The Influence of Technology in the Travel and Tourism Sector: A Research Project

This research project explores the profound impact of technology on the travel and tourism sector. It examines how technological advancements have transformed the industry, from online booking platforms and mobile apps to social media marketing and virtual reality experiences. The study analyzes the benefits and challenges of technology adoption, including increased efficiency, customer satisfaction, and sustainability, while also addressing concerns such as employee resistance and high investment costs. Through a comprehensive literature review and a survey of industry professionals, the research provides insights into the current state of technology in tourism and offers recommendations for future development.

Research Project
The Influence of Technology in the
Travel and Tourism Sector
1

Table of Content
Introduction......................................................................................................................................3
LO 1: Understand how to formulate a research specification.........................................................3
1.1 Formulate and record possible research project outline specifications.....................................3
1.2 Identify the factors that contribute to the process of research project selection........................4
1.3 Undertake a critical review of key references...........................................................................5
1.4 Produce a research project specification....................................................................................6
1.5 Provide an appropriate plan and research question or hypothesis.............................................7
LO 2: Be able to implement the research project within agreed procedures and specification.......8
2.1 Match resources efficiently to the research question or hypothesis..........................................8
2.2 Undertake the proposed research investigation in accordance with the agreed specification
and procedures.................................................................................................................................9
2.3 Record and collate relevant data where appropriate................................................................10
LO 3. Be able to evaluate the research outcome...........................................................................11
3.1 Use appropriate ‘research evaluation techniques’. Which types of evaluation (formative or
summative) is more appropriate for your research? Why?............................................................11
3.2. Interpret and analyse the results in terms of the original research specification....................12
3.3. Make recommendations and justify areas for further consideration......................................13
Conclusion:....................................................................................................................................14
References:....................................................................................................................................16
2

Introduction
Technology is a factor that has its influence on almost all businesses operated around the world.
Thus, for each and every technology developed, a business can completely revamp the operating
process. The altering face of technology is bound to cast its effects on how a business
organization carries out their business. The travel and tourism sector has been developing
through ages and the advancement of technology is casting a positive impact on it. It has
changed the face of travel and tourism industry on a global scale. This research paper aims to
outline how the advancement of technology has brought about a positive change in the travel and
tourism sector all around the globe. It traces the development of technology and the gradual
modification of the face of the business that slowly changed the entire facet of travel and
tourism. It also cites the hierarchy of the countries that are highly developed in using technology
as a means of conducting travel and tourism business. With the advent of technology, new
findings, discoveries, and inventions have been made possible. In the 20th century, the
introduction of a motor car along with the twin-engine aircraft aided travel for a huge number of
people. The tourists were able to access a rising number of tourist destinations owing to the
rising technological advancements in the middle and later part 20th century.
3

