Digital Technologies and Organisational Growth

The provided document is a detailed questionnaire and form related to a research project or academic assignment. It appears to be focused on the topic of digital technologies and their effects on businesses, particularly 4Com Plc. The questionnaire consists of multiple-choice questions (Q1-Q11) that cover various aspects of digital tools, techniques, organisational performance, customer relationships, and business growth. The form also includes a section for declaring ethical issues related to the research project. The document is likely intended for students or researchers in the field of business, management, or information technology.

RESEARCH PROJECT
(The impact of digital
marketing on Organisational
Performance)

Table of Contents
Abstract............................................................................................................................................1
TITLE: ............................................................................................................................................2
CHAPTER 1: INTRODUCTION....................................................................................................2
Overview of the Research......................................................................................................2
Background of the Research...................................................................................................2
Significance of the Research..................................................................................................3
Research Aim.........................................................................................................................3
Research Objective.................................................................................................................3
Research Questions................................................................................................................4
CHAPTER 2: LITERATURE REVIEW ........................................................................................4
Identifying the need of digital marketing in small and medium business enterprises............4
Impact of digital marketing and its impact on organisational performance...........................6
Scope and application of digital marketing in business operations of 4Com PLC................6
Ways to develop business operations at market place............................................................7
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................7
Introduction............................................................................................................................7
Research choice .....................................................................................................................8
Research Design.....................................................................................................................8
Research philosophy...............................................................................................................9
Research approaches..............................................................................................................9
Sampling.................................................................................................................................9
Data collection techniques......................................................................................................9
Ethical Issue..........................................................................................................................10
Research strategy..................................................................................................................10
Research limitation...............................................................................................................10
Costs.....................................................................................................................................11
Gantt chart............................................................................................................................11
CHAPTER 4: DATA COLLECTION AND ANALYSIS............................................................12
CHAPTER 5: CONCLUSION, DISCUSSION AND RECOMMENDATION............................23

Introduction..........................................................................................................................23
Discussion.............................................................................................................................23
Conclusion............................................................................................................................24
Recommendation..................................................................................................................24
REFERENCES..............................................................................................................................26
APPENDIX....................................................................................................................................28
Appendix 1: Research Proposal.....................................................................................................28
Appendix 2: The Questionnaire.....................................................................................................35

Abstract
This research is based on evaluating the impact of digital marketing on overall
performance of the company. As digital marketing is one of the effective and appropriate
platform that may help business organisation to promote their activities at market place with the
aim of generating profitability level. Along with this, it also main aid in communicating with
large number of customers in order to provide them information about quality products and
services that may directly contribute in inviting large number of customers.
For carry out this research, investigator use different research methods like primary,
secondary, qualitative and quantitative and many more methods are used with the aim of
gathering relevant data and information. Apart from this, data analysis and interpretation is also
includes in this project that may aid in effectively analysing collected data and information that
may aid in drawing a valid conclusion. Recommendation and conclusion is also play a vital role
in improving necessary areas within the research. This will contribute in making overall research
more successful and authentic as well.
1

TITLE:
“The impact of digital marketing on Organisational Performance”. A case study on 4Com
Plc Communication.”
CHAPTER 1: INTRODUCTION
Overview of the Research
Digital marketing refer as marketing of goods and services by using digital channels in
order to reach with desired customers. Tools and techniques that are representing digital
technologies plays crucial role in development of status of not only company but also economy
of nations also gets affected positively (Laudon and Laudon, 2015)s. Modern era is a time period
of hi-tech people whom are busy with their digital tools and technologies because this type of
tools are useful in making like more easy and comfortable. In the era of digital marketing,
business rivalry is very high in industry and each little and moderate size firms are using
digitalisation in their firm. Main objective behind using digital technologies is to produce higher
featured products and services in order to satisfy needs and wants of customers in market place.
Business environment got modernise and it requires use of latest tools and technologies for
ensuring higher profitability and larger market share in industry. Major utilisation of
digitalisation is that this function provides a proper and suitable direction to business operations.
4Com Plc Communication is selected organisation for this specific research dissertation, this
firm deals in providing communication facilities to clients. Fundamental aim of association is to
expand their business by serving extraordinary quality services in market in order to satisfy
needs and wants of customers.
Background of the Research
Present time is mostly effected by digital technologies as these tools plays very important
role in improvising business operations at wider arena of network. Organisation which is named
as 4Com Plc communication that provides focus upon catering necessities and wants of
consumers by adequately analysed market situations and demands. This was established in 1999
with the aim of enhancing quality of communication services in country. Firm is having a
prominent amount of employees whom are contributing their valuable contribution in
accomplishment of organisational performance so that venture can attain all targets in limited
period of time (McAfee and et. al., 2012). Digitalisation provides adequate workflow to
operational actions in order to allow automatic capabilities to business actions and procedures.
2

