The Macro Tourism Business Environment

The Macro Tourism Business
Environment

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................4
MAIN BODY ..................................................................................................................................4
Response strategies of stakeholders.............................................................................................4
CONCLUSION................................................................................................................................7
REFERNECS...................................................................................................................................8

INTRODUCTION
The macro environmental events are those events which is occurred naturally in country.
To understand macro environmental events There is an example of volcanic eruption which takes
place in Iceland. Eruption occurs when fine grain ash rose spread in the sky and winds picks the
grain up and flow it out to the sea. The first eruption starts in 2010 and end up on 20th march
2010, while second eruption starts on 14th April and below the icecap and finish up around the
middle of may. First eruption creates problem for aviation in Europe and tourism. Second
eruption is too much explosive rather than first because it melts glacier into water and become
more explosive for peoples. There are two stakeholders which is effected from volcanic eruption
in Iceland. Local tour guide are first stakeholder who offers their services to traveller so that they
get knowledge about their culture and cities. Second stakeholder is Icelandic government,
icelandair and Iceland express who provides facilities tourism so that they enable to attract
tourist for visiting place. Both stakeholders are impacted from macro environmental events. In
this report will cover response strategies of both stakeholder on macro environmental events.
MAIN BODY
Response strategies of stakeholders
There are two stakeholders which gives different response on macro environmental events so
that organization gets profits and tourist productivity enhance out in Iceland.
Local tour guides
They mention local peoples who guide tourist and shares their experience about place and
enhances tourist experiences for place. Due to volcanic eruption 800 local peoples who live near
to mountain leaves their home at night for safety concerns. Due to this tourism gets effected and
traveller cancels their plan to visit place (Knežević Cvelbar and et.al., 2016). But some local
tourism gives response strategies for improving tourist experiences and their survival ratio. Even
local tourism also offers policies to local tour guides so that they give contribution to guide
travellers. Based on the situation local guides response strategies are-
Photographic scene about volcano eruption: Local tour guide can attract tourist by expressing
volcano scene such as red-hot lava along with yellow spout makes attractive to place, after
eruption which attracts tourist towards for visiting place. Even local tour can improve their