The role of digital marketing and social media marketing –

The role of digital marketing and
social media marketing – theory and
examples

Table of Contents
Introduction......................................................................................................................................3
PART 1............................................................................................................................................3
Marketing explanation.................................................................................................................3
Marketing mix.............................................................................................................................3
Digital Advertisement..................................................................................................................3
PART 2............................................................................................................................................5
Descriptions of social media campaigns......................................................................................5
Screen shots of successful promotions along with interactive templates and standards.............6
Content Marketing Effectiveness....................................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

Introduction
Social media has a huge part to perform in the corporate world in current generation. This is
an easy way to establish customer partnerships. There are a variety of companies that use new
digital technology to share their goods and services with customers, whether minor or major
(Chaffey, 2019). This allows corporations to meet a vast number of clients in a short period of
time. It also has a positive impact on the organization's sales and financial performance of the
firm. Various definitions of a marketing blend, internet social media marketing were described
throughout the accompanying article.
PART 1
Marketing explanation
Marketing is being described as a collection of practices regarding the creation, contact,
storage and sharing of an organization's products to its stakeholders and society through anyway.
The primary motivation behind advertising is to raise consumer satisfaction and efficiently
achieve full income for the company alongside everything. It is possible to break marketing
through 3 segments: conventional marketing, partnership marketing as well as online advertising.
The use of internet and information marketing is growing exponentially, and in only a short
amount of time, it also allows companies meet a vast number of customers. This leads to the
rapid improvements in company efficiency and profitability.
Marketing mix
Marketing mix is being described as a collection of certain activities and also strategies that a
company uses successfully to sell its goods. It is a tool composed of 7 different components.
There are 7 digital marketing P's that involve venue, price, commodity, promotion, physical
proof, individuals and procedures (Hanlon, 2019). Promotion is really an important part of the
marketing mix, using a variety of various methods, like advertisement, sales, digital technology,
social networks, direct sales, etc. Which allows companies to efficiently share the knowledge
they need to their clients for their goods and services.
Digital Advertisement
Digital entertainment advertising leads to brand aspect that utilises Internet-based and internet
technology to advertise services and products, like mobile phones and computers. The big

explanation for digital business is to ensure that the organization's sales and earnings rise as a
variety of clients are aware of the brand and product which the business is now serving. It is
possible to further classify new marketing campaigns into 3 distinct types: paying media, earned
media, and owned media. Digital advertisement, social media advertising, search engine
optimization ( seo, online advertising and so forth are among the most commonly used features
of electronic marketing activities.
Marketing on Social Media
In order to appropriately advertise a corporation's services and goods, social networking
advertising can be elaborated as leveraging a variety of various social media platforms
accessible. It is a perfect way for companies to connect including all their current customers
effectively and still reach a range of new and future business and for brand. In modern industry
contexts, digital marketing strategy is being used to make organizations maintain their clients
and transform them into lifelong buyers for companies (Saura, Palos-Sanchez and Correia,
2019). It is a perfect opportunity for firms to meet market competition too though. For
corporations, there are a range of various social media tools available, including Facebook,
Twitter, Youtube and so forth.
In current industry, the significance of internet media marketing
In social networks, there seems to be a spare apartment which can be implement deficiently by
both corporations. It is a great place to connect with customers and users and to answer all their
products and service questions. This is also a perfect way for businesses to revert to customer
reviews, which can be whether harmful or constructive. It also allows corporations to be mindful
of the future clients. Social media marketing is becoming an essential digital marketing and
offers advantages to such a variety of clients and corporations around the world. In reference to
the complex business climate, the different definitions of social networking sales to consumers
are listed below:
Affordable: This is often shown that advertisement needs tremendous costs of doing
business via conventional promotional methods. This is a price method of selling goods and
services to clients by taking digital marketing under account, which involves only some actions
from the sales team to successfully grow the social media presence. This also helps companies to
generate a high returns on their assets but save the corporation's expenditures as well.

Improved brand awareness: Social networks can be viewed as an aggravation way to
connect items / products to prospective clients in order to improve company exposure in the
marketplace (Deiss and Henneberry, 2020). Companies are also creating their first website for
social networks, which really is a perfect way to improve market exposure. There seem to be a
variety of common social media channels that an amount of clients are using to produce
productive outcomes and gain more in only a short amount of time.
Higher user retention and increased customer loyalty: Whenever a company is
available on social media, it allows them the ability to communicate with their customers and
future clients efficiently. It will easily improve their happiness by addressing all the fears and
concerns of customer firms. That will also contribute to even more product consumers who
would then continue to support the company when they get fast and appropriate answers to all
the issues. It also encourages companies to cope successfully with most of the rivalry they have
in the world for them.
Instances could be made on the productive use of Twitter, You Tube and some other social
networking sites by a variety of companies like TESCO, which is a convenience store that
operates the company globally, to advertise certain promotions and goods. Likewise, a variety of
luxury apparel companies, like Sainsbury H&M, use Instagram successfully to market their
creations by models and customers who actually use their items.
PART 2
Descriptions of social media campaigns
The material of social networks is listed as the data shared or uploaded on social media.
For doing however there are a variety of approaches repeated by organisations. Online
advertising is being used by businesses to ensure which they inspire consumers to engage in their
goods and services efficiently. Numerous videos, recordings, articles, e-books, manuals,
photographs and visualisations used among businesses on the social networking pages are social
networking materials. Successful social media communication forms are listed below:
Photos: Various images are used by each company in the social media comments. For
organisations, it is essential to make such photographs eye-catching and enticing to customers
who can receive full exposure. Particularly in comparison to emails, social media channels offer
fantastic ways for moving images to meet their clients.

