Solved Assignment on Contemporary Hospitality Industry
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Added on 2021-01-02
Solved Assignment on Contemporary Hospitality Industry
Added on 2021-01-02
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Contemporary HospitalityIndustry
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 3............................................................................................................................................1P6. Impact of external factor on the development of the organisation.......................................1P7. SWOT analysis for a hospitality business ...........................................................................2TASK 4............................................................................................................................................3P8. Implications of current and potential trends in the hospitality industry...............................3CONCLUSION................................................................................................................................4REFERENCES................................................................................................................................5
INTRODUCTIONHospitality industry is the industry which is responsible and providing services related tofood or meal services and accommodations in places such as hotels, resorts, motels and othersaccording the consumers demands and needs. In present time its is most growing sector ofbusiness industry and provide their services in various areas such as food or beverage, travel andtourism etc. This assignment is based on Marriott International, it is an American multinationalhospitality company which manage and franchises a broad portfolio of hotels and lodgingfacilities. This hospitality company founded in 1927 by J. Willard Marriott and Alice Marriott(Amin and et. al., 2013). In this assignment explained about the political, economic, social,technological, legislative and environmental factors which effect the development of theorganisation. SWOT analysis of hospitality company and how it can effect the decision makingprocess are defined in the report. The implications of the current and potential trends in thehospitality industry which help in develop the business are described.TASK 3P6. Impact of external factor on the development of the organisationExternal factors are those factors which influence and affect an organisation or itsbusiness positively or negatively. These factors can impact the ability of a business andinvestment to achieve its strategic goals and objectives. These external factors are politicalsocial, economical, legal, technological and environmental or affect the business of Marriottpositively and negatively.Political- It is an activity which is related to government policy and its administrationpractices that can impacted the business of the company. The major political factor that couldaffected the business of Marriott can be danger of terrorism, political climate in popular orfamous tourist destination and international relations. The treat of terrorist attack and militaryconflict affect the business or growth of the hospitality industry and it create negative impact onthe business of hospitality industry. Hotels provide various international destinations in their tourpackage which is a positive impact because in it company operate their business internationally.Social- These factors are customers, lifestyles, values and culture that characterise asociety and affect the business of hospitality industry (Berezina and et. al., 2016). Society cultureand way of doing thing impacted the business of an organisation. Education level, demographic1
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