The Impact of Travel Bloggers and Vloggers on the Tourism Industry

The impact of travel
Bloggers and Vloggers on
the Tourism Industry

Table of Contents
.........................................................................................................................................................1
Project Title :- .................................................................................................................................3
Brief project summary.....................................................................................................................3
Purpose of research project .............................................................................................................4
Planned and desired outcomes....................................................................................................5
Explain research design...................................................................................................................7
Principle methods of the research .................................................................................................11
REFERENCES .............................................................................................................................16

Project Title :-
“The impact of travel Bloggers and Vloggers on the Tourism Industry”
Brief project summary
Important and relevant of the project
This study important as it help in uncovering the factors about the manner kin which
Blogging and Vlogging influence the choice of customers and how these can be used for the
growth and development of tourism industry (Costa, 2019). This project is also important for
researcher by improving its different types of research skills including literature review, data
collection, data analysis, time management and many other.
Aim :-
To determine the impact that travel blogger and Vloggers bring on Tourism industry. A
study on TUI.
Objective:-
 To examine the concept of Blogger and Vlogger
 To ascertain the changes Blogger and Vlogger brings in Tourism industry of TUI.
 To determine several challenges that TUI is facing due to Blogger and Vlogger within
Tourism industry.
Summary of major themes:-
The tourism industry is highly get affected by the increasing trend of Blogging and
Vlogging which is also know as influencing marketing where some experienced persons try to
influence other individual for visiting particular place and perform some set of things. Target
market are highly influence by such sort of practices which have a great impact over tourism
industry as target customers take the preference of influencers instead of a particular tour
operator (da Fonseca and Gustavo, 2020).
Methodology:-
In order to conduct present study secondary sources of data collection will be used which
support in determining the changes that it bring to industry from view point of several authors.
These sources mainly include journals, books, articles, blog etc. Additionally, the qualitative
method will be used for performing study along with inductive approach that support in
performing analysis effectively for getting better outcome. The research will be based on

descriptive research design which help in performing investigation in more meaningful manner
(Dedeoğlu and et al., 2020).
Purpose of research project
Main purpose of this project is to determine the impact that travel blogger and Vloggers
bring on Tourism industry. It is main purpose of doing this research in systematic and effective
manner. Along with this, there are also some main purpose of doing this project systematically
and effectively. Another purpose of performing this project is to ascertain several types of
changes that Blogger and Vlogger brings within Tourism industry. With the assist of this project
researcher can easily develop basis understanding regarding the concept of Vlogger and Blogger
and its effective use in tourism industry (Duignan, Down and O'Brien, 2020). In order to identify
major challenges or issues that Thomas Cook is facing due to Blogger and Vlogger within
Tourism industry, is also a main purpose for doing this project effectively. Along with this,
Blogger and Vlogger are main part of the research that have direct influence over tourism
industry. This has direct impact on tourism sector by improving their marketimage. A blogger is
someone who writes, or blogs content for a blogging & blog is the act of writing an accurate post
for a blog. There are some important questions that support researcher in achievement of project
objectives within a lesser time period.
The project hopes to demonstrate the impact of travel bloggers as well as bloggers on the
tourism industry. The concept of both travel bloggers as well as vloggers is new in the industry
and have impacted tourism significantly (Costa, 2019). Their primary purpose is to influence
people who like to travel or general public who is interested in travelling by using various
platforms of social media. They use Facebook, Youtube, Instagram to do so because these are the
platforms that are used by people, primarily the youth these days. This can be referred to a kind
of social influence. A number of travellers get new creative ideas about which place to visit,
hotels, flights, restaurants, cafes etc.
Anyone today can blog his/her travel experience and post the same on various social platforms.
Numerous travel agencies as well as hotel companies have started working with travel bloggers.
This is because they help in increasing their influence over people. Working with influencers and
travel bloggers is completely dependent upon a company's marketing goals. TUI works with
famous travel bloggers as well as vloggers who travel around the world. This is done by creating