Alternative Research Methods in Hotel Industry

The given assignment discusses different research methods that can be used to improve current ways of doing research work in the hotel industry. It considers elective research philosophies and suggests using meeting strategies instead of review poll techniques. This would allow researchers to acquire perspectives from respondents in a more detailed and interactive manner, potentially providing enhanced insights into how technological innovations affect business operations at The Black Penny Hotel.

Research Project

Table of Contents
TITLE..............................................................................................................................................1
P.1 Produce a research proposal that clearly defines a research question supported by a
literature review..........................................................................................................................1
P.2 Appropriate research methods and approaches to primary and secondary research.............3
P.3 Conducting primary and secondary research through use of appropriate research methods4
P.4 Appropriate analytical tools and finding...............................................................................5
P.5 Communication of research .................................................................................................9
P.6 Reflection of effectiveness....................................................................................................9
P.7 Considerations of alternative research................................................................................10
REFERENCES .............................................................................................................................11

TITLE
The impact of digital technology on Black Penny Restaurant in UK.
P.1 Produce a research proposal that clearly defines a research question supported by a literature
review
The main objective of business is to increase profits in order to improve performance
level and support for employees. In order to deliver high quality products, restaurant should
analyse requirement of customers in the market. The systematic way of completing research is
done by aims and objectives that are formed as follows:
AIM:
The aim is to understand implication of digital technologies on Black Penny business
activities.
Objectives:
 To examine business activities at Black Penny restaurant UK.
 To analyse importance of digital technology at Black Penny researcher UK.
 To determine impact and influence of digital technology on Black Penny operations
activities UK. To recommend ways that helps to improve activities with the effective use of digital
technology at Black Penny UK.
Research Questions:
 What are the activities related to business and operations carried out at Black Penny UK.
 What kind of digital technology is used at Black Penny UK. What is the impact of digital technology on Black Penny activities UK.
Rational:
There are a lot of strategies and plans are implemented by the organisation in order to
improve and develop performance and other business operational activities. The depth
understanding of research will help to collet information regarding impact of digital technology
on Black Penny restaurant effectively.
Literature Review: Literature review is an important aspect that it will help to determine various
thoughts and different types of research carried out by other researchers in order to develop a
depth knowledge about impact of digital technology on Black Penny restaurant.
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According to Andriole, (2017) there are so many activities managed and controlled by
restaurant businesses in order to provide services to customers in the market effectively. The set
of preferences and requirement of customers is necessary to assess in order to achieve effective
growth and development in business profitability and productivity. Different departments work
in a restaurant such as Chef, employees, receptionist, manager and other service providers who
work together towards a common goal.
Bucolo, (2018) stated that there are a lot of benefits of digital technology in a business
that helps to drive performance of business in terms of employees and other machineries. There
are some certain issues which affect implementation of digital technology in firm. Planning for
the budget purpose is one of the most difficult issue which incurred. Capabilities, skills and
knowledge of employees also a thing that they possess while using digital technology at
workplace. Davidson, (2017) stated that employees requires training and development programs
in order to understand effective use of technology and tools that helps to increase profitability.
Activities and timescales:
Activit
y
1th
Week
2nd
Wee
k
3rd
Week
4th
Wee
k
5th
Week
6th
Week
7th
Week
8th
Wee
k
9th
Wee
k
10th
Week
Find
resear
ch
Topic
Litera
ture
Revie
w
Drafti
ng of
metho
dology
Finish
Propos
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al
Design
questi
on and
pilot
resear
ch
Carry
out &
Recor
d
Resear
ch
Data
Analys
is and
Makin
g
Graph
s
Discus
sion
and
Concl
usion
Final
Report
Editin
g &
Compl
etion
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P.2 Appropriate research methods and approaches to primary and secondary research
In order to conduct an appropriate research it is important to consider all the elements
such as techniques, approaches and methods in systematic manner effectively.
Research Philosophy: It will help to gather information by determining appropriate resources
effectively. Positivism approach is used by researchers in this project in order to focus on aim
and objectives.
Research Design: This will help to carry out the research in systematic way. There are three
types of research design such as exploratory, experimental and descriptive (Flick, 2017).
Descriptive design will be used by research in order to evaluate theories related to the topic.
Research approach: Inductive and deductive two types of approaches are used by researchers I
order conducting pattern through which information and data is collected (Franklin,2012).
Inductive research will be used by researchers that it will help to evaluate pattern for theory and
research.
