Digital Technologies and their Impact on Society

The assignment provided is a collection of papers and articles related to digital technologies and their impact on society. It covers various aspects such as education, sociology, and business, highlighting the importance of digital literacy and learning in today's world. The document includes references from reputable sources and online resources, providing students with a comprehensive overview of the topic.

RESEARCH PROJECT

Table of Contents
CHAPTER 1:- INTRODUCTION...................................................................................................1
1.1 Background of research.........................................................................................................1
1.2 Significance of research........................................................................................................1
1.3 Research Aims and Objectives..............................................................................................2
1.4 Research Questions...............................................................................................................2
1.5 Time Schedule.......................................................................................................................2
CHAPTER 2:- LITERATURE REVIEW........................................................................................4
CHAPTER 3:- RESEARCH METHODOLOGY ...........................................................................7
3.1 Types of research..................................................................................................................8
3.2 Research design.....................................................................................................................8
3.3 Data sampling........................................................................................................................8
3.4 Methods data collection........................................................................................................9
3.5 Ethical Consideration............................................................................................................9
CHAPTER 4:- DATA ANALYSIS ..............................................................................................11
CHAPTER 5:- RECOMMENDATION AND CONCLUSION ...................................................18
Recommendation.......................................................................................................................18
Conclusion.................................................................................................................................18
REFERENCES..............................................................................................................................20

