Digital Economy and Marketing Strategies

This assignment provides a comprehensive overview of the digital economy and its impact on marketing strategies. It includes various studies and research papers that discuss the development and impact of strategic marketing in Nordic countries, the digital divide in Canada, measuring the digital economy, understanding electronic government complexity, loyalty card adoption in SME retailers, new media food marketing to children, big data management revolution, digital development in rural areas, marketing digital offerings, shaping agility through digital options, and privacy concerns in the information age. The assignment is suitable for students looking for past papers and solved assignments on digital economy and marketing strategies.

The Impact of Digital
Technology on Business
Activity

Table of Contents
Title: To analysis impact of digital technology on marketing activities of retail sector – A Case
Study on Morrison...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Aims and objectives...............................................................................................................3
P2 Project management plan with cost, time, quality, communication, risk and resources.......4
P3 Work breakdown structure and Gantt chart ..........................................................................8
..........................................................................................................................................................9
........................................................................................................................................................10
TASK 2..........................................................................................................................................10
P4 Qualitative and quantitative research methods....................................................................10
TASK 3..........................................................................................................................................24
P5 Research and data with using appropriate tools and techniques..........................................24
P6 Conclusion and recommendations.......................................................................................27
P7 Reflect on the value of undertaking to meet with goals and objectives...............................29
REFERENCES................................................................................................................................1

Illustration Index
Illustration 1: Work break down structure.......................................................................................9
Illustration 2: Gantt chart...............................................................................................................10
Illustration 3: Network planning....................................................................................................11

Title: To analysis impact of digital technology on marketing activities of retail
sector – A Case Study on Morrison.
TASK 1
P1 Aims and objectives
Study about background
In the business digital technology determines essential role in retail sector business to
increase operations and functions. In this way, several tools and techniques of retail sector
consider that assists to meet with increase profits and revenue. Therefore, income also generated
that carry more effective functions and operations in business. Economy value and outcomes of
particular nation also develop that assists to meet with desired results. Hence, it proved that
digital technology is important consideration on marketing activities that help to focus on goals.
Rationale of the study
The company can grow their operations in international areas to deal with innovative
functions and operations. Responsibilities also defines high quality of services and products
(Roberts and Micken, 2015). Along with this, business can take feedbacks from customers
regarding their operations. Hence, as per feedbacks, they need to focus and maintain their
effectiveness in products and services quality. Developing outcomes develop more systematic
work performances to meet with desired goals and objectives. Therefore, research help to find
effective and useful results with enhance profitability at chosen business environment. It is the
foremost way that assist to centring on certification methods which relay on the sensual features.
In this regard, large transaction and operations has been formulated so that they are capable to
hold up more systematized work execution in the business. In addition to this, approaching
technical elements raise capacity of the organisation so that they reckon essential function in
success of organization(Sambamurthy,Bharadwaj and Grover, 2014).
Aims and Objectives
Aim: To analysis impact of digital technology on marketing activities of retail sector business –
A Case Study on Morrison.
Objectives:
 To understand the concept of digital technology in retail sector.
 To explore modern marketing activities in Morrison.

 To implement digital technology on marketing activities of retail sector operations. To recommend ways through modern marketing activities could be increases in
Morrison.
Research questions
 What do you understand the concept of digital technology in retail sector?
 What are the modern marketing activities in Morrison?
 How to implement digital technology on marketing activities of retail sector operations?
 What are ways you recommend through modern marketing activities could be increases
in Morrison?
M1 Project management plan
In Morrison, digital technology consider important role because it enhances revenue and
profitability. In this way, there are several activities develop to focus on maintain significant
results with operate more systematic work performances. Digital technology assists to implement
more marketing of retail business so that they are able to deliver systematic results (Frösén and
Tikkanen, 2016). Internet explores several activities that help to perform operations in successful
consideration. In marketing activities, it helps to increase profitability and revenue that maintain
growth and objectives as well.
P2 Project management plan with cost, time, quality, communication, risk and resources

