This report analyzes the business growth of Airdri, a hand dryer manufacturer, through market expansion overseas in Malta. It covers research background, literature review, research methodology, and situational analysis.
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The Entrepreneur Project 1
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Contents Contents...........................................................................................................................................2 INTRODUCTION...........................................................................................................................3 Research Background......................................................................................................................3 Literature Review............................................................................................................................3 Models to analyse the internal environment................................................................................3 Techniques to analyse the external market environment.............................................................3 Situational Analysis.........................................................................................................................4 External Market Analysis:...............................................................................................................6 Market entry strategy.....................................................................................................................10 Risk Analysis.................................................................................................................................12 Growth Strategy.............................................................................................................................13 Research Methodology..................................................................................................................13 CONCLUSION..............................................................................................................................15 REFERENCES..............................................................................................................................16 2
INTRODUCTION Entrepreneur is considered as an individual who initiates business as well as faces all risk and also enjoys the profitability. Moreover, they are commonly undertaken as an innovator, source of new offerings, ideas procedures and others(MazzarolandReboud,2020). The chosen company for this report is Airdri, which is a hand dryer’s manufacturer. It was developed in year 1974 in Oxfordshire through business partners named as Peter Philips as well as Peter Allen. The topics which would going to covered in this report are research backgrounds, Literature review and research methodology. Apart from this data analysis is also going to be done with help of some model such as SWOT, Ansoff and others. Research Background The aim of this research is report is to analyse the business growth of aridri through market expansion overseas in Malta. For instance, the research would going to conduct various analysis would helps them to analyse the respective entity’s internal environment, external environment, growth strategy, risk factor and others. So that the research would able to accomplish their objectives in effective and efficient way. Literature Review Models to analyse the internal environment As per the viewpoint ofAziri (2020), In order to initiate new business within any areas this is essential for entrepreneur to analyse the internal structure of its workplace. As this would assists them to determine the effective resource availability along with various opportunities and threats for their new business. For instance, research are going to used some effective model such as SWOT and VRIO. SWOT analysis, it is considered as one of the essential techniques which are basically utilised through firm in order to determined their strengths, weaknesses, opportunities and threats. While on other side, VRIO, it is also undertaken as vital tools which is used to evaluate the resources effectiveness that are available into firm. Techniques to analyse the external market environment As per the viewpoint ofKuznetsova(2020), External environment is composition of whole outside factors that affect the business operations as well as practices positively and negatively. So, this si essential for entrepreneur to determined the various factors for expanding their 3
business at new locations. For instance, some of the effective tools which can be used for analysing the external market factors in effective and efficient way. Some of the techniques are PESTEL analysis. Porter's five Forces and Ansoff Matrix Situational Analysis In relation to this research it include number of aspects which are based on outcomes and has to be achieved. In order to Airdri require an appropriate system which will helps manager in performing different function and suing these function according to needs. This is also analysed that there are different function which has to measure by meeting explanationand perform different operations according to resources. There are different situation which has to be used in accordance with needs so that business firm can perform its function and manage resources. In order to conduct internal analysis there are different framework which can be use by business firm. These are useful to achieve business objectives and manage functions according to needs. In order to this, there are different frameworks which are discussed below: SWOT analysis Scanning internal environment is most imposed part which have to be used by business fir in order to achieve business objectives and meeting requirement of business function and manage all those business function in order to achieve better results. In context Airdri, it is identified that there are number of function which has to be performed by business organization while lunching its operation in Malta. In order to perform business function there is use of SWOT analysis. This can be define as that framework which is related to using tools and performing business function by analysis internal capacity of firm . This internal identification of strength, weakness, opportunities and threats of firm in business environment in which it is trading. These aspects of Airdri are stated below: Strengths Innovation is major strength of this firm where there are number of individuals working on different aspect of business. This is because firm is using continuous innovation approaches which helps in performing function by using innovation and managing operation according to needs. Price effectiveness is also an strength of firm. This is because Airdri is using effective tools which support minimum wastages and provide advantages to firm in context of low prises of there product and services. 4