4Com Plc is running their business functions in telecommunication industry main area of serving
is SMS, calling from mobile phone, mobile data etc. an organisation which is dealing on large
scale are having great contribution in economic growth of country and quite well in dealing
business operations in another country.
Significance of the Research
This presented research module is based upon influence of digital technologies on
organisational performance. Main objective of conducting this research program is to analyse
impact of digital marketing at workplace as these tools and techniques provide aids in enhancing
functionality of organisation and this function of accepting digital marketing improvises
productivity of firm. When any association plans to apply digital techniques in their corporation,
they have to face many problems and issues which is called as obstacle and hurdle in the way of
installing technologies in working atmosphere (Mosco, 2014). In order to employing all
technologies in efficient manner then management of company provide important and relevant
training sessions to their manpower so that workforce could accept novel technologies in most
efficient manner. This research is developed for enhancing skills and knowledge of learner at
marketplace. More utilisation of digital tools and technologies in business is to enhance level of
production function for serving good quality product and services by developing innovative idea
and tools at workplace. Greater sales volume represents higher profitability of corporation and
this increased sale amount has direct influence of growth and success of association.
Research Aim
This is a most important part of a research project as it provides adequate direction to
investigation function then the entire research program revolves around this aim. This section
makes enhancement in skills and talents of researcher and then learner could get required and
desired outcome (Haight, Quan-Haase and Corbett, 2014). Essential aim of this current research
is to analyse impact of digital technologies upon organisation operations of 4Com Plc. Main aim
of this research program is to analysing implication of digitalisation on business functions. A
case study of 4Com Plc.
Research Objective
This is described as results that are sought by investigator at the end of investigation
program in order to finalise that what learner has to achieve at the end of this research. These
research objectives are available in the form of small and understandable format which are
3

closely relate with problem of case (Brynjolfsson and McAfee, 2012). The research objectives
are described as follows:
 To recognise necessities of influence of digitalisation on organisational performance.
 To evaluate the issues that are found after implementing digitalisation in organisational
performance.
 To examine how digital techniques impacts business operations of 4Com Plc.
 To analyse ways through which organisation can improve organisational performance in
market.
 To identify the challenges faced by organisation after implementing digitalisation.
Research Questions
This is explained as the format of statement which are depend upon a specific query
which researcher wants in context of addressing research issue and problem. This portion of
dissertation is interconnected with research objectives as these are prepared on the bases of
issues that are related with problem. Some fundamental questions are listed as follows:
 What are the necessities of implementing digitalisation in an organisation ?
 What are the issues that are found after implementing digitalisation in organisational
performance ?
 How to examine digital techniques impacts business operations of 4Com Plc ?
 What are the ways through which organisation can improve organisational performance
in market ?
 What are the challenges faced by organisation after implementing digitalisation ?
CHAPTER 2: LITERATURE REVIEW
Identifying the need of digital marketing in small and medium business enterprises
Nowadays business associations are making increments in business operations in order to
gain and obtain higher amount of profit by handling larger pool of consumers. In perspectiv4e of
marketing's era, techniques are most important part of any business firm. Without having
assistance of technologies, a firm could not survive in highly competitive environment
technological infrastructure that a company has effects almost every component of organisational
performance and this type of action impacts efficiency and productivity of corporation.
According to the view of (Buckingham, 2013) there are many tools and technologies that boost
up efficiency and growth of firm whether it is large, small and moderate. These techniques
4

allows venture to grow and always avail entire tools and technologies better than competitors.
The identification of need of digital marketing in small and medium business enterprise are as
follows: Communication: If a corporation carries tools and technologies that are efficient in
establishing communication with consumers because this kind of technologies are helpful
in maintaining healthier and strong bond with corporations then all targets could be
attained in longer duration of time. Communication with consumers is efficiently
handling by corporation by taking help0 of digital tools and technologies. For example, if
a company want to address many consumers at the same time then corporation can use
social media and various online platform that are using by loads of number of people.
There are various tools that can be utilised by association for establishing efficient and
regular interaction with consumers. It brings efficiency in operations: If digital tools and technologies are applied in
business association in most effective manner then company can make decrements in cost
and along with efficient could be increased and this type of action is helpful in attaining
all targets in limited period of time that is a primary goal of each and every kind of
association because digitalisation provides guidance to organisational performance that in
what manner it will be conducted and by taking this chart in consideration employees can
meet deadlines and firm is to be able in catering all desires, wants and needs of clients in
highest satisfactory level (Cook, 2017). There are various tools that can be implied in
organisation to enhance performance level of 4Com PLC and these tools are inventory
management, employees portal etc. inventory management tools is helpful in managing
entire records and calculation of all transactions of stock along with that which is having
by venture in warehouses.
 Secure environment: Digitisation provides security in atmosphere of organisation so that
a carefree attitude develops in association so that corporation can promote stress free
working in corporation. For example, if venture installs cloud storage then management
can keep their data in cloud and can provide sufficient security to financial data and if
any person from higher authority wants to access this data then by getting password
he/she can access from anywhere. There are various tools and technologies that can be
5

availed in context to this are computers, internet and security devices like jammers
(Westerman, Bonnet and McAfee, 2014).
Impact of digital marketing and its impact on organisational performance
Digital tools and technologies are having great impact in functionality of organisation
directly. There are various tools and technologies that have their crucial role in development and
growth of corporation. Employers can utilise digitalisation in 4Com PLC by hiring those
candidates whom are efficient in applying digitalisation for attainment of all objectives and
goals. If company implies digital learning platform in very effectively then employees are
capable in handling wide number of customers at a time and would be efficient in solving all
queries of clients in marketplace in relevant time. This type of act6ion is helpful in enhancing
and creating brand image of corporation and reputation. Firm can manage all resources and stock
by applying digital tools and technologies. There are many functions that are operated by an
organisations like production, inventory control, customer relationship management etc. Digital
tools and marketing aids in adding some additional features that make all these operation
functions much simpler and easier along with reducing cost and extra expenses in order to bring
efficiencies in business operations. By employing digitalisation in operations of a business
reduce working hour of company and also make decrements in stress and also increases
enthusiasm and energy of workers (Colombo, Croce and Grilli, 2013).
Scope and application of digital marketing in business operations of 4Com PLC
4Com PLC is a medium organization that are running their organisational performance
with in the nation. It is operates their work into software as well as information marketing sector.
The institution consistently support new and developed ways to serve its customers effective. for
this, they are continuously executive new working process in order to improved and quicker
delivery of its services to their potential customers. Digital marketing assist in developing several
structure to evolve its business operations that are explained as follows: A encompassing communication : In current business environment, communication is
very improved by each and every firm and this has only possible by net and several
connected devices like smart phones, laptops etc. and which immunodeficiency
institutions to achieve operational efficiency at work place as well as employees
productivity. Cloud engineering are also state used by enterprises firm for strong as well
as effective communication and storage information. There are continuous changes in
6