 Cost: With respect to consider present study, there are several activities and tasks carried
to focus on creative results. In this way, tasks and goals must be consider with total £850
require ascertain systematic work performances at workplace. In order to focus on
maintain profitability, fresh and relevant information needed that assists to explore
relevant outcomes in systematic manner (Kelly, Vandevijvere and Jenkin, 2015). With
the help of primary and secondary data, it can be stated that outcomes could be
ascertained at workplace of Morrison. Collection of primary and secondary data help to
focus on accomplish more creative work performances. As results, it will help to attain
digital technology implementation of different activities consider important role in it.
 Risk: In addition to this, in project management plan there are different risk exist that
need to be solved to attain more creative work performances. Due to limit of cost and
time, researcher face issue of attain desired outcomes. Therefore, researcher need to
maintain their effectiveness to collect relevant data and performances at workplace
(Hutchinson, Donnell and Reid, 2015). Furthermore, researcher also face issue towards
respondents to fill questionnaire. As results, it is important to make proper understanding
with business development activities. Respondents are unable to provide their proper
efforts to attain more effective functioning. As results, it creates impact on the business
results to implement more systematic work performances.
 Scope: In order to conduct present research, there is wide scope exist so that it is
important to consider digital technology implementation at workplace. With the help of
innovative results, it can be stated that desired level results will be consider in business.
In respect to focus on marketing activities, advance technology help to attain more
customers at workplace. Therefore, it will focus on gather relevant information in
business (Kelly, Vandevijvere and Jenkin, 2015). Along with this, strategies are also
developed to consider extensive research program in enterprise. There are different tools
and techniques implemented that assists to maintain productivity in creative
consideration.
 Resources: In respect to carry present research, it has been seen that researcher requires
several elements that help to attain creativity at workplace. With the help of physical,
technical and human resource tools, they are able to make systematic work performance
in business. In order to apply different consideration, it can be stated that systematic work
7

performance develop regularly (Roberts and Micken, 2015). In addition to this, it can be
said that performances of business increases that made positive impact on business.
Furthermore, financial tools are also needed to perform several tasks at workplace.
 Quality: Quality can be measured by contrary methods and tools. If organization has an
impressive quality control ways than these are the profits can be vantage such as lay off
the shortcomings in the goods due to less variable cost attached with material and labour,
Decrement in wastage, scrap and impurity, Ability to make superior quality of the goods
with quality maintenance requires for critique bring fallen guiding to drop-off in repair
cost, high range of satisfied customers, Increase in individual condition and cognitive
state of quality, Modification in ratio of efficiency(Sambamurthy,Bharadwaj and
Grover, 2014).
 Time : Research of the implication of digital technology on the business of Morrison is a
very long process and complex. So it takes long time to completed. Approx it will take 2-
3 months to be accomplished. As researcher has to be conducted different types of
research to collect the information such as primary research and secondary research.
Then data analysis also conducted to analyse the purity of the data(Hutchinson, Donnell
and Reid, 2015).
 Risk: In the instant time, risk factor is ordinarily concerned in all the sections. It is hard
to discover the risk factor then get the better of the impacts. Risk factors may be
concerned as a political, economical, environmental, ethical, technological and judicial
factors. Risk can be measured and this is uncurtained. A company or researcher can not
be pre ascertained the risk factor because risk deviate related to the modification deviate.
Primary risk factor is restricted period and constricted resources. It is very challenging to
completed the research project within the significant time and resources.
8

P3 Work breakdown structure and Gantt chart
Illustration 1: Work break down structure
9

Illustration 2: Gantt chart
10

Illustration 3: Network planning
TASK 2
P4 Research methods with qualitative and quantitative information
QUESTIONNAIRE
NAME :
GENDER :
AGE :
1. Is the company have any internet website in the current year ?
A) Yes
B) No
C) Can not say
2. Which strategy is using by the Morrison ?
A) Paid search
B) Social media
C) Other media
3. Did Morrison make services via internet ?
A) Yes
B) No
C) Do not know
11

