Digital Technologies Impact on SMEs

This report examines the impact of digital technologies on the operations of SMEs, specifically focusing on the company Rockpool. It analyzes survey data to understand the use of digital technologies, their benefits, challenges, and provides recommendations for improvement. The report highlights the importance of digital technologies for business growth and sustainability.

The implications of digital technologies
on SME’s

TABLE OF CONTENTS
TABLE OF CONTENTS.................................................................................................................2
P3 Appropriate methods for business project considers cost, access and ethical issues. ......3
P4 Appropriate analytical tools analyse research findings and data. ....................................3
P5 Communicate research outcomes in appropriate manner to proposed audience. ..........12
P6 Reflective on the effective research methods applied for the methodologies. ...............12
P7 Consider alternative research methods. ..........................................................................13
REFRENCES.................................................................................................................................14

P3 Appropriate methods for business project considers cost, access and ethical issues.
There are number of methods that aids to frame research project in systematically manner.
Thus, it is inclusive of the following manner as are-
 Cost- It means total expenses incurred for project so that it can be constituted effectively.
Thus, the total cost for the project is 50$. It is need to be estimated so that things can
done effectively (Davies, Coleman and Livingstone, 2015). With help of cost the proper
things can be done efficiently. It is helpful process that aids to develop the research
project systematically.
 Ethical issues- In this, the all information is need to be kept in secured manner so that
proper conclusion of things can be drawn (Pink, 2016). The prior consent of researcher is
needed to be taken. Thus, there is need to respect for the anonymity and confidentiality of
information.
 Resources- The proper things are needed to be kept so that it is possible to carry out the
research project in systematically manner (Groshen and et.al., 2017). With help of this,
things can be done in proficiently manner. The resources as are Man, labour capital fund.
P4 Appropriate analytical tools analyse research findings and data.
Q1. Does your enterprise uses digital technologies in daily business operations?
Yes
No
Not Sure
Q2. What kind of digital technologies used by your Rockpool Social media marketing
Mobile communication technologies
Artificial intelligence
Cloud Computing
Q3. Is there any beneficial aspect of using technological advancement?
Yes
No
Not Sure
Q4. Is conflicts within firm got reduced after using technical advancement.
Yes

No
Not Sure
Q5. Is employees get motivated with use of technical advancement in firm?
Yes
No
Not Sure
Q6. Do you think customer satisfaction and loyalty got increased after using digital
technologies?
Yes
No
Not Sure
Q7. Do you face any challenges with help of technical advancement?
Yes
No
Not Sure
Q8. What are your recommendations to improve the use of digital technologies?
More investment
More training
Upgrade existing technologies
No recommendations
Theme 1: Yes, Rockpool is using digital technology in their daily operations.
Q1. Does your enterprise uses digital technologies in daily business operations? Frequency %
Yes 1 10%
No 5 50%
Not Sure 4 40%
Total 10 100%

Illustration 1: Survey source
Interpretation- Based on the above report it can be concluded that digital technology plays
essential role in terms to attract customers. Thus, they are using technological advancement in
their daily operations. Day to day operation can be easily handled with help of technology. There
are total number of 10 respondent. In this, 1 said yes, 5 said no and 4 are not sure about it. The
technological advancement will be helpful in order to bring competitive advantage in market
(Hämmerle, and et.al., 2015). The technology is assistive in terms maintain daily operational
functions. In this, it can be said that technical advancement bring long terms advantage to
business as it helps to enhance the long term sustainability.
Theme 2: Rockpool uses Mobile communication technologies to streamline the business
operation.
Q2. What kind of digital technologies used by your Rockpool Social media
marketing
Frequency %
Mobile communication technologies 6 60%
Artificial intelligence 2 20%
Cloud Computing 2 20%
Total 10 100%

Illustration 2: Survey source
Interpretation- As per the above graph it can be interpreted that the firm Rovckpool is using
mobile communication technological advancement, as it is helpful in terms to having better
interaction with the customers. There are total number of 10 respondents. In this, 6 said mobile
communication technological advancement aids to have better interaction with customers, 2
among them said that artificial intelligence helps to tackled business operation in systematic
manner. It is one of the attractive way that help build customer satisfaction in market.
Theme 3: Yes, there are many benefits of using digital advancement.
Q3. Is there any beneficial aspect of using technological
advancement?
Frequency %
Yes 5 50%
No 3 30%
Not Sure 2 20%
Total 10 100%