processing speeds and store capacity of computers that should be lead to gain
improvement of new communication engineering. Future of technologies is very demand
able and management executives that work place (Berman, 2012).
 Resource Management : Digitalisation is having impact upon environmental change and
this type of behaviour makes changes in resource management and performance of
employees. Professionals are being deployed everywhere in all over the world to resolve
problems that are associated to work and production process as well.
 Savings in Labour: Instillation of digital tools and technologies also requires high cost
and expenses that is not affordable for every organisation but in case of 4Com PLC then
this venture is having adequate financial resources to execute employment of digital tools
and technologies. This business organisation is using automation and automated
procedure of learning and in this context association is doing well. Youngsters are more
energise for taking programming and coding as their career fields. Around 25 million
programmers are working globally.
Ways to develop business operations at market place
It is required from a company to grow well all operational and non-operational activities
should be managed in appropriate manner. The thing which makes a company different from its
rivals, it is ability of handling all operations along with dealing huge consumers in order to sale
products and services. 4Com PLC is large enterprise in service sector which is keep looking for
opportunities to expand its business operations. There are various operations of implementation
which are done to achieved goals. These activities include conducting training and development
program for new and old employees. Manpower is a human resource that is responsible and
those personnel whom do all activities so effectiveness and efficiency of workers should be
enhanced and maintained (Onetti and et. al., 2012). This type of action makes reduction in idle
time and this type of behaviour is also develops brand image of 4Com Plc in the eyes of
customers in market (Beetham and Sharpe, 2013).
CHAPTER 3: RESEARCH METHODOLOGY
Introduction
This is a set of methods that researcher applies in order to conduct research program in
most effectual manner. This section deals with multiple processes of research that are concerned
with elaborating several stages that according to methods of research. These methodologies are
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helpful in conducting investigation program in most effective manner. Theses methodologies are
comprised various tools like surveys, questionnaire, interviews, scheduling, publishing research
which are aidful in gathering more accurate data which could helped out efficient decision
making in 4Com Plc. Research methodologies takes help of various techniques, for example;
theoretical model, phases and quantitative procedures. This helps in collecting data and
information accurately for giving best conclusion to the problems. There are qualitative and
quantitative ways for research methodology. This segment comprised as many tools that are
aidful in performing distinct sort of operations in investigation function. This part of research is
comprised many parts that are having their impact upon investigation in order to achieve
effectual outcomes (Peltier, Zhao and Schibrowsky, 2012). Research methodology is important
part of research which will help an investigator by providing valid and appropriate data regarding
the study. For this section, research onion framework will be used by researcher which includes
some layers are determined as under:
Research philosophy
This section deals with differentiated kind of source and their skills and knowledge. This
can be elaborated as a procedure of collecting and recording data which is closely connected
with research. It is sectioned in two parts like interpretive and positivism. In this, positivism
philosophy will be used in this study that will highly required for an investigator in getting valid
conclusion. Positivism philosophy will also essential for investigator by providing relevant and
reliable data regarding the topic. On the other hand, interpretivisim philosophy is not appropriate
for research because it will take more time and cost of an enterprise.
Advantages Disadvantages
 Positivism philosophy relies on
quantitative information that positivists
believe is more reliable or accurate than
qualitative research.
 Positivism philosophy applies a well-
defined structure during studies as well
as discussions.
 Some scholars accept that since
positivists think everything can be
measured as well as calculated, they
tend to be inflexible.
 Extremely structured research design
imposes pre-arranged limits or
boundaries to investigation.

8

Research approaches
This method is related with analysis of different objectives of data that are present in
numerical format. It aids investigator to make calculations of numerical data of research which
contains hard complications in respect to find out more accurate outcome that provide aid in
effective decision making. In this, inductive approach, non numerical information applied so that
outputs of numerical evaluation can be substantiated. For the research topic, deductive approach
is used because it provide accurate and in-depth information in order to conduct investigation
activities (Clarkson and et. al., 2013). Main reason behind selecting this approach as it will give
accurate and valid information about the current study.
Research choice
There are many kind of research programs are present which aids management in
conducting investigation function by investigator. It is a liability of researcher to select an most
authentic method so that investigation could get completed in selected time duration with most
appropriate results. Research methods are sorted in two types in order to carry out investigation
like qualitative and quantitative research methodologies. Quantitative research is a type of
research which will help an investigator in accumulation of quantitative information regarding
the topic. Researcher has considered quantitative investigation in order to carry out this
investigation. This type of research help a researcher by providing information in form of hard
facts and numbers. This research provides more authentic outcome by taking support of various
theories, hypothesis and various type of assumptions.
Data collection techniques
There are different types of data collection techniques such as postal, telephone, survey,
questionnaire, observation, case study etc. All these are essential but according to current study,
questionnaire and survey will be used by researcher. As it will support them by providing valid
and reliable data about the topic. (Aral, Dellarocas and Godes, 2013).
Sampling
Sampling is a process of finding statistical study which is used in select, manipulate and
make decision on subset data points after making judgement of various patterns and trends from
larger size data that was collected through research program. Sampling means selection of those
respondents whom are targeted in order to collect relevant data. Sampling relies on random
9

