Consumer Behavior and TESCO's Marketing

This assignment delves into consumer behavior in the context of TESCO, a leading retail chain. It investigates how various factors influence consumers' purchasing decisions when shopping online with TESCO. The analysis includes examining customer preferences for online shopping platforms, preferred payment methods, and the impact of marketing activities on purchase decisions. Furthermore, it explores the role of social media in shaping consumer perceptions and engagement with TESCO.

Research
Project

TABLE OF CONTENT
PART 1............................................................................................................................................4
RESEARCH PROPOSAL...............................................................................................................4
Project Title.................................................................................................................................4
Aims and Objectives....................................................................................................................4
Relevance to Professional or Academic Field/Literature review................................................5
Role of social media in the marketing procedures of retail based organisations in UK..............5
Factual concept of social media marketing in retail based organisations of UK.........................6
Link between social media marketing and purchase decisions of customers in retail based
organisations of UK.....................................................................................................................6
Most widely used tool of social media by retail based organisations of UK to market their
offered products and services to the customers and its impact on their buying behaviour.........7
Research Approach or Methodology...........................................................................................8
Expected Outcomes Summarise the outcomes/personal development that you hope will result
from the project............................................................................................................................9
PART 2............................................................................................................................................9
2.1 Matching resources efficiently to the research question........................................................9
(A) Resources required to carry out the research........................................................................9
(B) Relationship between research resources and the research question...................................10
2.2 Undertaking the proposed research investigation................................................................10
2.3 Recording or collating the data............................................................................................11
TASK 3..........................................................................................................................................14
3.1 Appropriate research evaluation techniques........................................................................14
3.2 Interpretation and analysis of the results.............................................................................14
3.3 Recommendations................................................................................................................25
TASK 4..........................................................................................................................................26
Covered in PPT..........................................................................................................................26
REFERENCES..............................................................................................................................27
APPENDIX....................................................................................................................................29

PART 1
RESEARCH PROPOSAL
Project Title
Research Theme- Consumer behaviour.
Topic of the research- Does social media affect consumer choices?
Title of the research- Impact of social media on the buying decisions of consumers.
Aims and Objectives
The current investigation has been carried to focus upon an undertaken theme of
consumer behaviour by together referring to the impact of social media on the choices made by
customers while buying commodities. This in turn has reflected a concentrated purpose of the
surveyor to conduct this study with some well-defined aims and objectives. It is with a
fundamental sense of providing a prompt guidance to the researcher for carrying out a precise
investigation with considerable outcomes at the end. It is thus with a similar consideration to it,
below are the stipulated aims and objectives of this research work.
Wherein, this study has intended “To critically analyse the impact of social media
marketing on the purchase behaviour of customers in retail based organisations of UK- A study
on TESCO.” This aim is further supported by some well-defined objectives that are as stated
below-
 To assess the role of social media in the marketing procedures of retail based
organisations in UK.
 To ascertain the factual concept of social media marketing in retail based organisations of
UK.
 To evaluate the link between social media marketing and purchase decisions of customers
in TESCO.
 To determine the widely used tool of social media by TESCO to market their offered
products and services to the customers and its impact on their buying behaviour.
 To recommend effective ways in which the social media marketing can positively
influence the buying behaviour of customers to help them to take prompt decisions for
purchasing goods from TESCO.

