The Role of Digital Marketing and Social Media Marketing

The role of digital
marketing and
social media
marketing

Table of Contents
INTRODUCTION...........................................................................................................................4
PART 1............................................................................................................................................4
Explain what is Marketing .....................................................................................................4
What is Marketing mix and where communication mix fits..................................................4
Explain what is digital marketing...........................................................................................5
Explain what is social media marketing ................................................................................6
Determine why digital and social media marketing is important for contemporary business6
PART 2............................................................................................................................................6
The two example of social media content which is effective and why .................................6
Screenshots of effective campaign with established model and standard of digital marketing .6
CONCLUSION ...............................................................................................................................7
REFRENCES ..................................................................................................................................7

INTRODUCTION
Marketing and social media marketing is important for promoting goods or
services in market which help organisation to build brand image and increase profit or
sales of organisation. In today's word every organisation is selling there product through
online channels which include Instagram, Facebook, e-mail marketing and many other.
This report include various meaning such as marketing, social media and digital
marketing. It also include marketing mix and where communication mix fits and the
importance of digital and social media marketing in business. In the other part, it include
social media content and the effective campaigns which help organisation to promote
their product in market.
PART 1
Explain what is Marketing
Marketing is defined as an activity where organisation promote their goods and
services in market in order to attract customer to purchase that product. It is a process
where every company they communicate, inform and offer them product which add
value to customers. The main objective of marketing is is to attract audience in order to
tell them they produce high quality of goods or services. This help organisation to
increase sales and create brand loyalty which lead to achieve business objectives and
can run their business smoothly.
What is Marketing mix and where communication mix fits
Marketing Mix is a tool which help organisation to understand which type of
goods or services are been offered to customers in market. In other words, it can be
said as it is set of action which is conducted by every company which lead to target
audience to promote their product (Chen, H., 2018). The basic element of marketing mix
are price, place, promotion and product which is related to each other so that they can
conduct plan for marketing in order to retain customer for business growth and
development of organisation. The component are explain in detail which are as follows:

 Product: Product is defined as good which is sold by organisation in relation to
earn profit. The product can be tangible or intangible because to meet the needs
and requirement of customer. So, it is important for company to identify product
then differentiate it from competing parties in market. The company should
innovate product according to demand of customer in market. Price: This is the main element of marketing mix which is sale price that is
indicated to customer according to their ability to purchase product which is
offered to them in market (Dahiya and Gayatri, 2018).The price is related to
manufacturing, research and development and other expenses. It include various
strategies of pricing such as value based pricing, competitive strategy and many
other . Place: This is the third element in marketing mix which means an area where
organisation decide where to distribute goods and services. The place to sell
product can be either offline or online; where online means digitally through
websites or on social media whereas offline stores include departmental store,
retail store etc.
 Promotion: This is the last element of marketing mix which include advertising,
promotion, marketing, personal selling and many more. This help to promote
goods or services in order to attract customer so they can purchase their goods
and services.
On the other hand communication mix is defined as a tool of promotion mix
which states that to communicate to customers in an effective manner which help
employees and organisation to take business decision correctly. In communication mix
it include various parts such as social media, digital marketing, packaging of product etc
that effectively communicate to their customers. In order to interact with them there are
various tools which are personal selling, sales promotion, campaigns, advertising and
so on (Hanlon, 2018).
Explain what is digital marketing
Digital media marketing is the marketing to sell goods or services by using online
channel which include social media, advertising, e-mail marketing and blogging. The
product is offered by customers in order to attract them which lead to build brand loyalty