Blogs: This relate to a social networking website forum which is defined in organized
alphabetically order to ensure that new messages first enter customers (Shen and et. al., 2019).
There are also diaries that are casual. It is an efficient means of advertising a facebook page that
corporations are using.
Screen shots of successful promotions along with interactive templates and standards
Café coffee day
The picture of CCD used on its Social media page were purposely made exciting for both the
audiences. The tiny shades of environmentally friendly spoons are portraying “the CCD coffee”.
They have been using their iconic fairy logo that serves as a graphical core and represents the
kind. Cafe coffee day used RACE preparation in ability to succeed have used this method. It is
an efficient instrument that allows advertisers to gain an awareness of customer views and to
concentrate on the development of their sales (Mishra, 2019). In this strategy, there have been
five critical strategies which include preparing, reaching, behaving, converting and participating.
All of these tasks incorporate collaborating in different initiatives to help advertisers ensure they

maximise their ROI throughout the project design process. This approach has allowed CCD to
build a strategy that draws its faithful consumers across the globe.
Mcdonalds
Mcdonalds is actively taking advantage of a variety of various writers and outlets that are
regularly sharing photos and articles about either the company's goods. There seem to be a range
of articles that specify diverse perspectives wherein the models produced by the brand can be
modelled and worn by customers. The blog picture above is reported on a blog called "food club"
There are a range of different articles, like different opportunities to move off for different food
item, tips for changing the food quality as per the customer demand. This is a smart way to
successfully use social media to inspire people to use consumer-provided goods and services. I
am making good use of ^ C's Customer Movement Training to build these Mcdonalds posts.
Through the support of this model, the enterprise learns regarding 6 different aspects that help a
company efficiently motivate its customers towards its goods and services (Canovi and
Pucciarelli, 2019). Both these considerations need to be taken into account by the app creator
when creating the content. These 6 C's also include material being shown to customers, the

customization of the information to render it more appealing, the society to whom the
information is distributed taking into consideration their principles and beliefs, the ease to be
offered to customers when knowing the product, the corporation's reduced costs as well as the
preference of customers as per whi To regularly to secure that customers are inspired to invest in
businesses' services and goods, these all aspects can be based on. Throughout this sense, when
designing their material, respective food company makes perfect use of online marketing
paradigm.
Content Marketing Effectiveness
Organizations are gaining a number of advantages while ensuring efficient more use material
from social media. Social networking is also an efficient medium that helps both customers and
corporations to express their thoughts and perceptions about different goods and services.
Another benefits about using this method is that as opposed to mass advertising, it hits a variety
of users at a time. A few of the efficacy given by the domain of social media are also:
Content from social media lets companies improve their market awareness. It is an excellent way
to enable companies to transmit their messaging to a broader audience. This also gives the
organisation fresh opportunities.
With the aid of social digital media, client journey activation could be completed effectively. It is
achieved by making contact between consumers and businesses on a social media platform
quicker and more effective (Sun and Wang, 2019).
Three are really a range of digital experiences which, also with aid of a social media network, is
efficiently shared by potential customers.
Social networking advertising allows enterprises to maximise the insight of consumers. With the
support of social media, businesses monitor and analyse buyers who also assistance them to
match their products with the desires and desire of the client.
CONCLUSION
With the support of the above study, it can be inferred that even in today's environment, internet
advertising as well as social marketing were two powerful forms of marketing. Using these
resources, a variety of companies are already responding to their customers' needs. This
continues to bring value to their selling techniques and attract clients for a lengthy span of time
as well. Different social media material allows companies to build successful marketing

campaigns, which are also highlighted with numerous showing positive in the study.
Organizations will leverage social media advertising as well as its material to accomplish all
their targets quickly, that can ultimately save their resources and energies as well.

REFERENCES
Books and Journals
Canovi, M. and Pucciarelli, F., 2019. Social media marketing in wine tourism: winery owners’
perceptions. Journal of Travel & Tourism Marketing, 36(6), pp.653-664.
Chaffey, D., 2019. Digital marketing. Pearson UK.
Deiss, R. and Henneberry, R., 2020. Digital marketing for dummies. John Wiley & Sons.
Hanlon, A., 2019. Digital marketing: strategic planning & integration. SAGE Publications
Limited.
Mishra, A.S., 2019. Antecedents of consumers’ engagement with brand-related content on social
media. Marketing Intelligence & Planning.
Saura, J.R., Palos-Sanchez, P.R. and Correia, M.B., 2019. Digital marketing strategies based on
the e-business model: Literature review and future directions. In Organizational
Transformation and Managing Innovation in the Fourth Industrial Revolution (pp. 86-
103). IGI Global.
Shen, C.W. And et. al., 2019. Social media marketing of IT service companies: Analysis using a
concept-linking mining approach. Industrial Marketing Management.
Sun, Y. and Wang, S., 2019. Understanding consumers’ intentions to purchase green products in
the social media marketing context. Asia Pacific Journal of Marketing and Logistics.