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Weaknesses In effective production process is a major factor which act as an weakness of business firm. This is because there are number of loose points in production process which impact negatively on function and leads to changes in business operations. Employee turnover ration is also impacting as major weakness for business firm. This is because it impact of fir by wasting the training and development cost. Opportunities Combing different function and using tools in order to perform business function and manage all these roles. This is effective opportunities for business firm where it can use to expand its business by using resource of other business firm. Threats There are different threat which have to faced by business firm. In relation to Airdri, market competition is major threat which is by business firm in market. This is because there are number of Chinese produce which are impacting in products which are soled by business firm in market. Value chain analysis This can be define as that analysis which is related to using function and managing these function in accordance with business objectives. There are number of feathers which has to be use. This is also helpful to achieve business objectives and managing these function so that business function can be achieved in better way. In order to improve business in Malta, there are different factor. Some of these are discussed below: Inbound logistics:This include al those operation which has to be performed according to needs and available resource. In this, there are different function which to be performed in order to achieve business objectives. In this assembly plants, warehouses, or retail stores of business function which have to be managed. Under this, there are different operations which will be covered. These are related to function performed by AIRDRI. Outbound logistics:This is that factor which is related to performing business function in order to meet there functional requirement. This is also identified that there are difference function which has to be performed in order to meet function. Marketing and sales: This is an important function which can be use to achieve business activates and manage function. Under this, firm needs to perform function which are related to customers, clients, partners, and society at large. 5
Service:There are numberof serviceswhich are provided by business organization in present busies environment. This is related to achieving business objectives and performing business function. In relation to this, chosen organization can use to perform its business function where it can use different approaches which are related to price effective services and perform business activates . Support activities This is function which is related to performer those function when manager can use to manage activates by setting priority. This is useful furmtion in adding value to each function and meeting needs. Infrastructure:This is related to perform business activitiesaccounting, legal, finance, control, public relations, quality assurance and general (strategic) management. Technological development:This is also factor which can be use by business function inordertomeetrequirementequipment,hardware,software,proceduresandtechnical knowledge. There are number of transformational development and perform business function to meet requirement. There are number of inbound and outbound factors which have can be used by business firm in order to perform business function. This also helps in business function and manage roles according to needs of firm. This are essential resources which are needed to perform function and match needs according top firm objectives. External Market Analysis: This is important function which has to be performed by business organisational in order to 8ima0plement its fucntio0n and performbusiness operations. This is also helpful in order to perform business actives and analyses impact ofexternal environment on business functions . This will helps firm in meeting standards and performing business activities in accordance with this. This is also used to achieve business function and manage roles so that firm can manage all these functions and meet needs. In order to this there are different frameworks which can be use to perform activities. These are PESTLE analysis, Porter's five Forces and Ansoff Matrix. PESTLE analysis This can be defines that function which is related to scanning business environment in order to meet requisitioner and perform functions. This also helps in performing business function so that 6
manager can meet to perform this . In order to achieve business objectives of AIRDRI, this is identified that there are different external environment factor which has to be use in order to achieve business objectives and manage functions according to it. These are mentioned below: Political factors:this include all those factors which has there direct relation to political condition of the area where firm is working . Under this, there are different factors which can be used to achieve business objectives . In context of Malta political environment , it is identified that there is political stability which help business environment and performer business function in effective way. This is also used as approach to achieve business objectives and manage business activities. Economic factors:these are those factors which are related t economic conduiation of to particular area where firm is working . This is also identified, that there are number of economic environment factors which are related to business of MALTA which will impact on performne of business firm. These factors also impact on business function where manager can perform activates so that business can achieve its function. This helps firm in using activates and managing these function so that it can meet its requirement. Social factor: this is also analysed that there are number f business function which has to be used according to social environment of area where business firm is working. Under this , it is evaluated that there are different business function which helps in achieving business objectives. In context of Airdri, there are number of function where firm can use to perform its function. Here. Malta social couture is similar to business function of firm which will help in performing these functions according to needs and achieve business objectives(Majid and Yaqun, 2016). Technology factors:this is related to changes in techniques which can be use to perform business activities Here, there are number of activities which are used to manage business fucntion and perform all these according currentsituation . This is also evaluated that there are different concepts which are related to adoption of new and innovative tools so that business firm can perform its business certificates. Environmentfactors:thisincludethosefactorswhicharerelatedtobusiness environment and performing business activities according to needs. Under this manager has responsibility and manage function in concocter of business environment. This is related to use of tools which can be managers in accordance with current needs and requirement of business 7
