The Role of Digital Marketing and Social Media Marketing

This article discusses the role of digital marketing and social media marketing in contemporary business. It covers topics such as marketing mix, digital marketing, social media marketing, and effective campaigns. The article also provides examples of successful social media marketing campaigns and explores the models and standards of social media marketing. Overall, it highlights the importance of digital and social media marketing in today's business landscape.

The role of digital
marketing and social
media marketing

Table of Contents
The role of digital marketing and social media marketing..............................................................1
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Marketing.....................................................................................................................................3
Marketing mix and where communication mix fits.....................................................................3
Digital Marketing.........................................................................................................................4
Social media marketing...............................................................................................................5
Why social as well as digital marketing are more essential to contemporary.............................5
Two examples of social media marketing which works with proper justification......................5
Provide the screenshot of effective campaign along with model and standard of the social
media campaign...........................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
The Marketing is one type of effective activity that contains set various step of the
institutional so that all the process will leads towards produce as well as communicating or
delivering influencing medium of swap that will offer greater value towards consumer, client, or
business partner while communicating with the large society (Byrne, 2017). Through effective
marketing efforts company make its product features to get familiar among target consumer. It
can only done with the marketing strategy to provide additional information about company in
more effective way to help consumer. It will leads towards generating more brand awareness in
more comfortable way to provide greater strength in generating more leads of consumer.
MAIN BODY
Marketing
Marketing is most essential channel that is used by the every company to gets familiar with
their products towards target audience. This will generate more opportunity in order to examine
where the process in facilitating various types of several designing while promoting their brand
name in front of target audience so that maximum lead for purchasing products will generate.
The consumer will leads towards purchasing decision on basis of goods and services while
packaging actual products. It is one of the useful skill through which it gets maximum influence
towards attracting more goods as well as services. The marketing function is essential for the
success of business as it build long lasting connection with target audience (Chaffey, 2019). This
will enhance more consumer engagement towards brand name in order to generate more
economy. This is the ultimate strategy to promote actual goods service to develop brand
awareness. Through this most likeliness increase towards actual brand so that company can
expand their conversion rate. More job opportunity also generate in the field of marketing.
Marketing mix and where communication mix fits
The marketing as well as communication mix is one of the effective tool through which
company can develop effective connection with their target consumer. This will covers the
activity such as advertisement, social media, product packaging which act as a form of

direct marketing of company events as well as website. The marketing mix is much
familiar with the communication mix in the form of advertisement as well as personal
selling. It will contains more responsibility while transforming promotional message with
the help of connecting communication channels. It is important aspect for the business
success due to concept of marketing mix-
Product-This is initial element of marketing mix that covers item or services, that fulfil
demand and actual need of consumer. for developing influencing product appropriate
product must be develop while matching actual demand of target audience (Cole, 2017).
Price-It is second stage that contains mix formula related with the price. It requires
regular examine cost of operation while setting actual product range of the target audience.
Price must be set up in most affordable price.
Place- It is one of the overlooked concept of marketing towards branding. The place of
product availability is essential as it will ensure promotion positioning while distributing
actual demand of product to target consumer.
Promotion- This effective concept of marketing mix in order to develop marketing
channel in such a strategy through which maximum participation of consumer will enhance
towards product offerings. There are several tools of influencing promotion that generate
more interest in minds of consumer towards business goods and services.
Digital Marketing
The digital marketing is also known as online marketing that contains features of
promotional brands to build strong connection through the platform of digital channel in the
minds of target audience through effective medium of communication. It may also combines of
email, website advertisement or social media. The channel of digital marketing leads towards
effective mode of strategy to promote products with the medium of online channel (Dahl, 2018) .
The inbound marketing involves various forms such as email, content and social media
marketing. Now days most of the business people prefer digital marketing as this will increase
the scope of large consumer base engagement through internet channel.
Social media marketing
Social media marketing is one of the influencing form of digital marketing. This will
mainly covers the optimum utilisation of social media while building effective connection

network through social media sites towards company products and services in front of social
media user. This is the platform in which large consumer gets engage towards purchasing
behaviour. This will increase the scope of increasing maximum participation towards existing as
well as current market base of consumer. It will automatically develop large consumer base in
more desirable culture to fulfil overall mission of business while sharing all types of content
while promoting company goods and services in more effective way (Evans, 2021). With the
regular post or content on social media, the ultimate branding will develop from its competitors.
The social media marketing increase the chance to established large number of visibility towards
potential brand so that product reach will gets more strengthen towards brands. This will
automatically generate strong connection with communicating message with the target audience.
Why social as well as digital marketing are more essential to contemporary
The effective network of social media brings or contributes more success to the all types of
business expansion. This will enlarge the activity of business in order to satisfy consumer
activity along with potential buyers. This ultimately aids in the marketers so that they can
develop more up to the mark information to potential audience in order to generate more interest
towards company brand (Jiménez-Castillo, 2019). This is one of the company biggest strategy of
marketing efforts that develop more satisfied consumer that generate more attractiveness toward
contemporary with the help of appropriate right of digital channel of marketing like social media
marketing. It will facilitates more valuable traffic of consumer towards business so that more
loyalty will enhance with the optimum satisfaction at the greater strength. The main reason
behind in enlarging of high competition is social media marketing.
Two examples of social media marketing which works with proper justification
The social media marketing is one of the trending platform of the advertisement across
the world. This strategy combines of several numerical communication plan in the
business. It will originate exact goal of classified business activity. The ultimate focus of
each business is developing more brand awareness in respect of developing more consumer
lead so that more sale or attention will generate with growing profitability of company.
While firstly creating brand awareness business focus upon developing more efforts to
enhance target listeners. In starting face the company focus upon business goal
establishment

