BTEC HND Hospitality Industry Report: Unit 1 Contemporary Analysis

This report provides a comprehensive analysis of the contemporary hospitality industry, focusing on various aspects of the sector. The report begins with an exploration of different business types within the hospitality industry, including accommodations, restaurants, and entertainment venues, and examines the diverse product range offered. It then delves into the operational and functional departments of a selected hospitality business, specifically Hyatt hotels, highlighting the roles of front desk, housekeeping, food production, accounts, maintenance, security, human resources, and IT departments. Furthermore, the report discusses the contribution of the hospitality industry to national, local, and international economies, followed by an investigation of various operational roles and the required skills within the industry. The report also assesses the political, economic, social, technological, legislative, and environmental factors impacting organizations, conducts a SWOT analysis, and reviews the decision-making process. Finally, it analyzes present and potential trends in the hospitality industry, providing a well-rounded overview of the sector.

REPORT LAYOUT
Submission Front Sheet
Project Code:
Unit Title and
Number: The Contemporary Hospitality Industry (Unit 1)
RQF Level: 4
18/01/2020
Learner’s statement of authenticity
I certify that the work submitted for this project is my own. Where the work of others has
been used to support my work then credit has been acknowledged. I have identified and
acknowledged all sources used in this project and have referenced according to the
Harvard referencing system. I have read and understood the Plagiarism and Collusion
section provided with the project brief and understood the consequences of plagiarising.
Signature: ______James Bond________________________ Date: ___/___/_____
First Submission? x Second Submission?
Word Count
(max.4000)
3000
Turnitin %
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The Contemporary
Hospitality Industry
Unit 1
2

Table of Contents
Introduction......................................................................................................................................3
TASK 1............................................................................................................................................3
P1: Explore different business types in the hospitality industry and diverse product range that
is offered.................................................................................................................................3
P2: Examine the range of functional and operational departments in the selected hospitality
business...................................................................................................................................4
P3: Discuss the contribution of the hospitality industry to national, local, and international
economies...............................................................................................................................5
TASK 2............................................................................................................................................7
P4: Investigate the range of various operational roles in the hospitality industry..................7
P5: Examine skills that are part of the hospitality industry....................................................7
TASK 3............................................................................................................................................9
P6: Asses The political, economic, social, technological, legislative & environmental factors
that posses impact on the development of organization.........................................................9
P7: Undertake SWOT analysis for hospitality business and review the decision-making
process..................................................................................................................................11
TASK 4..........................................................................................................................................12
P8: Analyse the implications of present and potential trends of the hospitality industry with a
range of examples.................................................................................................................12
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15
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Introduction
The hospitality sector is covering many different industries that include food, drink, and
accommodations. The role played by the hotel industry is very crucial in the development of
hospitality provision. Presently there is an analysis based on the hospitality industry so that there
can be an informed decision made regarding different challenges that may exist in the industry.
Presently there is an analysis based on Hyatt hotels that is one of the biggest hotel chains having
approx 750 hotels across different parts of the world (Yu, and et. Al, 2020). There is an analysis
of the various sectors that are part of the hospitality sector and different operational and
functional departments. There is also an analysis of operational rules to examine the different
functions that are part of the hospitality industry.
TASK 1
P1: Explore different business types in the hospitality industry and diverse product range that is
offered
The hospitality industry includes the service industry that consists of different services like
hotels, restaurants, and tourism that are part of the hospitality sector. With the changes taking
place in globalization and technology the industry has grown very fast in recent times some of
the different business types that are part f the hospitality sector are mentioned below:
Accommodations :
While traveling from one destination to another people generally require places for staring and
lodging. It includes a morel, hotel, or an establishment with more than one-half of dwelling units
that are used on regular basis (Lugosi and Jameson, 2017). There is the inclusion of customary
amenities & facilities as part of their operations.
Suites:
hotels are offering suites as a part of upscale accommodations. It includes many known brands
such as Ritz, Hyatt, intercontinental, four seasons, etc. The key features are that they are part of
the luxurious accommodation of the hotel.
