The Role of Digital Marketing and Social Media Marketing

The role of digital marketing
and social media marketing

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Marketing.....................................................................................................................................3
Marketing mix and communication mix fit.................................................................................3
Digital marketing.........................................................................................................................4
Social media marketing...............................................................................................................5
Importance of the digital marketing and social media marketing to the business.......................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
The heart of the business has the clear level of relaying in the development of marketing
techniques in the perfect manner. This have the simplify the different activities along with the
function which is involving all the distribution of good and services. Marks and spencer is the
British multinational firm which is specialising in retail sector dealing as the fashion brand (Zhu
and Gao, 2019). For the company it is important to develop the marketing techniques in order to
gains more level of competitive advantage over the different competitors in perfect manner. the
report will have the clear discussion of the concept of marketing with explanation of mix. There
will be understandability related to digital marketing and social media marketing importance for
firm.
MAIN BODY
Marketing
As the definition states that the age the study and managements for exchange relations in
termed as marketing. This is business process which tends to have the process of identifying,
anticipating and satisfying customers' needs and wants. Because marketing is used to attract
customers as the primary component of business managements and commerce. In the company
of mark and spencer, marketing tends to have the development of the concept stating to there
have the determination of approach which will used to make the adoption of different strategies
against the competitor in perfect manner.
Marketing mix and communication mix fit
M&S is the public limited company which have the clear level of associates with the retail
fashion industry. Marketing strategy helps the firm to have the achievement of the business goals
and objectives along with development of the marketing mix in perfect manner (Kasemsap,
2018). The marketing mix is the widely used framework in order to have the proper defining ger
the strategies such as the product, pricing, advertising & distribution strategies used by Marks &
Spencer.
Product strategy
In this firm is covering all the age group items to be the part of men, women ad kids. There firm
have the clear level of believe in the developing the eco-friendly goods and the fair trade
category which have the worked whole hearted towards the achieving the diversified the
product portfolio in the effective and efficient manner.
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