Employee Motivation and Employee Retention

This assignment provides an in-depth analysis of employee motivation, its significance, and the various factors that impact it. It reviews multiple research papers and studies to identify key themes and relationships between motivation, job satisfaction, leadership styles, and organizational performance. The study also explores the role of motivation in employee retention, highlighting its importance for businesses seeking to improve employee engagement and productivity.

The effects of Motivation on
staff retention within LSST
Private College setting

Table of Contents
Chapter 1: Introduction....................................................................................................................1
1.0 Background of the study...................................................................................................1
1.1 Organisational Background..............................................................................................1
1.2 Objectives.........................................................................................................................1
1.3 Significance of the study..................................................................................................1
1.4 Methodology.....................................................................................................................2
1.5 Structure...........................................................................................................................2
Chapter 2: Literature Review...........................................................................................................3
2.0 Introduction......................................................................................................................3
2.1 The requirement of motivation in LSST Private College.................................................3
2.2 Employee performance level boosted after motivation...................................................4
2.3 Factors that hindrance the employee's capabilities within workplace..............................5
2.4 Effectiveness of motivational techniques adopted by LSST Private College..................6
Chapter 3: Research Methodology...................................................................................................7
3.1 Research Design and Methodology..................................................................................7
3.1.1 Research Philosophies...................................................................................................7
3.1.2 Research Approaches....................................................................................................7
3.1.3 Research Strategy..........................................................................................................8
3.1.4 Time Horizon.................................................................................................................8
3.1.5 Sampling........................................................................................................................9
3.2 Ethical Issues..................................................................................................................10
3.3 Data sources for the investigation..................................................................................10

3.4.1 Instrument Design and Justification............................................................................10
3.4.2 The “pilot run..............................................................................................................11
3.5 Data analysis method......................................................................................................11
3.6.1 Reliability....................................................................................................................11
3.6.2 Validity........................................................................................................................11
3.8 Summary.........................................................................................................................11
Chapter 4: Findings, Evaluation and Critical Evaluation..............................................................12
4.0 Data preparation and application of methodology.........................................................12
4.1 Demographic..................................................................................................................21
4.8 Summary.........................................................................................................................22
Chapter 5: Data analysis and conclusion.......................................................................................23
5.0 Introduction....................................................................................................................23
5.1 Summary of findings......................................................................................................23
5.2 Review of objectives......................................................................................................23
5.3 Recommendation for possible implementation..............................................................24
5.3.1 Improvement in car park management........................................................................25
5.3.2 Customer Feedback Schemes......................................................................................25
5.3.3 Mystery Guests............................................................................................................25
5.3.4 Maintaining an effective customer base......................................................................25
5.4 Implications of future research.......................................................................................26
5.5 Limitation of study.........................................................................................................26
Conclusion............................................................................................................................26
REFRENCES.................................................................................................................................27

Title: “The effects of Motivation on staff retention within London School of
Science Techonology (LSST) Private College setting (UK)”.
Chapter 1: Introduction
1.0 Background of the study
Human resource are considered as the main assets of an organisation as they give support
in running business appropriately. Therefore, it is a major duty of management to put concern on
every factor that impact on their performance. They should analyse in what manner, excellent
service of employees can be gained for achievement of aims and objectives. It includes
motivational technique which helps in encouraging employees to give their best for business
success and growth (McCaffery, 2018). It give advantage to organisations in getting high
retention of employees by providing job satisfaction in them. In terms of ethical culture, this
college concern on providing education to all learners regardless of their upbringing and
background.
1.1 Organisational Background
LSST – London School of Science and Technology is one of the highest privately
managed education provider of UK. It specialises in Business, Computing and Management
Courses which are offered to both national and international students as per their academic skills.
This college was founded by Mr Syed Zaidi in 2003 with main vision i.e. to support local
communities as well as encourage social cohesion. By contribution of this successful
entrepreneur, LSST gain advantage to become one of the leading institutions (de Freitas,
Morgan and Gibson, 2015).
1.2 Objectives
 To investigate the need of motivation in LSST Private College.
 To examine performance level of employees after motivation.
 To identify factors that hinderance the employee's capabilities within workplace.
 To study effectiveness of motivational techniques adopted by LSST Private College.
1.3 Significance of the study
Motivation is considered as crucial factor for good performance and therefore, it is taken
as the important concept of present study. It reveals causes under LSST College due to which,
this institute has faced high labour turnover. An investigation is done to analyse the effect of
1

