Managing in a Digital World: The Growing Role of Emerging Technology and Global Trade in Deutsche Post

RUNNING HEAD: Managing in a digital world 0
Managing in a digital world

Managing in a digital world 1
Contents
The growing role of emerging technology.................................................................................2
Global trade is improving Deutsche post...................................................................................3
The successor has to be different from better............................................................................4
Unleashing growth by motivating the workforce.......................................................................5
An initial overview of the organization.....................................................................................6
Review of the things learned......................................................................................................7
References..................................................................................................................................9

Managing in a digital world 2
Deutsche Post DHL is the leading mail and logistics company worldwide. The digital
technology leads to more growth. The technological developments underpin Deutsche Post
DHL’s new strategy 2020. DHL boost trade globally to develop regions invest in the
subsequent economies. This report comprises the interview segments with Frank Appel, CEO
of DHL Asia. DHL can provide service to the health care services. The logistics services can
be provided to the various countries concerning health care services like equipment,
medicines and vaccination.
The growing role of emerging technology
The growing role of emerging technology sees plenty of room to grow in the logistics market
globally as a part of ‘Focus. Connect. Grow’ strategy. DHL emphasized the hastening impact
of technology along with the automation on the logistics industry. Frank Appeal pointed out
that the company is only at the starting of automation. The company is required to look at
things like drones and parcel terminals. The assessment of operational data to make transport
and delivery more competent will become more significant. The rising demand for the
responsible business activities underlines the significance of social and ethical behavior along
with the need for environment-friendly solutions. The company even want to take initiatives
like go green to reduce CO2 emissions. It can be helpful to the company in attaining
sustainability objectives (Bagalwadi, 2015).
DHL even planned to install emerging technologies in 350 of 430 facilities in American
facilities and transportation control as a portion of $300 million investment. These selected
technologies will vary as per the customer needs and outcomes of the research. DHL’s
internal innovation team will collaborate with various external innovators. The technologies
are anticipated to assist the diverse customer base comprising those addressing challenges to
minimize the complexity and maximize service to the customers. It is the objective to DHL to
implement the selected technologies like robotics, robotics process automation, augmented
reality and internet of things. The investment in the supply chain is about emerging
technologies which enables customers to attain growth and profitability goals. The need of
customers is not homogenous due to the various challenges faced by the business along with
the levels of maturity. Appel said that it is significant for the company to get customers
benefited from the expertise with the range of emerging technologies.

Managing in a digital world 3
Frank Appel confronted that DHL is focusing on the technology to support faster delivery
times so that demand can be efficiently managed. The company is also already leveraging
emerging technologies at 85 out of 440 North American facilities. A lot of technologies are
already in artificial intelligence applications, active disposition, concerted piece picking
robots and self-driving vehicles stand to have the most promising present. The experience of
DHL with the technologies is to minimize infrastructure costs and maximize service levels.
The technology is one of the elements for DHL to attract and retain employees. It is one of
the motivations for the workforce which is considered a significant challenge in the logistics
industry (Baxter & Srisaeng, 2018). Frank Appel said in the interview that these technologies
enhance the value of people. The organizational members will be equipped with the enhanced
technologies, trained on evolving ones and retained through the culture of innovation and
collaboration. The company believes that emerging technology is not just for the business but
for the customers as well. The technologies foster the development of future logistics along
with the supply chain solutions. DHL has even launched 24000 square foot innovation center
just outside Chicago.
Global trade is improving Deutsche post
DTC is the world’s largest postal and logistics group. Frank Appel agreed that trade will
continue to grow. Deutsche Post DHL claimed that it has about 4% of total logistics market
worldwide and 19% share in the core markets comprising express and parcels delivery,
freight transport and contract logistics. The emerging markets have become important due to
the substantial shifts in the trading patterns. The demographic and economic trends mainly in
the Asia Pacific represent a growing customer base around the world (Dhar, 2018). It is
because the number of middle-class people is going to be more than double in the next two
decades. As a result, the combined GDP of the emerging markets such as India, China,
Brazil, and South East Asia is anticipated to grow 5.4% on an average whereas mature
markets in countries like North America and Western Europe will represent 2% growth.
Deutsche Post DHL aims to enhance global trade from emerging markets from 22% in 2013
to 30% in 2020. It is quite ambitious but realistic. This trend can put an impact on the way
global trade will increase in the coming years. The global express market is anticipated to
grow by 5-6% a year.