The Contemporary Hospitality Industry Assignment PDF

The Contemporary
Hospitality Industry

Table of Contents
INTRODUCTION...........................................................................................................................3
LO 1.................................................................................................................................................3
P1 Hospitality industry and different types of business within it...........................................3
P2 Operational and functional department of the Travelodge Hotels Limited......................4
P3 Contribution of hospitality sector to the economy............................................................5
LO 2.................................................................................................................................................5
P4 Different types of operational role within the Travelodge Hotels Limited.......................5
P5 Skills required for this role................................................................................................6
LO 3.................................................................................................................................................7
P6 PESTLE analysis of Travelodge Hotels Limited..............................................................7
P7 SWOT analysis of Travelodge Hotels Limited.................................................................8
LO 4.................................................................................................................................................9
P8 Implication of the current and potential trend in the hospitality sector on the Travelodge
Hotel.......................................................................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
The hospitality sector is a wide and broad category with in the service industry which
includes many facilities like foods and drink services, lodging, hotels and motel, tourism and
travelling, transportation, theme parks, casinos, cafes, restaurants, nightclubs and many more
facilities. The hotel taken in the report is Travelodge which is a private company in the
hospitality and hotel industry throughout the UK. It was founded in 1985 and is headquartered in
Thame, England, UK. The report will outline the meaning and different types of business in the
hospitality industry. Also, it will give a detail of the operational and functional departments of
the hotels along with the contribution of the hospitality sector for the economy. It will also
highlight different types of operational roles within the hotel. After accessing the operational role
it will demonstrate the skills required for that roles. Also, the report will discuss about the
PESTLE and SWOT analysis of the hotel. At last it will draw the implications of the current and
potential trends of the hospitality sector on the hotel.

LO 1
P1 Hospitality industry and different types of business within it
The hospitality industry is the backbone of many customer service company. The
hospitality sector includes all the companies that deals with the providing and satisfying the
needs of the customers. This is a type of industry which provides millions of jobs for all the
levels of people that is from a chef to a marketing director of a chain of restaurants. This is
because the hospitality industry includes many and large number of different types of industries.
These industries or sectors are as follows-
Tourism and travel- it consists of a vast sector in the hospitality industry. It deals with the
services relating to the movement of people from one place to another (Knox, 2014). It includes
modes of transportation like airlines, trains, ships, cruises, buses, cabs and any other mode which
is used for travelling.
Food and beverages- this comprises the largest segment with in the hospitality sector. It can be
in form of a fast food eateries, catering, high- end restaurants, hotels, leisure attractions, etc. This
type of business in the hospitality sector is the most popular because no one can live without
food and when ever people go out for travelling they always look for good quality of food.
Accommodation and lodging- lodging means accommodation for a specific period or a place to
sleep one or more nights (Al Yousuf, Taylor and Taylor, 2015). From camping and caravan
grounds to the luxurious resorts and budget hotels, the accommodation sector is very huge and
broad and includes a wide range of services.
Entertainment industry- it is again an important type of business in the hospitality sector.
Entertainment is a significant part of the travelling these days. Because people travels to have fun
and enjoy their trip so entertainment is a crucial part of the hospitality industry. It includes
sports, gaming, night clubs, bars, cruise, marinas etc.
P2 Operational and functional department of the Travelodge Hotels Limited
Functional departments are a team or group of employees who have similar skills,
knowledge and expertise who are grouped in together in a single department to make sure that
the hotel or any company runs smoothly and efficiently. For example sales department,
marketing department etc. There are many departments in the TraveLodge hotels. These
departments are as follows-

 Front office department- it is the nervous system for the successfulness of the hotel.
This is the department work is very crucial it when the guests enter in the hotel till the
time they check out from the hotel. It includes welcoming the guests, assisting them in
carrying their luggage, providing answers to any question, queries or providing solution
to any problem faced by the customers and at last helping them in checking out of the
hotel when their stay in the hotel is over.
 Security department- it is a crucial department in Travelodge and other hotel too. This
is so because it includes protecting the guests, customers and the hotel staff including all
of their property. The other role of the security department is to secure the actual
premises of the hotel and all the properties of the hotel as well. For this they use
preventive techniques like monitoring through CCTV cameras, investigating and
patrolling.
 Food and beverage department- it is the one of the major service oriented and crucial
department of the Travelodge hotel (Kriechbaumer and Christodoulidou, 2014). It renders
the different types of services of prepared food items, bars, lounges, speciality cuisines,
beverages etc.
 House keeping department- it is the department which is responsible the care upkeep of
the rooms and public spaces of the hotel. It is responsible for the management of the
guest rooms and the cleanliness of all the public areas of the hotel and nearby ambience.
In the cut throat competitive world if the Travelodge has to stand and face the
competition then the cleanliness must be really good so that it may impress the customers
P3 Contribution of hospitality sector to the economy
The hospitality sector is the major component of the economy. In UK economy it is the
main pillar in the country's growth and development. The contribution of the hospitality sector
on the economy are as follows-
 Local economy- the local government earns immense amount of revenue from the
hospitality industry (Aggarwal and Padhan, 2017). The tourist pays and spends a lot of
money in travelling and because of which more income is earned by hotels, restaurants,
tourist places etc. And a part of these earned money is to be paid to the local government
as a part of tax.

