Strategic Environmental Analysis of McDonalds in Australia

Running head: STRATEGIC ENVIRONMENTAL ANALYSIS
STRATEGIC ENVIRONMENTAL ANALYSIS
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1STRATEGIC ENVIRONMENTAL ANALYSIS
EXECUTIVE SUMMARY
The following report attempted to shed light on the internal environment of McDonalds as well
as the several strategies that have been employed by the organization in order to gain an
improvement in the competitive advantage within the given markets. The report proceeded to
analyze the financial and the corporate performance of the company in a detailed fashion. The
report further discussed the strategic options that have been implied by McDonalds. The report
concluded with the recommendations that would have helped in the improvement of the revenues
that are earned by the company in the Australian market.

2STRATEGIC ENVIRONMENTAL ANALYSIS
Table of Contents
Introduction..........................................................................................................................3
Trends and Market Size.......................................................................................................3
Financial and Corporate Performance.................................................................................4
SWOT Analysis and Competitive Advantage.....................................................................4
Strategic Options.................................................................................................................6
Recommendations................................................................................................................7
References............................................................................................................................8