LO 1: Understand how to formulate a research specification
1.1 Formulate and record possible research project outline specifications
Research objectives and aims
Aim
The plan of the study is to analyze the power of technology in travel and tourism sector
Objective
 To analyze the importance of technology
 To identify the technological impact on travel and tourism sector
 To determine technological advancement that brought change in the travel industry
Literature Review
According to Bell, (2014), Technology has been playing a critical role in order to achieve the
growth of economy by garnering the means of the economy for the tourists who wants to take a
trip. The expansion, as well as the contribution to travel through air with the support of transport,
the tourists to a different location, is a crucial giver to technology. The industry of tourism can be
termed as the sectored scheme of innovation as well as production. This tourism system is quite
composite because of the fact that tourism products are prone to alter due to forces of external
environment. The evolvement in addition with information technology progress is giving a
marvelous effect in the tourism sector around the globe (Bell, 2014).
As per Flick (2015), the travel and tourism sector all around the globe suffered a retard after the
terrorist attack of 9/11. The strategies of marketing are then changed by airlines and they pay
more stress to the prospect of e-commerce. The airlines began to include special applications
such as management of content, business intelligence and personalizing software. The internet
technology gained momentum since it became the major force of working safely and in an
effective manner. Creswell et. al., 2017 said that this technology has aided airlines in reducing
costs and getting closer to the tourists located worldwide. In the present era, the boost of
technology has improved internet access which aids the travelers around the world to access
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information pertaining to tourism such as lodging, dining, choosing hotels and resorts in the
destination, wait time and making reservations among others.
Flick (2015) states that the advancement of the web has exercised a deep impact on the manner
where business of tourism and travel do their errands. The growth of upright entrance has also
redefined business. Due to this there are various last minute formations of the online portals that
can make effective distribution and organization of the inventories of tourism to the tourists. The
popular suppliers of the tourism such as British Airway and Lufthansa have already initiated to
apply the various types of e-commerce apps that allow the customers to access the reservation
system directly. As a result, tourists are capable to search and browse flights through all the
diverse available options and finally make an informed decision of purchasing. As a result, it is
possible for the tourists with the support of internet to access the required data within almost no
time (Flick, 2015).
Resource Implication
Research is being considered as one of the most significant and supportive methods that assist in
understanding a situation in order to drive best outcomes and results. In research, there is a need
for proper cost and time to make identification of the situation in the market. There are several
methods as well as resources that play an important role in doing a research in an appropriate
manner that assists in knowing the impact of the technology in the sector of travel and tourism.
Technology aids the travel industry to reach out to a huge number of people than before and as a
result, the travelers are better informed and most importantly, tech-savvy. Travel industry gets
compelled by the technology to not only make a step in the 21st century but also to accept it with
the whole heart. The researchers are constantly exploring the connection among the
sustainability as well as competitiveness of tourism destinations, regulations, intervention of
government and partnerships in the sustainable development of tourism.
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1.2 Identify the factors that contribute to the process of research project selection
Tourism is quite a complex activity which incorporates numerous stakeholders and a lot of
socioeconomic factors. The stakeholders can be identified from the public and private sector,
both collective and singular, service providers, consumers, direct and indirect involvement. The
inter-layers relationships between these stakeholders are carried over time and space. By
studying this sector, it becomes easier to decipher to the complexity of behavior, actions, and
decision-making from the stakeholders and the various relationships established among others.
To conduct a proper research study, there is a requirement of the several necessary resources.
These kinds of resources are very supportive of the research as they support in achieving
effective study of the research in relation to the selected topic. There are several factors that are
needed in order to do an investigation to attain information in efficient and effective manner. The
different resources can be defined as follows:
Human resource factors: They are the most significant element at the time of the research study
as they support in collecting information as well as data in regards with the subjective aspect so
as to accomplish set goals and standards of study. With the assistance of the effective
knowledge, traits, and skills the human being will be supportive in carrying out a study in a
manner which is significant.
Time factors: It is also considered as one of the significant factors that are essentially considered
and required by the investigators. The time is being considered as the critical aspect and the
projects need to be completed in given time then only there can be an accomplishment of the
importance or value unless if it will get delayed then it will be of no use.
Financial factors: Apart from the human and time resources, the financial factors are also
termed as the great contributor to the achievement of objectives and goals of the research. It is
the significant task of the investigator to make the development of proper budget plan so that
accomplishment of the study will be done can be done in required time. Several activities are
there that must be done by the researcher which requires to get managed, therefore there is the
need of the financial resources.
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Each one of the resources is having equal importance and must be administrated in a significant
manner. They are required to get organized before initiation of the aspect of any kind of the
research study.
7

1.3 Undertake a critical review of key references
According to Bryman, (2015), in the last decades, the tourism research has strived to depict
sustainability. With the support of such effort, the researcher was making actual formaulation of
the concept that is in relation with sustainable tourism and has made an earning of the affirmative
results with the support of theoretical foundation and expanding the quantitative studies
foundation. Moreover, the advent of mobile technology is regarded as an indispensable
commodity in day to day life, its connection with tourism is the key topics that require to be
addressed within a quite sustainable network. This invariably leads to conceptualizing mobile
technique as a driver of change within the framework of sustainability of tourism and make
establishment of a relatable hypothetical base.
Creswell et. al, .2017 states that for formulating the theoretical foundation as well as directions
of experiential investigation on smart tourism that stands on the foundation of portable
technique, it is worthy of understanding the advances of the goals of travel and tourism sector
and how sustainability aids in the fulfillment of such goals. The sustainability idea of tourism
began to take shape in the form of a regulatory interest for resolving environmental concerns as
well as worldwide disparity during the 1960s and 1970s, at the time when international tourism
started showing signs of growth. As per Yin, (2017), this idea was entirely on the basis of the
surveillance of the unwanted effects of tourism which overshadowed the benefits. These
unenthusiastic sides included a temporary influx of trespassers and strangers, increase in the
price of accommodation, inflation which altogether hiked the rate of crime and cast an undesired
effect on the local people, especially children. But with the sustainable development of tourism,
there was a reduction in the negative effects and a rise in the environmental and social benefits.
This was achieved by proposing ethical and moral goals to each of the stakeholders concerned
with tourism such as the firms, residents, and travelers. Creswell et. al, .2017 says that during
this period, travel experts from around the world started exploring the relationship that lies
between sustainability and competitiveness of different tourist destinations and sustainable
strategies in tourism. But the discussion concerning the technological role in travel and tourism
8