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firm. Here are differentenvironment friendly which are used by business firm to manage roles and perform environment friendly business operation(Petrovskaya and Mirakyan, 2018). Legal factor:this is related to those function which has to be performed in order to achieve business objectives and manage roles in accordance with needs. This is related to different rules and function which has to be performed in order to meet requirement and perform business functions. In context to airdri, this is identified that there are number of function which is related to achieving business objectives an performing business function in appropriate way. This are different elements which as to be used in accordant with needs of business firm and perform activities This will helps in achieving better results and perform activities in effective way. Porter's five Forces Porter's five force model can be defined as that model which is used by the organisation order to identify industrial factors which can impact on functioning of. It includes five different forces which has to be analysed by a drive in order to implement its product within malta. All these factors are discussed below: Competitive rivalry: does that factor within porter's five force models which is related to the existing competitive rivalry of the organisation within the market where it is trading or going to trade. In context of choose an organisation, it is going to perform its functions within the market of Malta. There is no existing competitive rivalry of the organisation within this market which act as a factor leads to competitive advantage to the organisation. Power of supplier: power of supplier can be defined as that factor which is related to the existing power of supplier within the market. In context to choose an organisation it is identified that organisation is going to launch its business in Malta and expand its operation where the power of suppliers is higher in comparison to other market. This is because there is no fix supply to the organisational products which provide power to the suppliers in order to supply the products at their own prices(Ting, Feng and Qin, 2017). Bargaining power of customer: one more effective than the porters five force model which impact on the functioning of tourism organisation within the area is related to the power of buyer. In context to this it is identified that there are a large number of customer to the products and services offered by the organisation. This also provides an advantage to the firm in order to improve it services as well as decrease the power of customer within the market. Here is an 8
organisation can work according to its requirement and perform the function in an appropriate way. Threats of substitute: it is identified that the chosen organisation is operating with innovation approach. This help in eliminating the competition from substitute this is because it is difficult for the substitute organisation to use a similar product as well as innovative approaches in their function to attract the customer for stop this act as an advantage to the organisation in terms of thirds of substitute where it can lead within the market of Malta(Sisson, 2017). Threats of new entrants: one of the major factor which will impact on organisational functions in lead to changes between different priority is related to threats of new entrants for staff is identified that the chosen organisation has a better infrastructure as well as various kind of development facility which help in eliminating the competition from the environment and help in achieving better results. Ansoff Matrix It can be defined as that Framework which can be used by the organisation in order to achieve better results as well as adopting an appropriate strategy for implementing the functions for staff in contexts offence of matrix there are different strategies which has to be covered by the organisation in accordance with needs and requirements for stop it is also identified that there are various factors which is to be covered with it to meet the requirements and use the available resources according to it for staff in context of current business environment of the organisation it is identified that air dry is performing various functions which are required to be identified. This make it essential for the form to use ansoff matrix to identify different strategies and adopt a particular strategy to achieve business results. Market penetration: market potential is that strategy which is related to the organisational functioning as well as help the form in developing its existing market fullstop under the strategy organisation can use the appropriate steps in order to improve the existing product within existing markets. This will help in achieving better results where form can perform price decreaseincreasinginpromotionaland distributionalsupport aswellasmodestproduct refinements(Dubal, 2017). Market development: market development strategies are those which are related to developing the market conditions in accordance with the organisational requirements for stock under this organisation will use an appropriate strategy where it will develop a new market for 9