Title: “ To determine the implication of mobile technology on SME's. A case study on Bullhorn.
CHAPTER 1:- INTRODUCTION
1.1 Background of research.
For every organisation it is required to use technology and available modern equipment
for having an effective working in organization that could help firm to earn higher profits in huge
way. For attaining a competitive advantage in market, entity do formulate a policy to conduct a
research in market so that important and needed information can be collected in proper manner
which help in producing an efficient strategy and decision that lead to attain there goals and
objectives in perfect way. Research is that particular criteria which also make an enterprise to get
strength and somewhere also lead to expand the business in across the countries (Sweetser, and
et. Al, 2015). Basically, there is a reason of conducting a research and i.e. to gather information
related implication of mobile technology on Bullhorn, which provide cloud based customer
relationship management and also operations solution in great way to the recruitment entity as
well. Even though firm needs to utilise mobile technology to expand there business and make
people and recruitment consultancy enterprises aware about the Bullhorn in great way.
Therefore, it is required to convert the working scenario of Bullhorn according to market
environment and with use of mobile technology and other modern technique can help business to
earn high profits and accomplishment of goals and objectives can also be there. Moreover,
perfect use of digital technology can pull in variety of good things in company as proper
coordination and communication can be there in between the different departments in effective
way which could help in increasing performance level and even productivity too.
1.2 Significance of research.
The use of research has bought many changes in businesses that might help company to
attain there goals and objectives in great manner. Basically, research is like gathering and
collecting important information and data in effective way that could result in bringing in a pure
strategy and decisions in right contrast. Digital technology does help in increasing performance
and productivity of both firm and employee too (Hughes, 2012). Basically, with use of modern
equipments available resources can be utilised in perfect manner and such thing can manipulate
working in better way. Basic thing behind the research is to analyse what implications a digital
technology is having on business earning and simply study has to be done on Bullhorn. Another
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reason behind this study is too make learner to understand about the effectiveness and
enhancement of different performance and productivity in great way. Hence, use of modern
equipment somewhere has helped in earning a good amount of profit in right manner.
1.3 Research Aims and Objectives.
Aim:
Every company who establish there business in market should have an aims and to attain
those they use to perform various type of task and activities in great manner. Aims needs to be
achievable by firm as the aim of this research is too “To determine the implication of mobile
technology on SME's.
Objectives:
 To determine use of mobile technology for Bullhorn.
 To identify the relationship in between organization and growth of
Bullhorn.
 To determine the ways through which company can attain an
competitive advantage at market place.
1.4 Research Questions.
It is that which particularly direct the researchers as what exactly information they have
to collect for firm in right manner and some of those questions are as:
 How mobile technology is useful for Bullhorn?
 How to determine relationship in between technology and growth of Bullhorn in better
way?
 What ways are there through which company can attain an higher competitive advantage?
1.5 Time Schedule.
It is that which do help in dividing the task and work in between department so a
effective working can be there in organisation. Basically, it might help firm to get complete there
work on time as well. Time schedule does mean as providing a proper time for completing a
project but it should be done within time period. It is such which help firm to attain a smooth
functioning of work which do also lead in enhancement of performances (Drucker, 2012). Work
breakdown structure with time Schedule help firm to perform every activity in structural format
and even in hierarchical manner too. Even though, entity also looks forward to formulate a
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effective policy and procedure that could lead to have an proper working in organization and in
right direction too.
The time schedule is that which do include variety of thing in there per-forma which does
help firm to collect information as task is started on date and going to finish on which date too.
Therefore, it is that thing which is a constitute of various task names and on which date it has
started and going to end on which date and it also lead to know as predecessors as well in better
way. Hence, a norm should be there in entity that task will be given to people on the basis of
there qualification and skills in particular thing so it would help them to perform such task in
better manner as well (Casey and et. al., 2011). Working in enterprise should be there in an
systematic manner for such particularly it is required to convert or manipulate employees in right
direction that can help them to get complete the task on time too. Although, those task taking
maximum time can also taken under care with effective policy so that time consuming task can
take less time period to get it complete in proper way too.
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Moreover, Time Schedule and work Breakdown structure is that which do help in to have
a proper working in right direction which do bring in effective communication and coordination
in effective manner that could look forward to earn higher profit by organization in various ways
too.
CHAPTER 2:- LITERATURE REVIEW
There are some search and having an evaluation of literature review on some subject and
also lead to chose topic. Even tough literature review is having an some major objectives as:
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make survey on particular study, it also lead to compound information in an literature summary
etc. hence, it is such which also show as people is having an depth grasp in subject.
Mobile technology is useful for Bullhorn.
According to the Eric McCarty says that technology has changed the structure of
companies and those firms who were not be able to attain there own goals and objectives now
they are capable of accomplishing those. Mobile technology does help firm to promote there
business and also used to make people aware about the company in perfect manner. Bullhorn, is
that company who provide cloud based customer relation management and for having an
operations solutions in better way to many of the recruitment company and looking forward to
enhance working and leading to expand business with the use of technology in effective manner
as well. Basically, firm is that which do formulate effective policy and procedure which could
lead to use the technology according to that only as this somewhere can help Bullhorn to earn
higher profit in great manner. There are various use of mobile technology in firm as this could
help in raising the productivity in right direction and also lead to provide an better protection like
security services to many people in great way too. Even though, firm do consider the variety of
thing in great manner and thus attainment of goals and objectives is also there.
In contrary to this Markham, 2011 said that, technology do changes with time and firm
cannot rely on specific modern equipment for betterment of there firm as because they need to
perform according to the market environment in right contrast. If the technology is used in
effective manner then a proper working can be there and somewhere can also help in attaining a
goals and objectives in various ways too. Generally, people do make or prepare an better policy
and procedure and thus they look forward to have an attainment of right contrast of working is
there in right manner. Basically, modern equipment do help in bringing smoothness in working