Resorts:
These are a type of amenities that includes recreational and entertainment amenities. It is a
commercial establishment that is operated by a single organization. It includes various types of
services such as food, drink, entertainment, shopping, and sports.
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Beach resort: It is a full service holiday lodging facility that is located at seaside with
accessibility to private beach. The beach is the primary focus of such tourists. Beach resorts are
offering a wide range of services & amenities that includes recreational and entertainment
activities.
Ski resort: It is a resort that is developed for snowboarding, skiing, winter sports, these ski
resorts are towns or villages that are part of common ski areas and destination resorts.
Hotels: Hotel is a establishment that is providing lodging facilities on short term basis. It is a
area that is providing facilities inside a hotel room that ranges from basic guest services. It is
customer decorated, includes child care, conference, event facilities etc. there are some industry
standards that are set up offering full service accommodations, on site restaurants etc. Smart
hyde park view, Tan hill Inn, Hilton London bank side are examples of hotels.
Motels: Motel is a hotel designed for motorists that is having parking area. It is a term that is
regarded to as Motel consisting of single building with connected rooms doors facing parking
lot, common area with series of small cabins. It is generally individually owned though motel
chains also exist.
Fine dining: Fine dining restaurants are the full service restaurants that are with specific
dedicated meal courses. It includes décor with high quality materials with establishment having
rules of dining and visitors are expected to follow.
Pub: Pub is a go to one or public houses that can be transitive or informal to publish.
Bistro: Bistro is a small European style restaurant.
Cafe: A cafe is a type of restaurant that is serving coffee and tea in addition with other light
refreshments that includes snacks and baked goods. It is a known casual social environment
where people can be find reading magazines, newspapers, playing board games, studying,
chatting.
Food and beverage in the hospitality industry
Food and beverage is one of the biggest factors that is part of hospitality industry. Different
services that are part of this sector include preparation of food presenting it to customers. Fine
dining fast casual and other casual dining are some of the different types of restaurant that are
part of this sector.
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Mc Donald: Mc Donald is a American fast food brand that was founded in the year 1940. It is
one of the largest restaurants in Chennai at a serving approximately 69 million customers across
100 countries.
KFC: KFC is also an American fast food brand that is having its headquarters in Kentucky. It is
second largest restaurants in after McDonald’s with having 22,000 location across 150 countries.
They are specialising in the fried chicken. It has developed from being a roadside restaurant to a
complete restaurant franchise in concept.
Entertainment in the hospitality industry
Entertainment in hospitality industry: Entertainment is one of the important part of hospitality
industry. There are many different types of tourism destinations that includes museums theme
parks theatres zoo and other that are part of entertaining tourist.
Disneyland: Disney land includes to theme parks that is Disneyland resorts in California and
Anaheim. It includes a theme park that is designed in supervision of Walt Disney. It is having
different activities that are part of a theme park with 726 million approx visitors since its
opening.
British museum: British museum is located in London England that is a public institutions
having dedication to human history culture and art. It includes the permanent collection of
approx 8 million works that is among the comprehensive and largest collections during the
British Empire. It is used for documenting the story of human culture that is ranging from earlier
times to the present scenario.
Caravan and Camping
Caravan & Camping
The outdoor hospitality sector consists of different campgrounds recreational vehicle parks
beauty campaign and the caravan parks. The sector is presently driven by different types of
customers who are willing to escape from the city distraction and for socialising with their
families; sometimes it includes digital detox and being close to nature. According to the
information that is provided by the great British tourism survey conducted in England, there has
been 4.5 million camping and caravanning holidays that have been taken by the British residents
in the first half of year 2015 and that has been for average 3.7 nights.
Non-commercial
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Non commercial food service operators are supplying food to different businesses educational
institutions and other governmental organisations. Non commercial food services are also
regarded as contract food services. Apart from this non commercial catering is a subject of
offering seems on and bumps as part of commercial catering.
Example: Compass groups: it is a British multinational contract food service brand that is having
its headquarters in England. It is one of the largest contract food services companies that is
employing approximately 500,000 people and is listed on London stock exchange also is a
constituent of FTSE 100 index.
