The Internet and E-Business
Added on 2019-12-18
21 Pages6444 Words281 Views
THE INTERNET AND E-BUSINESS
Table of ContentsIntroduction......................................................................................................................................2LO1 Understanding the scope of E-Business..................................................................................31.1 Describing the environment of conducting E-Business........................................................31.2 Explaining the benefits and barriers of E-business...............................................................51.3 Assessing the security and legislative issues faced by online business organisations..........61.4 Stating the modes of communication used in E-Business....................................................7LO2 Understanding the way the internet works..............................................................................92.1 Explaining internet technologies and their importance in E-Business..................................92.2 Explaining the main features of HTML .............................................................................102.3Analysing the functions of client service and Browsers and roles of search engines..........102.4 Evaluating the use of Internet connection it's within business communication .................12LO3 Using different E-Business models.......................................................................................133.1 Illustrating the different e-business models that can be used for generating revenue.........133.2 Analysing models in terms of capacity to generate revenue...............................................143.3 Reporting on future developments in E-Business models..................................................14LO4 Ability to use good website...................................................................................................164.1 Using the key elements of good web designing structure ..................................................164.2 Evaluating the impact of well-designed business website on revenue of E-Business........164.3 Reporting on issues concerned with website usability........................................................16Conclusion.....................................................................................................................................17References......................................................................................................................................18
IntroductionGlobalisation has brought about Rapid growth in Information Communication andTechnology. In simple words, Internet has developed from being an army prototype to a publicplatform. The shift in the usage of Internet has resulted in the impact on the business activitiesthat are performed today. E-business or e-commerce is the new trend present in the market wherethe exchange your products and services between individuals and businesses are conducted tohave a commercial gain. The current assignment deals with analysing the concepts of e-businesswhich are applicable to the retail sector of the industry. The correct case study is focused onboohoo.com to understand the scope of e-business, the functionality of Internet, e-Businessmodels e-Business models and website designing.LO1 Understanding the scope of E-Business1.1 Describing the environment of conducting E-BusinessTo understand the various environmental factors that affect boohoo.com, the political, economic,social, technological, legislative and environmental factors need to be identified and analysed. PoliticalThe current government is involved in thegeneration of policies that govern the normalbusinesses as well as online businesses. Thegovernment actively participate in legislationspertaining to electronic governance, gaps inthe budget, expenditures and taxes ().EconomicThe economic condition in the UnitedKingdom in such that the retailer sector hasbeen able to progress in the last few years. Thegovernment of the United Kingdom have beenidentified as a large revenue-generating sectorsof the UK economy ().SocialThe society is directly impacted by The E-Commerce business organisations as this haschanged the consumer buying process. E-commerce reduces time and money and alsoallows the consumers to compare the productsfor prices and quality. With advancement in
online security, the payments options are moresecured (Yee-Loong Chong et al. 2014,p.121). TechnologicalTechnology is the key factor that has broughtabout the concept of e-commerce and business.With the ongoing development in terms of webdesigning and technology, the organisationscan effectively use database servers andanother business service in order to managethe transactions and demands of theconsumers. Development in technology hasallowed The E-Commerce business to be morereliable and resilient and it has also sped up thecommunication process with suppliers andother parties such as banks (Lu et al. 2014,p.9). LegislativeThe E-Commerce business is not bound bylegal constraints and hence it may be quiteimpervious to rules and regulations that arebound to the traditional business process.Hence, it is necessary to develop a legislativemonitoring and review system in order toprotect the consumers and their privacy(Whitmore et al. 2015, p.272).Environmental In order to develop a more sustainableBusiness development and management plan,The E-Commerce businesses need to focus onthe environmentally friendly operationprocesses (Malhotra, 2014, p.15).Table 1: Pestel analysis of e-commerce (Source: Yang et al. 2014, p.1)
Business to business (B2B)In this type of business transaction, thebusiness organisation sells the product tointermediate purchase who intern cancel theproducts to customers. This kind of transactionis mainly employed by wholesalers who stockthe products by buying in bulk and then sellingthe same to customers.Business to consumer (B2C)In this type of business transaction, the sellersare directly involved in selling the product tothe customers. Consumer to consumer (C2C)The customer is entitled to undergo buying andselling activities Directly with anothercustomer without having a third partyinvolved.Consumer to business (C2B)In this type of transaction, the customers arepaid by the business organisation for theservices and products that are supplied tothem.Business to government (B2G)The business organisations are entitled toinformation by exchanging services with thegovernment. Government business (G2B)The government uses the businessorganisations in order to share informationpertaining to tenders, taxes and auctions. The business transaction employed by boohoo.com is B2B which will be later discussed in theassignment. This mode of transaction is employed by the organisation as they are primarily acloth retail business and intend directly interact with the customers and help them in theirpurchasing and decision-making process.1.2 Explaining the benefits and barriers of E-businessThe E-Commerce business has directly influenced and impacted the retail sector and the
substance of these retailers are based upon their online presence. Hence it is necessary tounderstand the benefits and barriers that are involved with an online business module such as theboohoo.com. The first benefit that needs to be understood is the tangible benefits of e-commerce.20 online retailers are not any beaten by the physical space and geographical barriers and hencethey are available to the clients and customers 24/7 in order to conduct business. In words of Prieger and Heil (2014, p.20), as they are not any inhibited by theinternational barriers, they can reach a larger customer base in the Global market and this willenhance their market share. Conducting online business also brings about the opportunity ofadvertisements for the websites which allows the business entities to increase their revenue andas the processes are automated, they tend to be more quick and efficient. As the entire service isautomated the intangible benefits of online commerce is mainly customer satisfaction for qualityservices (Lucia-Palacios et al. 2014, p.223). Operating and online business entity like a b callows the customer to give the feedback which needs to be taken into consideration by theorganisation in order to improve the customer service and enhance the customer loyalty. The satisfied customers, in turn, will be able to promote the business by word of mouthmarketing and appropriate sales forecasting, purchase of materials, scheduling productionprocess helps in decreasing the operational cost. As mentioned by Quandung et al. (2014, p.201),the largest pitfall of conducting an e-commerce business is data security and privacy. With theadvent of hackers and risk of identity theft, many of the consumers focus primarily on thesecurity status of the website before they undertake the purchasing process. One more barrier to E-Commerce businesses is the accessibility issue where theconsumers may be unable to read a language due to the cultural failings. The mode of onlinepayment even though is growing day by day may not be available to all the customers as theinfrastructure and economy may not be up to date.1.3 Assessing the security and legislative issues faced by online business organisationsThe customers and Consumers are affected by the overall security of the online businessand hence they need to take crucial steps in order to avoid security infringements. In order to
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