logo

The Factual Concept of Social Media Marketing

29 Pages6843 Words42 Views
   

Added on  2020-02-12

The Factual Concept of Social Media Marketing

   Added on 2020-02-12

ShareRelated Documents
ResearchProject
The Factual Concept of Social Media Marketing_1
TABLE OF CONTENTPART 1............................................................................................................................................4RESEARCH PROPOSAL...............................................................................................................4Project Title.................................................................................................................................4Aims and Objectives....................................................................................................................4Relevance to Professional or Academic Field/Literature review................................................5Role of social media in the marketing procedures of retail based organisations in UK..............5Factual concept of social media marketing in retail based organisations of UK.........................6Link between social media marketing and purchase decisions of customers in retail basedorganisations of UK.....................................................................................................................6Most widely used tool of social media by retail based organisations of UK to market theiroffered products and services to the customers and its impact on their buying behaviour.........7Research Approach or Methodology...........................................................................................8Expected Outcomes Summarise the outcomes/personal development that you hope will resultfrom the project............................................................................................................................9PART 2............................................................................................................................................92.1 Matching resources efficiently to the research question........................................................9(A) Resources required to carry out the research........................................................................9(B) Relationship between research resources and the research question...................................102.2 Undertaking the proposed research investigation................................................................102.3 Recording or collating the data............................................................................................11TASK 3..........................................................................................................................................143.1 Appropriate research evaluation techniques........................................................................143.2 Interpretation and analysis of the results.............................................................................143.3 Recommendations................................................................................................................25TASK 4..........................................................................................................................................26Covered in PPT..........................................................................................................................26REFERENCES..............................................................................................................................27APPENDIX....................................................................................................................................29
The Factual Concept of Social Media Marketing_2
The Factual Concept of Social Media Marketing_3
PART 1RESEARCH PROPOSALProject TitleResearch Theme- Consumer behaviour.Topic of the research- Does social media affect consumer choices?Title of the research- Impact of social media on the buying decisions of consumers. Aims and ObjectivesThe current investigation has been carried to focus upon an undertaken theme ofconsumer behaviour by together referring to the impact of social media on the choices made bycustomers while buying commodities. This in turn has reflected a concentrated purpose of thesurveyor to conduct this study with some well-defined aims and objectives. It is with afundamental sense of providing a prompt guidance to the researcher for carrying out a preciseinvestigation with considerable outcomes at the end. It is thus with a similar consideration to it,below are the stipulated aims and objectives of this research work. Wherein, this study has intended “To critically analyse the impact of social mediamarketing on the purchase behaviour of customers in retail based organisations of UK- A studyon TESCO.” This aim is further supported by some well-defined objectives that are as statedbelow-To assess the role of social media in the marketing procedures of retail basedorganisations in UK.To ascertain the factual concept of social media marketing in retail based organisations ofUK.To evaluate the link between social media marketing and purchase decisions of customersin TESCO. To determine the widely used tool of social media by TESCO to market their offeredproducts and services to the customers and its impact on their buying behaviour.To recommend effective ways in which the social media marketing can positivelyinfluence the buying behaviour of customers to help them to take prompt decisions forpurchasing goods from TESCO.
The Factual Concept of Social Media Marketing_4
Both the above intended aims and objectives are apparent to support the researcher to agreat extent where these will frame a guiding context for the investigator to conduct a directionalstudy with justified outcomes at the end.Research QuestionsWhat is the role of social media in the marketing procedures of retail based organisationsin UK?What is the factual concept of social media marketing in the retail based organisations ofUK?How the social media marketing is linked with the purchase decisions of customers inUK?What are the most widely used tools of social media by TESCO to market their proposedcommodities to the consumers and its impact on their buying behaviour? Relevance to Professional or Academic Field/Literature reviewRole of social media in the marketing procedures of retail based organisations in UKSocial media has a treasure trove of benefits to help you grow your business as per thegiven statement of Agnihotri and et. Al. (2016). Many brands and retailers have adopted socialmedia as a way to communicate with their fans, earn to promote products or themselves and alsoact as a consumer tool. Many retailers use social media in a very effective ways and havesuccessfully incorporated social media as their marketing tool. There was a time when socialmedia was considered by few people but now as the time is evolving everyone is behind socialmedia to market themselves as well as their products. The social ads are an inexpensive way topromote your business as well as the content. It offers powerful targeting options with which wecan reach the right audience.It also helps in generating leads as use of social media helps in converting sales andconsumer retention through regular interaction and customer services which is very effective asasserted by Bolton and et. Al. (2013). In the past years, it was very difficult when it comes tointroducing any new product and to make the consumers aware about it. But now with the helpof social media reaching the target consumer have become a very easy and also in the shortestpossible time. With the help of social media the time taken to solve the queries of the people hasalso become very easy and quick; it all goes with just a click which in turn provides the
The Factual Concept of Social Media Marketing_5
customers with the rich experiences. As every customer expects fast responses to their queriesand 24\7 support and availability.Factual concept of social media marketing in retail based organisations of UKSocial media marketing is stated to be a marketing tool which utilizes social networkingwebsites in accordance to the bestowed standpoint of Habibi, Laroche and Richard (2016). Thisprovides companies a way to reach new customers and also engaging with the existingcustomers. The sites are providing visitor's interaction which have helped to promote theinteraction and also for showcasing the power of viral content on the web. When talking of socialmedia we just don't refer to chatting. It has a much wider scope. When it comes to retailorganizations using social media is highly affordable and viable way to reach both the currentand prospective customers. For any retail organization the main task is to target the exactcustomers which are solved by social media, in short it helps in targeting our customers in themost refined form.Hudson and Thal (2013) have hereby argued that any organization which is involved insocial media marketing has these basic three benefits which are: influence, increased brandrecognition and free advertising and marketing. Influencing the customers is the main task andthis is easily done through social media by proper advertising of products and highlighting thefeatures and also by the pictorial representation. The continuous popping up of ads catchesconsumer's attention and helps to increase brand awareness. When it comes to making theconsumer aware about the product, keeping them updated is also very important. This is easilydone by just a click. This also helps in not loosing of the interest of the consumer's in the entityand builds a positive image. Hence, marketers use a broad range of tactics and strategies topromote the content.Link between social media marketing and purchase decisions of customers in retail basedorganisations of UKIt is in accord to the conferred standpoint of Ioanăs and Stoica (2014), social medianetwork to market a company's products and services. Whenever marketing is done properly ithelps in influencing the consumers to make a purchase decision. The buyers across the globe areturning to social media networks for variety of things like viewing ads, staying up the currentfashion, writing reviews, comments and feedback. The social media support a lot of consumersin making a purchase decision. Whenever consumers make the purchase decision it involves
The Factual Concept of Social Media Marketing_6

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Impact of Social Media Marketing on Customer Purchase Behavior in UK Retail Organizations - A Study on TESCO
|11
|656
|113

Research Title Approval Form
|3
|711
|94

[PDF] Impact of Social Media on Consumer Behaviour
|29
|5973
|22

To Examine How Social Media Influence's Customer Purchase
|9
|2663
|100

Impact of Social Media on Consumer Buying Behavior: A Case Study of Tesco, UK
|17
|3818
|454

Research Project TASK 11: Research Project Specifications, Outline Specifications and References
|29
|5459
|103