Both the above intended aims and objectives are apparent to support the researcher to a
great extent where these will frame a guiding context for the investigator to conduct a directional
study with justified outcomes at the end.
Research Questions
 What is the role of social media in the marketing procedures of retail based organisations
in UK?
 What is the factual concept of social media marketing in the retail based organisations of
UK?
 How the social media marketing is linked with the purchase decisions of customers in
UK?
 What are the most widely used tools of social media by TESCO to market their proposed
commodities to the consumers and its impact on their buying behaviour?
Relevance to Professional or Academic Field/Literature review
Role of social media in the marketing procedures of retail based organisations in UK
Social media has a treasure trove of benefits to help you grow your business as per the
given statement of Agnihotri and et. Al. (2016). Many brands and retailers have adopted social
media as a way to communicate with their fans, earn to promote products or themselves and also
act as a consumer tool. Many retailers use social media in a very effective ways and have
successfully incorporated social media as their marketing tool. There was a time when social
media was considered by few people but now as the time is evolving everyone is behind social
media to market themselves as well as their products. The social ads are an inexpensive way to
promote your business as well as the content. It offers powerful targeting options with which we
can reach the right audience.
It also helps in generating leads as use of social media helps in converting sales and
consumer retention through regular interaction and customer services which is very effective as
asserted by Bolton and et. Al. (2013). In the past years, it was very difficult when it comes to
introducing any new product and to make the consumers aware about it. But now with the help
of social media reaching the target consumer have become a very easy and also in the shortest
possible time. With the help of social media the time taken to solve the queries of the people has
also become very easy and quick; it all goes with just a click which in turn provides the

customers with the rich experiences. As every customer expects fast responses to their queries
and 24\7 support and availability.
Factual concept of social media marketing in retail based organisations of UK
Social media marketing is stated to be a marketing tool which utilizes social networking
websites in accordance to the bestowed standpoint of Habibi, Laroche and Richard (2016). This
provides companies a way to reach new customers and also engaging with the existing
customers. The sites are providing visitor's interaction which have helped to promote the
interaction and also for showcasing the power of viral content on the web. When talking of social
media we just don't refer to chatting. It has a much wider scope. When it comes to retail
organizations using social media is highly affordable and viable way to reach both the current
and prospective customers. For any retail organization the main task is to target the exact
customers which are solved by social media, in short it helps in targeting our customers in the
most refined form.
Hudson and Thal (2013) have hereby argued that any organization which is involved in
social media marketing has these basic three benefits which are: influence, increased brand
recognition and free advertising and marketing. Influencing the customers is the main task and
this is easily done through social media by proper advertising of products and highlighting the
features and also by the pictorial representation. The continuous popping up of ads catches
consumer's attention and helps to increase brand awareness. When it comes to making the
consumer aware about the product, keeping them updated is also very important. This is easily
done by just a click. This also helps in not loosing of the interest of the consumer's in the entity
and builds a positive image. Hence, marketers use a broad range of tactics and strategies to
promote the content.
Link between social media marketing and purchase decisions of customers in retail based
organisations of UK
It is in accord to the conferred standpoint of Ioanăs and Stoica (2014), social media
network to market a company's products and services. Whenever marketing is done properly it
helps in influencing the consumers to make a purchase decision. The buyers across the globe are
turning to social media networks for variety of things like viewing ads, staying up the current
fashion, writing reviews, comments and feedback. The social media support a lot of consumers
in making a purchase decision. Whenever consumers make the purchase decision it involves

many researches before actually buying. The information such as additional product information,
identification of the purchase location, product recommendations, and product research etc.
basically social media marketing provides answers to every question posed by the customers.
Social media allows customers to keep up with the trends as no person will ever want to be out-
dated.
Coming to the products, Maria Correia Loureiro, Miranda and Breazeale (2014) have
argued that social media helps the customers to learn more about it and also about the additional
services provided by the company. Common saying “A picture is worth a thousand words”
companies are doing tremendous efforts in convincing their fans which is now become easy by
publishing visuals, graphics and charts. Moreover, they are very easy to share. Customers find it
very easy and effective in making a purchase decision. As we know, all the people are attracted
to uniqueness. When organization engage in something which helps in standing out among
others this catches the eyes of customers and they will in turn look forward in trying something
new and spreading the same among their peer groups, friends and family.
Most widely used tool of social media by retail based organisations of UK to market their offered
products and services to the customers and its impact on their buying behaviour
Many brands and especially the retailers are using social media to a great extent these
days as they find it very effective way to reach their fans in the most effective manner as per the
presented views of Rapp and et. Al. (2013). And because of this they have now implemented this
in their marketing strategy itself. Talking about the leading brand of supermarkets in Britain, it is
using social media to a great extent. It is using social media as a channel to provide consumer
service and also engaging with their fans. The major marketing tool which is used by one of the
renowned retail organisation named TESCO is using Facebook as one of their social networking
tool. We can see this as TESCO has a substantial presence on the sites and using it the most in
interacting with the customers. TESCO does the marketing by posting per day.
The posts are not solely promotional but educational as well entertaining followers as
argued by Siamagka and et. Al. (2015). This is for instance, TESCO is been sharing some recipes
and blogs inclined towards healthier eating with all the ingredients available to buy from the
store. Apart from Facebook, TESCO also uses Twitter as their marketing tool by posting all the
offers available from the store. The account is used mainly as a channel to provide customer
service and also for replying to the tweets of its followers. The tweets are used as a way to