 National economy- It is the fifth largest industry in the UK which directly gives
employment over 2.4 million people and also provides 1.2 million indirect jobs through
other industries and sectors. This industry contains over 170,000 commercial business
throughout the UK. This industry provides 8% of nations jobs. Because of hospitality
sector it has become the third largest export earner
 International economy- at international level the hospitality sector contributes to the
international economy in ways of increase in foreign exchange and foreign trade.
Because of tourism and travelling many person travels to foreign countries and they
spend money there. This increases the foreign inflow for the country which is beneficial
for that country.
LO 2
P4 Different types of operational role within the Travelodge Hotels Limited
As seen and discussed above the report showed that there are many types of functional
and operational department in the hotel. The role performed by the different types of people in
the different departments are as follows-
Housekeeping manager- it is the person who manages the whole housekeeping department. It is
the department which is responsible for managing the cleanliness and hygiene of the rooms and
public areas of the hotel. The role of housekeeping manager is to ensure that the following tasks
are accomplished. These tasks are as follows-
 Cleaning and up keeping of the hotel rooms
 Laundering of guest linen
 Maintenance of gardens
 Cleaning of banquets, halls, swimming pools, food and beverages outlets etc.
Front office manager- it is the person who is responsible for the maintenance of the front office
(Singal, 2014). The role of front office manager is as follows-
 frequently contacting with the guests
 assisting the guests in carrying their luggage
 making and handling the bookings
 provides information to the guests for any query

Marketing manager- the marketing manager of the hotel industry is mainly responsible for
maximising the hotel's revenue and profits. It is also responsible for maintaining a coordination
among the marketing and the promotional activities to meet the guest needs. The role of
marketing manager is as follows-
 Conducting market researching
 Promoting the facilities provided by travelodge
 Building cordial customer relationship
P5 Skills required for this role
All the managers and workers whether be a front office manager, sales manager, house
keeping manager or any other employees they have to be well skilled and trained (Sadiqe, 2014).
The different types of skills which are to be required to be possessed by these managers and
employees are as follows-
 All the managers and employees of Travelodge have to deal with only people and that to
of different types of cultures and background. So for this the employees and the managers
should possess good and sensible communication skills.
 Also, the managers must have good leadership skills because they have to manage a
number of employees and staff.
 The employees and managers must also have the ability to motivate other employees and
staff so that the employees work well with the guests and the consumers and well with
other employees as well.
 Also, the people and employees of the Travelodge must have ability to remain calm
under the situation of the pressure (Lopes, 2016). The hotel may have guests from
different places, background, cultures so their may be some situation of chaos so the
employees must be able to handle the situation properly and smoothly.
LO 3
P6 PESTLE analysis of Travelodge Hotels Limited
A PESTLE analysis is a tool used to analyse, evaluate and monitor all the factors of the
macro environment which have a crucial impact on the working and the operations of the
organisation.

 Political- These are the factors which deals with the government and political
intervention within the company. It includes the impact of the changes in the national and
the international tax legislation applicable on the Travelodge. It also includes the
different types of income taxes, custom duties, corporate taxes, VAT etc.
 Environmental- It became a matter of consideration because of the increasing scarcity of
raw materials and the harm to the environment. It includes the changes in the climate
affecting the travelling, the dwindling natural resources. For this the hotel is very
committed towards the sustainability of the environment (Borovskaia and Dedova, 2014).
For this they have made a commercial to appeal to their environmental conscious and
customers and to attract them.
 Social- It involves some socio- cultural factors and involve the shared belief and attitude
of the people. The consumers preferences in the field of lodging has been shifted to
private accommodation in the recent years.
 Technological- It includes the advancement in the field of the technology. For example
use of technology like online booking, wi-fi facilities, easy recharge of mobile phones
etc. It also includes providing the consumers with the easy payment facilities like with
credit cards and also using online modes. It also provides facility of advance payments.
 Legal- The regulatory environment of the hotel industry is very complex. It has to
comply with many rules and regulations, laws and guiding principles which the hotel has
to follow. It includes wage rates, the cost of the production, the operating cost of the
budget hotels etc. The Travelodge must know that what is legal and what is not legal and
ethical for its business.
 Economical- It has a significant impact on Travelodge. It includes the changes in the
foreign exchange rates, efficiency of the economy, the business cycle, elasticity of the
demand etc. which affects the business and working of the hotel.
P7 SWOT analysis of Travelodge Hotels Limited
SWOT analysis is an analytical tool or framework which helps the company in
identifying, analysing and evaluating the internal and the external factors which can impact the
viability and successfulness of the organisation. This method is considered as a very powerful
and effective tool which supports the decision making as it helps the company in assessing its