4. Did Morrison collect the personal information ?
A) Yes
B) No
C) Sometimes
5. By which source company is collecting personal information ?
A) Social media
B) By third party
C) Directly from consumers
6. Which modern method is using by chosen business ?
A) Online payment method
B) Online services
C) Both of the above
7. What is the advantage of digital technology on the business ?
A) Reduce cost
B) Increase performance
C) Both of the above
8. Is digital technology impact the business in effective manner ?
A) Yes
B) No
C) Can not say
9. Are you satisfied with the activities done by Morrison business ?
A) Strongly satisfied
B) Satisfied
C) Not satisfied
10. Is there any negative impact of digitization in the retail sector ?
A) Yes
B) No
C) Can not say
11. Is Morrison is contributing in the economic growth ?
A) Yes
B) No
12

C) Can not say
12. What % is contributing by the Morrison in social growth ?
A) 10
B) 5
C) 2
13

THEME 1 the company have any internet website in the current year :
Is the company have any internet website in
the current year ?
Frequency
 Yes 20
 No 7
 Can not say 3
INTERPRETATION
In the present graph shows positive views of 20 respondents who are agreed that
company is having internet website current year. Company is using websites for increase the
productivity and attract the customers towards there business. The website address of the
company is www.morissionshop.com . Company is providing online shopping through this
website. It provides different browse ranges to the customers. The best range is food and
beverages. It provides products of baby, fresh, beer, wines and spirits, frozen products and
bakery products as well.
THEME 2 mainly Social media strategy is using by the Morrison
Which strategy is using by the Morrison ?
Frequency
14
Yes No Can not say
0
5
10
15
20
25
20
7
3
Frequency

 Paid search 10
 Social media 15
 Other media 5
INTERPRETATION
There are 15 respondents stated that they are agreed with this that company is using
sources of social media. There are different sources such as internet, Facebook, Instagram,
twitter, you tube and many more. The best source to attract more customer towards their
company and its services is you tube. Because this the best visualization mode who cha grab
more attention of the customers. 10 of the respondents are saying that company is using paid
search method.
THEME 3 Morrison make services via internet
Did Morrison make services via internet ? Frequency
 Yes 20
 No 6
15
Paid search Social media Other media
0
2
4
6
8
10
12
14
16
10
15
5
Frequency

 Do not know 4
INTERPRETATION
From the above graph it can be resulted that there are 20 respondents who agreed that
company is providing services via internet. This company provides different varieties of the
goods that eaten by baby and kept in frozen. Furthermore, there are several other products also
deliver with online system.
THEME 4 Morrison is collecting the personal information
Did Morrison collect the personal
information ?
Frequency
 Yes 22
 No 5
 Sometimes 3
16
Yes No Do not know
0
5
10
15
20
25
20
6 4
Frequency

INTERPRETATION
In the present graph, 22 respondent are are agreed that company is collecting the personal
information. Because whenever they go there for shop then they asked for their mobile number
and name fr the future records and giving them discounted offers. Via this, they can increase the
loyalty of the customers. Whenever company launch or offer any discount then they text to their
existing customers. Through this company can increase their productivity level and customer
potential with the higher level of loyalty.
THEME 5 company is collecting personal information by Social media
By which source company is collecting
personal information ?
Frequency
 Social media 15
 By third party 7
 Directly from consumers 8
17
Yes No Sometimes
0
5
10
15
20
25 22
5
3
Frequency

INTERPRETATION
The present graph resulted that there are 15 respondents who agree that company is
collecting personal information through social media while 7 respondents said that company is
using third party to collect information and 8 frequencies said that business is collecting
information through directly connected to the customers. Social media is the best way to collect
personal information of the consumers because customers are not interested in giving
information via face to face interview as it is the wastage of time. Company can sue different
types of applications to collect the information like name, mobile number and address.
THEME 6 Online payment method and Online services, both are the modern method are
using by chosen business
Which modern method is using by chosen
business ?
Frequency
 Online payment method 4
18
Social media By third party Directly from consumers
0
2
4
6
8
10
12
14
16 15
7
8
Frequency