highlight specific products and services and to comment on to the relevant topics. These posts
are mainly comical. It is platform for the customers to solve their grievances immediately. These
techniques help a lot in convincing the consumers to buy the products.
Research Approach or Methodology
This is to define the techniques used by the researcher to carry out the investigation in a
directional manner where this in turn will together guide the surveyor as well as the readers to a
great extent (Valos and et. Al. 2016). It is by projecting understandable research to the readers
that can be easily interpreted by them. Beside this, the surveyor is also assisted to use the most
suitable measure for conducting this study where below are the applied tactics of research used
by the investigator over here- Research design- A descriptive design has been chosen to carry out the present research
work which is with a special context of carrying out an in depth investigation of the
chosen subject matter (Zhang and et. Al., 2017). It is mainly in accordance to the elected
research topic of this study where the other two alternatives namely explanatory and
exploratory are not supportive for the current research topic. Research approach- An inductive approach has been chosen by the investigator over here
as a way of broadening the overall scope of the study (Verma, Sharma and Sheth, 2016).
It is where this will initiate from a specific context by referring to the tact of social media
in marketing and will end on a general context. It is by analysing the impact of social
media marketing on the buying behaviour of consumers that duly tend to influence their
purchase related decisions. Data collection- Both primary and secondary data collection measures have been chosen
by the surveyor over here to gather a likely set of information. The primary data
collection will be done with the help of survey that will be conducted to specially
interrogate the targeted set of respondents and get a liable response from them
(Subramanian and et. Al., 2014). Apart from this, there together exists secondary data
collection that is done by referring to some previously carried out studies by several
academic scholars. It is however with a major contribution of authenticated books and
journals interpreted from genuine online sites, etc., to give an attested outlook to the
conducted investigation.

 Sampling- Random sampling method has been chosen by the surveyor to carry out this
study where this is basically undertaken to interrogate non-selective participants to
contribute in the research work (Rowley, 2016). Herein, 50 unselected customers of
TESCO will be interrogated with the help of a designed set of questionnaire. However,
another measure called purposive sampling is not useful to conduct the present
investigation where it is usually done to make a selective distribution of the participants,
which is not required here.
 Data Analysis- Lastly, this is reflected to be another most important methodology where
the above gathered information will be analysed by opting for the most appropriate
technique (McKenzie-Mohr, 2013). Qualitative analytical method has been chosen over
here to conduct a subjective evaluation of the obtained resultants at the end with the help
of thematic investigation. Another analytical method is not useful in the present study
where this means to use make an objective assessment of the resultants with varied
numerical tools such as mean, mode and medians, etc.
Expected Outcomes Summarise the outcomes/personal development that you hope will result
from the project
It is on summarizing the anticipated outcomes of this study where it has already reflected
a tremendous scope for the marketeers of retail based organisations like TESCO. It is where the
marketing personnel’s of TESCO can successfully acknowledge the existent state of their selling
procedures (Malthouse and et. Al., 2013). It is where a prompt use of social media tools is
referred to be a need base prospective of today's digitalized customers. As a result to which,
TESCO can hereby make a prospective use of this investigation to recognize any further
requisition of change in their adopted techniques of social media marketing.
PART 2
2.1 Matching resources efficiently to the research question
(A) Resources required to carry out the research
It is in context to the current undertaken study in which the investigator is referring to
evaluate the impact of social media marketing on the buying behaviour of consumers where this
aim is further accompanied by several numbers of objectives to carry out a well-defined survey.
It is however with a special context of a renowned retail based organisation in UK named
TESCO. However, it is together in support of some prompt resources that have been used by the