then after focus upon alignment of their target audience with the help of social media
platform while promoting actual channels in updating brand image of company. This will
leads towards use of mobile devices in the form of desktop so that it will describe the
engaging content to influence purchasing decision habit. It will automatically increasing
brand value of company. Along with these type of determination the best appropriate
strategy that will raise he how business will adopted the optimum place of their content.
This will recognise actual mix of the influencing tactics just like paid search or effective
engine. It will laeds towards more engaging traffic for company perspective business
growth. Here are some good example of social media marketing such as-
Instagram-It is most effective tool of the social media marketing that leads towards more
engagement of target consumer towards company products. It will leads towards sharing of
idea, or view for establishing the purpose of social media marketing in order to raise he
consumer base (John, 2020). It is most effective and appealing tool for increasing sale of
company business through delivering valuable information regarding new and existing
product to generate more interest in front of audience through regular post on the social
media account of Instagram. Now days most of the company prefer this type of social
media marketing because most of the modern consumer use instagram channel and
generate interest towards company products.
Facebook-The facebook is also one example of social media marketing that is trending
now days. It will helps while generating more valuable connection with effective or
influencing interaction with target audience in more effective way around the globe. The
social media aids in doing multiple form of advertisement to develop interest about brand.
Now days most of the target consumer are active upon social media so this will contributes
more efforts while interacting with mass consumer and create more sale of company. This
will raise the presence of company in more greater strength while operating the business
activity. The scope of success will increase in the social media platform (Paranjape, 2018).
WhatsApp-The watspp is also one of the trending social media platform through wHich
they communicate with the target audience and maintain healthy as well as positive
relation. The social media channel of whats app introduce more business enhancement
features that provide most preferable solution of business problem. This is one type of
effective way to deal with managing all operation will generate more interest while

communicating, group management, deleting negative image of company in order to
diversifies towards life separation operation while managing all effective tool of whats app
in order to contribute more growth for the long survival of company during competitive
market sentiments. Through this it will create most effective way beneficial for both
consumer and business growth. Company can conduct feedback from their target user
through amazing features of whats app and improve it product and services in more
productive way to attract more sale and generate more positive image of company.
Employee of the company can communicate or collaborate in more effective way with the
process of internally in order to raise more beneficial efforts for development of business.
Provide the screenshot of effective campaign along with model and standard of the social media
campaign
The social media marketing is one of the preferable and trending strategy in respect of
successful company. This will help in building strong image will contributing business objective
in more successful way to implement all operations so that ultimate outcome of the company will
leads towards actual outcome in favour of company to increase more income or net profit
(Yadav, 2018). The ultimate aim of social media is productive specific. All type of strategy is
more attainable as well as actionable result to contribute more success for the company benefit.
When social media goal of company is shorted then it will leads towards proper guidance for
fulfilling objective of social media marketing. This will assist proper guidance for more effective

team lead generation while collaborating effective relation of brand image. This will ensure
brand recognition with the focus marketing efforts of social media It will generate more traffic
on business website as well as social media account of company .There are some models of
social media is applicable in business standard-
Account optimization-It will ensure effective, creative or influencing visuals that leads
towards each time constant business regulation. Through which effective online presence
will generate for example- logo fonts, hashtag, along with the slogan of compant brand
value.
Social searchability optimization-This will leads towards developing more trends
towards appropriate popping upon the social media or Google search just like instagram
continuously update innovative features while updating company brand in more effective
way. This will also covers influencing use of appropriate keyword so that available social
media strategy generate more sale (Zahoor, 2017) .
Content strategy optimization- This will also build consistent publishing in respect of
volume generation in each online post generation so that ultimate lead of sale will generate.
CONCLUSION
From the above report it has been concluded that digital marketing is most trending tool
that is used by the business for emergent growth and success, This will facilitates more
interest of mass consumer towards company positive brand image. It will attract or influence
more efforts through digital platform in order to improve marketing mix as well as
communication mix. This will ensure how effective strategy tool of marketing aids in
improving product, price, place and promotion. Social media marketing is most effective
platform that develops more sale.

REFERENCES
Books and Journals
Byrne, E., Kearney, J. and MacEvilly, C., 2017. The role of influencer marketing and social
influencers in public health. Proceedings of the Nutrition Society, 76(OCE3).
Chaffey, D. and Ellis-Chadwick, F., 2019. Digital marketing. Pearson UK.
Cole, H.S., DeNardin, T. and Clow, K.E., 2017. Small service businesses: Advertising attitudes
and the use of digital and social media marketing. Services Marketing Quarterly, 38(4), pp.203-
212.
Dahl, S., 2018. Social media marketing: Theories and applications. Sage.
Evans, D., Bratton, S. and McKee, J., 2021. Social media marketing. AG Printing & Publishing.
Heggde, G. and Shainesh, G. eds., 2018. Social media marketing: Emerging concepts and
applications. Springer.
Jiménez-Castillo, D. and Sánchez-Fernández, R., 2019. The role of digital influencers in brand
recommendation: Examining their impact on engagement, expected value and purchase
intention. International Journal of Information Management, 49, pp.366-376.
John, S.P., 2020. Role of digital relationships in the marketing of higher education: An
exploratory analysis from New Zealand. In Advances in digital marketing and eCommerce (pp.
106-113). Springer, Cham.
Paranjape, S., 2018. Role of Digital Marketing for Developing Customer Loyalty. Sansmaran
Research Journal, pp.1-7.
Yadav, M. and Rahman, Z., 2018. The influence of social media marketing activities on
customer loyalty: A study of e-commerce industry. Benchmarking: An International Journal.
Zahoor, S.Z. and Qureshi, I.H., 2017. Social Media Marketing and Brand Equity: A Literature
Review. IUP Journal of Marketing Management, 16(1).