and also allow human resource of Bullhorn to learn and enhance there performance as well and
make them to work according to technology available with them in better way and thus make
firm to have an proper work in organization as well. Even many other competitive firms are
using different technology that could help them to attain an competitive advantage in right
manner but even though, entity also goes with research in organization so that they can bring in
effective strategy and decision in right contrast too. Moreover, variety of modern equipment are
there that should be used by firm to attain a competitive advantage in right prospect in better way
as well.
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Relationship in between technology and growth of Bullhorn in better way.
According to Hwang and Wu, 2012 says that, technology is that which build the work in
right direction of firm and allow entity to earn a good amount of profit that can guide enterprise
to get stable in market for longer period as well. Even though, it has seen that there is a
relationship in between the technology and growth. As the firm come to know that as how to
work effectively with technology than they do lead to attain an enhancement in performances of
employees and they able to produce an efficient services or there clients and customers. When
firm use mobile technology to tell people about the existing of company so that people can take
the services of firm in great manner as well. If Bullhorn uses the technology in effective manner
and provide satisfaction to there client with there services in right prospect which help firm to
earn a maximum amount of profit in great way and a growth of company can be seen there.
Every company make an better relation with there customer so that they can get stable in market
with the use of technology in proper manner. Even though UK's Small companies are also
getting support from UK government so it is required that they should perform in correct way
and thus lead to growth within time period stated.
In contrary to this Howard and Hussain, 2013 says that, technology is that according to
which the human resource needs to be formulated for bringing an effective working in right
manner. Even a better relationship in better company and customer is made up when the firm
satisfies the client with there proper services in great way. Bullhorn a enterprise perform there
functions and task in right manner, even it is not sure that firm will be able to attain a good
amount of profit or not. Basically, to attain competitive advantage in market, organization like
Bullhorn has to be conduct an research in market that help in collecting an important information
and data that could make them to pull in effective strategy and decisions in right manner.
Modern equipment and different tools of technology does help company to enhance performance
and provide an great satisfaction level to the clients and earn higher profits and productivity even
it is also having an impact on growth of organization as well. Generally, client and customer
become an rationale in nature as they only spend money there from where they could recover a
better scenario. Moreover, it is required to use tools and techniques in great way with technology
so that human resource of company also gets ready to perform there working in great way.
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Ways are there through which company can attain an higher competitive advantage.
According to the Peter Voogd says that company are having an great advantage as
earning an competitive advantage in market as firm can execute the policy and procedure and
allow researcher to have research in market so that needed information can be gathered and
needs with wants can also be known of people and client and serving services to them according
to that can somewhere provide satisfaction to client and firm can attain a good profit too.
According to the writer there are variety of ways through which a entity can gain a competitive
advantage in market and some of those are as, it is required to position the services in right
direction rather then prospecting it, even sometimes plan do fails but not the movement a
business is that who learn from its failures in great way, it is required to get stand on the shoulder
on giants in correct way- it means do what it works but bring out an proper work and innovation
out of it in better way, it is required to become an people developer in right manner, in last it is
required to bring in the insane fans and advocates too. These some of the things are there which
can help firm to attain an higher competitive advantage in perfect way. Even it is not quite
simple to gain an competitive advantage it is also complex in nature too. Moreover, it is needed
that firm has to perform in right manner so that ease can be considered in right mannerism as
well.
In contrary to this Jared Lewis says that, firm has various functions to perform and to
gain an competitive advantage is one of them. Entity can earn a great amount in effective manner
which can also lead to expand the business in great manner. Competitive advantage is such
which needs to be gained in better manner and according to the writer the ways through it can be
gained as cost leadership, Differentiation, defensive strategies and alliances in better way as well.
These ways can somewhere help firm to attain a better advantage of market as this could lead to
attain an better income and also lead to earn a higher income too.
CHAPTER 3:- RESEARCH METHODOLOGY
Research is such which is considered as simple work meaning as gaining knowledge on a
particular topic which do lead to research on some particular topic in right context. Basically, it
is done with the use of scientific and systematic way so that can have an valuable output which
do have an actual desired output in better way. Moreover, research is mainly done to collect
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information related to the problems and needs to identify variety of hindrances which can solve
issues too. Research is mainly related with collection of data, it also goes with organising them
and having an evaluation of data also lead to reduce the wastage of resources and information as
well (Drucker, 2012). Even though it can be said that research methodology is considered as
organized pattern which leads to solve many more problems in better way as well. Research
methodology was wide dimensions in having an several kind of logics behind in with solutions
in right manner.
3.1 Types of research.
Basically, there are four type of research which do have an different conditions and even
researcher is that which do opt for any of these for finding solution to problem in better way like
descriptive Vs analytical, applied Vs fundamental, quantitative Vs qualitative and having an
Conceptual Vs empirical. Quantitative research means having an collection of information in
form of number in known as quantitative research (Orton-Johnson and Prior, 2013). Qualitative
research is based on having quality of service with phenomenon which do collect information in
service manner in right way. The research is collected with the main motto of gathering
information as to know what implications are there of digital technology on small business as on
Bullhorn.
3.2 Research design.
Research design is collection of some arrangement of conditions for analysing
information which do meet aim and having some related purpose with economy too. It is
considered as the structural concept in which research is conducted and blueprint for collecting
information, measurement and analysis too. Research design is considered as outline of what
researcher can also write a hypothesis in final state of research in implication (Laudon and
Laudon, 2015). It is such which do consider what, when, why and also having an draw of
systematic design which also lead to include necessary in with relevance in problem.
3.3 Data sampling.
Data sampling is such which is having an process of selecting that has some elements
from having an universal judgement. It is that which study the population in drawing the some of
specific samples too. Study is done of this population through selection of few samples in better
manner. Basically, this selection technique is known as data sampling that could cause to study
8

