The Digital Landscapes of Netflix

The digital landscapes -
Netflix
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Table of Contents
Introduction .....................................................................................................................................3
Main Body.......................................................................................................................................3
1 Comparison of Traditional marketing and Digital marketing..................................................3
2 Touch points and omni channel in context of customers of Netflix........................................4
3 Use of data generation analysis by Netflix..............................................................................5
4 Data analysis induces improvement in company performance................................................5
Conclusion.......................................................................................................................................6
References........................................................................................................................................7
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Introduction
Digital marketing is a method which uses digital channels like search engines, websites,
email, mobile applications and social media to delver advertising message to targeted audience.
This is rapidly growing (in terms of use) in today's world, as a wider range of audience are
relying on technology. In this report, use of digital marketing is been understood in context of
Netflix, which is an American technology and media service provider. It is registered in
California. Company was founded in 1997 and its initial business line was to sale and rental
DVD's. It grew with time and company was first to think about online streaming. In present
times, primary business line of company is subscription based streaming service. Netflix is using
digital marketing as major medium of their marketing channels. This report focuses on various
concepts like comparison between traditional and digital channels of marketing, assistance that
this medium provides in improving company's performance, etc.
Main Body
1 Comparison of Traditional marketing and Digital marketing
Basis of comparison Traditional marketing Digital marketing
Targeted audience This is a suitable approach
when size of targeted audience
is comparatively small or to
reach local customers
(Nwankpa and Roumani,
2016).
This approach covers a wider
range of targeted audience
who all can be geographically
dispersed all around the globe.
Intensity of personal touch In this method, personal and
face to face interaction is of
high intensity and marketers
are able to establish personal
relationships with consumers.
This method do not involve
any kind of physical presence
within target consumers. This
just helps the marketer to reach
a wider range of audience.
Physical documents In this medium, customers do
have physical documents to be
referred in future. Marketers
Digital medium do not provide
any hard copy, but the
advantage in this method is
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