Research Methodologies and Data Analysis

This assignment provides an overview of research methodologies, including survey research methods, social media marketing strategies, and the role of social media in online travel information search. It also covers data collection and analysis, with a focus on formulating outcomes and submitting a draft report. The assignment draws from various references, including books and journals, to provide a comprehensive understanding of research methodologies and data analysis.

RESEARCH
PROJECT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1.1Formulation and record possible research project outline specification................................3
1.2 Identification the factors that contribute to the process of research project selection..........4
1.3 Critical review.......................................................................................................................4
1.4 Research Project specification..............................................................................................6
Research methodology.....................................................................................................................6
1.5 Appropriate plan and procedure............................................................................................8
REFERENCES..............................................................................................................................11

INTRODUCTION
In the present time, travel and tourism sector is continuously increasing and there is occurred
several changes within this sector. Due to changing technology, its several activities and
functions have affected in the present time. Digital technology have largely affected the decision
of customer regarding commodity and services in the travel and tourism sector. There are several
aspect included in digital technology like social media, direct mail marketing, mobile marketing
etc. The present research have aim is to analyse the impact of social media on the customer
decision making in travel and tourism sector. For address this objective, researcher have used
several methods of research methodology.
TASK 1
1.1Formulation and record possible research project outline specification
Research Aim
To analyse the impact of social on consumer decision making in Travel and Tourism sector: A
case study on Thomas cook
Research Objective
To understand the meaning of social media marketing?
To assess the meaning of customer behaviour and decision making?
To analyse the impact of social media on customer decision making and purchasing decision in
travel and tourism sector.
To recommend the strategies to influence customer decision of purchasing by use of social media
Research Question
What is the meaning of social media?
What is the meaning of customer behaviour and decision making?
What is the impact of social media on customer decision making in travel and tourism sector?

1.2 Identification the factors that contribute to the process of research project selection
There are number of elements that contribute well in the choice of research venture. Number of
components are as per the following:
Area of interest- For the accompanying examination venture, Scholar intrigue and adequate
learning about this theme has helped to choosing this point. The significant explanation behind
choosing this title is examiner intrigue and interest. Scientist really required to recognizing the
significance of online networking on affecting customers choice with respect to obtaining of item
and administrations in movement and tourism area.
Data gathering: Information can be gathered from different sources. Information gathering is
simple that is the real reason of choosing this theme.
Availability of adequate sources: Researcher has offered need to this point on the grounds that
there are different sources through which significant data can be gathered on time.
Feasible topic: Researcher has chosen this subject since it is doable and researcher can direct
quality research on the same. Individual has focused on the particular arrangement and process
and in addition gathered applicable data that has made this report all the more intriguing.
Survey: For gathering information, analyst has led study and solicited perspectives from
purchasers that has upheld to a high degree
1.3 Critical review
As per the perspective of Silverman, (2016) Social media marketing is considered as a
procedure that aides in picking up activity over business sites of business. By having an
utilization of online networking devices, business firm can increase better upper hand for
ceaseless supportability. Moreover, one might say that there are number of instruments which are
should have been alluded by the administration so objectives and destinations can be refined
successfully. Ryu, Lee and Gon Kim, (2012) It is online correspondence directs which helps in
sharing the data between different people at a solitary time. It is where individual can make their
own particular page and substance in the long range informal communication and speak with
substantial number of individuals at a solitary time. Online networking marketing is a procedure
under which business endeavor can advance and publicize their item and administrations by
revealing item picture, video, substance and data. In other word it is a type of web promoting that