data. Bullhorn is that company who can perform such functions as random sampling and strata
sampling in great way. Moreover, in ransom sampling every element is something which has an
equal opportunity in getting selection in having an strata sampling that do draw sample in with
two pools of item.
3.4 Methods data collection.
Research is that which has two kinds of collection technique which leads to primary and
secondary data collection in better manner. Primary data is that which collect data for the first
and foremost gathered data and having an originality in its primary data. In this various sources
as surveys, interviews and descriptive research (Casey and et. al., 2011). Secondary data is that
which is collected by someone else and having an approved statistical process. Basically,
secondary data is that which also referred it to someone else and also utilise qualitative research
data.
3.5 Ethical Consideration.
Ethical consideration is said to be legal form which is used by investigators to conduct an
research on behalf of various thing that is provided by researcher as well. Researcher needs to
register the research as patent with the use of thesis having a approval of original research. These
researches are considered in confidential and sensitive which is having an lawful provision that
needs to foreclose research within unethical issues (Markham, 2011).
Even though a survey was conducted in market to collect an information in better manner
related to implication a digital technology is having on small company in right way. Respondent
was taken around 40 and it is randomly taken in right context. The questionnaire was for survey
is as:
Questionnaire
Name:
Gender:
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Email id:
Age:
Contact no:
1.) Do mobile technology is useful for Bullhorn to earn higher profits?
 Yes
 No
2.) The ways chose by company to earn competitive advantages was fruitful for them or
not?
 Agree
 Disagree
3.) Does Digital technology is helping to expand there business in great way?
 Yes
 No
 May be
4.) Do company providing effective services to there clients with use of mobile technology?
 Yes
 No
5.) Does clients and customer are happy with Bullhorn company?
 Highly Satisfied
 Moderate
 Dissatisfied
6.) Did Digital technology helped Bullhorn to call up investment aspect in organization?
 Yes
 No
7.) Did company met with needs and wants of customer?
 Yes
 No
 May be
8.) Do innovation and changes bought up in services of Bullhorn?
 Agree
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 Disagree
9.) Did modern equipment has helped in increasing performance level of company and
growth attained ?
 Yes
 No
10.) Any recommendation?
…......................................................................................................................................................
................................................................................,,,,
CHAPTER 4:- DATA ANALYSIS
For the organisation it is required to have an analysis of data as because this could help in
earning profit in proper manner. Analysing information can help in bringing an perfect strategy
and decision with chose of useful data and ignoring the waste of information a scrutiny should be
done for having an better work in organization as well.
Theme 1: Mobile technology is useful for higher profit?
1.) Do mobile technology is useful for
Bullhorn to earn higher profits?
Observation
 Yes 35
 No 5
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Interpretation: Many companies are there who uses the mobile technology to earn higher
profits in great manner and it was required by company to gather information related to same as
whether they are using the digital technology in great manner. According to survey, out of 40
people around 35 person are there who said that Yes they use digital technology in great manner
and thus can earn more and more profits with this and apart from this remaining people around 5
person said that No they are not using mobile technology in right manner which is resulting them
not to earn higher profits in better manner.
Theme 2: Ways to gain competitive advantage in market?
2.) The ways chose by company to earn
competitive advantages was fruitful for
them or not?
Observation
 Agree 32
 Disagree 8
12
35
5
Yes
No