numbers and probabilities. The sample size is 40 respondents who are given their views and
opinions regarding company goods and services.
Research Design
Research design is defined as dealing with many tools and technologies that provide aids
in collection and analysis of data which is to be used in order to measure distinct values of data
to resolve many research issues. Research design comprises many objectives collection several
type of data, process of data analysis, liabilities and probable outcomes. In this research design
section, there are about three type of structures like exploratory, descriptive and casual or
research design. When researcher wants to consider exploratory research design then it means
he/she is taking assistance of qualitative research procedure (Vigdor, Ladd and Martinez, 2014).
In the current research, exploratory design is used by researcher in order to analyse issues and
problems which has not been studied in clear manner.
Methods of data collection:
There are two kind of method of data collection for example, primary data collection
method and secondary data gathering approach.
Primary data collection:
This sections relies upon several mathematical formulas that are helpful in calculation
that are conducting in various format. This method belongs to qualitative research, methods of
correlation and regression, mean, mode, median and many other methods.
Secondary data collection methods:
This section is related with gathering data from already published books and journals.
This section is defined as use of research papers of another investigator who conducted
investigation in order to find relevant outcomes for solving research problem and learner is using
other journals and research papers in context of getting relevant outcome (Collins and Halverson,
2018).
Both primary and secondary research method are used for collecting and gathering data
and information while conducting research.
Ethical Issue
Ethical consideration is very important in performing research program because
effectiveness of objectives depend upon it. Ethics are some norms and standards that are
employed in research in order to make investigation in right or wrong format. Main aim of
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identifying ethical considerations are to determine various consideration which are imagined in
research format in order to elaborate several issues that are raised at the time of research
conduction.
Research strategy
It is important section as it help researcher to select an effective strategy to carry out the
research activities in systematic manner. Thus, it is crucial for investigator to adopt appropriate
strategy that may help them in executing research activities in order to attain positive and reliable
outcomes. Mainly, research strategy included different approaches such as interviews, survey
and many more that help in effectively undertaking research activities. Foprt
Research limitation
This section also play as an important role in research activities in which researcher is
responsible for determining the limitation that may faced by the investigator at the time of
undertaking research activities. Under this research, limitation is related with the time and cost
that required while completing the research work. Due to less time and fund, researcher face
issue at the time performing research task. For overcoming from all the limitation, investigator
prepare a plan that includes all the activities perform in the research. With the assistance of this,
investigator can easily attain positive outcomes at the end of the research.
Costs
It is important for researcher to set appropriate adequate budget to execute research
activities. In this, researcher analyse the entire activities and aspects of research in order to make
an effective budget that help in effectively completing the research activities in systematic
manner. For completing this research, investigator required around £ 100000 for completing this
research.
Gantt chart
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12

13

CHAPTER 4: DATA COLLECTION AND ANALYSIS
Data analysis is procedure for cleansing, modelling, inspecting and transforming data
having goal of discovering relevant information, supporting decision making and informing
conclusions. The data analysis is most important part of research of any investigation and it
summarise with collecting data and information. It involves interpretation of data which are
gathered through use of analytical and logical reasoning to determine patterns, relationship and
trends.
Questionnaire
Q1) Does Digital tools & techniques are effectual for associational growth? Frequency
 Yes 36
 No 4
Q2) What is the essentialness of Digital technologies on organisational
performance?
Frequency
 Increments in productivity 10
 Improvisations of Sales 12
 Enhancing performance 8
 Improvements in revenue 5
 Fascinating customers 5
Q3) In which age group utilisation of Digital equipments and applications are
high?
Frequency
 9 to 14 5
 15 to 39 20
 40 to 60 10
 60 to 80 5
Q4) Business corporations in which sector of economy wants digital learning
platforms?
Frequency
14

 Services Segment 10
 Production Sector 20
 Agriculture 10
Q5) Does large scale organisations like 4Com Plc introduce various digital
technologies in developing organisational performance?
Frequency
 Strongly Agree 25
 Agree 10
 Strongly Disagree 2
 Disagree 3
Q6) What are effect of digital technologies on several elements of a business
venture?
Frequency
 Efficient inventory management 10
 Reduction in production cost 15
 Enhance Customer relationship management 15
Q7) 4Com Plc use digital technologies in making their services more easily
available or accessible in marketplace?
Frequency
 Agree 32
 Uncertain 5
 Disagree 3
Q8) Does digital technologies requires regular updates in virtues and
knowledge of workforce?
Frequency
 Required 37
 Not required 3
Q9) Does digital technologies opens new doors of opportunities for firms? Frequency
 Yes 32
15

 No 8
Q10) What are the digital tools that are require by 4Com Plc organisation for
effectual execution of digital learning atmosphere within association?
Frequency
 Cloud Computing 10
 Web storage terminals 10
 Electronic Appliances 20
Q11) Recommend various ways by which 4Com Plc can sustain a greater
position in market place along with gaining huge amount of profit and
returns.
Thematic Analysis
Q1) Does Digital tools & techniques are effectual for associational growth? Frequency
 Yes 36
 No 4
Interpretation:
According to above analysis, it has been summarised as that use of digitalisation is quite
fruitful in organisational performance as it provide aids in smoothly running business objectives
because this function is useful in providing guidance to operational activities of 4Com Plc.
16
36
4
Yes
No