motivation on staff retention within this institution. For this purpose, major factors are identified
which hindrances performance of employees, increase difference between individuals and more.
In order to gain job commitment of staff members, management of this college has adopted
various motivational techniques. Therefore, effectiveness of outcomes of such techniques are
measured as per performance of workers after motivation (Stevens, 2017). Furthermore, some
relevant solutions are given by which authorities of college can motivate employees and gain
their retention for longer profitability.
1.4 Methodology
In order to address issues of present research and attains aims or objectives, investigators
of LSST College has used both primary and secondary resources. Under primary research,
questionnaire has formulated to take feedback and opinion of potential users for data analysis.
While literature review has conducted by using secondary research techniques. In this method,
opinion of experts are explored by reading journals and books which are available on internet
applications.
1.5 Structure
The main structure of present research is classified in five main segments where first part
entails main aims and objectives which are needed to be achieved. Second part includes literature
review where view points of various authors are elaborated. Furthermore, research
methodologies are carried out in third part and evaluation, findings and summary in fourth one.
Finally, data analysis with conclusion is done in last task.
2

Chapter 2: Literature Review
2.0 Introduction
Literature review refers to study to the study of one topic in which thoughts, views and
ideas of different of authors are considered. In this information is collected from secondary
sources in order to collect authentic and valuable data according to point of view of different
author. It basically clears concept over same topic as individual is placing its efforts in
understanding same topic from others point of view. It also shows that two different people have
different perception and thinking pattern on similar topic or case. As a result, it open up
understanding level and thinking capability of viewer in order to enhance their knowledge over
same topic. In context with present research, literature review helps in analysing the
effectiveness of motivational techniques for retention of workers.
2.1 The requirement of motivation in LSST Private College
According to the point of view of Bowen (2018), it has been analysed that motivation is
considered as basic requirements of every sector no matter they belongs to which sector, In
relation to education sector, it is essential for the management team to motivate its employees
that is faculty members to deliver knowledge to the college and school students in order to make
their future bright. It has been observed that LSST Private College is owning huge workforce
including faculty members. Therefore, it is important for the management team and top authority
to adopt different ways and strategies to motivate its employees. This also helps in encouraging
teachers to perform their job responsibility more effectively as earlier.
As per evaluation main requirement of motivation in LSST college felt by working staff
of this academic institutions as this college is giving learning opportunity to national as well as
international employees. This involvement of different culture creates problems for employees as
they are not able to handle students from different culture. This further results in decline of
faculty performance. It also develops need of motivation for faculty member of this colleges.
Along with this, it can be said motivation also helps in increasing employees commitment
towards their work responsibility. It has been evaluated that after motivating employees or
faculty members this college can improve working practices and deliver best class educational
services to students (Guerrero, Cunningham and Urbano, 2015). In order to motivate faculty
members, management team of college can adopt different motivational theories whose main
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aim is to encourage employees for improving their performance and deliver best educational
knowledge to students. It can be said that usage of these motivational theories will be helpful for
LSST Private college in order to fulfil basic requirement of motivation. As a result, adoption of
these theories will be beneficial for improving working capability of faculty members.
2.2 Employee performance level boosted after motivation
As per the thoughts of Falk and Dierking (2016), it has been evaluated that there are
numerous of motivational theories which helps business organisation to improve working
capability to employees. This also helps in achieving their predetermined goals and objectives in
order to enhance their profitability as well. According to the deep study of author, it has been
realised that management team of LSST Private College can adopt financial incentives for
motivating its existing workforce. It can be said that monetary satisfaction is the only one which
motivates employees for long duration of time as they could fulfil their basic requirements with
the help of financial incentives. Apart from this, management team can also use Maslow's
Hierarchy of needs as a motivational theory for its employees. This motivational theory will be
beneficial for this college as it helps in satisfying employees needs according to stages of
hierarchy. According to this theory needs of employees are structured from lower to higher. The
theory also says if one need of employee is satisfied once then the same individual can not be
satisfied with the same thing. They requires some additional to get motivated further
(Wlodkowski and Ginsberg, 2017).
As per evaluation, it has been analysed that after adopting these two techniques that is
financial incentives and Maslow's motivational theory, Faculty members or employee of LSST
Private college will now work effectively as they are now motivated and wants to gain more
monetary benefits for satisfying their personal needs and wants. Along with this, faculty
members are now more focused towards their work as they feel that management team are
monitoring their performance so its better for them to place more efforts. HR department of
LSST College also use the concept of Hertzberg Two-factor theory. It is mainly concerns on
dissatisfaction factor for motivation. Therefore, administrators focuses on this factor and give
high appraisals for generating satisfaction among employees (Hearn and Rosinger, 2014).
Employees also feels boosted and energetic as they are getting something back for their hard
work (Role of Motivation in employee retention, 2018). These returns can be in any form that is
promotion, rewards, recognition, additional benefits, more opportunities and many other things
4