strengths, weaknesses, opportunities and the threats. The SWOT analysis of the Travelodge hotel
is as follows-
Strengths- this is an attribute which describes the special things at which the company excels
and it separates it from its competitors. The strengths of the hotel Travelodge are as follows-
 The major strength of the hotel is that they have a very reasonable and the affordable
rates for the rooms of the hotels (Jiang and Alexakis, 2017).
 The another strength is that the hotel is very committed towards the sustainability of the
environment. For this they have made a commercial to appeal to their environmental
conscious and customers and to attract them.
Weaknesses- these are certain characteristics which stops or hampers the organisation from
performing up to its optimum level. These are the areas where the business needs to improve
those characteristic which does not allow the company to perform well. The weaknesses are as
follows-
 The hotel does not equip its consumers with all the variety and range of the products and
the services which the other competitors and luxury hotels provides.
 This hotel is not appropriate or ideal for large and bigger parties and big families at times
when they demand more rooms and space.
Opportunities- these are the favourable external factors which can give the company a
competitive advantage. The opportunities of the Travelodge are as follows-
 It can expand its market base from being in only UK and Ireland by also going and
establish its branches in other like the European market where the tourism is one of the
major source of national income.
 Also, it can participate in form of partnership with the new entrants to decrease the
competition and increase the market share.
Threats- these are certain element and factors which have the potential to damage or harm the
organisation's working. The major threats affecting the hotel are-
 The competition within the hotel sector is very immense and tough because there are
more and more hotels in the industry. Since the accommodation tends to be a more elastic
demand for the tourists, the Travelodge faces stiff competition from other hotels.
 The hotel currently exist only throughout UK and Ireland only and also it does not show
any interest for the future expansion in the international market. And if this happen then

there is the threat that foreign tourists will not be familiar with the hotel and will choose
another hotel to stay (Kim, Vogt and Knutson, 2015).
The SWOT analysis helps in decision making process because it helps in assessing all the
attributes of the whole organisation and after the assessment of all the strengths, weaknesses,
opportunities and threats comes the decision making part. That means the company has to decide
how it will maintain its strengths, how it will overcome its weaknesses and how it will deal with
the opportunities and threats from the external environment.
LO 4
P8 Implication of the current and potential trend in the hospitality sector on the Travelodge Hotel
The hotel industry is one of the most important contributor for the economic development
of the country. In the year 2018, the hotel industry generated around a revenue of 17.4 billion
British Pound which contributes the most of the UK economy as compared to other countries.
The recent trends in the hospitality sector are as follows-
 Obsession with solo trips- this is the major development or the latest trend in the travel
and tourism industry. In the recent time the concept of solo holidays and trips is very
much in fashion and is in very high demand. By keeping in mind this latest trend or the
pattern many travelling companies have started customizing different packages keeping
in mind the obsession and love of people for the solo trips (Liu and Pennington-Gray,
2015). The reason behind the popularity of the solo tours and trips is that the person
travelling for the solo trip can give time to themselves, can have personal time and space,
can enjoy and explore the trip as the person wants and can do what he wishes to do.
 Choosing less travelled place- it is the recent and the latest trend in the travel and
tourism industry. The people who loves to travel have now developed a new habit of
travelling to such places which are not much popular or which have not been travelled
and explored by many people. Now- a- days people are giving importance to places and
countries which are less travelled and explored by the people. There can be many reasons
for the less attractiveness and popularity of these places because of many reasons such as
unawareness of the place, lack of conveyance facilities, may be high costing and
expensive and many other reasons.

 Shopping tourism- Shopping tourism is concerned with the different opportunities of
shopping by tourists while travelling. The trend is increasing in the current times as due
to rise of Asian travellers to Europe to shop for the big luxury brands. On the other hand
the Europeans are more interested in travelling to Asia as in search for small designer
brands and unique design features which may not be available in their country (Jones,
Hillier and Comfort, 2016).
CONCLUSION
With the study of the report it can be concluded that hospitality is the major sector for the
growth of the economy. The hospitality sector is a very immense and vast group of different
types of business which provides for the different types of services for the consumers and this
sector focuses on the satisfaction of the customers needs. Firstly the report outlined the meaning
and different types of business involved in the hospitality sector. Also, it discussed in detail
about the operational and functional departments of the hotels along with the contribution of the
hospitality sector for the economy. It also highlighted the different types of operational roles
which are performed within the hotel. After accessing the operational role it also demonstrated
the different types of skills which are required for performing that roles. Further the report
discussed about the PESTLE and SWOT analysis of the hotel. At last it draws some implications
of the current and potential trends of the hospitality sector on the hotel.

REFERENCES
Books and journals
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