surveyor to carry out a guiding research work (Hutchinson and et. Al., 2015). These resources
are primary and secondary sources to collect a liable set of data for the investigation. The
primary sources have reflected a direct approach of the surveyor to interrogate some targeted
respondents of the study with the help of a framed set of questionnaire. A survey based method is
being adopted for this where the secondary sources depicted some pre-established data collected
from earlier studies from company reports and governmental records, etc. The surveyor in the
present study with a concentrated approach of analysing the impact of social media marketing on
the buying decision of customers has thus undertaken both these resources of data collection.
(B) Relationship between research resources and the research question
There exists a direct relationship between the research resources and the query where the
sources are apparent to assist the investigator to carry out a directional survey with an ultimate
achievement of its stipulated goals. Apart from this, both these are together referred to be
interlinked with one another with a prior role of the research question to further conduct the
study in a directional manner (Hristov and Reynolds, 2015). It is also with a prompt contribution
of the subject matter opted to carry out the investigation that in turn assists in framing a likely
question to conduct a directional work. After which, justifiable resources are being referred to
accomplish a timely investigation within its stipulated period and with pertinent output at the
end. It is however with a fundamental concern of attaining the targeted goals of the survey for
which, the researcher is duly required to opt from the most substantial resources.
2.2 Undertaking the proposed research investigation
This section is to undertake the projected study where a survey based method has been
adopted by the researcher to carry out the present investigation. Herein, a considerable
questionnaire is evident to support in direct attainment of the research aims and objectives. It is a
part of primary data collection and tends to provide a reliable set of information that is effortless
to complete for both the investigator and the study respondents (De Vries and Carlson, 2014). In
addition to this, secondary sources have together been considered by the surveyor to achieve the
accepted aims and objectives of this research work. This was done by referring to the company
reports documented by TESCO by together considering the governmental records that were
specifically designed on the basis of TESCO’s marketing activities that were conducted with the
help of distinct social media tools.

2.3 Recording or collating the data
Theme 1- Most of the respondents are of middle age range.
Age- Frequency
18 to 22 years 8
23 to 29 years 12
30 to 35 years 17
Above 35 years 13
Theme 2- Social media networking is referred to be the main intent of most of the respondents
behind using internet.
What is the main purpose of using internet for you? Frequency
Social media networking 20
Educational purpose 5
E-mail, news or banking related work 10
Entertainment or surfing, etc. 15
Theme 3- A majority of respondents are buying products from TESCO on weekly basis.
How often do you refer to purchase goods from TESCO? Frequency
Almost daily 2
Weekly basis 20
Biweekly 18
Monthly 10
Theme 4- Online ordering of goods and services is mostly preferred by almost all the
respondents.
What is the most preferred medium for you to shop from TESCO? Frequency
Online ordering 35

Offline by visiting their retail outlets 15
Theme 5- A majority of the respondents are in approval of surfing internet for determining
any newly offered proposal's by TESCO.
I mostly surf on internet to discover any new offer's proposed by TESCO. Frequency
Strongly agreed 25
Agreed 15
Neutral 8
Disagreed 2
Strongly disagreed 0
Theme 6- Facebook is the widely used tool by a large number of participants.
What is the most preferred social media site that is often being used by you? Frequency
Facebook 21
Twitter 15
LinkedIn 9
Pinterest 5
Themes 7- A majority of respondents are satisfied from the marketing tactics of TESCO.
How would you rate your satisfaction level on referring to the marketing
activities of TESCO that benefits you in certain way? Frequency
Highly satisfied 12
Satisfied 25
Neutral 10
Dissatisfied 2
Highly dissatisfied 1

