The Role of Digital Marketing and Social Media Marketing

The role of Digital Marketing and Social Media
Marketing

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK1.............................................................................................................................................3
P1 Importance of Marketing mix ...............................................................................................3
P2 Social media platforms and its effectiveness with engaging content....................................6
CONCLUSION-..............................................................................................................................9
REFERENCES..............................................................................................................................10
Books and Journals:..................................................................................................................10

INTRODUCTION
Digital marketing is an online platform and electronic medium for
promoting company's business. It plays an important role in contributing
success and growth of a company. It is an integral part of business which
helps in promoting goods and services of a company. It provides a digital
platform to present online presence in a company. Social media marketing is
one of the medium for promoting goods and services of a company. It
provides various customer centric social platforms. This helps in attracting
new customers and converting potentials into leads for a company. Tesco is
a retail supermarket chain which provides vast number of products in various
countries. It is headquartered in UK and has a global presence in retail
industry. It has been using digital platforms for promoting, selling and
distributing of its goods and services (Alves, Sousa and Machado, 2020). In
this report it has covered importance of digital and social media marketing
for various businesses. And effective usage of social media content for a
company.
Main Body
P1 Importance of Marketing mix
Marketing is a combination of various efforts for promoting buying and
selling of products and services in a company. It refers to integrated
communication process between potential customers and a company to
spread awareness about its product and services. It involves various
elements such as advertising, distributing, trading and various tools for
promoting sales of a company. It is a discipline involves various actions
directed towards building and maintaining relationships with all the
stakeholders. Thus, it is a process of attracting potential customers and
developing customer relationships with the help of effective customer
services. It helps in promoting customer relationships through matching

needs of customers with the help of market research and analysis. This leads
to increasing customer satisfaction and profitability in a company ( Chaffey,
2019). Marketing is essential for promoting product and networking with
potential customers for earning returns. It helps in spreading awareness
about the product information and benefits it provides to strengthen product
features among its targeted audiences.
Marketing mix and Communication mix
Marketing mix involves various elements for spreading awareness and
achieving marketing objectives of a company. It is consists of 4Ps such as
Product mix, Price mix, Place mix and Promotional mix in a company.
Communication mix fits in the marketing mix which is one of the part of 4Ps
of a company. It is also called promotional mix of a company and plays a role
of promoting or communicating information with its targeted audience.
Marketing mix is a broader aspect which is consists of action plans and
tactics that a company undertakes for promoting brand of a company in a
marketplace. It is a strategic model which focuses on the activities that helps
in achieving marketing objectives of a company. Also, it helps in making
strategic decision for launching new products and re-framing existing
products ( Du Plessis, 2017). Thus, marketing mix of a company involves
market research, analysis, and implementation of plans to outreach its target
market audience.
Communication mix or promotional mix of a company is one of the
important method for reaching its target audience effectively. It involves
various elements for communicating with customers and potential audience.
These elements are advertising, social media, product packaging, direct
marketing, events, exhibitions, campaigning, digital marketing etc. Thus,
communication mix is a subset of marketing mix and it is placed in an
organisation as a substantial element for achieving its goals.
Digital Marketing