Contemporary Hospitality Industry

Contemporary
Hospitality Industry

Table of Contents
INTRODUCTION...........................................................................................................................1
P1. Investigate various types of businesses in hospitality industry........................................1
P2. Range of operational and functional departments within Four Seasons London.............2
P3. Contribution of international, national and local economies...........................................3
M1. Interrelationships of operational and functional units within Four Seasons London.....3
M2. Franchising and licensing agreements has influenced development of hospitality sector4
D1. Global growth, franchising & licensing have led to economic worth of hospitality sector. 4
P4. Different operational roles within hospitality sector........................................................4
P5. Skills necessary for roles in hospitality sector and deficiency of current skills...............5
M3. Review skills gaps in hospitality sector associated with various operational roles........6
D2. Impact exerted by skills gap over hospitality & suggestions for addressing gap............6
P6. PESTLE analysis of Four Seasons Hotel London............................................................6
M4. Impacts of external factors on development of organisations in hospitality industry....8
D3. External factors impact on current and potential trends and developments in hospitality
industry...................................................................................................................................8
P7. SWOT analysis of Four Seasons Hotel London...............................................................8
P8. Comprehensibility of the current trends within the confines of hospitality sector..........9
M5. Evaluate the ability of Four Seasons Hotel London to develop products and services to
meet current trends...............................................................................................................10
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
Hospitality is one of the most rapidly growing sectors across the globe which
encompasses a number of activities such as boarding, lodging, recreation, sightseeing,
transportation, accommodation, restaurant, pub, club, bar etc. This industry offers products and
services of high quality that hold the potential and capability to cater to the needs as well as
preferences of clients. In the hyper competitive era, this is an industry which seeks to apply
customer centred approach towards operations so as to attain positive results. The entailment of
maximum customer satisfaction is the primary focus of hospitality organisations.
The present project is based upon Four Seasons London which is a luxury hospitality
organisation engaged within hotel industry. It offers an array of services to customers such as
conferencing and banqueting, lodging, boarding, accommodation and many more. It is located at
the heart of Park Lane London. The following assignment constitutes overview of types of
businesses along with functional and operational units pertaining to hospitality sector. Further, it
consists of operational roles as well as skills that are prerequisite to implement them. At last, the
current and potential trends impacting over hospitality sector are covered.
P1. Investigate various types of businesses in hospitality industry
Hospitality is a wide sector which aims at meeting the needs and preferences of
customers by providing them with high quality offerings. These services seek to ensure the
comfort as well as convenience of clients. This sector comprises of several types of businesses to
ensure that customers derive high level of satisfaction. These are briefly explained as follows:-
Travel and tourism: Hospitality industry deals with providence of commutation as well
as transit facilities to clients. It includes modes of travelling such as flight, ship, road, train, on
foot etc. This is a type of business which provides boost to the overall economy of United
Kingdom by emphasizing upon provision of high quality services which can meet the leisure of
commercial demands of people. Thus, it can be said that travel and tourism is a significant part
of hospitality sector.
Lodging: The aspects pertaining to this business of hospitality industry include motels,
hotels, beds, breakfast and many more. In this relation, it can be analysed that such services are
short lived experience. The facilities are provided to customers as per their needs and
preferences. During the stay of clients within the premises of hospitality organisations, the main
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concern of management is upon stipulation of safety as well as security measures. With respect
to this, Four Seasons London also ensures that guests feel at home during their stay in the
premises. For this, the management provides high quality offerings to people which can meet
their ever growing demands.
Restaurant: This business pertaining to hospitality sector comes under Food & Beverage
industry, whereby the main aim is to satisfy the needs and demands of customers as per their
eating habits and preferences. The different forms of restaurants are acknowledged to be Quick
Service Restaurants, eateries, fast food joints, cafes etc. In relation to this, Four Seasons London
also has its own restaurant to cater to the food related demands put forward by guests.
Pubs / clubs / bars: This is yet another important part of hospitality. Hereby, the main
aim is to meet the entertainment needs of people so that they can feel relaxed and comfortable.
Hereby, customers visit to spend leisure time with peer, acquaintance or family members. This
business of hospitality seeks to offer a quality experience to guests which can ensure that
individuals get relieved of all the stress and worries of life to have a nice time partying with
known people. Four Seasons London also has Amaranto Bar which provides cocktails, wines and
light dining facility to customers (Dining. AMARANTO BAR, 2019).
Memberships and event: Events such as conferences, weddings, meetings and banquets
have become a crucial part of hospitality sector with the passage of time. Along with this, a
number of music concerts and other entertainment events are organised within some hospitality
organisations to provide quality experience to customers. In this relation, Four Seasons London
has a large event space of 796 m2 to conduct a variety of events and conferences (Four Seasons
Hotel London at Park Lane. MEETINGS & EVENTS, 2019). The event and meeting team of this
5 star hotel takes into account each detail in order to ensure peace of mind as well as absolute
pleasure for customers. This provides aid to the corporation in appealing to potential buyers in an
effective manner and retaining them for long term.
P2. Range of operational and functional departments within Four Seasons London
Four Seasons London is comprised of 2 types of business units, namely, front house and
back house. These incorporate various types of functional as well as operational departments,
providing assistance to the respective hotel in effectively conducting its business operations. The
2 business units and their departments are discussed as follows:-
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