which convinces them to achieve to more effectively. As a result, they work more harder as
compared to their earlier performance. This motivation not improves their performance but it
also enhances their decision making capabilities.
2.3 Factors that hindrance the employee's capabilities within workplace
As given by Barnett and et. al. (2014), it has been evaluated that employees cannot
reduce its working capability with the single factor but it is directly affected with numerous of
reasons. In relation to LSST Private College, it has been ascertained that employees or faculty
members of this institutions are generally facing numerous of issues which are directly impacting
negatively on working capabilities of employees at work place. As per evaluation it has been
identified that main factor which hinders employees performance is job security. This factor can
be seen in two ways that is if employees is getting job security then they will not work
effectively as they believes that whether they work properly or not they are getting their salary as
they are permanent in college. This reduces their working capability at workplace. On the other
hand, if employees are hired at contractual based then it creates in security among employees
because if any other employee work more effectively and there are possible chances they will be
terminated. This thinking process creates insecurity among working staff of LSST Private
College and becomes negative factors which reduces employees capability at workplace.
In addition to this, relationship with peers is the another factor that can be seen as
hindrance in employees capabilities at workplace (Why Employee Motivation is important?,
2018). As per evaluation, it has been observed that employees also feels demotivated because of
their colleagues which directly impacts negatively over their performance. It has been analysed
that there are faculty of LSST Private college are not feeling comfortable with their peers. This
may be because of different culture, language, attitude etc. of employees. As a result, it reduces
working capabilities of employees as they are not feeling comfortable with workforce. It also
creates chances of discrimination among workers as they gives more preference to their same
culture employees. This partiality also becomes reason for reducing working capability of
employees at workplace.
Apart from this, last but not the list hindrance factor which is impacting performance of
employees includes relationship with learners. These learners can be seen as the hindrance factor
for employees which affects their working capabilities. Along with this, it has been analysed that
there are numerous of issues which impacts negatively over the performance of working staff.
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These problems basically arises having negative relationship with learners. It can be said that
faculty members are the one who spends much time with learners, these learner may belongs to
domestic or international geographic area (Gagné and et. al., 2015). This creates problem
regarding culture, languages, behaviour adapting capability etc. As a result, it affects negatively
over the performance of employees. Thus, to get best performance of workers, HR managers of
LSST College have used the concept of Goal-Setting Theory of Motivation. It increases the
capabilities of workers by getting their commitment for goal achievement. This theory also raises
incentives for staff if they work more quickly.
2.4 Effectiveness of motivational techniques adopted by LSST Private College
The main motive behind implementation of motivational techniques as per authorities of
LSST College is to gain retention of staff members. In this regard, they have adopted both
intrinsic and extrinsic motivational concepts. According to perceptions of Pinder, (2014), it has
evaluated that intrinsic motivation helps in encouraging workers to work at their level best. This
can be done by generating feeling of job satisfaction among staff members. While extrinsic
motivation defines as a force which directs or modifies the behaviour of human resource at
workplace. It also consider as gain support of employees for attainment of an outcome (Cameron
and Green, 2015). Thus, this kind of motivation is implemented by giving reward and
compensation, social approval and appreciation for hard work etc. In context with LSST Private
College, its authorities have adopted the concept of Maslow's Hierarchy of Needs, in order to
