Health Promotion for Families

This essay examines the role of health professionals in promoting healthy living within families, focusing on the 'One You' campaign. It analyzes the campaign's effectiveness in meeting government targets and addressing barriers to healthcare, including physical, psychological, cultural, financial, and geographical barriers. The essay also explores the link between government strategies and models of health promotion, including Beattie's model, the Health Belief Model, and the Ottawa Charter model.

HEALTH PROMOTION FOR
FAMILIES

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK...............................................................................................................................................1
Role of health professionals in meeting government targets..................................................1
Role of healthcare professionals to promote healthy living...................................................2
Analysis of barriers to healthcare...........................................................................................3
Impact of barriers on individual health..................................................................................4
Link between government strategies and models of health promotion..................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Health promotion is a process to make the community aware about the existing health
problems and unhealthy habits, provide them certain tips to enhance their lifestyle and to make
sustainable goals regarding the health of society. Health promotions are generally conducted by
heath campaigns that involved different volunteers and professionals to increase its effectiveness
(Brown and et.al., 2016). This essay will focus on health campaigns and specific factors related
to it. The study will be based on “ONE YOU” campaign by Public health England which is an
effective campaign promoting healthy lifestyle and eating to adults and middle aged people to
overcome future serious health issues. Along with it, it will also highlight the role of health
professional and different barriers in assessing health. It will also cover certain related
governmental strategies and model of health promotion to make the report credible.
TASK
Role of health professionals in meeting government targets
Health promotions are highly effective only due to its supporting system. This system
includes various clinical and non clinical staff to provide standardized services. The health
campaigns are strongly confined with different government health-related targets. It includes-
 Regular protection to health and well-being of nation.
 Continuous reduction of health disparity.
 Continuous development of healthy lifestyle.
 Awareness regarding different health issues.
 Delivery of progressive care to all participants or patients.
All the above mentioned government targets are fulfilled by health promotion campaigns.
It tends to use the most effective mode of communication to convey awareness among patients as
well as support teams (Eldredge and et.al., 2016). The involved team of doctors and clinical staff
in any health promotion campaign tends to propose standardized health advice to the patients.
Government targets of delivery of progressive care is provided by related nursing staff. The
health functionaries for diagnosis, rehabilitation, medical counseling and health advice
continuously adhering with the set targets of government for continuous health improvements.
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One you campaign includes high professionalized health workers to monitor and evaluate
the activities running under the campaign. The doctors and management team are highly
inclusive in analyzing its healthcare quiz to advice related solutions to the participants. The
campaign is highly attentive to gather health status of community by direct communication. This
successfully meets the target of awareness regarding healthy lifestyle in communities. Other than
this, the nursing staff is efficient enough to cater all patients or participants suffering from
serious illness and need continuous care. The communication barriers related to language and
culture is efficiently managed by skilled workers.
Role of healthcare professionals to promote healthy living
The health promoting life style is based on the multidimensional pattern of self initiated
towards the action and maintain or improve the individual health. The healthcare professionals
are the fastest growing field that provide the awareness regarding towards the nutrition and many
other chronic degenerative diseases. In US, there are large number of population looks more and
more to health care professional provide the proper information and also establish practical
guidance. This will help for prevent the diseases in proper manner. Good nutrition practices are
necessary component that help for prevent or control the diseases such as cancer, diabetes,
atherosclerosis etc (Coyne, 2015). This professional always must respond for increasing the need
and requirement of people. There are different roles performed by the health care professional to
promote the health life style.
One you campaign is also implements the dietary recommendations for people and they
also must performed different role in effective manner.
The health care professionals can server different resources on the food, health and
nutrition in variety of ways such as training give to the students, influence and motivate towards
the nutrition, counseling and daily dietary etc. these are required for providing the information
related the awareness. The health care will motivate to their patient for applied the healthy diet
plans in daily life. It is necessary for community to create new programs for the improvement of
nutrition. Each and every members are individually work together to maintain the professional
societies in proper manner.
It also used the advisory role in the health professionals that providing the legislation,
rules and regulation to each and every people that help for managing their health related policy in
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proper manner. This professional is hired the qualified nutrition that implemented the specific
role in the dietary recommendation. Nutritionists are working in the different setting that
includes the local health department, social community nutrition, advocacy program and policy.
The health care employees are more skilled and knowledgeable to easily understand the behavior
of people or also analyses the consequences in long term (Brown and et.al., 2016). One you
campaign is expected to act as a specific role model to find out the health behaviors and also
found to affect the patient's behavior or attitudes and motivation to make change the lifestyles.
One you campaign is set up all the necessary specification that help for support the need
and requirement of patient and also promote their daily lifestyle (One You campaign urges adults
to adopt healthy behaviours, 2016). It will help for the local leader and other community to
encourage the people for improving their health and well-being. This campaign is mainly focus
towards the results, outcomes for influencing the people to adopt new ideas for related the health
and safety.
Analysis of barriers to healthcare
Physical barriers are manageable and controlled by regular monitoring of whole system
of campaign. Every health promotion program must focus on its communication system,
healthcare equipment, specific physical facilities for the participants (Martin and Nahar, 2017).
One you campaign is embedded with efficient work system, tools and technologies to reduce the
instances of physical barrier.
Psychological hurdles are the most considerable related to any health promotion