Approximately ninety percent people are promoting and supporting implementations of digital
tools and technologies in corporation. Main utilisation of digitalisation is to enhance quality and
functionality of operations so that featured goods and services should get produce.
Q2) What is the essentialness of Digital technologies on organisational
performance?
Frequency
 Increments in productivity 10
 Improvisations of Sales 12
 Enhancing performance 8
 Improvements in revenue 5
 Fascinating customers 5
Interpretation:
Digital techniques are useful in organisational performance because this action makes
corporation functionality more easy and comfortable which any employee can operate with or
17
10
12 8
5
5
Increasing
productivity
Enhancing
Sales
Developing
performance
Improving
revenue
Attracting
customers

without taking sufficient training program. When researcher asked questions in respect to
digitalisation from selected respondents like whether digital techniques are important in
organisational performance or not then they gave their opinion in favour of digitalisation as
respondents know about essentialness of making improvisation in operational activities of 4Com
Plc. Reviews of respondents in context of this were mixed like around 10 people said that
digitalisation leads to higher productivity, 12 people had their view that it makes improvements
in sales volume and rest of people said that employment of digital technologies increases cost
of association and reduces performance of manpower and about five person have their opinion
that use of digital technologies are aidful in fascinating more and novel customers towards
company.
Q3) In which age group utilisation of Digital equipments and applications are
high?
Frequency
 10 to 15 5
 16 to 35 20
 40 to 60 10
 60 to 80Appendix 1: Research Proposal (They should all be numbered 5
Interpretation:
Digitalisation is accepted by many people of all age group because this is having
prominent usefulness in many context which depends upon age group. For example fruitfulness
18
5
20
10
5
10 to 15
16 to 35
40 to 60
60 to 80

of digitalisation for age group of 16 to 30 years of age is different from other age group persons.
According to 10 respondents, age group of 10 to 15 years of age are more active with using
digital marketing than any other. Other 10 respondents believe that age between 40 to 60 are
keen of digitalisation and rest of the respondents are having view that age group of 60 to 80
years are very frequent in using digital marketing and tools. This will assist in identifying require
influence on digitalisation on organisational performance and their functions effectively. It can
be used for managing and maintaining all business operations and its functions.
Q4) Business corporations in which sector of economy wants digital learning
platforms?
Frequency
 Service Sector 10
 Manufacturing Sector 20
 Agriculture 10
Interpretation:
Present era is technological time and to cope up with current time, it is required from
everyone that all techniques should be adopted as this actions aids economic growth and success.
There are some organisational performance which are mostly require digital technologies like
manufacture function, delivery of product and services or agricultural etc. When questions were
asked to respondents then more than fifty percent people were spoke in favour of manufacturing
sector. As per view of around 20 to 40 people whom are included in total respondents said that it
19
10
20
10 Service
Sector
Manufacturing
Sector
Agriculture

is fundamental for manufacture functions that digitalisation must be apply so that featured goods
and services could be produced in order to gain higher customer satisfaction. Other 10-10
respondents were said that agricultural and services sectors are also important and digitalisation
should be applied in these segments of economy also. Analysis of above data is showing that
manufacturing unit of ever corporation is most important part of economy and application of
digital marketing is quite crucial in production function. This will assist in evaluating and
analysing digital technology while implementing within an organisation.
Q5) Does large scale organisations like 4Com Plc introduce various digital
technologies in developing organisational performance?
Frequency
 Strongly Agree 25
 Agree 10
 Strongly Disagree 2
 Disagree 3
Interpretation:
When researcher asked questions to respondents in context of digitalisation whether
digital tools and technologies should be launched in organisational performance of 4Com Plc or
not. From out of all respondents 35 were agree and strongly agree on introducing latest tools and
technologies in order to support digitalisation in corporation. Only 5 respondents were shown
20
25
10
2
3 Strongly Agree
Agree
Strongly
Disagree
Disagree

their least interest towards use of digital marketing. So It is concluded as digitalisation is quite
important actions and people also agree upon this fact that if organisation is developing their
technological capacity then reason behind this is improvised associational performance in order
to capture larger marker share and higher profit along with competitive advantages in industry. It
will assist in identify scope which associated in order to expand their business operations and its
functions.
Q6) What are effect of digital technologies on several elements of a business
venture?
Frequency
 Efficient inventory management 10
 Reduction in production cost 15
 Enhance Customer relationship management 15
Interpretation:
Digital technologies have their impact upon each and every function of business house
whether it should be anything like production, inventory management, customer relationship
management etc. the n it can be said that no any organisational performance are left untouched
from impact of digital technologies. When investigator asked questions in this regard to selected
respondents then out of entire sample, 15 people said that digitalisation is quite aidful in
managing company's relationship with new and potential client. On the other hand, another 15
people had their opinion as it makes reduction in production cost and rest 10 people viewed that
it brings efficiency in management systems and procedures. Thus, it is clear from conducted
analysis that digital marketing influences each and every organisational performance in most
21
10
15
15
Efficient
inventory
management
Reduction in
production cost
Enhance
Customer
relationship
management

positive manner. This is directly effect on different ways through which they can easily expand
their business operations and its functions at international level.
Q7) 4Com Plc use digital technologies in making their services more easily
available or accessible in marketplace?
Frequency
 Agree 32
 Uncertain 5
 Disagree 3
Interpretation: Utilisation of digital technologies are necessities of current time. Digitalisation is
very much helpful in context of sustainability and diversity of business even an association can
plan and implement their business expansions with digitalisation because this is a concept that
brings freshness in current operations of firm and maintains energy & enthusiasm of staff
members in their working. This type of innovation helps in keeping and maintaining interest and
zeal. When researcher asked questions to his/her respondents in regarding this then out of all
sample size 32 people will say that they are agree upon importance of digital technologies and
other five people are have no idea about significance of digital technologies. On the other hand,
three respondents have view that digitalisation brings complexities in functionality of business
operations. According to this analysis this is clear that in today's word use of digital techniques
are regularly hiking and people are know this importance. Digital technology identify various
ways through which they can easily conduct business operations in smooth manner effectively.
Q8) Does digital technologies requires regular updates in virtues and
knowledge of workforce ?
Frequency
22
32
53
Agree
Uncertain
Disagree

