The Contemporary Issues in Travel & Tourism Sector
Added on 2020-06-04
1 Pages928 Words31 Views
The contemporary issues in travel andtourism has increased throughout theindustry. This has also increased thenew trends in the market. By usingsuitable means these analyses can beeasily done. Niche product can behighly beneficial in managing thesetrends as well as ensuring sustainablegrowth of the company.ConclusionIntroduction There are several issues that exist in the traveland tourism. This issues have impacted theworking of the Firms. This has arisen due tovarious new trends in this industry. It isimportant for the organizations to utilizesuitable means so as understand the existingtrends.Out of all these the best niche tourismproduct is adventure. Many people visit toUK with the purpose of spending holidayand free time with family and friends. Thisis one of the markets that ensure higherprofits This can be determined with thenumber of travellers that have come herepast with their family members and hasopted for the adventures activities. ThusSnow Deal a have to plan a trip proposalwhere users can visit some of the waterparks, Jungle safaris, mountain climbing,Ice skating etc. Thus strategies need to beformulated as per the context throughwhich they can work appropriately.There are some of the techniques that are usedfor identifying the present market trends:QualitativeQuantitativePrimarySecondaryThese major ways of collecting data can be beneficial and can help in derivingconclusions that helps in decision making like the investment in the niche touristdestinations properly. Following are the niche tourism products that can beanalysed by Snow Deal and delivering their service according to that:CruiseAdventureMedicalGolf or poloEco-tourismFilm tourismReligious tourismAny organisation bigger or smaller has toanalyse all the current trends that are prevalentall over the world. Management of Snow Dealhave to use appropriate methods which helpsthem in dealing with such situations. Byunderlining the current trend in appropriatemanner it will empower organisation to maketheir customers more satisfied. Snow Dealsneeds to introduce the theory of Niche marketwhich assists them in dealing with theparticular market segment. Niche tourism refersto as the specific product that is capable ofsatisfying the demands and needs of particularmarket segment as well as target audience. Thespots that are associated with this concept isknown as Niche tourism destination.Companies like Snow Deal have to use analysethe data that is collected by various means so asto prepare strategies according to the currenttrends. ANALYSIS OF EXISTING TRENDSUTILIZING SUITABLE MEANSCOMTEMPORARY ISSUES IN TRAVEL AND TOURISM
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