Impact of Volcanic Eruption on Tourism Operators

The Macro
Tourism
Business
Environment
Macro Environmental Event

Tourism sector is one of the leading and growing industrial sector that have significant
impact upon overall growth of nation. This industry generates major revenue that duly
contributes in a country economic development (Ateljevic, J., 2017). This industry not
contributes in economic development but also have significant impact upon revenues,
employment, individual per capita income and development. It also helps a country to
increase their foreign-exchange earnings that helps counties to fulfil their high-priority
goals. Present report has been conducted on macro environmental factor related to impact
of volcanic eruption in Iceland 2010 eruption of Eyjafjallajokull on Tourism Operators. In
April 2010, Eyjafjallajökull, a volcano in southern Iceland, began cough out various
kilometres of volcanic ash into the atmosphere.
Impact of volcanic eruption in Iceland 2010 eruptions of Eyjafjallajkull on Tourism
Operators
Island is having various attractive geographical locations that duly attracts attention of
large number of tourists even from international marketplace. As per according to the
research of Icelandic Tourist Board country have experienced significant increase in
tourists arrivals. In addition to this with having a traditional held Iceland appeal attention
of international tourists in a significant manner. Further it has been identified that, major
GDP of country generates from its tourism industry.
Main impact of the volcanic eruptions that impact upon Tourism Operators is arrival of less
number of international tourists. As aircraft's measured threats from volcanic eruption is
contact with fine ash. This significantly lead toward causing thrust loss of engines, surging
Illustration 1:
Yearly increase foreign visitors to Iceland (Icelandic Tourist Board, 2010).

and flameout. In addition to this, there were cases in which number of passengers faced
issues related to smell of sulfur gas. In addition to this, aircraft's also measured extensive
range of damage to engines along with exterior surfaces. Along with this, due to large ash
discharge airline operations get significantly affected that further lead towards affecting
tourism in Iceland in many different ways. Thus, due to this Volcanic eruption country
have faced many negative impacts upon their destinations that lead nation to face crisis
period. Along with this, with the air transport disruptions there were many serious
consequences that majorly impacts upon tourism sector. It has been signified that this
eruption was a great point of concern to tourists operators of Iceland. Various negative
impacts has been measured by travel and tourism sector trade that affect revenue
generating capabilities of country (Walle, 2015). All these impact decreases overall
number of international tourists in a significant manner. With this decrease also affect
earning capabilities of local individuals. For this it is recommend to tour operates to lure
tourists with the help of different types of promotional strategies and techniques. In
addition with this, they are required to attract tourists attention by giving them benefits,
packages and more. By undertaking these strategies into consideration tour operators
within Iceland can effectively able to attract large base of tourists from different locations.
Impact of volcanic eruption in Iceland 2010 eruptions of Eyjafjallajkull on
Government.
In Iceland tourism dramatically increased its economic growth. In addition to this, it also
strength employment stability of country (Berry and Ladkin, 2017). But after volcanic
eruption of Eyjafjallajkull country government have faced numerous form of issues that
lower down overall economic growth of country. In addition to this, it has been signified
that due to this eruption tour have faced significant decrease in employment sector as it is
one of the leading segment in nation that provide opportunities of employment at large
scale (Clayton, 2013). Further it has been identified that, there were many disruptions that
has been measured by government due to volcanic eruption in Iceland 2010 eruptions of
Eyjafjallajkull. Some of that include decrease in employment sector, reduction in overall
economic growth of country, decrease in per capita income of individuals and more. In
order to overcome this, it is recommended to government to take use of different types of
policies and measures with the help of which they can assure safety to tourists. With the
help of this they can significantly able to attract international tourists. In addition to this, by
proving significant safety measures to tourists government of country can measure growth