existing product for stock in context to this there are different activities which can be performed by the chosen organisation which include differentiating the customer segments and industrial buyers for good that where organisation can easily implement its products. Product development: product development can be defined as that strategy which is related to developing a new product within the market which include different factors and must be identified according to the requirements. and this organisation will use to implement a new product within the existing market so that it can attract the customer towards the products and achieve better results. This matter is choose an organisation to meet the requirements and perform the function in an appropriate way(Veleva and Bodkin, 2018). Diversification:this is the last time in this model which is related to developing a new product within the new market. It is a most risky strategy which can be adopted by the organisation in terms of product as well as market because it include appropriate product research as well as market research so that organisation can launch the new product within the new market. In context of the chosen organisation it is not suitable for the formed because this will lead to damage the reputation as well as bring huge loss in operations. In context of airdri, it is identified that organisation is working within the new market where the market development strategies can be adopted to achieve the better results for stop this also help in maintaining an appropriate system so that organisation can achieve its objectives and perform with profitability. Market entry strategy There are different market entry modes which can be applied by company in expanding business in Malta including. There are related to using different function and managing all these function so that business firm can its objectives and perform in effective way. This also helps in getting direction so that an appropriator business expectation methods can be used. Some of these methods which can be used by Airdri. Some of these business function which can be used by business firm: Franchising: This is that business functions which is related to using tools and performing business activities in order to meet needs. This is effective method which can be use to manage function in new situation(Martínez, Bañón and Laviada, 2019). These are related to using tools and managing these function in accordance with resource which can be used. Under this method, firm can use to expand its business operation by using tools under which it can easily expand its 10
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business environment. Under this firm can use other organization where it can implement franchisor licenses its know-how, procedures, intellectual property, use of itsbusiness model, bran. Under this, opther organization use In return the franchisee pays certain fees and agrees to comply with certain obligations, typically set out in a Franchise Agreement. Licensing:this is also an tool which be use business firm in order to meet objectives and perform business function in effective way. There are different factors which have to be covered in order to meet needs and perform business activities. This is that function which is related to using tools in order to expand business operation of firm in new market.This includepatents, trademarks, copyrights, designs, and other intellectual in exchange for a percentage of revenue or a fee. This method is in trend form last several years. This is used in order to achieve business objectives and perform business function in effective way(Mukherjee, 2016). This is related to managing business function and using tools according to needs. Licensing usually means taking advantageof an existingcompany’spipelineandinfrastructurein exchangefor asmall percentage of revenue. Joint ventures:It is most popular method which can be use by business firm in order to meet there objectives and perform business function in effective way. There are number of business function which can be used under this approach which are related to using tools and manage all roles in effective way. This is identified that there are number of fucntio0n which has to be performed under this. This involve using resource of both the organization which are agreed on an mutual ration in order to perform business function. Direct exporting:under this that function which can be use by business firm in order to use internationalist function(Block, Fisch and Van Praag, 2017). Under this there are number of business needs which has to be evaluated in order to meet the resource. In context of Airdri, there are different factors which have to be evaluated according to needs. Here, firm can use to promoteitsexportpolicesinordertomeetneedsandperformbusinessfunctionto internationalize its business. Here, Airdri can also use to send its produce top Malta by using different tools and operations. This helps in implementing product as well as developing market according to needs. There are certain business function which can be use to achieve business objectives and market the function in other nation. This will helps Airdri to meet explantation and perform business according to neds of current business. 11
Risk Analysis This can be stated information that there are number of business function which involve business activities , this is related to using tools and managing business activates where risk can be minimised. This is related to using appropriate approaches which helps in meeting needs and performing business function acceding to it . This is also evaluated that Airdrie is going to expand its business operation in business environment of Malta. This impacted on performing function and using these function according to needs of business activities. This is also evaluated that there are different risk which has to be evaluated in order to achieve business objectives and performing activities in effective way . Some of these are discussed below: Suppliers risk:This is related to risk which involve main undersupply of firms produce and services . This helps in meeting needs which can be used to achieve business function and perform this business function according to it. There are different function in this , it involve risk related to business function(Zhang and Acs, 2018). This is because while changing business operation, manager in firm has to focus on availability of resource and using function in accordance with needs. This impacted on business function where manager can perform business activates by keeping check on suppliers of business organisation. Employment risk: this is also an risk which have to be evaluated in terms of business firm.Under this there are number of aspects which are related to business objectives and meeting terms. There are number of function in this where manger in firm has to manage employees according to needs of new area where firm is going to expand its business, these risk are associated with changes in working environment as well as different functions which are needed to be used. This also promote effective functions and using tools so that business firm can achieve its objectives by motivation employees to perform business work. Global environmental change: this is also analysed that there are number of risk which are related to impact of changes which are faced by business firm in order to meet needs. These are associated with using tools which will promote business objectives and managing success in this. In context of Airdri, this is evaluated that there are number of business function which has to be used and managed so that firm can achieve business functions(Levine and Rubinstein, 2017). These are some challenges which has to faced by business firm Airdri in order to perform its business objectives and manage roles according to needs. This also perforate effective 12