P2: Examine the range of functional and operational departments in the selected hospitality
business
Operational departments:
There are certain operational departments that are part of the hospitality business as mentioned
below:
Front desk services: Front desk department in the hospitality business includes employees
having constant contact with guests (Lee, Lee, and Dopson, 2019). These departments are
responsible for handling and taking all the bookings. In Hyatt, there is detail-oriented there is a
meeting of exact needs according to the requirement of guests.
Housekeeping departments: the main aim is to keep the rooms tidy and clean. In his
housekeeping team is responsible for each detailing in rooms such as for cleanliness or keeping
the toiletries stocked.
Food production department: It is the department in Hyatt hotel that is responsible for the actual
production of food items.
Functional departments in Hyatt hotel:
There are some of the functional departments that are part of Hyatt hotel as mentioned below:
Account department: It is responsible for the financial activity in hotels (Dunning, 2019). In
Hyatt, the accounts department has to perform the functions related to baking activities,
preparations of financial and operating data so that there can be the preparation of financial
statements.
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Maintenance: In this, there is the presence of the best quality of electronics and utilities to
prevent malfunction and break. In today's present times there is a need to work according to the
responsibility assigned to executives as part of their front desk services.
Security departments: This department is responsible for performing functions related to the
safety and security of hotel visitors, guests and employing people to ensure the security of all the
guests.
Human resource department: The HR department of a hotel has to perform the following task
that includes designing jobs, developing personal specifications project of responsibilities, usage
of appropriate media, hiring of competed individuals.
IT Department: IT department in hotels have to perform the function of supporting all the
different Information technology systems. This department have to regulate all the activities that
are associated with information technology. It includes managing of back office systems,
computer networks, telephone systems across different functional departments of the
organisation.
The interrelationship between various functional and operational departments:
Purchase department: The purchasing department is also regarded as the procurement
department. In Hyatt, this department of a hotel is responsible for the organization to ensure
access to the best quality of resources that includes raw materials, required raw materials, and
equipment to achieve a competitive process in order to enable a high amount of operational
efficiency (Xu and Martinez, 2018).
Marketing department: The marketing department of the hotel has to perform a number of tasks.
Such as performing the market research for the development of new services and performing
some promotional activities for carrying on the function of formatting marketing campaigns.
Such as, there is the development of a digital marketing campaign (Filimonau, and Delysia,
2019). So, that there can be approaching to the target segment of customers in a more creative
and differentiation manner.
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There is a high amount of interrelationship that is the presence between various operational and
functional departments in various hospitality brands.
HR and operational departments: Such as human resource department managers have to make
regular communications with other departments in terms of the required skill sets in employees
according to which further job descriptions and personal specifications are prepared.
Marketing and Front desk departments: Bothe these departments have to coordinate with the
marketing department to analyze the customer complaints and the changing preferences so that
further promotional campaigns are focussed on specific demands of customers only.
From the above discussed different operational and functional departments are assisting
Hyatt in performing the overall functions further achieving of laid mission & vision of the
organization.
P3: Discuss the contribution of the hospitality industry to national, local, and international
economies
National economic contribution-
United Kingdom: The hospitality sector is representing 700 businesses that is employing approx
3.2 million people and is serving of 10 percent of employment in UK, 6 percent of organizations
and also contuses 5 percent of GDP. According to an analysis made by the office of national
statistics the hospitality recruitment platform ADIA the entire industry has grown by 6 percent
every year. The whole turnover of companies gave achieved 98 billion pounds t the UK GDP in
year 2017. That is from 92 billion pounds in year 2016 and 86billion pounds in year 2015. There
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are many brands that are offering food services and accommodation facilities under 20 percent in
a time of last five years that ahs lead to increase in 169,235 in year 2013 (Hospitalitynet, 2018)
Local economic contribution
Scotland region: in the Scotland region there has been tourist pending that is generating 12
million pounds according to the economic activities. It includes the Scottish supply chain and
also contributing to 6 billion pounds to the GDP. This is representing 5% of the total GDP in
Scotland. The tourism industry is also supporting for generating jobs approximately to a number
of 217000 in the year 2015. Further this has been accounted for 8.5 % of the total employment
percentage (The Scottish Government 2020).
