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MMK 277 - Marketing management

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Deakin University

   

Marketing Management (MMK 277)

   

Added on  2020-03-04

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MMK 277 - The Marketing management report will analyze the macro environment of Oman to identify the challenges and opportunities for the underperforming products in the market. T Marketing management when the report will include the marketing strategy and mix for the underperforming products in the market. The shrinkage in the market of the personal computers will have to be mitigated by changing the marketing strategy for all the companies in the market. The government of the country is very much concerned about the degrading environmental conditions in the country.

MMK 277 - Marketing management

   

Deakin University

   

Marketing Management (MMK 277)

   Added on 2020-03-04

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Running head: MARKETING MANAGEMENTMarketing managementName of the studentName of the universityAuthor note
MMK 277 - Marketing management_1
MARKETING MANAGEMENT1Executive SummaryThis is a report which portrays the personal computer market and the various productsthat are underperforming. Oman is one of the most liberal countries in the middle and themarket of the personal computer is shrinking all over the world. The shrinkage in the personalmarket is also affected in Oman and the demand for general personal computers havedecreased significantly. This is because of the fact that the thin line between the technologicalborders of different products have almost been diminished and all products have similarfeatures in the modern era. The report will analyse the macro environment of Oman toidentify the challenges and opportunities for the underperforming products in the market. Thecompany will be implementing aggressive market strategy to improve the market penetrationof the product. The company will be using professional gamers as the models to promotetheir products. The strategies if applied in a correct way will provide positive result for thecompany. However, there may be some contingencies os the company will have to be readywith back up strategy to ensure that if the strategy fails then the loss can be minimized. Thus,it can be concluded from the report that the market for personal computer is growing in Omanand companies can utilize it by innovating their product to gain competitive advantage in themarket.
MMK 277 - Marketing management_2
MARKETING MANAGEMENT2Table of ContentsIntroduction................................................................................................................................4Macro environment analysis......................................................................................................4Marketing strategy.....................................................................................................................7Segmentation..........................................................................................................................7Target market.........................................................................................................................7Positioning..............................................................................................................................7Marketing Mix.......................................................................................................................8Conclusion..................................................................................................................................9Reference..................................................................................................................................10
MMK 277 - Marketing management_3
MARKETING MANAGEMENT3IntroductionThis is a report which portrays the personal computer market and the various productsthat are underperforming. Oman is one of the most liberal countries in the middle and themarket of the personal computer is shrinking all over the world. The shrinkage in the personalmarket is also affected in Oman and the demand for general personal computers havedecreased significantly. This is because of the fact that the thin line between the technologicalborders of different products have almost been diminished and all products have similarfeatures in the modern era. The report will analyse the macro environment of Oman toidentify the challenges and opportunities for the underperforming products in the market.Then the report will include the marketing strategy and mix for the underperforming productsin the market. The report will deal with the various personal computers on the lower rangeswhich do not belong to gaming editions as they are mostly the underperformers. Theshrinkage in the market of the personal computers will have to be mitigated by changing themarketing strategy for all the companies in the market.Macro environment analysisPESTLE analysisPolitical Economic SocialHigh governmentstabilityPolicy reforms ishighGood internationalrelationInternal security ishighGDP growth rate ishighInflation is moderatePer capita income ismoderateInterest rate is highIndustrial productionis highForeign directinvestment is highPopulation growthrate is moderateUnemployment rateis moderateUrbanization rate ishighCorruption rate ishighLabour cost ismoderateTechnologicalLegal EnvironmentalSpending on researchand development ishighTechnology transferimpact is highImpact of obsoletetechnology isCorporate tax impactis moderateValue added taximpact is mediumTax incentive impactis mediumImpact of Kyotoprotocol is moderateImpact of Euroemission standard ismoderatePublic opinionimpact on green issue
MMK 277 - Marketing management_4

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