 Required 37
 Not required 3
Interpretation: Technologies that are subject matter of continuous changes and innovation in
order to keep profitability of that particular marketing. This is clear that innovation is most
important thing that maintains and kept logic and usefulness of products for customers. This type
of action is helpful when company joins a new market and formulates strategy for their survival
in novel marketplace. 4Com PLC is works in telecommunication industry and largely deals with
and in technologies so to retain clients for longer to durations of time it is required form them
that management of company could apply latest tools and technologies along with their updates
then they can manage their customer base. Researcher conducted a survey for grabbing
information about requirements of updates on regular basis and when he/she asked questions in
this context to entire sample size then about 37 people said that they feel to update technologies
so that new features could be add in technique so that freshness could be maintain and relevance
of marketing could be maintain. Other three respondents were told that they think updates in new
products reduces efficiency after some time and due to this reason, speed of techniques goes
down. Overall, according to this survey it was clear that to keep relevance of technologies that
are being use in business operations. In this, they are analysing and examining scope of digital
technology in order to reach with desired goals and targets of company.
Q9) Does digital technologies opens new doors of opportunities for firms? Frequency
23
37
3
Required
Not required

 Yes 32
 No 8
Interpretation: Sometimes many company uses traditional methods for accomplishing their
organisational performance in market and keep run on the same track and because of this reason,
after few long duration corporation goes out of fields. To operate business in most appropriate
manner along with helping in various strategy formulation. When a survey was conducted by
researcher and a question were asked regarding this then among all those people whom were part
of that survey then about 32 people said that yes use of digitalisation opens up new doors and
windows for businessmen and this kind of pattern brings new updates in operational activities
and by taking help of this approach company can deal with many new conditions that can attract
novel customers. For example, if a company was working on traditional method and was able in
handling few small number of customers but after some time management of corporation
launched new technologies in their production function and now line members are capable in
manufacturing wide range of products and due to this company can tackle larger pool of
consumers and would be able in grabbing attention of numerous people by providing wider range
and good quality services. So as per the analysis, it is clear that use of innovative technologies
i.e. digitalisation, an association can expand their business and small scale ventures can bring
their business on higher level for gaining more profit and capturing wide area in market.
Q10) What are the digital tools that are require by 4Com Plc organisation for
effectual execution of digital learning atmosphere within association?
Frequency
 Cloud Computing 10
24
32
8
Yes
No

 Web storage terminals 10
 Electronic Appliances 20
Interpretation: When company introduced new technologies n their corporation then there are
many employees who refuse to attend those techniques because staff members are not aware and
efficient in dealing those technologies because capabilities of manpower does allow them so for
converting this situation in positive and profitable, human resource manager should provide
adequate training and development program according to the changes. For example when new
alterations occur in business environment then company needs to conduct their training and
development program so that capabilities could be changed according to variations that are
coming in digitalisation. As per the result of survey, out of total 40 sample size said that
electronic appliances should be installed so that employees could manage newness in their skills
for facing challenges that are occurring in business environment. Other 10 people said that web
storage terminal are useful technique for establishing learning atmosphere in 4Com PLC so that
company goal could be attained in shorter time period because web learning storage is a client
friendly portal that enables human resource in attaining level of skill enhancing. Other ten
respondents have their view that cloud computing is good in storage keeping and this is a useful
technique in terms of maintaining confidential data and to prevent that for security.
As per result of survey it is clear that digitalisation is a prominent tool that enables
business owner that larger market share could be captured. Use of digital techniques is increasing
on regular basis and this type of action brings efficiencies in business operations.
25
10
10
20
Cloud Computing
Web storage
terminals
Electronic
Appliances

CHAPTER 5: CONCLUSION, DISCUSSION AND RECOMMENDATION
Introduction
This is a final phase of any research project that uses qualitative, quantitative, primary
and secondary research which reflects outcome of research program whether positive and
negative. This helps in collecting data and information from different sources to provide accurate
solutions to problems. This also assist in providing characteristics of research. Researcher is able
in concluding all research results in most efficient manner by analysing outcome and issues that
are related with research objective. This phase of research aids in reaching final outcome and
application of these outcome in business operations in most effective way.
Discussion
Under this research, both secondary and primary sources are taken for gathering adequate
amount of information. This would help in analysing the impact of digital marketing on
performance of 4Com Plc Communication in both positive and negative manner. Here, through
articles taken under literature review, it has evaluated that there is a high digital marketing need
in both small and medium enterprises. This would help in enlarging their pool of customers by
developing various activities. It includes development in communication system, bring
efficiencies in operations, secure environment and more. In addition to this, globalisation also
give benefits to 4Com Plc in developing its functions such as production, inventory control,
reducing wastages and more. While, by taking feedback of potential customers, employees and
stakeholders, it has analysed that companies dealing in production sector, require more to
digitalise their business. This would help them in optimising resources and produces services
more effectively. It also also interpreted from feedback of respondents that they are much in
favour with statement that 4Com Plc must needs to bring digital technologies in business. It
includes digital tools like cloud computing, electronic appliances, web storage terminals etc.
This, would help in providing highly innovative services to its customers. It will also aid in
enhancing customer services, reducing production cost as well as increasing efficiencies in
inventory management.
Conclusion
It has been concluding that each and every type of business associations are in need of
applying digital tools and technologies in order to make improvements in business performance
along with increasing productivity of firm. To implement this purpose of digitalisation should be
26

