysis in the context of
Central park hotel.

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• Strengths: With the effective
services and customer
satisfaction hotel make impact
on the mind set of the people
and that helps its business to
gain effective growth. effective
customer base is biggest
strength for the business.

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Weaknesses:
• Due to the situation of
COVID- 19 many hospitality
businesses face huge impact on
their customer base. Also they may
face difficulties in achieving goals
and targets of the business.

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Opportunities:
• Central park hotel have opportunity to
expand its market presence in the Asian market.

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Threats:
huge competition in the
hospitality sector may impact the
business and its growth in the industry.

Impact of external aspect on enhancement of hotel
There are several external factors that may impact the level of growth
and effectiveness of the business in the market. Below is the explanation
of those factors;
• Technological advancement that can help the business to attract the
customers.
• Change in the test and preference according to the trends may impact
the business.
• Cultural changes of the different countries may impact the business
decision making process.

Implication of political and present trends
Political trends
There are different types of political
trends and changes in the country that may
impact the regulation of the business. Change in
the government policy and stability also may
impact the business. Due to the condition of
pandemic there are various legal rules are
developed by the government to gain effective
customer base.

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Present trends
• Many changes in the technology
and advancement in the technology can
impact the decision making process of
the business. Digitalization in the
services industry helps the customers to
get better experience.

Potential to design to fulfil trends
• Central park hotel works on the impact on the mind set of the
customer towards the services they provide. They also effectively
work on fulfilment of guest’s requirements so that effective
satisfaction can be provided to them. They ensure that they follow
the market trends that can help them to attract the customers.

Impact of external factors on political and present
trends in development of hotel
• Impact on political trends: there are
different factors that may impact the
political trends and enhancement of the
business. External factors can evolve the
development of the political impact on the
business and its performance.

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Impact on present trends: there are
various present trends that have influence
from the external factors such as
digitalization in the services of the hotel.
Also this may help the business growth
and development of the customer base

Conclusion
• From the above information it can be determine that there are various
factors in the external environment of the business that have an impact
on the growth and profitability. PESTEL and SWOT analysis of the
hotel helps to understand about the various factors which have an
influence on the decision making process of the business.

References
• Atsız, O., Cifci, I. and Law, R., 2021. Understanding food experience in sharing-
economy platforms: insights from Eatwith and Withlocals. Journal of Tourism and
Cultural Change, pp.1-26.
• Binns, C.A. and Kempf, R.J., 2021. What Are the Contemporary Safety and Security
Practices Used in Hotels and Home Shares?. Safety and Security in Hotels and Home
Sharing, pp.43-57.
• Munikrishnan, U.T. and Mamun, A.A., 2021. Survival and competitiveness of
traditional travel agencies in Malaysia: a qualitative enquiry. International Journal of
Culture, Tourism and Hospitality Research.

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