The Costs of Social Media Outweigh the Benefits

This article explores the costs and benefits of constant connection through social media and its impact on individuals of different ages. It discusses the feelings and experiences of individuals using social media platforms such as Facebook and WhatsApp, and analyzes the impact of social media on loneliness and mental health. The article also examines the role of social media in self-disclosure behaviors and marketing strategies, as well as its effects on small and medium-sized enterprises (SMEs).

Running head: THE COSTS OF SOCIAL MEDIA OUTWEIGH THE BENEFITS
The costs of social media outweigh the benefits
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THE COSTS OF SOCIAL MEDIA OUTWEIGH THE BENEFITS
Thomas, Virginia, Margarita Azmitia, and Steve Whittaker. "Unplugged: Exploring the
costs and benefits of constant connection." Computers in Human Behavior 63 (2016): 540-
548.
This article is based on the computer mediated communication (CMC) that have been
unplugging in the part of individual’s life with the help of social media. Survey has been done
with 446 participant’s ages 14-79 years. The main purpose of this survey is to analyze feelings
about unplugging in different ages of people. Individuals have been spending time over internet
and social media. The feelings over the social media has been discussed in the article. Various
social media platforms including Facebook and Whats App have been analysed. The impact of
social media over cost and its connection behavior has been analysed. Various age groups have
been facing loneliness and negative mental affects in the society. Social media has helped in
meeting with new people that have been cost effective and deceasing loneliness of people over
the world. Survey results shows that students have been more socially active over social media
than that of old generations. Therefore the increase in the ubiquity of CMC usage and digital
communication technology. The experiences of participants have been critically analysed in the
report.
Rey, Paul J. "Alienation, exploitation, and social media." American Behavioral Scientist
56, no. 4 (2012): 399-420.
This article has been focused on critical research on how capitalism has adapted to the explosion
of websites devoted to various user generated content. This article helps in reviewing application
of Marx concepts of alienation and exploitation to para diagrammatic example. There has been
difference between two case studies in which factory work is wage labor coerced by economic
requirement necessity. The exploitation over social media networking sites including Facebook,

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THE COSTS OF SOCIAL MEDIA OUTWEIGH THE BENEFITS
Whats App and twitter have been discussed in the article. The Marx theory of characterization
has been discussed in the article. In the Economic and Philosophical Manuscripts of 1844, Marx
have criticized about the structure of early capitalism detailing about condition in its factories
disrupt workers natural relationship having objects and species being.
Cheung, Christy, Zach WY Lee, and Tommy KH Chan. "Self-disclosure in social
networking sites: the role of perceived cost, perceived benefits and social influence."
Internet Research 25, no. 2 (2015): 279-299.
This article have focused on analyzing relative impacts of perceived costs, perceived benefits and
social influences on self-disclosure behaviors in social networking sites below an integrated
theoretical framework. There has been discussion done on social exchange policy and private
calculus theory. Using these theories an integrated model has been developed in the article. The
model has been tested empirically with the help of sample of 405 social networking sites users.
The results have indicated that social influence has been a factor that helps in exhibiting effect on
self-disclosure in social networking sites. Social media has been helping in connecting different
people at different places all over the world. The use of social media has been helping in
maintaining a keen approach in the development in communication in the market. Social
networking networks have been growing rapidly in the market. The young generation have been
active over several social media platforms. Various researches have explained about the concept
of self-disclosure in several perspectives. This has been helping in maintaining a smart approach
in the social media approach.
Ashley, Christy, and Tracy Tuten. "Creative strategies in social media marketing: An
exploratory study of branded social content and consumer engagement." Psychology &
Marketing 32, no. 1 (2015): 15-27.

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THE COSTS OF SOCIAL MEDIA OUTWEIGH THE BENEFITS
This article has focused on content analysis of creative strategies included in social media by top
brands. Social media channel has been used by top brands in order to market their business. The
use of social media in marketing products and services have been helping in cost efficient
marketing of products. The major benefit of social media marketing is that it can reach up to
maximum number of people at a time. Various existing researches have been explained in the
research. This article has confirmed about the importance of frequent updates and incentives for
participants. Social media has been providing additional campaigns to organizations that have
been helping in maintaining a keen approach in the development of organization in the market.
Social media has been serving as channels for different marketing activities including CRM,
customer service, buyer research and delivery channel. The 2013 Social Media Industry Report
noted that marketers may seek increased opportunities to expose target audiences to the brand
message, increased traffic to brand Web sites, improved search rankings, and more loyalty
among customers
Odoom, Raphael, Thomas Anning-Dorson, and George Acheampong. "Antecedents of
social media usage and performance benefits in small-and medium-sized enterprises
(SMEs)." Journal of Enterprise Information Management 30, no. 3 (2017): 383-399.
This article has explained about the nature of social media marketing in SMEs. The importance
of social media in the SME have been discussed in this article. Social media has been helping n
marking their products and services to large number of people at a time. The cost effectiveness
nature of social media marketing have been helping in maintaining a keen approach in the
development of SME. Various data and information has been gathered from Facebook, Tweeter
and Instagram regarding development if SMEs in the market. This article has focused on the data
gatherings both from qualitative and quantitative method. The findings have helped in

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THE COSTS OF SOCIAL MEDIA OUTWEIGH THE BENEFITS
maintaining outcomes of the research done in imported of social media on SMEs. The
implementation of social media on SMEs have been a great approach taken by decisions making
system of organizations in the market. The use of social media has been helping in maintaining a
keen approach in the development in communication in the market. Social networking networks
have been growing rapidly in the market.

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THE COSTS OF SOCIAL MEDIA OUTWEIGH THE BENEFITS
Bibiography
Ashley, Christy, and Tracy Tuten. "Creative strategies in social media marketing: An exploratory
study of branded social content and consumer engagement." Psychology & Marketing 32, no. 1
(2015): 15-27.
Cheung, Christy, Zach WY Lee, and Tommy KH Chan. "Self-disclosure in social networking
sites: the role of perceived cost, perceived benefits and social influence." Internet Research 25,
no. 2 (2015): 279-299.
Odoom, Raphael, Thomas Anning-Dorson, and George Acheampong. "Antecedents of social
media usage and performance benefits in small-and medium-sized enterprises (SMEs)." Journal
of Enterprise Information Management 30, no. 3 (2017): 383-399.
Rey, Paul J. "Alienation, exploitation, and social media." American Behavioral Scientist 56, no.
4 (2012): 399-420.
Thomas, Virginia, Margarita Azmitia, and Steve Whittaker. "Unplugged: Exploring the costs and
benefits of constant connection." Computers in Human Behavior 63 (2016): 540-548.