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The marketing mix at John Lewis

   

Added on  2021-01-02

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The marketing mix at JohnLewis
The marketing mix at John Lewis_1

Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1SWOT Analysis of John Lewis...................................................................................................1The Marketing Mix of John Lewis.............................................................................................2CONCLUSION................................................................................................................................4REFERENCES................................................................................................................................5
The marketing mix at John Lewis_2

INTRODUCTIONMarketing mix is the concept which refers to the set of actions or tactics that a company usesto promote its brand or product in the market. The 4Ps make up a typical marketing mix such asPrice, Product, Promotion and Place. In trending market marketing mix also includes some otherfactors too such as Packaging, Positioning, People and even Politics as vital mix elements.Present assignment will be describing marketing mix of John Lewis which is based on SWOTanalysis. John Lewis is the leading company or a chain which deals with different supermarketproduct or services. It is one of the largest owned business in the UK. MAIN BODYSWOT Analysis of John Lewis Marketing mix is the concept that helps company to put the right product or a combinationthere of in the place (Goworek, Perry and Kent, 2016). In order to analyse the marketing mix,company should need to be aware from their own strength or weaknesses to ensure the positiveresults. John Lewis is the biggest chain of departmental stores which is situated in UK. It alwaysunderstands the needs and wants of the customers and offered their all product or services atlower prices. SWOT analysis is the suitable model to understand the long-term goals in order tofulfil the long-term task to fulfil the needs and objectives to fulfil the needs and wants of theorganizations (Heiens, Narayanaswamy and Engel, 2016). StrengthIt is the popular brand in super market sector It offers huge variety or range of products which are their own brandCompany is known for its legal implications and disciplinary manner.WeaknessesProducts or services range is limited as compare to other competitors. That restrict theoptions for the customers.As compare to other supermarket stores, John Lewis set the high prices. OpportunitiesCompany can expand their store to other places in order to meet the customer reach.Increasing purchasing power parity leading to improved lifestyle.Threats 1
The marketing mix at John Lewis_3

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