The Impact of Employee Motivation Level on the Performance of Hospitality Industry
Added on 2020-09-17
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Research project(The impact of employee motivation level on theperformance of hospitality industry- A case study onInter-Continental Hotel)
Table of ContentsTASK 1............................................................................................................................................11.1 Research project outline specification...................................................................................11.2 Factors that contribute into research project selection..........................................................21.3 Literature review....................................................................................................................21.4 Research project specification...............................................................................................51.5 Research plan.........................................................................................................................7TASK 2............................................................................................................................................82.1 Resources which are suitable for current research................................................................82.2 Research investigation...........................................................................................................92.3 Data and relation variable....................................................................................................10TASK 3..........................................................................................................................................123.1 Research evaluation techniques...........................................................................................123.2 Data analysis........................................................................................................................123.3 Recommendation.................................................................................................................16TASK 4..........................................................................................................................................17Covered in PPT..........................................................................................................................17REFERENCES..............................................................................................................................18
TASK 1 TITLE: “To investigate the impact of employee motivation level on the performance ofhospitality industry- A case study on Intercontinental Hotel”1.1 Research project outline specification Human resources are the main asset of business organization who help the firm inachieving their specified goals. It is based on the relationship between employee and employerso that overall performance of an enterprise can be improved. When overall operations are getmanaged then effectiveness can be achieved (Manzoor, 2012). This department is more focusedon the company’s policies and their system so that success can be achieved at the marketplace.Motivation is the factor which is related to desire of an individual. If wants and desire of staffmembers are get fulfilled, then their level of motivation is get increased in an appropriatemanner. Background of company: The present research project is based on Intercontinental Hotelwhich perform its operations in hospitality sector. There are many other competitors of the firmsuch as Hilton, Marriot and so on. Some marketing strategies are adopted by an enterprise likeSTP, advertisements etc. so that they will be able to improve their image at both domestic as wellas global market (Andersen, Heinesen and Pedersen, 2014). The hotel industry target travellersand business person by offering them special offers and deals. Background of research: The main aim of current field of study is to identify theeffectiveness of motivation level among staff members and its impact on organizationalperformance. Here, some tools and techniques are used by researcher so that specified goals andaim can be accomplished. Some research approaches, design, philosophies, sampling, analysismethodologies are explained in detail with their justification. These are helpful in completing thestudy in more appropriate way so that their validity and reliability can be ensured.The current carried out analysis is beneficial for both industry and workers. As if the firmwill be able to know about the requirements of their staff members then on the basis of that theirsatisfaction level can be improved (Xanthopoulou, Bakker and Fischbach, 2013). Along withthis, it is also helpful for employees as they can share their problems with the top management.So, in this way an effective outcome can be achieved which can lead them towards success. 1
Here, the present research project is based on the issue of motivation level among all staffmembers. This issue has arisen because proper management is not there at the workplace and dueto which employee satisfaction is not get increased. So, this can be resolved by conducting theanalysis on them so that their overall performance can be enhanced in more successful manner. 1.2 Factors that contribute into research project selection When any researcher conducted research on particular topic then it is their responsibilitythat they have to form a plan along with purpose that how this should be conducted. Through theplan, research can be completed appropriately (Bano and Jha, 2012). There are some factors suchas time, size, resources, knowledge, cost etc. which contribute into the selection of project. Thecost should be low so that expenses can be reduced to some extent and it should be completed ontime. Along with this, resources should be utilised efficiently so that an effective conclusion canbe drawn from carried out analysis. Knowledge is an essential factor which help the researcher inconducting the study in more effective manner. These all factors play an important role while selecting a research project. On the basis ofthese, the overall effectiveness of motivation can be achieved and it can also be evaluated thathow this contribute into the organizational performance. The motivation is the most vital factorwhich can motivate an individual in order to perform action so that goal can be achieved. I haveselected this topic for my research as this is interesting and more information is available on theinternet. 1.3 Literature review In this section of research project, the data has been gathered from different resources suchas books, Journals, past research papers, internet, articles and so on. By analysing differentliterature, the gap between studies can be reduced to some extent. If information will be collectedfrom authenticate sources, then through their validity can be achieved and due to which aim canbe attained. The present project is based on the motivation level among people and their impacton the organizational performance. Effectiveness of motivation level According to the view point of Strom, Sears and Kelly (2014) managers and differentleaders have to understand the concept of motivation as this is the only factor which can lead anenterprise towards success. Motivation is the vital concept or process which help the staffmembers in order to perform better at the marketplace. Through this, capabilities of the workers2
can be increased to some extent so that they will be able get more benefits. On the other hand, ithas been analysed by Ghazi, Shahzada and Khan (2013) that demotivated employees are highlydissatisfied with their job so they provide low quality of work. Due to this, an enterprise will notbe able to achieve their targets in more effective manner. So, it is the responsibility of humanresource manager in order to enhance the motivation among people by offering them someincentives, compensation, rewards, employee of the month and so on. Park and Ryoo (2013) stated that performance of an individual at the workplace is depends uponsome factors such as appraisal, motivation, satisfaction, compensation, job security, training anddevelopment. The higher authorities of hotel industry have to focus on these factors so thatmotivation among people can be enhanced in more effective manner. Apart from this, Taorminaand Gao (2013) says that high motivated workers perform better and due to which overallproductivity of the firm can be increased. Along with this, if firm will be able to retained highlysatisfied and motivated workers then due to which they can sustain their competitive advantagein more successful way. According to the views of Bayoumi (2012) organizations can use some motivationaltheories such as Herzberg two factor theory and Maslow’s need hierarchy theory. Byimplementing these, manager will be able to identify the needs and requirements of theirworkers. Maslow (1923) implemented a theory which is focused on psychological needs ofpeople and he identified five needs of employees which should be fulfilled. These wants are likepsychological, safety, belongingness, self-esteem and self-actualization. Psychological are thebasic wants like shelter, food, air and these should be fulfilled. Safety are related to the jobsecurity, medical insurances as these should also be fulfilled. Along with this, belongingness isrelated to the relationship that an individual has with their surroundings. Self-esteem is respect,social status and recognition. At last, self-actualization is based on trust, justice and wisdom. So,all these needs should be fulfilled in more effective manner so that motivation among all workerscan be enhanced. 3
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