 Online services 6
 Both of the above 20
INTERPRETATION
From the above graph it can be resulted that there 20 respondents who are agreed that
company is using Online payment method and Online services to attract the customers and
satisfied the needs of the customers. By giving facilities of online payment method and online
shopping, customers feel satisfied and more comfortable to shop again the products of that
company.
THEME 7 Reduce cost and Increase performance are the main advantage to implement
digital technology
What is the advantage of digital technology
on the business ?
Frequency
 Reduce cost 9
 Increase performance 6
19
Online payment method Online services Both of the above
0
5
10
15
20
25
4
6
20
Frequency

 Both of the above 15
INTERPRETATION
In the graph, 9 respondents have views and they said that the main advantage of the
digitization is that it helps in reducing the cost. While 6 respondents agreed that it helps in
increasing the performance level of the employees. But there are 15 respondents who are agreed
that these both of the advantages can be achieved by digital technology. Form the research it is
concluded that there are different advantages of digitization. Such as it helps in increase the
productivity, decrease the operating cost, increase the profitability and gaining the different
advantages.
THEME 8 digital technology is impacting the business in effective manner
Is digital technology impact the business in
effective manner ?
Frequency
 Yes 21
20
Reduce cost Increase performance Both of the above
0
2
4
6
8
10
12
14
16
9
6
15
Frequency

 No 4
 Can not say 5
21

INTERPRETATION
In the present study, 21 respondents are agreed that digitization impacts the business in
positive manner. As per the above discussed there are different advantages of digital technology
in an operation of a business. But some respondents said that digitization impacts the business in
negative manner as it increase the cost of technical equipment and other indirect costs of
electronic items.
THEME 9 there are Strongly satisfied customers with the activities done by Morrison
business
Are you satisfied with the activities done by
Morrison business ?
Frequency
 Strongly satisfied 13
 Satisfied 10
 Not satisfied 7
22
Yes No Can not say
0
5
10
15
20
25
21
4 5
Frequency

INTERPRETATION
From the above graph it can be resulted that there are 13 respondents who are strongly
satisfied with the activities done by Morrison business. As it is given different online services by
which customer can buy products and services from there home only. Payment method is also
online and easy to exchange and return policy is the best to satisfied the level of customers.
THEME 10 there are various negative impact of digitization in the retail sector
Is there any negative impact of digitization
in the retail sector ?
Frequency
 Yes 17
 No 7
 Can not say 6
23
Strongly satisfied Satisfied Not satisfied
0
2
4
6
8
10
12
14 13
10
7
Frequency

INTERPRETATION
From the above graph it can be resulted that there are 17 respondents who are agreed that
digitization impact the business in negative manner. Because after the digitization, company's
quality of the product and services are decreased. They only focus on gaining the profitability
rather than giving best of the quality. 7 respondents said that digitization do not impact on the
business in negative manner because they consider only the profitable concept like decreasing
the operating cost and increasing the performance level and so on.
THEME 11 Morrison is contributing in the economic growth :
Is Morrison is contributing in the economic
growth ?
Frequency
 Yes 19
 No 6
 Can not say 5
24
Yes No Can not say
0
2
4
6
8
10
12
14
16
18 17
7 6
Frequency

INTERPRETATION
From the above graph it can be resulted that there are 19 respondents among the 30 respondents
said that Morrison is contributing in the social and economic growth. It tries to give best of the
quality of their products and services with giving them best discount offers, via this the living
standard of the customers are increasing which is indirectly helpful in the growth of social and
economic growth.
THEME 12 Morrison is contributing 5 % in social growth :
What % is contributing by the Morrison in
social growth ?
Frequency
 10 9
 5 14
 2 7
25
Yes No Can not say
0
2
4
6
8
10
12
14
16
18
20 19
6 5
Frequency