was quite imperfect and it was not considered as a key of the development of sustainable
tourism.
Bryman, 2015, states with the release of iPhone in 2007 however, the adoption of smartphone
and various technical advancements like Wi-Fi and LTE started regarding the mobile technology
as a critical factor of the life’s quality along with the track of tourism manufacturing around the
world.
9

1.4 Produce a research project specification
Research Proposal
Title: The technological impact on travel and tourism sector
Executive summary
Tourism is a dynamic network system, the theoretical construct adapted for the analysis of
complex issues with a lot of variables interconnected in a dynamic way. Therefore, it is
suitable to study tourism activity using a number of approaches. The primary benefit of
studying the influence of technology in tourism lies in analyzing the series of the
phenomenon in a number of distinct networks as well as interconnection among them.
Research questions
What is the impact of technology in the travel industry?
What is the importance of technology?
What kind of technological advancements are there that provide positive change in the
industry?
Research aim and objectives
 To analyze the importance of technology
 To identify the impact of technology on travel and tourism sector
 To determine technological advancement that brought change in the travel industry
The scope of the Research
There is the significant scope of the research that supports in giving the huge information
and knowledge in regards with the effect of technology in the travel industry as well as the
10

positive changes that are brought by the technology. The scope makes elaboration that
several methods are there that can be used by the travel industry to make a reduction in the
negative things due to which there are problems in the industry.
The significance of the research
The research project gives the major attention towards the influence of technology on the
tourism industry.
 Assists in understanding the significance of technology in the tourism sector.
 Supports in finding various methods that make a reduction in the problem of the
travel industry.
 Help in the analysis of the steps and ideas that must be taken by tourism industry
for growth.
Research methodology
With the proper assistance of the methods of research, the researcher makes identification
of the distinct relevant as well as significant data that support in understanding the
technological impact on the tourism sector. Two types of methods are there like qualitative
as well as quantitative utilized by the researcher so as to make adoption of new strategies
and plans. (O'Leary, 2017).
11

1.5 Provide an appropriate plan and research question or hypothesis
Events Starting date Ending date Time period
Selection of the topic 6 June 8 June 3
Information gathering 9 June 12 June 4
Initiation of the process of
research
13 June 14 June 2
literature review 15 June 19 June 5
Research methodology 20 June 21 June 2
Primary information
collection
22 June 23 June 2
Analysis of data 24 June 26 June 3
Interpretation of data 27 June 27 June 1
Recommendation 28 June 29 June 2
12