International economic contribution:
Caribbean region: In Caribbean reason there has been a contribution of 59 billion US dollars to
the GDP in the year 2019 by the tourism and the travel sector. Among all the different listed
Caribbean Islands, Cuba and Dominican Republic there has been a highest contribution by the
sector. 14.3 billion US dollars is contributed by the Dominican Republic. On the other hand
Cuba has been contributing 10.8 billion dollars. Overall contribution by the tourism sector to the
GDP has been 58.9 billion US dollars. Further there has been an increase of 29.5 percent in 2019
as compared to year 2010.
Franchising: It is an aspect that has grown significantly in the hospitality sector especially in the
case of restaurants and hotels. Various big hospitality brands such as McDonald's, Hilton, Hyatt,
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holiday inn, are examples of brands that are using franchising as a method for the purpose of
global expansion.
Contribution to national and international economies: franchising is supporting the national
GDP of countries through millions of dollars in terms of products, services. The local economy
can be benefitted by providing the franchisee jobs, tax dollars & higher community involvement.
Hyatt Hotels Corporation is having its headquarters located in Chicago and is a leading
hospitality brand with a portfolio of 13 premier brands. They are working towards operating
subsidiaries by developing and managing based on the use of franchising & licensing to provide
ownership under their brand name (Our Brands, 2021).
Licensing: these are regarded as the number of regulations that are required for the purpose of
starting and operating a business. It includes various regulations that have to be adopted for the
objective of starting a renowned or a hotel. For this, there is a requirement for certain rules and
criteria for the purpose of the mating of validity. In the case of the hospitality industry licensing
is an aspect that has contributed towards employment and innovation while contributing towards
UK trade. It is playing a very important role in commercializing new technologies and the
development of new products and services.
Contribution to national and international economies: Look for information of McDonald
Franchising.
TASK 2
P4: Investigate the range of various operational roles in the hospitality industry
There are certain operational roles that are part of the hospitality industry that are performed by
human resource managers according to the functional departments as mentioned below:
There are different operational and functional roles that a part of a hospitality business
organisation. It includes major operational departments, housekeeping department, food and
beverage service department, food production department and the front office department. Apart
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from these department hotels also possess different functional department such as HR
department, accounting department, marketing department and finance department.
Operational department:
Housekeeping department: Housing keeping department is processing a direct impact on the
overall guest experiences. The main function of this department is to ensure that all the common
areas restrooms lobbies, hallways and different public areas are properly cleaned and usable.
Housekeepers have to ensure that there is cleaning of rooms when the guest is checking out.
Housekeeping department is mainly responsible for maintaining high standards of cleanliness
and neatness in the organisation.
Food production department: Food production department is also sometimes known as kitchen
department in common languages. These departments are responsible for the preparation of food
items. It includes kitchen porter chef and other kitchen managers who perform most important
job roles. This department have to ensure that the cooking takes place in a hygienic and with
proper address to safety rules.
Food and beverage service department: Food I prepared in the kitchen but for the drinks there is
proper bar facilities that are part of every hospitality organisation. In this the main responsibility
of Food and beverage service department is to provide all the facilities of foods and drinks
according to the requirement of guests.
Front office department: Front office staff is responsible for ensuring that guests are properly
welcome in a professional and friendly manner. For this front office staff has to properly deal
with the gas so that they are not facing any type of issues. If there are any types of complaints
that have to be timely address by this department.
Functional departments
Marketing department: In hospitality organisations marketing is related to evaluating the
customer requirements. It helps in for the performance of promotional strategies according to
such change in customer demands. Market research helps in evaluating the customer demands
and needs so that there can be development of services accordingly. Further there is development
of new services carrying out of advertising, sales promotion activities, effective campaigns by
the marketing department.
Human resource department: Human resource department of a hotel have to perform various
activities. It includes designing of jobs, developing of job responsibilities, development of person
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