use long range informal communication sites as an advertising apparatus. This sort of advertising
help to organization in getting the immediate input, survey and remark of customers about
organization's item and administrations. This is the most ideal approach to draw in the customers
and recognize their audit and input from the customers about the item and administrations.
Hvass, Kristian and Munar, (2012) expressed that The intelligent parts of online networking give
customers the chance to give the criticism about item and administrations. Informal
communication sites permit people, organizations and other association to connect with each
other and construct relationship and groups on the web. Web-based social networking
advertising help firm in distinguishing the remark and audit of customers so as organization can
roll out important improvements in the current products and administrations.
According to the perspective of Hvass, Kristian and Munar, (2012) "consumer loyalty
utilizes by an association inside the advertising of the items and administrations. As the
organizations enhances diverse highlights of administrations, the desires for benefit customers
increment with this. In the present time, the accompanying idea is thinking about as a key
execution marker for the organizations and it makes an exceptional and distinctive picture of
corporate in the commercial center. consumer loyalty has made a state of separation for an
organization in the commercial center and has made due in intense rivalry.
According to the perspective of Hudson, Simon, and Thal, (2013) web-based social networking
is exceptionally useful stage for the retail business since it is as medium through which
partnership can make and create possess page on the web site and offer the substance sand data
about item and administrations. Customers is those people who buy the item and administrations
for their end use from the market. In the retail division, there is vast request of customers
merchandise and enterprises so if organization advance its item by online networking then it will
extraordinary effect of the discernment and pick of customers. According to the perspective of
Xiang, Zheng and Gretzel, (2010) in the present time, customers are more like to utilize web and
web based obtaining in light of the fact that in the present time web utilize is consistently
expanded. Each customers needs to buy the item by online on the grounds that its is efficient
strategy. Customers are affected by the data accessible on these stages. According to the
perspective of Weinberg and Tamar, (2009) customers are more impacted by negative data then

positive data in settling on an item decision with online networking. While any customers needs
to buy the item then web-based social networking is exceptionally useful stage which help with
demonstrating the survey of the specific item and administrations. By perusing remark and
survey, customers can impact to buy that specific item. In the sentiment of Bruhn, Manfred,
Schoenmueller and Schäfer, (2012) the substance and data about item and administrations is
anything but difficult to spread by utilization of online networking which assist customers with
understanding the handiness and highlight of item. By alluring outline, sound, video, substance
and full data about the organization and item, customers would more be able to pull in toward the
products to buy.
1.4 Research Project specification
Research methodology
Research approach is critical piece of research which give pathway through which the whole
technique of research can be done in precise way.
Research design: Research configuration is a strategy which researcher used to recognize the
exploration issue. With the assistance of research plan specialist can without much of a stretch
led who look into in an orderly way (Jeff and et.al., 2014 ). There are distinctive sort of research
outline which affect the examination and finding of ebb and flow examination. In the present
research study, scholar have used descriptive research design for analyse the impact of social on
consumer decision making in Travel and Tourism sector.
Research Philosophies: In the examination reasoning demonstrates the diverse presumption of
present investigation to researcher on the grounds that these perspectives depend on inquire
about system. There are two sort of scientist reasoning that is interprtivism and positivism. In the
present report scientist utilized interpretvitism theory is utilized which depends on conviction
and values and give avocation to completing entire investigation. Then again positivism inquire
about depends on profoundly structure technique which researcher can utilized by various
measurable instrument (Hajli and Nick., 2015). Encourage for gathering a subjective information
specialist utilized interpretvitism strategy. In the present research study, scholar have used
positivism research philosophy for analyse the impact of social on consumer decision making in
Travel and Tourism sector.

Research approach: for understanding the whole research in suitable way inquire about
approach is extraordinary compared to other strategy. There are two sort of research approach
that is inductive and deductive. In inductive approach it begin with general perception on
premise of which new hypothesis will be constructed. On the other submit deductive approach
existing hypothesis is utilized for testing then theory created for completing whole research in
orderly way. Choice of research approach is done based on kind of examination which is led by
analyst. In the current research study, scholar have used deductive research approach for analyse
the impact of social on consumer decision making in Travel and Tourism sector.
Data collection: Data gathering is critical piece of research in which data and information is
gathered from various sources. Without gathering data inquire about point and target can't be
accomplished by researcher in suitable way (Fowler, 2009). There are two sources through
which data is gathered by researcher with a specific end goal to increase profound data of ebb
and flow think about. For gathering an essential data scientist can utilized diverse techniques, for
example, poll, talk with, study and so on in show report specialist utilized survey for gathering
essential information in which distinctive kinds of question were readied that is open finished,
close finished and so forth then again in optional data is gathered with the assistance of books,
diaries and libraries. Primary data collection have been chosen for analyse the impact of social
on consumer decision making in Travel and Tourism sector.
Sampling: Sampling is imperative process for social event the essential data. There are two sorts
of testing that is likelihood and non-likelihood. In display report likelihood is utilized under
which irregular examining strategy is utilized. This technique for testing is chosen with the goal
that equivalent possibility can be get the opportunity to individuals in bigger populace. In the
current study, scholar have selected 20 customers of Thomas cook for analyse the impact of
social on consumer decision making in Travel and Tourism sector.
Research Techniques: it is critical for investigation the gathered data with the assistance of
various devices and strategies. Analyst should be watchful at the season of choosing apparatuses
for dissecting the information since it affect the finding of present research (Bravo, Montaner
and Pina, 2012). There are two strategies for breaking down the accumulate data that is
subjective and quantitative. The two procedures utilized by specialist keeping in mind the end