motivate staff members.
The main principle of this theory helps in attaining high employee satisfaction, their
retention and cohesive team as well. Its effectiveness can be classified as fulfilment of basic
needs, job security and personal safety, recognition and competence, etc. This theory also helps
in identifying those factors by which workers can be motivated. It includes improving working
culture and organising learning program to learn different languages so that staff members can
make conversation with others. Apart from this, goal-setting theory of motivation leads to get
better performance of employees, by motivating them to give best efforts. But this theory fails to
raise job satisfaction under staff also (Cerasoli and Ford, 2014). While Hertzberg theory of
motivation helps in providing job security under workers and improve their inter-personal
relationship as well.
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Chapter 3: Research Methodology
3.1 Research Design and Methodology
Research design is an systematic arrangement of various conditions which is required to
make collection and proper analysis of data within which research is conducted. Whereas, on the
other hand design methodology is a development of system for any unique situation. There are
mainly two types of research designs that includes, descriptive and experimental research. This
method ensure choosing effective strategy from various different components. Research mainly
focus on end products whereas methodology focus on tools and procedures that are going to
require in research process. Thus, research design of present assignment is made in descriptive
manner.
3.1.1 Research Philosophies
This section of research involves nature, characteristics and improvement of knowledge.
It can also be termed as a method in which a information can be determined, gathered and
implemented. To have a research philosophy the basic step is to gather information from primary
data and secondary data to give answers to the questions asked in research philosophy. For
addressing this philosophy requires to have knowledge and implement assumptions and faith. It
is used by authors to indicate necessary assumptions and these assumptions are used by them to
treat as a base for research methodology. Research philosophies have mainly four main branches
which are Pragmatism, Positivism, Realism and Interpretivism (Interprevist). Choice of the best
research philosophy to be implemented depends upon practical implications of that philosophy
and choice is done between positivist and interpretivist philosophies or quantitative and
qualitative methods of research. But recently developments have lead to increased in popularity
of realism and pragmatism both. This research has chosen concept of interpretivism philosophy.
3.1.2 Research Approaches
It is an procedure which mainly consists of steps of assumptions and methods of various
data collection and their interpretations. There are two types of research approach that are
deductive research approach and inductive research approach. In Inductive research approach
researchers only collect those data which are relevant for their topic. In this researcher only
evaluate pattern in data and work towards developing a theory that can explain those patterns. In
this collected data is mainly use to evaluate phenomenon and develop a conceptual framework.
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Whereas, in deductive approach collected data generally use to explore propositions this research
revolves around theory generation and building. Thus, deductive approach has been taken to
address the issues of present research.
3.1.3 Research Strategy
It refers to a step by step plan of action which shows directions and certain path to
research team. With regards to present research, investigators of LSST College has used
strategies like experiment, survey, ethnography and more. For this purpose, data is collected on
the basis of interview, questionnaire and observations.
3.1.4 Time Horizon
This part entails the time required for carrying out entire activities. In present case, for
selecting the topic, project-makers of LSST College has taken 2 days. For formulating aims and
objectives, they have taken 3 days and 5 days for literature review. Furthermore, 12 days have
been taken for research methodologies, 6 days for gathering data, 8 days for analysis and last two
days for conclusion and recommendation. At last, for final submission, one day has taken.
8