Theme 8- Secure payment is referred to be one of the major concern of most of the participant
respondents.
What is the leading concern of yours while making an online purchase from
TESCO? Frequency
Easy navigation on the shopping website 10
Secure payment 20
Quick access 5
Detail description of the products 15
Theme 9- A majority of respondents uses to refer the reviews given by others to easily choose a
product while shopping online.
What influences your purchase decision the most while referring to shop
online? Frequency
24 hour access 7
Timely delivery of ordered goods 13
Reviews given by others to make an easy pick 20
Quality information with detailed specification 10
Theme 10- Multiple options is referred to be a prime reason behind choosing online method
for buying products and services.
What is the prime reason behind opting for online purchase of goods and
services? Frequency
Website layout to easily search the required commodity 13
Quick and easy purchase 10
Multiple choices to opt for the best 15
Less time to make a comparative selection 12

TASK 3
3.1 Appropriate research evaluation techniques
A formative evaluation technique has been adopted to appraise the recent research work
where it is an internal measure that is used to judge the quality of a conducted program at the
time of forming its affiliated activities. It is where this method is more focussed to evaluate the
undertaken procedures for carrying out a project. However, there together exists yet another
measure called summative that is used at the end of the project work once after it is completely
done (Anderson and et. Al., 2014). This is basically used to perceive the successful measures of
the investigation by together estimating the satisfaction level of the customers in case; such topic
has been chosen to conduct the study. Apart from this, it together helps in the evolution of future
project work where such type of assessment technique is together used to frame justified results
at the end of the investigation. Both of these measures significantly differ from one another
where a formative technique of evaluation is basically used at the time of evolving the study with
some prompt scope of enhancement in it. Whereas, another technical approach called summative
evaluation is applied at the time of making verdicts as a way of assessing its efficiency.
3.2 Interpretation and analysis of the results
Theme 1- Most of the respondents are of middle age range.

Interpretation- It is on referring to the above illustrated data where most of the participant
respondents have specified to be in their middle age range. It is on the basis of an enumerated
ratio of 17 out of 50 who are at this age range. However, 13 are above 35 years of age with 12
falls under the category of 23 to 29 years and lastly, 8 of them all are in the age range of 18 to 22
years. It is therefore on referring to the overall context of this query, it has been found that
TESCO having more number of middle aged customers are required to undertake such activities
that in turn corresponds to their preferences.
Theme 2- Social media networking is referred to be the main intent of most of the respondents
behind using internet.
18 to 22 years 23 to 29 years 30 to 35 years Above 35 years
0
2
4
6
8
10
12
14
16
18
Age-
Frequency

Interpretation- It is in accordance to the above interpreted data where 20 out of 50 are largely in
favour of using internet to access their social media sites with 15 who use it for the purpose of
entertainment or to surf some sort of information. Another set of 10 responders are referred to
use internet to access their emails or to hear news or perform some bank related work, etc., with
a set of 5 such individuals who are mostly using it for educational purpose.
Theme 3- A majority of respondents are buying products from TESCO on weekly basis.
Social media networking
Educational purpose
E-mail, news or banking related work
Entertainment or surfing, etc.
0 2 4 6 8 10 12 14 16 18 20
What is the main purpose of using internet for you?
Frequency

Interpretation- There existed a large set of consumers who are referring to buy the offered
services of TESCO on weekly basis with an enumerated ratio of 20 such customers where 18 are
purchasing on biweekly basis, 10 on monthly basis and only 2 out of 50 are referring to buy
almost daily.
Theme 4- Online ordering of goods and services is mostly preferred by almost all the
respondents.
Almost daily Weekly basis Biweekly Monthly
0
2
4
6
8
10
12
14
16
18
20
How often do you refer to purchase goods from TESCO?
Frequency