goal to examination the gathered data in precise way. In subjective strategy analyst utilized
SPSS, Z-test, chi square keeping in mind the end goal to examination numeric data. Then again
subjective systems is utilized as a part of which analyst utilized topical recognition for
deciphering the finding. Additionally topics and diagrams are readied which breaking down the
essential gathered data. In the current research study, scholar have selected qualitative research
method for analyse the impact of social on consumer decision making in Travel and Tourism
sector.
Ethical consideration: it is a fundamental perspective in which some rule and main of morals
which analyst need to take after at the season of completing entire research. Encourage analyst
ensure that individual data of respondent keep securely and safely. Alongside this researcher
guarantee that data gathered from auxiliary sources is appropriately finished with reference and
reference. Any kind of misdirecting essential data isn't introduced in show report by analyst.
Research Limitation: in whole examination specialist has been endeavored to give its best
introduction in restricted time. Additionally, because of absence of assets and time specialist
unfit to gather high detail data (Bowen and Ozuem, 2014). There are less asset accessible so
specialist not utilized propel instruments and systems with a specific end goal to introduce
finding.
1.5 Appropriate plan and procedure
In the whole research venture, different sorts of sections are incorporated, for example, writing
survey, examine techniques, information examination and understanding, suggestion and
conclusion and so on. Keeping in mind the end goal to complete the exploration, a viable
arranging and process for the concur inquire about determination has required. In this way,
whole research study can partitioned in the different reasonable segments alongside its time
allotment. This can be spoken to in a Gantt graph which is as per the following-
Activity/Week 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Construct research aim and
objective
Rationale of the study

Scope and significance of the study
Research methodologies
Data collection and survey
Assessment of data collection
Analysis and interpretation of
collected data for formulate the
outcomes
Conclusion and recommendation
Submission of draft report
Modification according to feedback
Last and Final submission

REFERENCES
Books and Journals
Bowen, G. and Ozuem, W., 2014. Computer-Mediated Marketing Strategies: Social Media and
Online Brand Communities. IGI Global.
Bravo, R. Montaner, T. and Pina, M. J., 2012. Corporate brand image of financial institutions: a
consumer approach. Journal of Product & Brand Management. 21(4) .pp.232 – 245.
Fowler, J. F., 2009. Survey Research Methods. SAGE.
Hajli and Nick., 2015. Handbook of Research on Integrating Social Media into Strategic
Marketing. IGI Global.
Jeff, M. and et.al., 2014. Managing brand presence through social media: the case of UK
football clubs. Internet Research. 24(2) .pp.181 – 204.
Bruhn, Manfred, Schoenmueller, V. and Schäfer, D., 2012. Are social media replacing traditional
media in terms of brand equity creation?. Management Research Review. 35(9). pp. 770-
790.
Weinberg and Tamar, 2009. The new community rules: Marketing on the social web. Sebastopol,
CA: O'Reilly.
Xiang, Zheng and Gretzel, U., 2010. Role of social media in online travel information search.
Tourism management. 31(2). pp. 179-188.
Hudson, Simon, and Thal, K., 2013. The impact of social media on the consumer decision
process: Implications for tourism marketing. Journal of Travel & Tourism Marketing.
30(1-2). pp. 156-160.
Hvass, Kristian, A. and Munar, A., 2012. The takeoff of social media in tourism. Journal of
Vacation Marketing. 18(2). pp. 93-103.
Panneerselvam, R., 2014. Research methodology. PHI Learning Pvt. Ltd..
Ryu, K., Lee, H.R. and Gon Kim, W., 2012. The influence of the quality of the physical
environment, food, and service on restaurant image, customer perceived value, customer
satisfaction, and behavioral intentions. International Journal of Contemporary
Hospitality Management, 24(2), pp.200-223.
Silverman, D., 2016. Qualitative research. Sage.