The Role of Digital Marketing and Social Media Marketing

The role of digital
marketing and social
media marketing

Table of Contents
The role of digital marketing and social media marketing..............................................................1
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Marketing.....................................................................................................................................3
Marketing mix and where communication mix fits.....................................................................3
Digital Marketing.........................................................................................................................4
Social media marketing...............................................................................................................5
Why social as well as digital marketing are more essential to contemporary.............................5
Two examples of social media marketing which works with proper justification......................5
Provide the screenshot of effective campaign along with model and standard of the social
media campaign...........................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
The Marketing is one type of effective activity that contains set various step of the
institutional so that all the process will leads towards produce as well as communicating or
delivering influencing medium of swap that will offer greater value towards consumer, client, or
business partner while communicating with the large society (Byrne, 2017). Through effective
marketing efforts company make its product features to get familiar among target consumer. It
can only done with the marketing strategy to provide additional information about company in
more effective way to help consumer. It will leads towards generating more brand awareness in
more comfortable way to provide greater strength in generating more leads of consumer.
MAIN BODY
Marketing
Marketing is most essential channel that is used by the every company to gets familiar with
their products towards target audience. This will generate more opportunity in order to examine
where the process in facilitating various types of several designing while promoting their brand
name in front of target audience so that maximum lead for purchasing products will generate.
The consumer will leads towards purchasing decision on basis of goods and services while
packaging actual products. It is one of the useful skill through which it gets maximum influence
towards attracting more goods as well as services. The marketing function is essential for the
success of business as it build long lasting connection with target audience (Chaffey, 2019). This
will enhance more consumer engagement towards brand name in order to generate more
economy. This is the ultimate strategy to promote actual goods service to develop brand
awareness. Through this most likeliness increase towards actual brand so that company can
expand their conversion rate. More job opportunity also generate in the field of marketing.
Marketing mix and where communication mix fits
The marketing as well as communication mix is one of the effective tool through which
company can develop effective connection with their target consumer. This will covers the
activity such as advertisement, social media, product packaging which act as a form of