3.1.5 Sampling
Sampling is a name given to an effective process which is used in statistical analysis and
determination of already determined numerous observations that are taken into account from a
huge or vast population. A sample is determined on basis of analysis or evaluation done while
determining a sample. There are basically two types of sampling namely simple random
sampling and profitability and non profitability sampling
9

 Random sampling: It is a method in which each and every observation has equal amount
of chances to get selected into a sample. It is done on a random basis and not on any
preference.
 Probability sampling: Probability sampling is a term given to a method of sampling
where every individual unit has more than zero probability of getting selected in a
sample.
 Non probability sampling: It is a basic sampling technique in which few elements of
given population has no chances or probability of getting chosen into a sample.
In context with present research, random sampling method has been taken to select
participants from total population. Under this process, respondents are selected on random basis
i.e. everyone has given equal chance for being chosen in sample.
3.2 Ethical Issues
This part entails in what manner an investigator needs to carry out research activities. It
shows path and specific direction to researchers that helps them in conducting research in ethical
manner. By following a certain code of ethics they can ensure that outcomes will be achieved
more appropriately. With this assistance, it is also essential for project-makers to do not disclose
the personal information of any respondent.
3.3 Data sources for the investigation
Data can be defined as qualitative or quantitative values of a variable. It can be classified
as numbers, texts, figures, images and facts etc. Generally, data sources are classified broadly
into two main aspects viz. Primary and Secondary. Here, primary data is collected by using
surveys, direct observations, interviews and more. While secondary data is gathered from a
diverse source such are market and census studies, electronically stored information, books and
journals etc.
3.4.1 Instrument Design and Justification
The present research is designed in exploratory descriptive manner because it helps in
carrying out in-depth analysis. It also aid in meeting the criteria of mentioned aims and
objectives of research. Along with this, outcomes availed by exploratory studies are not obtained
by taking a large population. But it provide a deep and better understanding of why motivational
techniques are needed to gain retention of employees in LSST College.
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3.4.2 The “pilot run
A pilot study refers to a critical component of research which is done for evaluating time,
cost, feasibility and more. It allows investigators to test their research approaches before
implementing the same directly. For proper investigation, it is essential for project-makers to
take sufficient time to conduct activities. They must ensure that research will be run smoothly as
well as dramatically help in obtaining the outcomes.
3.5 Data analysis method
It is a process of proper evaluation of data with the help of some analytical and logical
reasoning. This method of research is use to break complex topic into various smaller parts in
order to gain effective understating of it. It a evaluative measure of transforming and cleaning
data to fulfil organisational goals. Data analysis plays an important role in order to make
evaluative decisions and help business to achieve organisation objectives. In this data from
different sources are gathered to conduct business data visualizations. This method will allow
company to collect most of their data in single place and then make them to take right decisions.
3.6.1 Reliability
This part of research refers to stability and consistency of a data. It is classified on the
basis of additional time (test-retest reliability), opinion of research team (inter-rate reliability)
and across items (internal consistency). This would help in ensuring the reliability of outcomes
of research.
3.6.2 Validity
It concerns on evaluating the validity of outcomes which are availed after conducting an
entire research. Thus, concept of validity and reliability is related with each other because
reliability is taken into consideration when judging validity of a data.
3.8 Summary
Under this research, both primary and secondary sources are taken to collect relevant
data. It is designed in descriptive manner to address the issues mentioned. For this assistance,
inductive approach is taken and to test validity and reliability, pilot test has also been done. Thus,
all these processes help in increasing the efficiencies of research.
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Chapter 4: Findings, Evaluation and Critical Evaluation
4.0 Data preparation and application of methodology
QUESTIONNAIRE
1.) Are you aware with the concept of motivation? Frequency
 Yes 35
 No 15
2.) What are main causes behind labour turnover in LSST College? Frequency
 Gender and Linguistic Gap 18
 Cultural influence 12
 Salary, Monetary Incentives and Compensation Packages 20
3.) Which factor drives job satisfaction among staff members of LSST
College?
Frequency
 Working Environment 14
 Roles and Responsibilities 11
 Promotion, Recognition and Appraisals for work done 25
4.) What will be the major issues behind difference in performances of
employees?
Frequency
 Job Security 18
 Relationship with Peers 12
 Relationship with learners 20
5.) Which motivational techniques are best for encouraging employees to
give their best performances in LSST College?
Frequency
 Financial Incentives 12
 Motivational Theories 18
 Reduce Gender and Linguistic Gap 20
12

6.) What are the benefits of motivation for LSST College? Frequency
 Increase productivity of employees 12
 Develop job satisfaction under workers 18
 Gain high retention of staff members for longer period 20
7.) Do you think that motivational techniques used by LSST College helps in
getting retention of staff members?
Frequency
 Yes 35
 No 15
8.) Provide recommendation to authorities of LSST College for getting high
retention of staff members...
13

