Digital Marketing: Importance and Strategies for Business Growth

Digital marketing

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
PART 1............................................................................................................................................3
What is marketing...................................................................................................................3
What the marketing mix and where the communication mix fit............................................4
What is digital marketing.......................................................................................................4
What is social media marketing.............................................................................................4
Why digital marketing and social media are all important to business..................................5
PART 2............................................................................................................................................5
Two example of social media that work and with justification..............................................5
Screenshot of effective campaigns.........................................................................................7
Why social media is effective.................................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Marketing is defined as the set of text activity for setup institution under various
processes and operation in order to enable the communication delivering and exchanging
offering that have value for customers partners and society class. The marketing is usually a used
concept which is define in a shorter way which is applicable in order to promote the services and
product in the various marketplaces. They have various set of tools and techniques which is used
in such a way which is helpful in order to generate the revenue and increase of profit. In this, the
chosen organisation is Zara which is a fashion store and used to deal with the various equipment
of shoes, clothes and so on. As per this, the report it is usually based on the digital marketing
preferences in which the digital marketing is online platform or a digital platform where by using
the channels of engines, website, social media, email, and various mobile apps are used to taken
in order to promote the brands products and services in the use customer bases. In order to this,
the social media campaign is also involved in this in order to promote the goods and services
because they have used base of customer (Alekseeva and et. al., 2019).
MAIN BODY
PART 1
What is marketing
Marketing is referred as a set of tools and techniques which enables the activities of
various organization. As per taking the contrast of Zara, this is well identified that they are used
to promote the product and services of the viable organization to the customers. Moreover, the
marketing is usually helping the organization to promote their product and gained more profit
and productivity. As per this, the technique is usually enabling various factors and retaliate the
unnecessary potential which can hindrance the promotion and raising of the growth and
development of organization. In this, it helps to promote the sale and take a contribution in the
growth and development the marketing is a set of tools which is associated with the various
factors such as social media, digital media, billboards, discounts, and so on. These are the tactics
which is used by organization in a form of marketing to attract in influence the customers for the
product and services (Bala and et. al., 2018).

What the marketing mix and where the communication mix fit
The communication mix is defined as the phenomena to communicate and interact with the
number of populations. As per this, it involved the tool which is used to communicate with the
customers of the potential customers. Moreover, the medium of the communication mix is
optimized in the marketing by the face of advertising, social media, product packaging, direct
marketing, websites, event, exhibition, and so on. These are the successful campaigns which are
considered as the elements of communication mix. Moreover, the marketing developed
communication and in order to create the awareness of product and services and used to originate
and formulate interest in the businesses offering to the customers. As per this, the marketing
communication mix element are important in order to create the customers feel base and brand
equity. In this, the Zara used to take the communications back down in order to enable the
marketing for the proper growth and development and interact with the user base of customer
(Bondarenko and et. al., 2020).
What is digital marketing
Digital marketing is defined as promoting and selling product and services by using the
online platform in order to create the online marketing tactics such as social media marketing,
search marketing, email marketing, and so on. In this, the digital marketing is used as a
component of marketing in order to utilize the internet sources and online based technologies
which is digital in nature such as using of medium desktop, computers, mobile phones, and
others medium which is accessible in order to promote the product and services. This is also
called as the internet marketing because as per the current time there are a number of customers
are used to active and show their responses in the social media on the digital platform. In contrast
with Zara, they used to promote and sell their new product and services on their websites and
also with the help of social media.
What is social media marketing
Social media marketing is also called as the e marketing and digital marketing this there
are various social media platforms such as Facebook, Twitter, Instagram, are used in such a way
which is helpful in order to promote product or services to the customers social media marketing
is usually align by business objective. Because, they have a user based of customer in platform
social media marketing refer to the use of social media and their network to market a company
product and services. In this, the social media marketing provide organization a proper way to