working where manager can use to archive better results and manage risk along with better working conditions. Growth Strategy Porter’s generic strategies can be defined as those strategies which are formulated in order to identify the functions and achieve better results for stop porters and strategies are essential for the organisation in order to achieve its objectives and perform the function which will guide about the particular strategy to be adopted. In context of this it include different strategies which can be used according to the requirements. All these strategies for the chosen organisation are discussed below: Cost leadership strategy:It is the cost leadership strategy organisation can achieve the competitive advantage by using effective cost. Under this system organisation has to reduce its cost so that it can easily decrease the prices of the product and can provide cheaper products in comparison to the competitors. It is analysed that the tuition organisation is going to launch its business within new market where it will help the organisation in attracting the customer by providing the products at lower prices. The cost leadership strategies can easily adopted by the organisation by reducing the wastage from the production process and implementing the products in accordance with the requirements. It is appropriate strategies which will help in boosting the functions and achieving better results. Product differentiation strategy: product differentiation strategies are those strategies which can be adopted by the organisation in order to meet the requirements and perform the function in an appropriate way. Under the product differentiation strategies it is identified that there are different strategies which can be used to achieve better results. These strategies include using different products within the market. And this strategy organisation has to adopt an appropriate innovationwhich will providean innovativeproduct to the customerso that it willbe differentiated from the other competitive and include the qualities. This will help in achieving better results as a nice performing in an appropriate way so that organisation can achieve its objectives by comparing the products and providing innovative approaches(Muñoz and Cohen, 2016). 13
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Research Methodology Research methodology is considered as an techniques which are used for determining the information related to research. Moreover, this depends upon the analytical framework which is related with the specific set of conceptions used for firm’s research(Trimmer,2020). In addition to this, the research has been performed for identifying the key issues as well as aspects for business expansion. Research philosophy: Research philosophy refers to a part of studies which may be at once associated with methodology of research. Studies method is used in gathering and analysing numerous facts the usage of qualitative and quantitative records present for the objective. Inside the following research a superb philosophy is used to analyse the research performance in a positive manner. Research technique: research approach is used to define the characteristic in studies which helps in pointing out goal of the studies and what is the research based upon. On the subject of the subsequent research there are various techniques used which can be based at the objective of the studies. This is helpful in bringing out fine results from the research and its proper management. Research strategy: The approach which is used inside the research is the website of action plan which are focusing upon fulfilment of the objectives of research and additionally defining distinct functions so as to be performed inside the studies. Inside the following research suitable method is used which will carry out all the functions of research. Under specific capabilities and strategies movement research experimental studies systematic literature reviews is used for following organisation scenario that is business expansion. These are important functions with the intention to carry out the studies correctly and attain all of the required outcomes. Data collection: Data collection refers back to the methods that are used with the intention to gather the data with a purpose to assist in determiningthe effectsand bringing the consequences. Inside the following result of the studies secondary resources of statistics are performed with the usage of various articles, journals, courses as well as books which have been already to be had thru one-of-a-kind resources. Time horizon: Time horizon refers to the context of time and within the following research cross sectional and longitudinal methods are helping in accurately the use of and managing time 14
for the research reason. Also, Gantt chart is also used in respective research n order to attain objective on time. Research instruments: Research instrument are undertaken as all the techniques and tools so that it will be utilized by researcher in an effort to carry out the following studies. Data analysis: This is considered as a method that is used by researcher on the way to analyse the primary as a secondary statistics to be had to them. Business growth of aridri through market expansion overseas in Malta is the contemporary research subject matter and the researcher has used records analysis tools to reach to sure results. Ethical issues: Ethical issues are a part of research which might be the important issues that researcher desires to enforce. CONCLUSION As per the above report, this has been concluded that, entrepreneur plays vital role into any business expansion and starting new business as they faces all risk and also enjoys the profitability. 15
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Petrovskaya, I. and Mirakyan, A., 2018. A mission of service: social entrepreneur as a servant leader.International Journal of Entrepreneurial Behavior & Research. Majid, S. and Yaqun, Y., 2016. From an entrepreneur to a sustainopreneur: extracting facts about sustainopreneurship.TheJournalofBusinessEconomicsandEnvironmental Studies,6(2), pp.23-25. 17