The Impact of Social Marketing on Woolworths' Profitability and Productivity: A Case Study

Project Outline, Topic and Data Presentation
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Contents
Research Outline........................................................................................................................3
Title of the project..................................................................................................................3
A brief statement of the problem...........................................................................................3
A brief methodology..............................................................................................................4
Secondary data sources and data............................................................................................5
References..................................................................................................................................6
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Research Outline
Title of the project
The impact of social marketing on the profitability and productivity of the organisation - ‘A
case study of Woolworths’
Figure: Social Media for Business
Source: (LinkedIn Corporation, 2018)
The above is the title of a research project in which the impact of social media tools and
techniques has been reflected in the context of the company Woolworths in terms of its
productivity and profitability.
A brief statement of the problem
The problem statement of the research study is to “Analyse the positive and negative impact
of social media on the organisational productivity and profitability”. The overall problem
revolves around the influence of social marketing on the organisational profit statement and
at its performance in respect of increase sales volume or productivity.
The problem statement mentioned has been significantly investigated and analysed through
the stated aims and objectives which are specified below:
Research Aim - To analyse the impact of social marketing on the productivity and
profitability of the organisation
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