INTERPRETATION
From the above graph it can be resulted that there are 14 respondents who are agreed that
company is contributing 5 % of there revenue in economic growth of the nation. It also helps in
the social activities by performing different task and assist in raise the living standard of the
customers.
M2 Evaluate accuracy and transparency
In respect to create project management plan, there are several elements included that assists to
meet with systematic work performances. With these aspects, time frame is important
consideration that consider meet with aims and objectives. As per business needs and
requirements, it is essential to focus on relevant consideration(Hutchinson, Donnell and Reid,
2015). They are discussed as above. Regard to this, different questions has been asked to
targeted group of customers. They response in different manner which is presented in graphs
well.
26
1 2 3 4
0
2
4
6
8
10
12
14
16
9
14
7 Column A
Column B

TASK 3
P5 Research and data with using appropriate tools and techniques
 Introduction : Before conducting a research it is necessary to specify the data collection
method and data analysis tools. There are different tools by which a researcher can gather
the information regarding to the research project. Sampling, survey, interviews,
questionnaire are the methods of research. Generally there are two types of methods to
collect data such as primary and secondary. Research a project is done through some
specific factors such as research design, research philosophy, collection and analysis of
the data. Just collect the data is not enough, after collecting it is necessary to analyze the
data which can be done by qualitative and quantitative research. Research design is the
process to ensure the research is conducting in the appropriate method. Research
philosophy is also required in the research project. It is the main factor of research
methodology. There are different methods of methodology such as ontology,
epistemology and oxiology(Roberts and Micken, 2015).
 Research design : It is the designing process of arranging conditions for analysis and
collection of data. It explains the problems and conflicts in the context of research
project. Research design includes various design methods such as sampling, statistical,
observational and operational design. Furthermore, different types of research design also
involved like exploratory, descriptive, evaluation and explanatory research design.
Basically it considered two aspects of research such as quantitative and qualitative.
Success of research is based on the research design which can be made by classifying the
intended outcomes, developing the research queries, picking out the targeted population
and sub population then choose the best data collection method and identify the
interrelated features. Company will achieve success if the design of research is flexible,
suitable, appropriate and effective(Kelly, Vandevijvere and Jenkin, 2015).
 Research philosophy : It is the part of research methodology which consider different
aspects such as ontology, epistemology and axiology. Ontology is usually depended on
the nature of reality and it is also categorized into two factors such as object and subject.
Epistemology is generally categorized as Positivism, Realism and Interpretivism in the
context of research philosophy. Epistemology is comprehended about the satisfactory
noises of a specific sphere of examination. It can be divided into two parts such as origins
27

investigator and opinion researcher. Research strategy in positivism conceptualization is
based on data collection and conception betterment. Furthermore, positivism works on
quantitative discovery and accordingly statistical investigation is adopted(Sambamurthy,
Bharadwaj and Grover, 2014). Realism is other philosophical section of epistemology
which associate to technological interrogation. The important feature of realism is that it
concern to unwrap the fact of realness and the existence of the aims are prevalent
freedom in the human brain
 Collection of the data : There are different methods of collecting the data and
information regarding to the research project such as primary and secondary. By using of
these techniques' researcher can collect the data. Primary method is little complex and
expensive because it uses information which are not existing(Hutchinson, Donnell, and
Reid, 2015). While secondary data are simple and less time consuming because in this
method researcher use information which are already exist and published. There are
different tools in both of these methods as well such as survey, direct investigation or
interviews of the customers are the techniques of gathering data in primary research
while using google, internet and libraries are the techniques of secondary research.
 Analysis of the data : Just collect the data are not enough. It is necessary to analyze the
data because data gathered from different sources so it should be analyzed. Usually there
are two methods of data analysis such as qualitative and quantitative research.(Solove,
2014).
 Sampling : It is the technique which is used in usually primary research. It can be
divided into two parts such as probability and non probability sampling. Sample are
random in these methods that is why it is called random sampling. There are different
techniques used in these both methods.(Tapscott, 2014).
 Limitations : As this aspect, researcher has to face different types of issues and problems
in conducting research. Researcher need to collect appropriate data and information to
attain goals and objectives. In this regard, more specific results can be acquire to ensure
effective functioning at workplace (Hutchinson, Donnell and Reid, 2015).
 Research approach : It is the process or plan for research that distance the stages from
wide assumption to detailed techniques of data gathering, analyzing and interpretation.
Generally there are four types of research approaches like qualitative, quantitative,
28