properly conveyed to all staff member of corporation so that they get to know what they have to
do for attaining association's objective. Tools and technologies that are utilised in digitalisation
are having vast impact upon functionality of organisation in positive manner as it enhance
productivity of association along with making improvisation in performance of staff members
and this type of action has its role in organisational growth and success. Digitalisation is directly
linked with revenues and sales volumes of corporations because both of that are achieved when
implication of all these technologies are happened in very skilful manner and digitalisation
provides direction to business objectives by telling what has to do and in which timme frame
because this type of concept that are implied in organisation reduces time consumption of
activities. Main objective of employing latest and innovative tools and technologies in
corporation is to enhance market share and growth level of 4Com PLC in industry and also
helpful in availing all competitive advantages. Large size business organisations are have their
great contribution in economic growth and success of country and venture also generates
employment opportunities for those who have efficient skills and talents and virtue to perform
organisational performance in most profitable manner by hitting all goals in shorter time period
without hampering functionality of corporation.
Recommendation
Digitalisation is helpful not only for small scale organisation but also it aids large
corporations by making improvements and additions in operational activities. The associations
has its vast contribution in society and has long way ahead and plays crucial role in development,
growth and success of economy and nation. Digitalisation can be availed through technolo0gical
development, marketing transfer and inter-firm linkage in the light of dimensions of global
competition and its negative fall outs as well as positive opportunities, to small and medium
scale industries entrepreneurs through seminars and work shop, at the local level. Large soze
associations are having their vast contribution in growth and revenue generation of country and
developments in this type of organisations bring efficiencies in working of corporation by
making huge amount of profit. It is required from association that they analyse market situations
and complexities and them apply digital tools and technologies so that corporation could attain
all tagetes in limited period of time by serving efficient quality goods and services to consumers.
It is a major requirement of higher authority of corporation that they should employ best tools
and then provide appropriate training and development program to employees so that their skills
27

could meet level of technological requirements in order to bring and maintain efficiency level of
staff members and corporation both. This type of action aids in enhancing performance and
productivity of corporation for serving better quality to clients. It is also recommended to
researcher to collect data and information effectively and efficiently. Also they should treat
respondent in proper manner.
Reflection
As per the above analysis it has been identified that methodologies that has been used in
this project assist me in analysing appropriate information in order to get desired outcomes.
These kind of research practices and approaches aid me in enhancing my research skills with the
help of different investigation practices. While conducting this research, I found several issues
which are funds, lack of resources and time consuming practices. But despite this, I perform my
role well by utilizing primary and secondary resources in effective manner. In order to getting
desired outcomes on this topic, I have used questionnaire that help me in analysing view point
and opinion of individuals on specific topic. Secondary resources help me in gathering
information related to predetermined resources through which I have been gathered databased on
historical perspective.
Alternative methodologies
This research is based on a specific topic as impact of digital marketing practices upon
business performance for which it is required to gather appropriate information through different
sources. Major part of this research is based on data collection approach for which questionnaire
method has been implemented. This a most effective approach that aid in determining views and
opinions of different respondents on a specific topic. For its alternative, Interview method can be
used which also aid in determining primary information. Main reason behind implementing
questionnaire approach is that it is a cost and time effective approach that provide desired
outcomes in limited time period. Interview method requires a specific time duration in which
interviewer can ask some relevant questions to participants in order to analysing their opinions.
28

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Appendix 1: Research Proposal (They should all be numbered
30

APPENDIX
Appendix 1: Research Proposal
Research Proposal Form
Student Name: ______________________ Student ID:
______________________
Centre Name: _____________________
Tutor: ________________ Date:
___________________
Unit: ____________________
Proposed Title: ______________________________________________
Section One: Title, objective, responsibilities
Title or working title of the research project (in the form of a question,
objective or hypothesis)
“The impact of digital technology on Organisational Performance”. A case study on 4Com Plc
Communication.
Research objectives (e.g what is the question you want to answer? What do
you want to learn how to do? What do you want to find out?):
 To recognise necessities of influence of digitalisation on organisational performance.
 To evaluating revulsions that are found after implementing digitalisation in organisational
performance.
 To identify scope of digital techniques in business operations in 4Com Plc.
 To analyse ways and options that association can take in order to expand organisational
performance in market.
 To analyse range of obsolescence of digitalisation after implementing this in
corporation.
31

Section Two: Reasons for choosing this research project
Reasons for choosing the project (e.g links to other subjects you are
studying, personal interest, future plans, knowledge/skills you want to
improve, why the topic is important):
Research project is important for firm in order to understand about significance of
digital technology and their main role which help them in supporting and
enhancing income and profitability. The report assist investigators in find out
utility of digital technology.
Section Three: Literature sources searched
Use of key literature sources to support your research question, objective
or hypothesis:
Impact of digital technology and its impact on organisational performance
Digital tools and technologies are having great impact in functionality of organisation directly.
There are various tools and technologies that have their crucial role in development and growth of
corporation. Employers can utilise digitalisation in 4Com PLC by hiring those candidates whom are
efficient in applying digitalisation for attainment of all objectives and goals.
Scope and application of digital technology in business operations of 4Com PLC
4Com PLC is a medium organization that are running their organisational performance with in
the nation. It is operates their work into software as well as information technology sector. The
institution consistently support new and developed ways to serve its customers effective. for this, they
are continuously executive new working process in order to improved and quicker delivery of its
services to their potential customers.
Ways to develop business operations at market place
It is required from a company to grow well all operational and non-operational activities
should be managed in appropriate manner. The thing which makes a company different from its
rivals, it is ability of handling all operations along with dealing huge consumers in order to sale
products and services. 4Com PLC is large enterprise in service sector which is keep looking for
opportunities to expand its business operations.
Section Four: Activities and timescales
Activities to be carried out during the research project
(e.g research, development and analysis of ideas,
writing, data collection, numerical analysis, tutor
meetings, production of final outcome, evaluation,
writing the report):
1. Selection of topic
2. Aim and objectives setting
3. Literature review
4. Research methodology
5. Collection of data
6. Analysis and interpretation
How long this
will take:
32