Interpretation: Different company are there who uses various ways that work hard and bring
many other things to bring an competitive advantage in better manner. Even Bullhorn also
worked hard to attain a competitive advantage in market and for such the outcome from survey
was like as out of 40 people around 32 person were there who were Agree that company has
gained competitive advantage in market and the ways they chose was fruitful for them and apart
from such around 8 person were there who said they are Disagree that for has used better ways to
attain a competitive advantage and still many small company performing better then this.
Theme 3: Expansion is there in better manner or not?
3.) Does Digital technology is helping to
expand there business in great way?
Observation
 Yes 30
 No 8
 May be 2
13
32
8
Agree
Disagree

Interpretation: Digital technology is that which also manipulate firm to earn a great expansion
of business in better way and thus many company perform the same scenario in better way and it
was required by Bullhorn to collect information related to this and out of 40 people around 30
person was like Yes they are using digital technology in this manner which could help firm to
expand there business in correct format and thus around 8 person also said that No they are not
using digital technology in right manner which could lead to not having any expansion in perfect
manner and apart from both around 2 person said that may be company will lead to expand there
business with use of digital technology in proper manner as well. Bullhorn is that which lead to
earn higher income too.
Theme 4: Effective services are provided by clients with digital technology?
4.) Do company providing effective services
to there clients with use of mobile
technology?
Observation
 Yes 30
 No 10
Interpretation: Every company wants to get stable in firm with the use of digital technology
and thus it was required by firm to gather information and data related to same only and
according to survey the outcome is be like out of 40 people around 30 person are there who says
that Yes the company is providing an effective services to there clients in great manner with the
particular use of digital technology in great manner and it also bring an positive image of
14
30
82
Yes
No
May be

company. Apart from this around 10 person are there who said that No company is not providing
an better services to there clients and customer as they are not using the digital technology in
very much effective manner. Moreover, for company it is required to provide an effective
services which will help them to gets stable in market.
Theme 5: Clients and customers are happy with company?
5.) Does clients and customer are happy
with Bullhorn company?
Observation
 Highly Satisfied 30
 Moderate 5
 Dissatisfied 5
15
30
10
Yes
No

Interpretation: Even every organization placed in market always look forward to satisfy the
customers in better way and Bullhorn wants to collect information as customers are happy with
performance of company in right manner. From survey the outcome is out of 40 people around
30 people said that clients are satisfied with the working of Bullhorn in proper way. Around 5
people said that company is performing at the moderate situation and looking forward to increase
it and customer says firm is providing services at moderate situation and apart from all such 5
people are there who said that person are dissatisfied with performance of company in various
ways and even in better way too.
Theme 6: Investment criteria has came in or not?
6.) Did Digital technology helped Bullhorn
to call up investment aspect in organization?
Observation
 Yes 36
 No 4
Interpretation: Many small company look forward to perform in great manner and need to
expand the business in great way and if they want to expand it they need to bring in investment
criteria as well for availability of finance and related to same entity is looking forward to collect
information and from survey the outcome is like out of 40 people around 36 person are there
who says that Yes digital technology is that particular thing who made firm to earn higher profits
and converted them to invest in the company at great level and remaining 4 person are those who
16
30
5
5
Highly Satisfied
Moderate
Dissatisfied

said that No digital technology is not used by firm in right contrast then how they can call up for
investment.
Theme 7: Needs and wants of customer ?
7.) Did company met with needs and wants
of customer?
Observation
 Yes 28
 No 6
 May be 6
17
36
4
Yes
No

Interpretation: Every firm looks forward to satisfy the customer needs and wants in great way
and Bullhorn looking forward for the same to satisfy the needs and wants of customer in great
manner and thus fr such the outcome from survey is like out of 40mpeople around 28 people said
that Bullhorn Has satisfied there customer needs and wants in effective and around 6 person they
said that no company is failed to satisfy needs and wants as they didn't used technology in proper
way and apart from all such 6 people were there who said that may be or may be not company is
completing need and wants of customers in right manner.
Theme 8: Innovation and changes in services?
8.) Do innovation and changes bought up in
services of Bullhorn?
Observation
 Agree 31
 Disagree 9
18
28
6
6
Yes
No
May be