Illustration 3: Survey source
Interpretation- As per the above diagram it can be concluded that one of the beneficial aspect of
using technical advancement is to build image in the eyes of the customers. It is one of the
effective terms that helps to enhance the social connectivity with people. Thus, there are total
number of 20 respondents. In this, 5 said yes, 3 said no and 2 are not sure of it. This is one of the
effective terms in order to enrich the business function in effective and efficient manner. The
digital technology helps to bring competitive advantage so it enhance the satisfaction if
customers. It is helpful in order to communicate with large number of the organisations so that
they are able to cover the long term audience from the corner of the world.
Theme 4: Yes, many complication has been reduced after using technological advancement.
Q4. Is conflicts within firm got reduced after using technical
advancement.
Frequency %
Yes 7 70%
No 2 20%
Not Sure 1 10%
Total 10 100%

Illustration 4: Survey source
Interpretation- Based on the above graph it can be concluded that the conflict can be reduced
with use of technical advancement. It is helpful technique in order to build customer satisfaction
in the market. In this, there are total number of 10 respondents, in this, 7 said yes, 2 aid no and 1
is not sure about it. Thus, it can be said that technological advancement will bring long term
sustainability. In addition to it, modern technical advancement will helps to reduce the conflicts
in the operational function of the firm. This is helpful in order to bring systematic operational
functions. The working in the firm can be done effective as it helps to bring systematic flow and
it also helps to enhance the long term competitive advantage (Matt, Hess and Benlian, 2015.). In
addition to it, technology bring faster transaction and it attracts the number of customers.
Theme 4: Yes, employees can work in easy manner with use technical advancement.
Q5. Is employees get motivated with use of technical advancement
in firm?
Frequency %
Yes 2 20%
No 5 50%
Not Sure 3 30%
Total 10 100%

Interpretation- As per the above chart it can be concluded that technical advancement brings
versatility in the business functions. Technical advancement is crucial in order to enhance
customer satisfaction. Thus, there are total number of 20 respondents. In this, 2 said yes, 5 said
no and 3 are not sure of it. In addition to it, it can be said that technical advancements helps to
bring long terms advantage so brand image of the firm can be sustained for long term. The one of
the greater advantage is that it is helpful in order to pass each little information to the long term
audience. The employees also get motivated by using technical advancement as it promote
various better advantage. The one of the greater advantage is that it enables to exact duplication
of the media (Ball, Ladel and Siller, 2018). This all will be assistive in order to enhance the
brand image of the firm in market.
Theme 6: Yes, innovation leads to enhance customer satisfaction.
Q6. Do you think customer satisfaction and loyalty got increased after using
digital technologies?
Frequency %
Yes 3 30%
No 6 60%
Not Sure 1 10%
Yes No Not Sure
0
1
2
3
4
5
6
2
5
3
Frequency
Illustration 5: Source survey

Total 10 100%
Illustration 6: Survey source
Interpretation- According to the above chart it can concluded that customer satisfaction and
loyalty can be enhanced in order to enhance competitive advantage in market. In this, there are
total number of 20 respondents. Thus, 6 said no 1 is not sure about it and 3 said yes. In this way,
it can be said that technical advancement bring long term competitive advantage. The effective
technology helps to bring greater customer satisfaction. In this, it can be said that digital
technology helps to bring systematic working in the enterprise. Thus, satisfaction of customer
tends to be enhance as it assistive in terms to bring innovative advancement. In this way, it can
be said that the customer loyalty is depends over the good and services of the firm. It is need to
be in effective manner so it has to develop the brand image of the enterprise.
Theme 7: Yes, technical advancement is kind of challenge to efficient employees.
Q7. Do you face any challenges with help of technical advancement? Frequency %
Yes 4 40%
No 2 20%
Not Sure 4 40%
Total 10 100%

Illustration 7: Survey source
Interpretation- According to the above diagram it can be stated that technological advancement is
one of the greatest challenge to customer as it leads to enhance the use of modern equipment.
Sometime, it is not possible for employees to hand the business operation in the effective and
efficient manner. In this, there are total number of 10 respondents. In this, 4 said yes, 2 said no
and 4 are not sure about it. In order to cope up with it, the managers of the Rockpool should
provide efficient training facilities so that they can enhance brand image of the enterprise. In
addition to it, the effective technology helps to enlarge the business functions in appropriate
mode.
Theme 8: The training is needed to be provided so that employees can use it in better manner.
Q8. What are your recommendations to improve the use of digital
technologies?
Frequency %
More investment 2 20%
More training 3 30%
Upgrade existing technologies 2 20%
No recommendations 3 30%
Total 10 100%