13

LO 2: Be able to implement the research project within agreed procedures and
specification
2.1 Match resources efficiently to the research question or hypothesis
As technology is evolving at a fast pace than before, it has successfully made more tourists more
tech-savvy compared to the past. The internet’s presence has actually revolutionized the industry
of tourism in comparison with other factor in the last few years. Also, almost everyone is
connected with each other owing to the availability of a vast pool of travel-related information
that is present online. As a result, a rising number of travelers are looking to seek the required
information through the web before making any sort of decision. Thus, it has become significant
for the travel and tourism industry to adapt as well as uplift the practices and skills of the
available workforce within the timeframe for meeting the altering customer behavior (Lewis,
2015).
There are actually two key aspects in terms of utilizing tourism industry in the correct manner.
The first aspect is the marketing of the right tourism destination and its products and services. In
the new era, selling products and services related to tourism has transformed from being price
oriented to an inspiration. As the online browser accumulates information from a variety of
sources, it is actually the site or the source of information which can help in stimulating the
viewer for traveling that the user will remember. A variety of channels such as Location Based
Marketing, Search Engine Marketing, Mobile and Location-based marketing, Digital Marketing
and others exist in order to reach out to the potential traveler. The second aspect is the
infrastructure of the travel business as a whole which in a way, determines the readiness of the
business organizations to respond to changing customer needs. As the travelers these days expect
personalized products and services, it is crucial for the travel and tourism business for meeting
their demands (Goddard et al. 2004).
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2.2 Undertake the proposed research investigation in accordance with the agreed
specification and procedures
The greatest challenge that is being imposed on the industry of in the technological adoption is
the lack of needful instruction which is appropriate for the concerned business. There is a
considerable gap in flanked by the industry of technology as well as tourism industry. A number
of associations were able to bridge this gap and have transformed into online agents of travelling.
But it is of much importance to comprehend the competitive edge of each business and adopt the
relevant technology for sourcing information and strengthening their competencies. Though
there has been a growth of travelers who use technology for acquiring information, the business
operators, as well as the workforce present within the industry, do not actually have proper
knowledge, tools, and strategies required for utilizing technology at its fullest extent.
The main purpose to conduct the research as per the proposal and for that, it is very significant to
make a proper implementation of the plans of research as well as data collection in order to
collect and interpret data. Target is being set in order to define the data collection source in an
appropriate manner and in a specific time as per the present study of the research.
Time allocation for each task must be ensured for the purpose to conduct research so as to
provide proper interpretation of the collected data and information. Validity standards will also
be applicable to the collected data so as to make sure that research has been completed
successfully and effectively with the support of a standard collection of the data. There will also
be an implementation of the measure of the reliability of such measures will make the sure
consistency of the result of the research. The questionnaire method has been chosen to make a
proper analysis which will be answered by 50 respondents so that authentication of the research
will be there so s drive technological factor in the travel industry. The conduct of the research is
being done in order to recognize the magnitude due to which travel and tourism sector gets
influenced by the technology.
[See Appendix]
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2.3 Record and collate relevant data where appropriate
Data and information collection for the present study of the research are in relation to
technological impacts on the industry of travel and tourism. Data is being collected with the
support of secondary as well as primary data where the data with the support of the primary
research are collected with the assistance of questionnaire and survey and the data of the
secondary research are gathered with the support of journals, articles, books etc. A set of the 50
respondents gets selected and the method of the convenience sampling is followed for filling the
questionnaire. Gathering of the data was done with the help of the questionnaire that is filled by
different respondents. A presentation of the response table is there in order to show the recording
of the data.
Response Table
Q1 a b c d
15 10 16 9
Q2 a b
20 30
Q3 a b
35 15
Q4 a b c
30 10 10
Q5 a b c
10 10 30
Q6 a b c
5 35 10
Q7 a b
35 15
Q8 a b c
10 35 5
Q9 a b
35 15
16

Q10 a b
40 10
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LO 3. Be able to evaluate the research outcome
3.1 Use appropriate ‘research evaluation techniques’. Which types of evaluation (formative
or summative) is more appropriate for your research? Why?
In this paragraph the learner can know about the different reach evaluation techniques that can be
used for evaluation. Also, the appropriate research technique for this research and the reason to
choose this particular technique has also been mentioned. The techniques are comparative
effectiveness evaluation technique, developmental evaluation technique, internal evaluation
technique, mixed methods evaluation and utilisation focused evaluation. The first technique is
associated with exploring the alternative ways to randomize the clinical trials. The comparative
effectiveness technique takes advantage of both the quantitative and qualitative analysation
methods. It is a well-accepted approach for evaluation where pieces of evidence are collected
adjudged whether they are sufficient for the decision makers and other alternatives that might be
there to ensure proper findings. The second technique deals with the systems and the complexity
of it. It has a vast variety of models that are contrasting and divergent techniques. The focus is to
challenge the evaluation with the nature of the research being an evaluation. it supports
innovation and development and guides to identify more developing alternatives and options.
The third technique is internal evaluation which is conducted by the owners and the staffs and
not any outside evaluators (Horner et al.2016). They are benefited by the advantage of having
insider knowledge and hence they can easily focus on the evaluation. An in-depth discussion and
key factors are raised by the researchers. The positive aspects and the negative aspects are
assessed in detail. The evaluation tools provide key information that is important for the decision
making. The fourth technique is mixed method technique that combines the quantitative and
qualitative factors. The researcher in many situations is involved in collecting numerical data
which are needed for proper assessment. But the quantitative data alone is not sufficient. The
qualitative data are definitely required. The researcher is directed to develop a more intentional
approach towards incorporating both numerical data and qualitative data. The research begins
with an overview of the issues related to the theme and then they are highlighted and criticised.
18

