The Digital Landscapes- Netflix

The Digital Landscapes- Netflix
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Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Difference between Traditional marketing and Digital marketing.............................................3
Touch points and use of various channels in terms of Netflix customers...................................4
Data generation analysis.............................................................................................................5
Importance of data analysis in order to improve company performance....................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7
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INTRODUCTION
Digital marketing is the one of the popular approach used by marketers where various
digital channels like search engines, email, social media etc are used in promotional activities.
Digital marketing is rapidly growing across the globe as people are dependent on digital
technology (Chaffey and Smith, 2017). This report is based on Netflix as it is based on American
technology and is using digital marketing. Netflix is providing digital entertainment to the people
across the globe. The company was established in year 1997 in California and they have started
business by selling DVD's. The company has grown with time and is the first who has started
online streaming services for its customers. The customers need to take the subscription of
Netflix and can watch variety of series of their choice. The company is using digital marketing as
the primary medium for its promotional activities. The topic covered in the report are difference
between traditional and digital marketing and which medium is providing better results to the
company.
MAIN BODY
Difference between Traditional marketing and Digital marketing.
Basis of difference Traditional marketing Digital marketing
On the bases of Target This is most convenient
approach where size of
audience which company want
to target is usually small and
basically use for targeting
local customers (Chaffey,
2019).
This approach is used by
company when they want to
cover large market area. It is
one of the most suitable
approach for targeting wide
range of customers.
Personal touch In traditional method face to
face communication take place
and changes of conversions are
high as marketers tries to build
good relations with the
customers.
This method does not involve
any personal contact between
the marketers and customers.
This method helps in reaching
to wide range of customers.
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