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The Importance of Brand Awareness

   

Added on  2020-01-21

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The Importance of Brand Awareness_1
Table of ContentsINTRODUCTION...........................................................................................................................1Comparative analysis of Company’s competitive position.........................................................2Organizational ethics...................................................................................................................3Considerations to be taken when trying to create social impact..................................................6CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................13
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INTRODUCTION In present era, with the motive to operate efficiently every business enterprise has startedto carry out operations at international level so that overall brand presence can be improvedeasily. Further, large numbers of factors are present which may encouxrage business to enter atglobal level and this acts as a development tool for the industry. Apart from this, barriers arepresent at global level which may prevent business from entering into the international marketand such challenges are culture, new laws, language etc. Therefore, it is necessary for them totake corrective actions so that it is possible to deal with large number of challenges in the market.Further, the option chosen by one company to enter into the international market is quiteeffective as it also supports in economic development also which can be in the form of jobopportunities for the people who are living in the society etc. So, this is also beneficial for the nation where business enterprise plans to expand and inturn acts as a development tool for the entire economy (Adeyoyin, 2005). Apart from this, tooperate efficiently in the market, business enterprise must follow some ethics as it directly haspositive impact on the brand image of business. Further, ethical standards allow company tosatisfy need of its target market in efficient manner and this supports in dealing with the largenumber of challenges in the market. On the other hand, various strategies are present whichbusiness undertakes for sustaining in the market such as product development etc. It is not easyfor business to serve target customers in the competitive market. Due to this reason, differentstrategies are undertaken by company so that overall performance can be enhanced easily in themarket. Further, social factors along with other type of market challenges have direct impact onbusiness performance at global level and by considering the same it is possible for enterprise togain competitive advantage (Banerjee, 2009). For conducting the present study, organization chosen is Aldi which is a leading globaldiscount supermarket chain operating around 10,000 stores in 18 countries. At present, around9,600 numbers of locations are served by this firm which has enhanced the brand presence offirm at the international level (About us., 2016). Further, the list of counties where Aldi operatesis Australia, Germany, Denmark, France, Ireland, Poland, Portugal, United Kingdom,Switzerland etc. Proper facilities are delivered to the target market with the help of stores that areoperated by business. Every business has developed effective marketing policies so that properinformation can be shared with target market which is beneficial for them also (Doole And1
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Lowe, 2005). Apart from this, Aldi is the largest wine retailer in Germany. The present studyfocuses on the factors that encourage Aldi to expand its operations at international level, barriersin global market, analyzing competitive position of firm in various markets etc. Apart from this,various theories have been applied so as to determine the overall performance of Aldi in differentmarket and on the basis of same business can improve its practices (Doole and Lowe, 2010). Comparative analysis of Company’s competitive position In order to know the overall performance of Aldi in different markets, it is necessary tocarry out comparative analysis. Further, large numbers of factors are present that drivesorganization to go international where one of the major factors is wide market size. At globallevel, market size is wide due to which organization can easily operate and this allowsmanagement to grab large number of opportunities being present at global level. By performingefficiently, it is possible for target market to enhance its brand image and it can allow business inattracting large number of customers for longer period of time (Baker, 2007). Growth along withprofitability is also one of the major driving forces which encourage target market to operate atan international level. Further, it is well known fact that in foreign market, business can easily grow by servingdifferent types of customers and this has positive impact on the profitability of business. Moreaccess to resource is also one of the major reasons which encourage Aldi to perform efficiently atinternational level (Barnes, 2008). Resources such as human, capital and technological are easilypresent which allows business to focus on its overall aims along with objectives in the market.Further, it also provides opportunity to business to work with skilled workforce at internationallevel. Therefore, these are some of the main driving forces which encourage Aldi to operate atglobal level so that range of opportunities present in the market can be grabbed easily and this isbeneficial for the entire business also. On the other hand, business has to deal with large numbers of barriers that are presentwhile operating at international level. Major one is the competition as at global level largenumbers of companies are operating in market and they are offering substitute products due towhich it is not possible for business to accomplish its desired goals along with objectives. Aldicarries out its operations in different countries such as Germany, Ireland, United Kingdom etcand due to this reason firm has to face high competition in each and every market (Burke, 2015).Further, development of effective strategy is must for management such as product2
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