Theme 1: Motivation is a wider concept
1.) Are you aware with the concept of motivation? Frequency
 Yes 35
 No 15
Interpretation: From above analysis, it has been interpreted motivation is a lifeblood and a key
factor in every organisation. For promoting efficiency in workforce and employees, it is very
important that employees are motivated. As per this survey which was done for around 50 people
on a random basis, it has been found out that 35 people are well aware and believe in concept of
motivation whereas there are still approximately 15 people who are uneducated or unaware about
concept of motivation and its long term benefits for employees as well as well as employers.
14
Yes No
0
5
10
15
20
25
30
35
Column B

Theme 2: Inadequate salary, incentives and compensation packages are the main cause of
labour turnover in organisation
2.) What are main causes behind labour turnover in LSST College? Frequency
 Gender and Linguistic Gap 18
 Cultural influence 12
 Salary, Monetary Incentives and Compensation Packages 20
Interpretation: It has been interpreted that labour turnover is a process in which employees of
any business concern specifically LSST college leave an organisation due to lack of motivation
and other monetary benefits. As per this survey, it has been evaluated that 18 people believe that
gender and linguistic gap is main reason behind labour turnover while 12 people take cultural
influence into consideration for the same. Salary, monetary incentives and compensation
packages is another important reason as per 20 people out of 50 on whom this survey was
conducted. This a random survey done on any 50 people for analysing and evaluating current
labour turnover situation of LSST college.
15
0
4
8
12
16
20
Column B

Theme 3: Promotion and recognition are the main driving factors of job satisfaction
3.) Which factor drives job satisfaction among staff members of LSST
College?
Frequency
 Working Environment 14
 Roles and Responsibilities 11
 Promotion, Recognition and Appraisals for work done 25
Interpretation: Job satisfaction is an important factor to maintain sustainability of an employee
as well as to reduce employment turnover. With context to LSST college job satisfaction is
important so that teachers and staff members can be in college for a longer duration and help in
their growth. There are various factor that drives job satisfaction among staff members
According to survey, 25 out of 50 people believes that promoting, giving recognition and
appraisals for hard of staff members will encourage them and they will be satisfied by their job .
Whereas, 14 out of 50 people thinks that working environment is a major factor for providing job
satisfaction to staff members as when they will be provided with healthy and harmonious
16
Working Environment
Roles and Responsibilities
Promotion, Recognition and Appraisals for work done
0
5
10
15
20
25
Column B

working environment they will work more harder and will get job satisfaction. On the other
hand, 11 out of 50 people thinks that roles and responsibilities of an individual will give job
satisfaction to staff members of LSST college.
17

Theme 4: Relationship with learners is the main issue
4.) What will be the major issues behind difference in performances of
employees?
Frequency
 Job Security 18
 Relationship with Peers 12
 Relationship with learners 20
Interpretation: Employees performance effect the performance of an organisation. Since if
employees will not work effectively they will not help in profit generation which will reduce
performance of an organisation as well. As per survey there are many factors that affect
performance of an employee within LSST College. Out of 50 people, 18 people feel that if
employees are not given security while working they will not able to concentrate in their work
which will affect performance of employees. Whereas 12 people believe that if people will not
have good relationship with its peers they will be many conflicts and issues between competitors
and students which will create chaos and will create difference in performance of employees. On
18
Job Security
Relationship with Peers
Relationship with learners
0
2
4
6
8
10
12
14
16
18
20
Column E

the other hand, this institute give admission to both domestic and foreign learners which creates a
linguists issues between teachers and learners which lead to a hurdle in performance of teacher.
19