Interpretation- It is in accordance to the above illustrated data where 35 out of total 50
respondents have supported online purchase of goods and services with only 15 who prefers to
buy it offline by themselves visiting the retail stores of TESCO.
Theme 5- A majority of the respondents are in approval of surfing internet for determining
any newly offered proposal's by TESCO.
Online ordering Offline by visiting their retail outlets
0
5
10
15
20
25
30
35
What is the most preferred medium for you to shop from
TESCO?
Frequency

Interpretation- The above illustrated pie chart has clearly specified a major interest of half of the
participants in surfing internet to find out any newly proposed offers by TESCO. It is with a
strong agreement of 25 out of total 50 respondents where 15 of them have indicated a mere
agreement with 8 at a neutral consent. Also, 2 of them are disagreed to surf internet due to such
specific cause with none of them with a highly dissatisfied consent. This specifies that when half
of the participants are so fond of surfing internet to discover any new proposal made by TESCO,
then TESCO must together refer to make continual efforts for the same.
I mostly surf on internet to discover any new offer's proposed
by TESCO.
Strongly agreed
Agreed
Neutral
Disagreed
Strongly disagreed

Theme 6- Most of the respondents have specified Facebook to be the most preferred social
media site used by them.
Interpretation- The above illustrated pie chart has clearly depicted a vital use of Facebook by
most of the respondents with a calculated number of 21 out of 50. However, 15 of them have
referred to use Twitter more than any other networking sites with 9 in favor of using LinkedIn
and 5 are mostly preferred to use Pinterest. This in turn indicates TESCO to make a vigorous use
of Facebook to interact with a large set of users.
Themes 7- A majority of respondents are satisfied from the marketing tactics of TESCO.
What is the most preferred social media site that is often being
used by you?
Facebook
Twitter
LinkedIn
Pinterest

Interpretation- The above graphical representation has specified a major number of participants
to be satisfied from the marketing activities of TESCO. It is with a totalled ratio of 25 out of 50
that is almost half of the total number of respondents interrogated in this study. However, 12 out
of all have showed a highly satisfied consent with 10 depicted a neutral consent towards the
same. Lastly, there together exists 2 dissatisfied and 1 highly dissatisfied respondent’s whose
fulfilment level is required to be intensified by the marketing personals of TESCO.
Theme 8- Secure payment is referred to be one of the major concerns of most of the
participant respondents.
Highly satisfied
Satisfied
Neutral
Dissatisfied
Highly dissatisfied
0 5 10 15 20 25
How would you rate your satisfaction level on referring to the
marketing activities of TESCO that benefits you in certain way?
Frequency

Interpretation- Herein, the respondents were investigated about the most concerning outlook of
the respondents while making an online purchase of goods and services by TESCO. Where, it
has been found that 20 out of 50 which is represented to be a large set of participants have agreed
to worry about the payment system that must be secured and should not leak their bank details,
etc. It is with yet another concern of 15 such respondents who are more concerned about getting
a detailed description of the products that they are referring to buy with 10 such customers who
are willing to access an effortless navigation system to make an easy entrance to the shopping
website designed by TESCO.
Theme 9- A majority of respondents uses to refer the reviews given by others to easily choose a
product while shopping online.
What is the leading concern of yours while
making an online purchase from TESCO?
Easy navigation on the
shopping website
Secure payment
Quick access
Detail description of the
products

24 hour access
Timely delivery of ordered goods
Reviews given by others to make an easy pick
Quality information with detailed specification
0 2 4 6 8 10 12 14 16 18 20
What influences your purchase decision the most
while referring to shop online?
Frequency

Interpretation- This in on the interpretation of above obtained data that has clearly specified the
major influential tact those impacts on the buying decision of consumers to a great extent. It is
with a calculated ratio of 20 such participants who have well-reasoned it to be the review given
by others to make an easy pick of the products they are referring to purchase online. It is with
another set of 13 such customers who have stated a timely delivery of goods to be a leading
influential tact on whose basis their undertaken decisions are impacted. However, 10 out of 50
specified a dependable consent on the quality of the product details specified in the site to
present considerable information about the commodities to the buyers.
Theme 10- Multiple options is referred to be a prime reason behind choosing online method
for buying products and services.
What is the prime reason behind opting for
online purchase of goods and services?
Website layout to easily
search the required commodity
Quick and easy purchase
Multiple choices to opt for the
best
Less time to make a
comparative selection