programmatic and advocacy approach. These all approaches are connected to different
field of research. Qualitative research is a formulation for diagnosing and understanding
the meaning singles or masses assign to an ethnic or human difficulties. The procedure of
investigation concern rising questions and process, information typically assembled in the
contestant's scene, data analysis inductively developing from particulars to general
themes, and the investigator devising interpretations of the significance of the data.
Quantitative research is a formulation for experiment objective hypothesis by analyzing
the kinship among variables. These variables can be measured, so that quantitative data
can be analyzed using applied mathematics operation. There are three main components
involved in these approaches such as philosophical global, design and research
method(Kelly, Vandevijvere and Jenkin, 2015).
P6 Conclusion and recommendations
CONCLUSION : Concept of digital technology in retail sector
Digital technology change the whole world. All people are highly usage of digital technology.
There are various sectors that are use of digital technology in their businesses. Nowadays retail
sectors are also taking place in digital technology. Through digital technology that are easy for
the consumer for shopping everything in retail stores(Hutchinson, Donnell and Reid, 2015)).
Basically consumers are using of online and mobile shopping for price comparison between the
one or more products in different sites, looking for the all information of the product and other
reasons. Traditional or physical stores are transformed and dying because of the digital
technology.
Through digital technology in retail stores are providing shopping experience and increasing in
fulfilment of the consumers what they want and needs. Faster technology and online shopping
are fulfilled of consumers needs and wants just for a one click on their mobile. The online
shopping are the source of information and tool of selling and purchase of goods. Online
shopping are also sourced of decision for buying ans selling(Roberts and Micken, 2015).
Retailers are adopting the latest technology in their stores is to provide every products of the
consumers because of the consumers are purchasing goods only their stores not online stores.
Traditional retailers are needs to customer focus approach through digital technology. Retailers
29

are providing innovative and attracting products for their consumers(Roberts and Micken, 2015).
Through latest online shopping customer behaviour, taste and preference in changing form
traditional retail.
Through latest digital technology that effects on increasing supply chain and cost of the products.
Because of time speed and decrease in supply chain cost. Consumers expectation will increase
from the digital retailers for innovative products. Retailers are adopting strategy for creates better
and innovative products for the consumers.
In digital retail stores here are no problem of cash, we can easily payment from our master card
or other cards, so that we can’t stand in rush. Retail has focused on artificial intelligence based
programme for waving the products one place to another place(Roberts and Micken, 2015).
Adopting the new and latest technology against the competitors through changing the consumers'
expectation and needs & wants. Digital technology is to provide real time stock availability and
products information of retailers.
Digital technology and customer focused based approach adopted by retailers for profit
maximization in their businesses. Consumers are price sensitivity so that retailers are adopted
digital technology in their business(Roberts and Micken, 2015). Retailers are adopting
technologies for providing better quality, better quantity and at lower price of the products for
their consumers. Retailers are updating their stores, shares and products for their consumers
against their competitors. They are also updating their alternatives products. The Latest
technologies are improving old system, capacities and capabilities of the retail stores. New
system offers continuous improvement of efficiency, effectiveness and profitability.
RECOMMENDATIONS
In order to gaining the better outcomes, it is necessary to apply digital technologies in an
organization. Digitization is a process by which company can acquire the opportunities of
competitive market. Recommendations to Morrison business are as follows :
 It is recommended to business to reevaluate the current digital marketing : This
evaluation might concerned a reassessment of your content, lookup motor rankings,
moral media universe, flagrant equivalence to key competitors, hardware and software
30