Theme 5: Reduce gender and linguistic gap for motivation
5.) Which motivational techniques are best for encouraging employees to
give their best performances in LSST College?
Frequency
 Financial Incentives 18
 Motivational Theories 12
 Reduce Gender and Linguistic Gap 20
Interpretation: As per above mentioned graph, it has been analysed that motivational
techniques are helpful for LSST College as it encourages employees to more effectively and give
their best performance at workplace. It has been evaluated that mainly for this college there are
three type of motivational techniques that are financial incentives, reduce gender and linguistic
gap. Among 50 respondents 12 have stated that financial incentive is best motivational technique
as employees can fulfil their own needs with monetary benefits. Whereas, 18 of them said
motivational theories can be used as a motivational techniques. Remaining 20 people have said
that reducing gender and linguistic gap is main techniques that contributes in improving
performance of work as they feels comfortable in positive working environment without bias.
20
Financial Incentives
Motivational Theories
Reduce Gender and Linguistic Gap
0
2
4
6
8
10
12
14
16
18
20
Column E

Theme 6: Motivation helps in getting high retention of employees
6.) What are the benefits of motivation for LSST College? Frequency
 Increase productivity of employees 18
 Develop job satisfaction under workers 12
 Gain high retention of staff members for longer period 20
Interpretation: As per this graph, it has interpreted that implementing motivation techniques
helps in getting various benefits. In context with LSST College, as per survey 20 users out of 50
have said that motivation help in attaining retention of workers for longer period. While 18
respondents have believed that motivation give advantage to increase productivity of workers.
Other than this, remaining 12 users said that it helps in generating job satisfaction under workers
of this college.
21
0
4
8
12
16
20
Column G

Theme 7: Motivation techniques help LSST in getting retention of workers
7.) Do you think that motivational techniques used by LSST College helps in
getting retention of staff members?
Frequency
 Yes 28
 No 22
Interpretation: In order to gain retention of employees, administration and Human resource
department of LSST use various techniques. It includes motivational theories, high appraisals,
provide job securities, incentives and more. As per survey on 50 respondents, it has evaluated
that 28 users among them have believed that such motivational techniques help in gaining high
retention of employees. While other 22 suggest to management of LSST College to adopt some
more effective tools and techniques of motivation for getting retention of staff members.
4.1 Demographic
This part entails the characteristics of population such as race, gender, education,
occupation, profession and more. Thus, in present research, 50 respondents in sample are chosen
22
Yes No
0
5
10
15
20
25
30
Column I

on the basis of profession, age and education based. As these people are experienced in giving
opinion behind getting retention of staff in LSST College.
4.8 Summary
Thus, it has evaluated from primary survey that it is necessary for management of LSST
College to implement motivational techniques. This would provide various benefits like
increasing productivity of employees, generate job satisfaction, boost performance level and
more. It also helps in analysing the effectiveness of motivation for getting retention of workers
(Landsberg, 2015).
23

