Assignment On The Entrepreneurship.

Entrepreneurship
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student name
4/15/2020

Entrepreneurship 1
Contents
Introduction to the case..............................................................................................................2
Problem analysis........................................................................................................................3
Integrated online and offline business model.............................................................................4
Value creation............................................................................................................................6
Sustainable and profitable growth..............................................................................................6
Decision making for convenience store, cloud supermarket, and the Hexiaoma store..............7
Management of four different business models.........................................................................7
Recommendations......................................................................................................................9
Conclusion................................................................................................................................11
References................................................................................................................................12

Entrepreneurship 2
Introduction to the case
Entrepreneurship reflects the process that includes an individual to consider
opportunities that he or she can gain along with the currently controlled resources and turn an
idea into implementing in a business. Innovating new goods, services, products, business
procedures, process reflects Entrepreneurship. Entrepreneurs are not only who initiate a
business but also includes when an individual within an organisation is able to integrate the
resources in order to implement a new and innovative idea with the business model, people,
money and strategy while transforming the new idea into a strategically fit business. One
such entrepreneurial case would be taken into account for this report that is Freshippo. This is
the business model evolution with new retail platform by one of the popular E business
company that is Alibaba (Ahlin, 2014).
In order to adapt expansion strategy by Alibaba and gain opportunity to reach major
portion in China the company has considered new retail powered supermarket considering
various experimental store formats that is said to be Freshippo. With the development of new
format that is inclusive of convenience store, Micro fulfilment stations and supermarkets the
company has able to implement the proposition for large consumer groups. This has impacted
reinventing target groups by the company in order to Carter various consumers across the
nation. The first store of Freshippo initiated in Shanghai in 2016, January. The company
expanded the business by owning 46 stores by the end of June 2018 in 13 cities (hbr.org,
2020).

Entrepreneurship 3
Problem analysis
The experience presented through the case reflect that while entering into the store
that consumers are able to experience Freshippo produce that reflect supermarket
characteristic, Along with the food being prepared, packed and bags are ready for the
customers to pick. For this technology driven innovative retail platform initiated by the
company which reflect ability for the consumer to use application for order placement and
delivery of the package within 30 minutes, while consumers can also dine in a store.
However with the new business model that has been adopted by the company in order to
implement Freshippo there have been various problems identified with the evolution of
business model of Freshippo report. Some of the problems identified include management
issues at store, long waiting time in preparation of food and poor service that has been made
in the complaint by the consumers. Therefore from problem analysis of the case it can be said
that the service offered by the company and employees of the company are the major issue
that needs to be considered on priority basis (forbes, 2019).
It has been analysed that the customer satisfaction has to be considered by the
company in order to sustain in the market and gain competitive advantage. Therefore the
report will analyse the major issues concerning service offered by the company along with
the recommended strategies for the company to gain competitive advantage through
Freshippo business model (hbr.org, 2020).