Data Collection: There are two types of methods involved in data collection such s primary and
secondary. Primary data which will be collected through questionnaire process and secondary
will be through books, journals, and online websites effectively.
Data Analysis: Proper analysis is crucial for business, after gathering the information. In this
context, thematic will be applied as it enables to present the information in the form of tables,
graphs, etc.
P.3 Conducting primary and secondary research through use of appropriate research methods
Some appropriate research methods are used by researchers in order to conduct research
on implication and impact of digital technology.
Research philosophy: The philosophy is comprised of the belief regarding analysis and
collection of data. Research methodology is placed at the outermost layer. There are four types
of research philosophy such as positivism, realism, pragmatism and interpretivism (Grafton,
2018). Positivism and interpretive both philosophies are taken into account in order to conduct
the research. This will help to concentrate on facts related to the impact of digital technology on
business.
Research approach: There are two types of research approaches such as deductive and inductive
approach. Inductive approach is used by researcher for the case study of Black Penny which will
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help to observe activities of business about the way of digital technology has been used. This
will help to determine detecting patterns and regularities.
Research design: Research design helps to provide information regarding plans and strategies
adopted by researchers for the coherent and logical integration of various components of the case
study (Harrison, 2017). Descriptive design has been taken in order to focus on depicting
participants in accurate way.
Data collection: Data collection refers to collecting data and information regarding aim of the
study. For the present case study of Black Penny, both primary and secondary data collection
methods are used by researcher in order to collect first hand and second hand information.
Questionnaire and secondary method will help to conduct better understanding of subject in
effective manner.
Data analysis: Data analysis regard coding, cleaning and transforming of data so that
determination can be careworn (Ihantola, 2017). There are two know-how of data investigation,
namely, qualitative and quantitative. Qualitative data investigation deals with know-how
working for better reading of determine as well as people.
Sampling: There are two most important part is research work. They are probabilistic and non-
probabilistic sampling technique must be used in market value. This is help to be provide some
equal chance and increase number of custom-made (Mackey, 2015). The example of 20
employees of The Black penny hotel was designated by using simple random selection method.
Ethical issues: One of the philosophy considerations while carrying out the examination is to
take prior commendation from the associate by disclosure them about the scrutiny. Non- non-
compliance with the selfsame could have led to honourably issues. It is one of the most
important factor, which is help to increase current market network as well.
Considerations: The research study definite quantity carrying out assorted processes due to
which reimbursement may be incurred. These exclude data collection, analysing the primary as
well as secondary debate etc. Nevertheless, the financial communicator forthcoming are limited.
This definite quantity was addressed as the research worker minimized the reimbursement by not
appointing investigation assistants (McGrath, 2012). The assorted processes of the examination
were carried out by the investigator himself.
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P.4 Appropriate analytical tools and finding
As per gather information is required proper information is required questionnaire for
proper analyse each and every activities. This is help to increase current market network or
increase competition level in market place. In this way, below given are analysed made with the
help of charts and tables.
Theme ; 1 The Black penny hotel make use of new technology
Does Black penny make use new technology ?
Yes 11
No 6
Not sure 3
Total 20
Interpretation : From the above graph is focus on out of 20 respondents is 11 of the worker
stated that The Black penny hotel make use of new or intelligence application. Nevertheless,
there are 6 of the persons who do not advisement that use of the new or inform application is
done within the firm. Boost, it can be explicit that there are 3 of the worker who are not
confident for the same. General, it can be stated that cited firm that is The Black penny hotel
does kind use of digital engineering and majority of the person are aware of the entailment that
are made by the pull off. In add-on to this, there are issues in this feature that are faced and this is
becoming preparation of commercial enterprise so that all the trading operations can be complete
effectual.
Theme : 2 Use new technology is important to increase performance level
Do you think using technology is beneficial for organization and increase
execution level?
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Yes 14
No 5
Not sure 1
Total 20
Interpretation : From the above graph out of 20 respondents, known that 14 of the worker think
that devising use of application is effectual enough for the steadfast as they get payment.
Promote, it includes 5 of the worker who think that used of engineering is not effectual or good
for the firm. There are various type of perceptual experience that are carried out by the respective
and from the aggregation it can be declared that minority of the group think that use of whole
number technology is extremely benefited. In component to this, there are 1 of the worker who is
not confident for the said.
Theme : 3 Current technology used in organisation is not effective
Is current time period which technology is used by organization
Yes 5
No 13
Not sure 2
Total 20
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Interpretation : From the above chart out of 20 respondents 5 of the worker within The Black
penny hotel found that the kind of practical application that is used by cited firm is efficacious.