Interpretation- Here, the participants were interrogated about that principle cause on whose
basis they refer to buy online products. In context to which, 15 out of 50 have stated multiple
choices to select from the best to be a key reason behind their online purchasing. Wherein, they
get huge options to make the most effective choice out of them all. Whereas, 13 out of 50 have
supported the design of the website to be a foremost intention on whose basis they make online
purchasing and 12 in support of less time duration to undertake a reasonable selection of
commodities. Lastly, there exist 10 such customers who are greatly influenced by a quick and
easy purchase of goods with the help of online shopping.
3.3 Recommendations
The effective ways in which social media marketing can positively influence buying
behaviour of customers are:
1. Information Provider-
Social media provides retailers with a bundle of information about its customers which they
would otherwise never get through traditional media. As we know social media is a two way
interaction between the brand and the individual hence one can easily have an understanding
about their specific consumer's needs, and the products which are more favoured by the buyers
and also what features of the brand consumers are more looking forward to.
2. Figuring out the needs of customers-
Social media helps in making the exact products available to the customers which they are
looking forward to, and which is not otherwise available to them. Socially savvy retailers will
track their consumers preferences and will aim at providing products which fit into their
desirability needs. Therefore, they keep a track on people's likes and comments on their pages
and blogs to clearly identify the best fitted products for their consumers.
3. Meaningful Connection-
Because of the social media, retailers can now connect with the customers in a better and a more
meaningful way. They can do so by increasing their visibility of the products with the audience
that is already inclined to buy products from them and their aim to maintain their connection for
the long term, as no unhealthy conversations are tolerated on these sites and hence makes sense.
4. A consumer's new voice-

With the use of social media for marketing it has provided consumers with a new voice. Making
the sites and products visible it allows. Consumers are free to share their experiences, doubts etc.
about the product and even help others by recommendations. It gives consumer new voice to say
the things which are heard and answered by the organization.
5. 24\7 Availability-
As social media is known for its 24\7 availability, consumers expect that their queries are
answered immediately. Whenever consumer has some doubt about something they post it on the
official pages and accounts and thus help in getting immediate clearing of doubt then and there.
6. Building Relationships-
Social media in not only for boosting the company's sales and revenue but also enhancing
relationships with your customers. If company is just focussing towards their revenues and not
caring about the consumer they won't succeed in the long term. Building relationship among the
customer group will in turn help the company as customers will feel homely and they will be free
to share their views and feedback.
7. Platforms used-
As TESCO uses more of Twitter and Facebook to marketing its products. As we know these are
in the reach of almost each and every person in the world. This a very effective way as these
platforms are very popular, as its in the reach of a major bunch of population and this is a natural
way of encouraging communication by the way of comments, likes, feedback etc.
TASK 4
Covered in PPT

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APPENDIX
Questionnaire
Name-
Gender-
 Age-
◦ 18 to 22 years
◦ 23 to 29 years
◦ 30 to 35 years
◦ Above 35 years
 What is the main purpose of using internet for you?
◦ Social media networking
◦ Educational purpose
◦ E-mail, news or banking related work
◦ Entertainment or surfing, etc.
 How often do you refer to purchase goods from TESCO?
◦ Almost daily
◦ Weekly basis
◦ Biweekly
◦ Monthly
 What is the most preferred medium for you to shop from TESCO?
◦ Online ordering
◦ Offline by visiting their retail outlets
 I mostly surf on internet to discover any new offer's proposed by TESCO.
◦ Strongly agreed
◦ Agreed
◦ Neutral
◦ Disagreed
◦ Strongly disagreed
 What is the most preferred social media site that is often being used by you?
◦ Facebook