Entrepreneurship PowerPoint Presentation 2022

EntrepreneurshipEntrepreneurship
Student name

Introduction to the case
• Entrepreneurial case be taken into account is Freshippo
• This is the business model evolution with new retail
platform by one of the popular E business company
that is Alibaba.
• The first store of Freshippo initiated in Shanghai in
2016, January.
• The company expanded the business by owning 46
stores by the end of June 2018 in 13 cities (hbr.org,
2020).

Problem analysis
• Some of the problems identified include
:
• Management issues at store
• Long waiting time in preparation of food
• Poor service
• Therefore from problem analysis of the
case it can be said that the service
offered by the company

Integrated online and offline business model
• It includes integration of online as well as off-
line services
• This reflects the dining area to offer services
of line along with the online ordering facility
which reflect preparation of the orders prior to
the entry of customers whereas the customer
could pick up the order or Dine in the store.
• In order to consider digitalisation the barcode
was considered for the self-checkout
convenience.