The main focus should be on the strategies needed to implement the designs or mixed method
and analyse the data reported. The fifth method is the utilisation focused evaluation technique.
This technique specifies that the evaluation or assessment should begin by judging the utility. It
takes into consideration the ways in which everything needs to be done carefully by the intended
users. Basically, it can be said that the evaluation is focused on the user that is intended by the
users who are intended. It also focuses on building programming process that will increase the
use or utility of the theme. Situational responses guide the researcher to come to an outcome. The
common barriers to using and the ways to overcome them are also a primary point of focus
(Chung et al.2015).
19

3.2. Interpret and analyze the results in terms of the original research specification
Q1. Do you agree that effective contribution is made by technology in travel and tourism
sector?
Options Respondents
Agree 15
Disagree 10
Strongly Agree 16
Strongly Disagree 9
Agree Disagree Strongly
Agree Strongly
Disagree
0
2
4
6
8
10
12
14
16
Respondents
Respondents
Analysis: From the above-given data, it can be analyzed that the technology is contributing in a
high amount in the travel and tourism industry. The industry is capable of carrying out work in
an appropriate and effective manner. This supports in developing a positive environment and
make effective serving to the customers. Most of the respondents, agree with the statement and
also for the implementation and change of the technological advancement for activities and
operations.
20

Q2. Are the employees in tourism sector assisting with the utilization of technology?
Options Respondents
Yes 20
No 30
Respondents
Yes
No
Analysis: The analysis can be made from the gathered data that even if the effective role is being
played by the technology in the travel industry but it lacks the support of employees. There is no
or very less coordination or cooperation from the employees in planning as well as strategies
made by industry for technological use.
21

Q3. Do you think that technological advancement is supporting industry to make the
reliable performance?
Options Respondents
Yes 35
No 15
Yes
No
0 5 10 15 20 25 30 35
Respondents
Respondents
Analysis: The data represents that the proper assistance is being provided by the technology in
the travel industry so as to carry out functions and operations in desired and required manner.
Majority of the respondents are in favor with this statement.
22

Q4. What kinds of technological impact are there on operations of the travel industry?
Options Respondents
Positive 30
Negative 10
Neutral 10
Respondents
Positive
Negative
Neutral
Analysis: From the above question it can be analyzed that the impact of the technology is
positive on the services and operations of travel and tourism industry. Technology provides good
influence in the sector as all the performance and operations get stable.
23

Q5. What kinds of issues are faced by tourism industry due to the implementation of the
technology?
Options Respondents
High Investment 10
Time Consumption 10
Employee resistance 30
High Investment Time
Consumption Employee
resistance
0
5
10
15
20
25
30
Respondents
Respondents
Analysis: Analysis can be made that contribution and support of the employees are less in
regards to the changes that are made due to the aspect of technology. There is a distinct problem
that develops threat in the industry like time, financial resources and most significant is the
resistance of employees as the majority of the respondents answered in favor of this.
24

Q6. What benefits travel industry receives through technology?
Options Respondents
Competitive advantage 5
Growth 35
Long-term sustainability 10
Respondents
Competitive advantage
Growth
Long term sustainability
Analysis: From the gathered information in regards with the benefits received by the travel
industry, it can be analyzed that growth is one of the most significant things that is being
achieved by the industry along with the long-term sustainability and competitive advantage.
25

Q7. Does performance of the employees get increased with technology advancement?
Options Respondents
Yes 35
No 15
Yes
No
0 5 10 15 20 25 30 35
Respondents
Respondents
Analysis: The question that is being asked in relation with the increase in the performance of
employees through technology, it can be analyzed that there is an increase in the performance of
the employees with the support of the technology being implemented by the industry.
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Q8. What kind of contingency task, tourism, and travel industry needs to do?
Options Respondents
Motivation 10
Training 35
Fundraising for investment 5
Respondents
Motivation
Training
Fund raising for
investment
Analysis: Analysis of the data can be made that need of the training is very high in the travel
industry as this will support employees to know regarding technology effective utilization. It will
also support in achieving manpower's contribution. Some of the respondents believe that
motivation and fundraising are also required by the industry.
27

Q9. Can travel industry attain aims and objectives with the utilization of technology?
Options Respondents
Yes 35
No 15
Yes No
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Respondents
Respondents
Analysis: The travel industries are able to attain objectives as well as aims with the assistance of
latest tools and technologies and are also able to satisfy needs and requirements of the customers
as mentioned by various respondents.
28

