The Importance of Consumer Behavior in Marketing
Added on 2021-04-21
17 Pages4138 Words57 Views
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Running head: MARKETING MarketingName of the Student Name of the University Author’s Note
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1MARKETINGExecutive SummaryThe entire study has provided detailed analysis about the importance of analyzing consumers’behavior in order to make an effective analysis of market. With the dynamic progress of businessindustry customers demands are getting upgraded. The role of a business organization is toanalyze customers behavior while running their wings in various markets. This very specificstudy has focused to make an in-depth market analysis of Donald B, a new chocolatemanufacturer based on Australia, Melbourne. Australia is already constituted with large numberof chocolate brands having recognizable market share. In order to spread the entire process ofbusiness both nationally and internationally the organization has focused to create a store onWoolworths, Coles and Aldi so that they can enter in the international market as well. One of themost significant advantages of creating stores in those recognized brands are maintainingeffective international business. Woolworths, Coles and Aldi these three brands are alreadyoccupied dominant places in the realm of supermarket industry all over the World. An effective competitors’ analysis is conducted for evaluating the strengths and weakness of itscompetitors. In addition, the study has focused to make detailed micro and macro environmentalanalysis for gathering knowledge on the various environmental factors of the organization.However, in order to gain competitive advantages Donald B has implemented effective marketstrategies and policies. Before making strategy as per current market demand, the organizationlike Donald B has focused on micro-environmental analysis and macro environmental analysisof Australia.
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2MARKETINGTable of Contents 1. Introduction:................................................................................................................................32. Market analysis:...........................................................................................................................32.1 Buyer behavior:.........................................................................................................................42.2 Micro-environmental analysis:..................................................................................................62.2.1 Suppliers and intermediaries:.................................................................................................62.2.2 Publics:...................................................................................................................................72.2.3 Competitor’s analysis:............................................................................................................72.3 Macro-environment:................................................................................................................123. Conclusion:...............................................................................................................................13Reference List:...............................................................................................................................15
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3MARKETING1. Introduction: Business expansion beyond going the regional market is one of the most effective aims ofevery organization. The primary objective of Donald B is to spread their widespread wings ininternational market. As per current business scenario, Donald B has opened two stores inMelbourne as the chocolate products maker. Providing quality of products along with effectiveservices to the customers is the mission of Donald B. This very specific study has focused toprovide detailed overview on how this organization in order to overcome a major competitivethreat can use various strategies. The organization has decided to enter in the market of multi-national countries through the existing brands of Australia. The organization has decided to selltheir chocolates by creating a specialty store in Coles and Woolworths, Aldi.Australia is already constituted with large number of existing recognizable brandsproducing cocoa product, confectionery, crystallized or glazed fruit, drinking chocolate,liquorices, marshmallow, candied nut, candied popcorn, etc. However, in order to gaincompetitive advantages Donald B would have to implement effective market strategies andpolicies. Before making strategy as per current market demand, the organization like Donald Bwould have to focus on micro-environmental analysis and macro environmental analysis ofAustralia. 2. Market analysis: Before implementing particular business strategies for expanding entire wings oforganization, the business experts have to conduct effective market analysis in order to know thecurrent needs and demands of the customers (Solomon et al., 2014). In addition, effective market
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