conditions, data accretion and coverage, and transaction programs. Organization should
have graphical report of visual perceptive and unjust recommendations for construct a
more broad program. If a company will continuously reassess the technical advancement
of a business than it will gain more advantages(Roberts and Micken, 2015).
 Update the digital strategic plan : Thoughtfully, this is not budget-driven, based on what
and where organization exhausted its digital fund the year forward, but should be data-
driven, founded on what performed the best. Digital marketing communications furnish
execution measurement and duty that formulaic media cannot.
 Segregate new options and technologies : We have observed that conform to alteration is
hard for many marketers, because of the perceived completeness and uncertainty. But,
changes in practical applications and individual's direction are crucial capable now to
sanction new strategies, tactics, and commitment. Acknowledging and adjusting to
dynamic individual tendency and development newer applications boost the power of
your marketing programs(Roberts and Micken, 2015).
 Monetary fund for changes : This one step give much greater synthetic, insights, news,
period and expenditure efficiencies, and assist you grade all the data for more economic
assessment and spending in the future.
 In addition to monetary fund for new techniques and new plan of actions or tactics for
responding to sprout trends, be sure to license system for eventuality, unexpected
disruption. We endure in troubled times, and especially in a claimant news repetition
fueled by increasingly powerful social media, organization must have a designed plan to
province quickly to unanticipated cases(Sambamurthy,Bharadwaj and Grover, 2014).
P7 Reflective report from findings
From the current research, I learned various things which are helpful in our daily
activities as well. In the context of digitization, there are a huge modification in the market place
and internal activities of the business(Roberts and Micken, 2015). I also recognized that through
digitization company is highly contributing in the social and economic growth. There are
different techniques which are used in conducting the research as qualitative and quantitative.
These methods are also helpful in gathering the information in our daily life. I understood that
what will be the advantages of the implementing the digital technology in the operation of
31

Morrison retail sector and what a company should do in improving the operational activities and
overcoming the negative impacts.
M3 Evaluate the accuracy of appropriate tools
New technology developed in daily basis for improvement of traditional and physical retail
stores. These days each and every customers are digital customer for quality expectation and
seamless shopping experience(Hutchinson, Donnell and Reid, 2015). The digital technology in
retail sector is a bis game changer for all retailers and this is a big impact for physical and
traditional retailers. These variables can be measured, so that quantitative data can be analyzed
using applied mathematics operation. There are three main components involved in these
approaches such as philosophical global, design and research method. For the evaluation of
accuracy Sampling includes different stages to be accomplishes such as the first stage is to define
the population then next is to specify the framework, then specify the methods of sampling
which is applicable, then determine the size of sampling and plan and last is to collect the
sampling data and information. There are different advantages of the sampling method such as it
consider the sub population, ignore the irrelevant components and improve the efficiency of the
evaluation with the maintaining the power of tests(Kelly, Vandevijvere and Jenkin, 2015).
M4 Evaluate the value of project management plan and quality research
It is the process of collecting and organizing the data so that investigator can come to a
conclusion. It allows the researcher to response the question, solve the issues and find out the
relevant information. Apart from this, I recognized that what are the main factors which must be
involved in conducting the research project(Roberts and Micken, 2015). If a company wants to
become a successful in the competitive market then it should be apply the different techniques of
digital technology by providing the instructions and guidelines to the employees in effective
manner. For the quality research, Basically it considered two aspects of research such as
quantitative and qualitative. Success of research is based on the research design which can be
made by classifying the intended outcomes, developing the research queries, picking out the
targeted population and sub population then choose the best data collection method and identify
the interrelated features(Hutchinson, Donnell and Reid, 2015).
32

REFERENCES
Books and journals
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McAfee, A. and et.al., 2016. Big data: the management revolution. Harvard business
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Tapscott, D., 2014ueprint to the digital economy: Creating wealth in the era of e-business.
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