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The Impact of Digital Technology on Business - Report

   

Added on  2020-06-04

16 Pages4354 Words32 Views
Leadership ManagementData Science and Big Data
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The Impact of Digitaltechnology on businessactivity
The Impact of Digital Technology on Business - Report_1

Table of ContentsINTRODUCTION...........................................................................................................................1PART 1............................................................................................................................................1P1 Devise clear aims and objectives for project.....................................................................1P2 Project management plan incorporating various factors...................................................3P3 Work break down structure and Gantt Chart to provide time frames...............................4PART 2............................................................................................................................................4P4 Research for qualitative and quantitative research methods top meet the project aims....4PART 3............................................................................................................................................6P5 Analysis of the data received from research process using appropriate tools and techniques.................................................................................................................................................6P6 recommendation as per the research and data analysis process......................................11P7 Reflection of entire research process..............................................................................12CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................13
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INTRODUCTIONWith the advancement of the technology on the wider level, it has been used in everyaspect of the business organisation to perform their function. The effective use of various ITtools help in the better management of numerous business operations. Other than this, it helps inthe sustainable growth of the business organisation. For the report, Marks and Spencer or M & Shas been taken as the organisation of context (Goleman, 2017). It is a UK based retail firm. Thisreport will lay emphasis on the various aims and objectives of project. A business managementplan is been devised including the various factors. A work breakdown chart will be made withvarious qualitative and quantitative research methods for meeting the project aim. Moreover,various tools and techniques for managing the business operations will be identified anddiscussed. In addition to this, a wide variety of recommendation has been given to have properdata analysis and the learnings will be reflected (Armstrong and et.al., 2015).PART 1P1 Devise clear aims and objectives for project.Various aims and objectives will be taken into the clear consideration by Marks andSpencer to gain better productivity and have a sustainable market position. This will help M & Sto take into consideration a better market share which will also support in well execution of awide variety of operations. It will also help M & S to meet the needs and requirements ofcustomers. The better setting up of aims and objectives will help the company to make aeffective business operational plan and will lead to effective rise in operational capacity of thebusiness firm. The aims and objectives of Marks and Spencer are as follows:Aim:M & S has planned to provide the customers with high quality of services at thereasonable cost and availability to allow them to have better satisfaction level. This will also helpthem to generate effective revenue and gain a sustainable profitability. The main aim of M & S isto gain better productivity and meet the operational quality of the company in market. Thecompany also needs to increase its employee's retention by adopting a wide variety oftechnological measures of the company (Aharoni, 2015). Besides this, M & S will also look afterbetter handling of different operations to improve the efficiency of business firm. Other than this,it will help the business firm to increase its operational efficiency and provide the customers withhigh quality products and services to gain sustainable profitability in market.1
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Objective:There are various objectives that have been set by M & S to have a wide variety ofaccessibility towards different types of business operations. It will help them to gain betterproductivity and handle different business operations (Köhler, 2015). These objectives will helpin superior handling of several business operations in the company. Some major businessobjectives that have been taken into effective consideration by M & S are as follows:Giving the customers with a sense of future: M & S will look after the effectivehandling of a wide variety of business operations and provide their customers withvarious futuristic services. This will help the firm to meet the needs and demands of theclients or customers. The usage of interactive and collaborative technology will help thecited business organisation to make its services more user friendly for its customers.Helps in decision making: M & S will help in looking after the better handling of widevariety of business operations by effective and significant amount of business decisionmaking processes. This will help in better management of different operational functionsof M & S in market. The effective use of various operational and technological tool kitsthat will help in better handling of the business operations at cited business organisation(Scott and Poteet, 2017). Employee orientation: M & S will take in consideration a wide variety of operations toprovide the customers with a great range of services and handling the quality of productsand services that have been produced by the cited business organisation. Besides this,they will look after the better satisfaction level of the employees at the workplace bylooking after their training and other operational needs. The technical software andhardware helps in meeting the needs and demands of the employees in a better way. Meeting the organisational objectives: M & S will look after the proper handling of thewide variety of operations to regain its market leadership in clothing and speciality food.This will be achieved by the company for a long run by adopting the better qualityservices and delivering effective and suitable products and services to the customers onreasonable price range. M & S will use the suitable technical tools and measures to meetthe needs and demands of the company (Enqvist, Graham and Nikkinen, 2014).Improving the sales: M & S will look after the better handling of various technicaloperations to improve the sales of business organisation. The better usage of high class2
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