Illustration 8: Survey source
Interpretation- According to the above chart it can be interpreted that innovative machineries
bring various challenges. This all needed to be managed well. In addition to it, there are total
number of 10 respondents, in this, 2 said that it require huge investment as it require long term
expenditure, the brand image of the firm can be enhanced. The 3 respondents said that they are
not having anything to say about the use of technological advancement. On the other hand, 2
respondent said that they must have the use of upgrade technical advancement as it leads to
enhance the customer satisfaction. Therefore, 3 respondents said that the manager of the
Rockpool should provide training facilities effectively so that it is possible to enhance the long
term image in the eyes of the customers.
In this, it can be said that effective training facility must be provided so that it helps t5o build
customer satisfaction for the long term.
P5 Communicate research outcomes in appropriate manner to proposed audience.
Conclusion- The report has been concluded that digital technologies plays essential
essential role in terms to attract the customers. It has been revolutionized the overall activities of
the enterprise. The present report is based on the business activities of Rockpool and impact of
technological advancement over it. In addition to it, there are number of activities as are Data
analysis is conducted with help of primary technique. Lastly, recommendation has been provided
that helps to collect the proper things in the systematic manner. The main aim of this report is to

put the major consideration over the use of technological advancement. In this assignment, the
overall impact of technological advancement over the function of Rockpool has been shown.
Recommendation-
On the basis of above some recommendation has also been provided and it is defined in the
following manner as are-
1. Technology is helpful in terms to revolutionize the overall activities of the firm. It aids to
bring long term advantage. Thus, Rockpool should use innovative technologies so that
business operation can be improved.
2. Mobile communication technologies should be use so that better interaction can be
possible between customers. It is helpful in order to make better interaction between
customers.
3. The employees should provide training opportunity to customers, so that they will use
effective training facility so that they can use technologies effectively and efficiently.
With help of it, they are able to attract their customer in efficient mode.
4. With use of technical advancement the firm should have the use of modern equipment so
that entity can able to cater the needs and wants of customers. By brining innovation in
products the entity can attract customers.
5. The advancement in machineries and tools also will be benefited to attract the customers.
This also leads to enhance the working the of the enterprise. Loyalty toward the firm also
get enhanced (Benefits of Technology in Business. 2019).
P6 Reflective on the effective research methods applied for the methodologies.
 The present report is based on identifying the impact of digital technology on the
business operation of Rock pool. In this present report, Inductive approach has been used
as it is helpful to gather the particular information about the use of technology
advancement on the operational functions of the enterprise.
 On the other hand, primary approach has been taken so that first-hand information can be
collected. In this, qualitative technique has been adopted as it is crucial in terms to gather
the information, with help of questionnaire technique.
 Thus, it is one of the effective approach as it supports to enhance long term productivity
of the firm. By use of probabilistic sample random technique things can be done in
effective and efficient manner.

 In this report, the qualitative techniques has been adopted in terms to get the information
with the help of statistical tool so that things can be interpreted in better manner.
 Lastly, the whole data is systematically collected so that proper information can be
gathered in organised manner.
P7 Consider alternative research methods.
 The present report is based on determining the impact of technological advancement on
business operation of Rockpool. In this, there could be use of deductive approach so that
proper conclusion of the things can be drawn.
 On the other hand, there could also have the use of interview approach as in this
respondent will be selected to gather the useful information about the technological
advancement.
 Lastly, data can also be collected with the help of using quantitative technique. In this,
information can be conducted with the aid of statistical tools. With help of this, research
can be conducted effectively and efficiently manner.
 In order to make the research effective, the researcher could have the use of secondary
method so that depth information can be gathered. In this, the information can be
collected with the help of book, Journal. Articles etc.
 Lastly, interpretative philosophy will be adopted as it provides the depth insight about
the particular data. There are number of things that helps to enhance brand image in the
enterprise.

REFERENCES
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Ball, L., Ladel, S. and Siller, H.S., 2018. Introduction. In Uses of Technology in Primary and
Secondary Mathematics Education. Springer, Cham.
Online
Benefits of Technology in Business. 2019.[Online] Available through:<Benefits of Technology in
Business>.