Advance, there are 13 of the person who think that application that is used by the steadfast is not
effective. Furthermore, there are 2 of the worker who not certain for the same. General it can be
stated that worker think that the engineering is not effective enough. There are various type of
issues that are faced by the business concern and worker are not able to execute with their full
skilfulness due to the applied science that are used by the stiff and it is essential that they make
use of new type of application for their business organisation act.
Theme : 4 Digital technology is give direct impact on performance level
Does digital technology be give direct impact on performance ?
Yes 14
No 5
Not sure 1
Total 20
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Interpretation ; From the above chart out of 20 respondents, 14 of worker is thought that digital
marketing is one of the most important part of organisation and give positive impact in hotel
industry. Advance, there are 5 of the persons who consider that digital application does not have
affirmative impact on execution. In improver to this, there are 1 of the person who is not
confident for the same. From this, general it can be declared that firm gets' payment and they are
able to have affirmative contact over the public presentation.
Theme : 5 Digital technology is help to improve business productivity
Is digital technology is improving business internal as well as external
activity?
Yes 12
No 5
Not sure 3
Total 20
Interpretation :- From the above chart out of 20 respondents, 12 of the worker who advisement
that enterprise activities gets payment and the rate of productiveness also improves. Further,
there are 5 of the single who are against it. In which they do not weighing that digital application
is effectual enough to raise the productiveness and business concern human action in effective
way. In conclusion, there are 3 of the persons who are not convinced about the same. This
manner, the rate of carrying into action can be built by the commercial enterprise.
P.5 Communication of research
Covered in ppt
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P.6 Reflection of effectiveness
The exploration techniques connected in the present research on The Black penny hotel
ended up being compelling in accomplishing the point of the investigation. The present
examination was proposed to break down the ramifications of computerized innovation on the
business action with regards to The Black penny hotel. Inductive approach helped in making
fitting conclusions based on the gathered information. Additionally, as inductive thinking works
with a particular perception, it gave space to advance investigation to the analyst. Further,
positivism reasoning was assistive in giving an all around characterized structure to the
examination (Obeidat, 2017). As indicated by it, everything can be computed and estimated
which additionally helped with deciding the ramifications of computerized innovation on
business movement.
Both essential and optional techniques for information gathering were received. Essential
information turned out to be a helpful asset for deciding the manners by which innovation is
being utilized as a part of The Black penny hotel lodging. It additionally helped with recognizing
the manners by which computerized innovation affected the business exercises of inn. Review
was a valuable strategy as it helped with acquiring the perspectives of representatives in
minimum conceivable time. Analyst had constrained time and monetary assets for finishing this
examination. Study was a conservative strategy for gathering essential information and
furthermore helped in sparing time that is expended amid information accumulation.
P.7 Considerations of alternative research
There are some different method is to be used to improve current way of doing research
work. This is help to implementation of different factor, which is increase current market
network of The Black penny hotel. In perspective of the results, elective research philosophies
could be considered for doing the present research on The Black penny hotel. Instead of review
poll strategy, talk with technique could have been utilized for increasing point by point
portrayals of how computerized innovations are affecting organizations exercises of the lodging.
Meeting strategy would have empowered the specialist to acquire perspectives of the
respondents in a way that would have helped with deciding how utilization of innovation
encourages them in their day by day activities (Peppard, 2016). Further, the specialist may have
additionally got itemized proposals from the respondents with respect to the manners by which
organizations exercises of The Black penny hotel could be enhanced utilizing computerized
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advances. Nonetheless, meetings would have been tedious and there was constrained time
accessible with the analyst for leading the examination.
REFERENCES
Books and journals
Andriole, S. J., 2017. Managing technology in a 2.0 world. IT Professional, 14(1), pp.50-57.
Bucolo, S 2018. Design led innovation: Exploring the synthesis of needs, technologies and
business models. In Proceedings of Participatory Interaction Conference 2011.
Davidson, E 2017, January. Digital entrepreneurship and its sociomaterial enactment. In System
Sciences (HICSS), 2010 43rd Hawaii International Conference on(pp. 1-10). IEEE.
Flick, U., 2017. Introducing Research Methodology: A Beginner's Guide to Doing a Research
Project. SAGE.
Franklin, M., 2012. Understanding Research: Coping with the Quantitative - Qualitative Divide.
Routledge.
Grafton, J 2018. Mixed methods research in accounting. Qualitative Research in Accounting &
Management. 8(1). pp.5–21.
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