Chapter 5: Data analysis and conclusion
5.0 Introduction
Data analysis is done to get feedback and opinion of different participants in order to
draw valid conclusion. As per present research, 50 respondents are taken to get their suggestion
for retention of staff members in LSST College.
5.1 Summary of findings
Employee motivation plays an important role in any organisation in both theoretical and
practical manner. It is evaluated that the main functions of HR managers in any firm is to gain
high support and job commitment of workers within workplace (Csikszentmihalyi, 2014). This
thing can only be achieved by motivation that encourages employees to give their best for
company's achievement. With the help of literature review, it has evaluated that in order to create
job satisfaction under employees, management of LSST College are required to concern on
various factors. It includes difference in performance of workers, recognition and incentives,
reward etc.
5.2 Review of objectives
i) Requirement of motivation
In general agreement, it has seen that people can only feel motivated under below
mentioned situations: When employee participate in decision-making activities; Receive
recognition for their work; Communication is frequent and there should be opportunities for
career and development growth. In context with LSST college, central concern of management is
to identify and measure factors which are associated with differences in workers job performance
on individual basis. This identification is considered as the main function of motivational factors.
Another factor which reveals the requirement of motivation is cultural difference which arise due
to give admission to domestic and global learners (Ma Prieto and Pilar Perez-Santana, 2014).
Therefore, service providers of college have to deal with various linguistic and cultural issues.
This would lead to increase labour turnover as well. Thus, authorities of LSST College has
concerned all these factors while adopting motivational techniques.
ii) Employee performance level boosted after motivation
Motivation is a critical factor which every organisation should use to achieve higher
levels of output and increase productivity. Motivation helps to improve skilfulness of employees
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and put human resources into action. Managers of LSST Private college used different
motivational theories for employees satisfaction. Financial incentives motivational theory is used
to motivate employees which will help to achieve objectives and goals of college. When basic
requirement are satisfied then employees can work more effectively. Maslow's Hierarchy of
needs is applied to satisfy needs of employees and are structured in hierarchy from lower to
higher level. These motivational theories help employees to increase output and work more
efficiently (Saks and Gruman, 2014). Employees are more focussed on work as they are being
monitored by management team. Motivation not only helps to increase productivity, promotion,
recognition, opportunities but it also helps in decision making and overall effectiveness of LSST
Private College.
iii)Factors that hindrance the employee's capabilities within workplace
It has been evaluated from literature review that in LSST Private College there are
various factors which affects working capabilities of their employees and faculty members. Main
factor which mostly affects employee performance is job security. This factor can been taken in
two different ways. First if employee believes that they are getting proper job security then they
might not perform their work in an effective manner and secondly, if they think that they are
working in an appropriate manner as a permanent faculty and still not getting their salary. This
will hamper their performance.
iv) Effectiveness of motivational techniques
From literature review, it has ascertained that management of LSST Private College has
applied three main theories of motivation. It includes Maslow's, Hertzberg and Goal-Setting
theory of motivation. All these concepts help in completing all kind of needs that drive job
satisfaction under employees (Zhang and et. al., 2014). It also aid this college in generating job
commitment and get retention of workers for longer period of time.
5.3 Recommendation for possible implementation
It has recommended to LSST College to formulate some more motivational strategies in
order to gain retention of staff. It includes providing monetary and non-monetary rewards by
recognising the performance level of faculty members and other staff. For this purpose, they
need to implement policies like health insurance, maternal and paternal leave, encourage workers
to work on personal projects etc. Along with this, authorities are also required to measure
25

performance of employees on regular policies. This would help in evaluating the need of further
motivation.
5.3.1 Improvement in car park management
Parking management is considered as one of the main aspects in enhancing the standard
of college. Since in LSST College hundred of workers are working in different-different
departments with thousand of students. Therefore, it is necessary for college authorities to
concern on car park and other transport management. For this purpose, by implementing suitable
management system, faculty members can park their vehicles more effectively and prevent the
same from damages as well.
5.3.2 Customer Feedback Schemes
As customers are considered as main driving factors for achievement of success and
profitability of an organisation (Williams, Perillo and Brown, 2015). Therefore, in context with
LSST College, in order to resolve complaints of learners and their parents, it is necessary for
management to provide effective platform. For this purpose, they should allow students to give
their feedback for any kind of improvement on its website. This would help in increasing
effectiveness of standard of work of college.
5.3.3 Mystery Guests
In colleges, visitors who come for counselling, observing college campus etc. are known
as mystery guests. They judge reputation and effectiveness of college procedures on the basis of
treating at reception and way of resolving their queries. Thus, it is essential for staff members
who work in reception area of LSST College, to behave politely while interacting with visitors.
They should resolve each and every query of mystery guest which would help in giving best
impression on them.
5.3.4 Maintaining an effective customer base
For educational providers, students and parents are considered as customers. Therefore,
to maintain an effective conversation with them, counselling and other staff members of LSST
College are required to must possess different languages. Through this process, they can make
interaction with learners in proper manner. This would lead to attract learners to take admission
in its campus (Herzberg, 2017).
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5.4 Implications of future research
After completing this project, research team have got advantage to enhance their research
skills and knowledge. By getting effective experience, they have become able to take future
challenges related with new project. They can gather relevant data and information through
various approaches more effectively in less period of time.
5.5 Limitation of study
In this typical research, limitation are related with implementation of data collection
method. This is caused due to inexperience team members as they have faced various issues in
collecting data and obtaining reviews of respondents as well.
Conclusion
It has summarised from this research that motivation refers to main factor for getting
retention of staff in an organisation. In context with LSST, it is a privately managed college
which runs to provide education to all learners regardless of their benefits as well as upbringing.
Therefore, it is necessary for this college to gain high retention of workers. For this purpose, HR
department of this institution are required to concern on many factors which helps in boosting
satisfaction among staff members.
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