Q10. Do employees in the travel industry are satisfied with the offerings and services?
Options Respondents
Yes 40
No 10
Yes
No
0 5 10 15 20 25 30 35 40
Respondents
Respondents
Analysis: From the data collected, it has been analyzed that customers in the travel industry are
very happy with the offerings as well as work that is provided to them. The utilization of the
technology has supported customers to get the services in easy and fast manner. Majority of the
respondents said that they are satisfied with services and facilities.
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3.3. Make recommendations and justify areas for further consideration.
Even though the technology had a tremendous impact on the travel and tourism industry, still,
there are many factors which need attention and improvement. Further considerations are
requiring promoting a booming growth in the industry. It requires a financial investment. Not
only this, but constant innovations are required in the customer services that are provided by the
industry, and innovations in the destinations and attractions are also required. Economic
development is required for continuing the production of various destination that attracts
travelers despite the several problems in promoting the area. Among all the technologies that
have influenced the travel and tourism department. Mobile technology has the greatest influence
till now (Hernández-Méndezet al.2015). The travel and tourism industry has developed a one-
stop solution for all the travel related problems and issues but they need to collaborate with all
other travel bodies so that they can provide a one-stop solution to the entire client all over the
world. Hence, they need to accept the further information and technologies that are being
developed to run the daily travel operations smoothly, without any hindrance. Not only should
this, but the primary focus of the travel and tourism industry be on providing satisfactory
customer services. To make this possible, better and updated information and technology is the
only way. This will in return enhance the business's ability to get a higher return on investment.
The more days are passing by, the more advanced technologies are becoming and it is pushing
the travel and tourism industry to achieve more operational efficiency, meet the expectations of
the customer and adopt other technologies. Artificial intelligence is a major factor for boosting
the tourism industry. There are various ways by which it can be used in the travel industry for
development and better customer service like chatbots, robots, and travel bots.
This technology facilitates the user to interact with voice instead of typing and searching. It has
started to shake the travel and tourism industry on a massive scale. All the hotels should try this
and experiment with the devices that are activated by voice. Many customers have switched to
voice interactions in the places where it is available. In many places, it can be seen that more
and more customers are attracted when they are offered free Wi-Fi connectivity. But it needs to
30

used more widely as it can help the travel and tourism industry to attract more and more potential
travelers to avail their services (Bryman, 2015).
Conclusion
Thus, it is seen that the convergence of technological advancement from all parts of the world is
supporting the travel and tourism industry through a wide array of ways. The rise in consumer
demand for various types of products and services is one of the most impactful driving force in
developing the technology. Therefore, it can be said that as technology is supporting the growth
of tourism business, the vice versa is also true. The fiercely competitive global environment has
caused the travelers to face a variety of information that is supplied to meet the varying
consumer necessities. Over the last few years, the use of technology has undergone a huge
transformation. Both e-commerce and the web are surging at a fast pace and are offering a good
support in the activities such as foreign business activity and global connectivity. The
applications of telecommunications and information technology along with the technology
particularly developed for the tourism industry involve the management of different modes of
transportation, hospitality sector, travel distribution systems and entertainment sector of tourism.
The use of information technology has further helped in the management of ecosystems, natural
resources, and wildlife populations. Thus, tourism is a monopolistic industry which is setting
new limits by incorporating technology into it and becoming hugely successful in all respects
globally.
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Appendix
Questionnaire
Name:
Age:
Gender:
Q1. Do you agree that effective contribution is made by technology in travel and tourism sector?
 Agree
 Disagree
 Strongly agree
 Strongly disagree
Q2. Are the employees in tourism sector assisting with the utilization of technology?
 Yes
 No
Q3. Do you think that technological advancement is supporting industry to make reliable
performance?
 Yes
 No
Q4. What kinds of technological impact are there on operations of the travel industry?
 Positive
 Negative
 Neutral
Q5. What kinds of issues are faced by tourism industry due to the implementation of the
technology?
 High investment
 Time consumption
 Employee resistance
Q6. What benefits travel industry receives through technology?
34

 Competitive advantage
 Growth
 Long-term sustainability
Q7. Does performance of the employees get increased with technology advancement?
 Yes
 No
Q8. What kind of contingency task, tourism and travel industry needs to do?
 Motivation
 Training
 Fundraising for investment
Q9. Can travel industry attain aims and objectives with the utilization of technology?
 Yes
 No
Q10. Do employees in the travel industry are satisfied with the offerings and services?
 Yes
 No
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