7. Conclusion and recommendations
8. Submission
Milestone one: _________________
Target date (set by tutor): ____________________
Milestone two: _______________________
Target date (set by tutor): ______________________
Section Five: Research approach and methodologies
What type of research approach and methodologies are you likely to use
and why?
Research type- Qualitative research
Research approach- Inductive
Research design- Descriptive
Research Philosophy- Interpretivism
Data Sampling- Probability
What your areas of research will cover:
Impact of digital technology on business capabilities.
Implications, benefits of introducing technology in business.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be submitted
for another qualification and is appropriate.
Agreed: ________________ (name)_______________ Date ______________
Comments and agreement form project proposal checker( IV sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of the IV)
Date
33

Research Ethics approval form
Section 1: Basic details:
Project title: “The impact of digital technology on Organisational Performance”. A case study
4Com Plc Communication.
Student name:
Student ID number:
Programme:
College Name:
Intended research start date:
Intended research end date:
Section 2 Project summary
Please select all research methods that you plan to use as a part of your project:
 Interviews Yes No
 Questionnaires Yes No
 Observations Yes No
 Use of personal records Yes No
 Data Analysis Yes No
 Action Research Yes No
 Focus Groups Yes No
 Others (Please specify) :
Section 3: Participants
Please answer the following questions, giving full details where necessary.
Will your research involve human participants?
Who are the participants? Tick all that apply:
Ages 12-16: Young people aged: 17-18 Adults:
How will participants be recruited (identified an approached)?
Describe the processes you will use to inform participants about what you are doing:
How will you obtain consent from participants? Will this be written? How will it be m
clear to participants that they may withdraw consent to participate at any time?
Studies involving questionnaires: will participants be given the option of omitt
questions that do not wish to answer?
34

Yes No
If no please explain why below and ensure that you cover any ethical issues arising fr
this
Studies involving observation: Confirm whether participants will be asked for th
informed consent to be observed.
Yes No
Will you debrief participants at the end of their participation (i.e give them a b
explanation of the study)?
Yes No
Will participants be given information about the findings of your study?(This could b
brief summary of your findings in general)
Yes No
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance with the D
Protection Act (1998)
Yes No
Who will have access to the data and personal information?
During the research:
Where will the data be stored?
Will mobile devices such as USB storage and laptops be used
Yes No
If Yes, please provide further details:
After the research:
Where will the data be stored?
How long will the data and records be kept for and in what format?
Will data be kept for use by other researchers?
Yes No
Section 5 : Ethical Issues
Are there any particular features of your proposed work, which may raise eth
concerns? If so, please outline how you will deal with these:
35

It is important that you demonstrate your awareness of potential risks that may a
because of your research. Please consider/address all issues that may apply. Eth
concerns may include, but are not limited to the following :
 Informed consent.
 Potentially vulnerable participants.
 Sensitive topics
 Risk to participants and /or researchers
 Confidentiality/anonymity
 Disclosures/ limits to confidentiality
 Data storage and security, both during and after the research (including trans
sharing, encryption, protection).
 Reporting
 Dissemination and use of your findings.
Section 6: Declaration
I have read, understood and will abide by the institution’s Research and Eth
Policy:
Yes No
I have discussed the ethical issues relating to my research with my Unit Tutor:
Yes No
I confirm that to the best of my knowledge:
The above information is correct, and this is a full description of the ethical iss
that may arise in the course of my research
Name: Date:
Please submit your completed form to the Cohort Leader and a copy to yo
supervisor only
Appendix 2: The Questionnaire
Questionnaire
Q1) Does Digital tools & techniques are effectual for associational growth? Frequency
 Yes 36
36

 No 4
Q2) What is the essentialness of Digital technologies on organisational
performance?
Frequency
 Increments in productivity 10
 Improvisations of Sales 12
 Enhancing performance 8
 Improvements in revenue 5
 Fascinating customers 5
Q3) In which age group utilisation of Digital equipments and applications are
high?
Frequency
 9 to 14 5
 15 to 39 20
 40 to 60 10
 60 to 80 5
Q4) Business corporations in which sector of economy wants digital learning
platforms?
Frequency
 Services Segment 10
 Production Sector 20
 Agriculture 10
Q5) Does large scale organisations like 4Com Plc introduce various digital
technologies in developing organisational performance?
Frequency
 Strongly Agree 25
 Agree 10
 Strongly Disagree 2
37

 Disagree 3
Q6) What are effect of digital technologies on several elements of a business
venture?
Frequency
 Efficient inventory management 10
 Reduction in production cost 15
 Enhance Customer relationship management 15
Q7) 4Com Plc use digital technologies in making their services more easily
available or accessible in marketplace?
Frequency
 Agree 32
 Uncertain 5
 Disagree 3
Q8) Does digital technologies requires regular updates in virtues and
knowledge of workforce?
Frequency
 Required 37
 Not required 3
Q9) Does digital technologies opens new doors of opportunities for firms? Frequency
 Yes 32
 No 8
Q10) What are the digital tools that are require by 4Com Plc organisation for
effectual execution of digital learning atmosphere within association?
Frequency
 Cloud Computing 10
 Web storage terminals 10
 Electronic Appliances 20
Q11) Recommend various ways by which 4Com Plc can sustain a greater
position in market place along with gaining huge amount of profit and
38