Interpretation: Innovation and changes is that specific thing which bought many changes in
many firms and Bullhorn is looking forward for the same even it is required that to gather
information from survey and outcome is like out of 40 people around 31 person said that they are
Agree as with use of digital technology they have bought many change in services and client are
happy with it and other side around 9 people said that they are disagree as nothing changes has
been called up and no use of technology is there.
Theme 9: Modern technology for increasing level of performance?
9.) Did modern equipment has helped in
increasing performance level of company
and growth attained ?
Observation
 Yes 25
 No 15
19
31
9
Agree
Disagree

Interpretation: There are many companies who use modern equipment for having an increase in
performance and it is required to collect information related to same and the outcome for such is
be like as out of 40 people around 25 people are those who says that Yes the use of modern
technique is that which do help in increasing the performance in great manner and having growth
of it. Apart from it around 15 people are those who said that No the company is not using an
modern equipment in better manner for increasing the performance and leads to attain growth as
well.
Reflection on the effectiveness of research methods which are applied in the research
During the time of working this research project I analysed that there are lack of in my
some of skills such as leadership, presentation and time management. But I also make some
increment in my some skills like communication, motivation and others. When I was doing
research then I used secondary method of data collection in which I used questionnaire to gather
information. For this I communicate with different people and they belong from different place
and culture. So I learnt different languages and get information about different cultures. These all
beneficial for my personal and professional development. I face several issues related to lack of
fund and time because for collecting required information, the fund and time which is provided
to me is not sufficient. But with the help of management skill I managed my research activities in
the provided resources.
In this researcher has made use of primary method for gathering of information as by this
they can had fresh data and were also able to analyse view points of respondents. I was able to
acknowledge what people think about this topic and how they perceive it. In addition to this
random sampling is being used to for gathering the information from diverse individuals as it
will give variation in results like what adults think about digitalisation and how senior citizens
20
25
15
Yes
No

take them. By these methods I was able to attain objectives of research as the major motive was
gathering information was carried out in an effective manner.
Alternative research methodologies
In this research project the researcher used questionnaire for gathering information to
complete this project. But there are various different methods of data collection that can be used
by the individual like personal interview, telephonic interview, online survey, paper based survey
and others. These methods can be also effective to gather required information. In next research
project the research are can used them to collect needed information related to the research
activities.
In this case, questionnaire has been utilised by researcher for collection data and it
assisted to gathjer information related with the topic. The alternative method which can be
utilised by investigator is face to face interview but this is costly along with time consuming
method that is the reason, it is not used.
CHAPTER 5:- RECOMMENDATION AND CONCLUSION
Recommendation.
Bullhorn is that company who is having an great structure of working and providing its
services related to cloud computing based customer relation management and operation solution
to recruitment companies in proper manner (Mellis and et. al., 2013). Even though, it is required
to have an proper working in organization and in company a improvement is required so that
proper scenario of task completion can be seen. Recommendation should be given to every
organization so that improvement can be there in better way as well. Some of the
recommendation are as:
 Mobile technology is that which needs to be used by company to cover the large market
so that many people can come to know the existence of organisation is also there.
 Digital technology do help company to attain competitive advantage in market but it is
required that strategy and decision should be used and formulated in right contrast as
well.
 Modern equipment do help firm to earn higher profits as well by having an proper
working by employees as it is required to use technology to enhance the performances of
employees in great way as this could help in earning higher income too by organization.
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 Bullhorn can sue technology to keep record and account for the further use in future
which can help in productivity of entity too.
 Technology and modern equipment can be used by company to bring in innovation and
change in services for the client so that they can satisfy them in great context.
 Perhaps, questionnaire can help in collecting information and data in perfect way but
technology should be utilised to bring scrutiny in between collection of data as which one
is useful for them too.
Conclusion.
From the above report, it can be concluded as research is that which manipulate the
company to earn good amount of profit in great manner. Particular research is that which also
help in collecting information and data in effective manner as this could help firm to bring in a
proper strategy and decision for gaining an competitive advantage in market as well. The
research report is that which include various thing as aims and objectives is formulated of
company then a in depth knowledge is included in form of Literature review after words a
research methodology is included which shows how a research can be conducted and data
analysis is done of collected information as which one required data for company and in last
better recommendation is required to be provided so that firm can perform in great way and
attainment of there goals and objectives can be there too.
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