Practical Digital Marketing

Practical Digital Marketing

Table of Contents
Contents
INTRODUCTION...........................................................................................................................1
PART 1............................................................................................................................................1
Explain what marketing is......................................................................................................1
Explain what the marketing mix is and where the communications mix fits.........................1
Explain what digital marketing is...........................................................................................2
Explain what social media marketing is.................................................................................2
Explain why digital marketing and social media marketing are all important to contemporary
businesses...............................................................................................................................3
PART 2............................................................................................................................................3
Two examples of social media contents that really work and justification of why they work:
................................................................................................................................................3
Screen shots of effective campaigns with reference to established models and standard for
digital marketing.....................................................................................................................5
Why social media content is effective:...................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Marketing is defined as a process of advertising the product and services of the company by
analysing the needs and wants of their potential customers. It includes various sales promotional
techniques that are necessary in enhancing the profitability of the company. Digital marketing is
the part of marketing which introduced the various social media platform by which they can
promote the product and services in order to increase their revenue and overall sale of the
company.
PART 1
Explain what marketing is
Marketing is the concept of analysing the needs and wants of their potential customer so that
they can promote their product in the large market. Marketing is considered as a process which
includes the selling and delivering of manufactured goods so that they can target potential
customers. It also help in evaluating and analysing the needs of their customers in order to satisfy
them. It Play important role so that they can in stabilizer good relationship with the customer so
that they can loyal to their brand. Networking is also part of business organisation by which they
can attract and manage large pool of customers. The main aim of the marketing is to enhance the
sale so that they can ensure better profitability in organisation. The goal of the company is to
offer better product and services which results in establishing good brand image in the market.
Explain what the marketing mix is and where the communications mix fits
Marketing mix is strategic to that leads the organisation to analyse the 7 P's of marketing that
is expanded as product price place promotion people process physical evidence so that they can
have better profitability in the organisation. Various factors of 7P's is explained as follows:
 Product: the item which is being manufactured by the company in order to sale them in
the market with the consideration of generating revenue and profitability in their target
market. The organisation must focuses on offering unique product so that they can meet
the competitive advantage in the large market.
 Price: it is the amount which is incurrd from the sale of product and services to the large
group of customers. This require effective research and development so that they can
make the best use of their resources in order to sell their product on affordable prices.
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