Managing the Customer Experience

MANAGING THE CUSTOMER
EXPERIENCE

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK 3............................................................................................................................................3
P5 How digital technology is employed in managing the customer experience within the
service sector...............................................................................................................................3
TASK 4............................................................................................................................................4
P6 Illustrate customer service strategies in a specific service sector..........................................4
P7 Demonstrate how customer service strategies create and develop the customer experience 6
CONCLUSION................................................................................................................................7
REFERENCE...................................................................................................................................8

INTRODUCTION
Managing the successful customer experience is one of the most crucial while engaging
in the service sector. It involves the upper level strategies and critical method to retain customer
for the business survival. This brief report will be carried on Hazev restaurant, which is the
exclusive collaboration between the Tas and Haz restaurant groups, offering the customer choice
of our relaxed cafe, modern restaurant and stylish bar well stocked with the sel3ection of spirit,
highly regarded Turkish wines and also the traditional drinks, Raki. This report will cover how
digital technology has transformed the overall customer experience along with designing the
customer service strategies. This report will also include the evaluation and improvement of
customer service experience.
TASK 3
P5 How digital technology is employed in managing the customer experience within the service
sector
Digital technology has been employed with major focus on getting satisfactory customer
response for every hospitality organisation. In sense, technology such as mobile Apps, customer
server etc., has provided solution to technology transformation for higher customer outlook and
still in the process of development. Also, digital tech has become trends and revolutionary to
adopt it continuously by almost every service organisation. In context with Hazev, digital tech is
playing the necessary role in getting the customer response & experience in both positive and
negative manner. The digital technology has become important for customer service experience
in several ways:
Flexible IT environment: Having the right and suitable technology is helpful to empower
digital strategies for controlling and managing the business today. Mobile apps and virtual reality
has resulted in giving the digital transformation a boosting way to uphold the satisfactory
customer experience at an optimised way. In the current scenario, cloud technology has convert
into the top priority by recording maximum customer response in an efficient way. In context
with Hazev, cloud enables this restaurant to be more fast, dynamic and flexible by giving the
organisation to test new products or services that are cost effective and low risked and also, it
allows technology to meet the customer demands quicker and reliable.