The Development Manager Contents Introduction

THE DEVELOPING MANAGER

CONTENTS
INTRODUCTION.......................................................................................................................................1
TASK – 1....................................................................................................................................................1
1.1 Comparing the different management styles................................................................................1
1.2 Discussing leadership characteristics...........................................................................................2
1.3 Evaluating communication process in TUI..................................................................................3
1.4 Analyze the organizational culture and change in TUI................................................................4
TASK – 2....................................................................................................................................................5
2.1 Assessing own management skills performance..................................................................................5
2.2 SWOT analysis..................................................................................................................................6
2.3 Objectives and targets to develop own potential..................................................................................7
TASK – 3....................................................................................................................................................8
3.1 Leading and motivating a team to achieve an agreed goal or objective.............................................8
3.2 Justifying managerial decisions to support achievement of goals......................................................8
TASK – 4....................................................................................................................................................9
4.1 Explaining the own managerial and personal skills to support career development...........................9
4.2 Reviewing personal and career developments needs.......................................................................10
CONCLUSION.........................................................................................................................................10
REFERENCES..........................................................................................................................................12

INTRODUCTION
Organizations need some direction to perform their business needs. Pertaining to this, the
most significant role is of the leaders. The leaders and managers guide the others in order to
develop the companies (Evans, 2008). Thus, organizations with the more qualified workforce and
management development program reap out better performance. It is important for the companies
related to travel and tourism to invest in leadership as well as management developments; however
they need to make sure that any investment finances activities must have practical application in
the workplace (Luthans, 2008). There are many researches which depicts that the productivity
level of UK are noticeably mid-table as per the international standards for the developed
economies. Bloom’s has used an interview based evaluation tool in order to measure the
international management practices and it was revealed that there is large productivity gap between
the UK’s major competitors (Effere, 2005). Further, when reasons behind this variation was
explored that it was found that management practice was one of the vital element behind this gap.
The travel and tourism sector in UK has deficit management and leadership qualities and need to
improve to increase the competitiveness.
The present research is being carried out to investigate the details in regards with the
management practices and various styles in an organization. In addition to this, various
communication techniques and process of the firm will be analyzed. The company taken under
consideration for the present research is Touristic Union International (TUI). It is one of the
leading Travel and Tourism Company being headquartered in Germany (TUI Touristik Union
International, 2018). The company offers services to their customers from a single source i.e.
flights are booked from their travel agency, accommodation from their own hotel and customer
care by their own travel guide. With this vertical integration strategy TUI covers the overall sales
market through value chain. The culture of the TUI will be evaluated in the present study.
1

TASK – 1
1.1 Comparing the different management styles
In this modern business environment, the workplace and its environment vary with the
situation and behavior of the people working there. Thus, it becomes necessary to understand these
changes and adopt an appropriate management style. Talking in relation with the management
style, it influences the overall communication system within the organization as well as the process
to complete a particular task.
Contingency theory of management
This theory is based on the fact that there is no best way to carry out a task and lead the
organization. There are many external as well as internal factors that influences the right way of
leading the organization. In simple words, the course of action to be undertaken is dependent upon
the situation. There are majorly three main concepts of contingent theory i.e. there is not best way
of to manage the organization, leadership should possess an ability to determine and assess the best
suited management style so as to achieve the goals of the firm and lastly, the least preferred co-
worker scale that helps in measuring the manager’s leadership orientation (McGrath and Bates,
2017).
Touristic Union International (TUI) is one of the leading Travel and Tourism Company and
since, it is a service industry, and participation of customers and employees is bound to happen.
Pertaining to this, the company follows participative management style. The leaders of the TUI
have assessed this style by refereeing to the contingency model theory. The sub-ordinates within
the firm are invited to take decisions and also given range of opportunities of discretion in their
work.
1.2 Discussing leadership characteristics
Leadership is a technique through which the tasks are performed in order to achieve a
common goal. Moreover, it is a social influence process, wherein a person provides support to
another to achieve a common action by developing a path or way (Fairholm, 2004). In addition
to this, an effective leadership is that which helps in maximizing and integrating the available
resources. An organization can achieve the path of success, if the leaders are efficient. Therefore,
it is very vital for the firms to have good leaders that direct the business operations towards
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