campaigns because it is uncontrollable and difficult to identify. It is extremely difficult to control
and alter the thinking and psychology pertaining to different participants of the health care
program (Eldredge and et.al., 2016). At such instance, effective team of counselors act as
facilitators for the running campaign who may explain and persuade the participants to undergo
treatments or assessments.
Cultural hindrances can be overcome by effective team involvement in describing any
health issue to a patient from an almost separate culture. Hand gestures, expressions and body
language can prove to be effective at such instance. Availability of a multi linguistic may act as a
bridge between patients and healthcare professionals.
Financial barriers are utmost necessary to ensure smooth conduction of campaign. A
proper evaluation of budgetary, cost analysis before planning health campaign is necessary step
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to perform. Continuous connections with partners, sponsors and government bodies will
effectively accelerate the plans and procedures (Betts and et.al., 2018). Managing stock and
health care resources for future financial requirements will be helpful.
Geographical barriers are also difficult to manage by health promotion campaigns. The
team need to be fully aware of the problems in a particular region. The lacking in that area in
terms of food, physical and medical, healthcare facilities needs to be analyzed (Martin and
Nahar, 2017). This takes continuous capital funding to provide all the required facilities in that
particular region.
“One you health campaign” need to consider both the barriers to ensure proper and
standardized flow of promotion within the area (Bowling and et.al., 2016). Before the
implementation of any campaign, it is necessary to evaluate the culture and psychology of
patients or community. Proper outcomes may be received by continuous communication and
enhanced interactions with the participants. One you campaign has effective assessments
regarding geographical languages, healthcare professionals and different factors that may
increase physical barriers to the campaign.
Impact of barriers on individual health
Physical barriers directly influence to individual's health as it will create a sense
of discomfort within the participants or patients. Improper health education aids may deliver a
wrong or incomplete information among the patients (Coyne, 2015). Some serious results may
be side effect of certain medicines that are misheard or misspelled.
Psychological barrier to any health promotion campaign may adversely affect individual
health as he will not be able to describe their health issues to concerned health professional. This
type of barrier create a level of difficulty for healthcare professionals in inculcating proposed
treatments of particular disease to patients (Martin and Nahar, 2017). The mindset of the arrived
patients regarding any medicine or health issue will adversely affect the treatments.
The hindrances due to culture differences may develop trust issues among patients
regarding health professionals (Eldredge and et.al., 2016). Patients with such issues will not
continue the treatments from health professionals with different culture. This incomplete
treatment sessions will not deliver effective results to patient.
Similarly, geographical barriers like unfavorable climatic conditions may affect the
health of individual. Situations like inadequate health facilities in residing area disrupts the
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ongoing treatments of participants or patients which is a serious issue of concern for the health
promotion campaign.
Link between government strategies and models of health promotion
There are different number of models in the health promotion that are dependent on
governmental strategies and policies.
Beatties model:2
This model is effective in recognizing the existing plans of the health promotion
campaign. It suggests specific action plan to promote the campaign by inclusion of all the
regulatory bodies that are necessary for the delivery of health education.
Beatte's model of health promotion is basically complex that acknowledge the promotion
which embedded in the culture and social practices. This model will provide the resources to
build the current practices and also generated new strategies for the health promotion in
successfully (Clay, 2018). The health care professionals and governments typically work
together to follow legislation action and technique for managing the tasks. They designed the
policies and interventions to increase the uptake of recommendation that are established. The
basic aim for protecting the individual and social communities (Hills, Dengel and Lubans 2015).
This model is consists of represented the different ways to promote the health by individuals,
professionals and governments etc.
Health belief model
This model is based on the psychological that attempt for prediction of health behavior. It
is possible for focused towards the attitude or belief of the individuals. This model was
developed in 150 through social psychologists. It is adapted to explore the different type of short
term and long term behavior. It involves health and transmission of diseases (Clay, 2018). This
model is basically applied in the different range of health behavior and populations.
Government is implementing the strategies for providing the best services regarding the
medical care to the patient. Government is making strategies for providing the guidance related
the health promotion to the health belief model. It is designed for promotions to implementing in
the different areas such as schools, college and institutes etc. it also included the different health
challenges such as safety, physical activity, alcohol, nutrition etc. The government is collecting
and gathering all the information regarding the health that efforts to identify the risk and
populations.
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Ottawa Charter model-
This model is based on the process for enabling the people to increase the control and
also improve the health. It is useful for the promotion regarding the health and safety. It is also
responsible for providing the awareness to the people. Government is also playing important role
for Planning the strategies regarding the health promotions (Bowling and et.al., 2016). There are
different type of strategies implemented for the promotion of health awareness such as health
policy, Community actions, develop personal skill etc. The government is implemented the
policies and approaches. It includes taxation, legislation and fiscal measurement. This strategy
will help for identify the obstacles and adopt the health services.
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CONCLUSION
As per discussion, it concluded that the health promotion is method to provide the
awareness about the health and safety. It discusses about the role of health professionals in
meeting government targets and role of healthcare professionals to promote healthy living
(Bowling and et.al., 2016). It also summarized to analyses of barriers to healthcare and also on
individual health. Link between government strategies and models of health promotion are
considerable as government provide sufficient facilities to implement the models. Apart from
this, the study has also suggested that appropriate standards and policies are mandatory for
reducing certain barriers that introduces during communication processes at healthcare
organizations.
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REFERENCES
Books and Journals
Betts, A. C. and et.al., 2018. Reducing barriers to healthy weight: Planned and responsive
adaptations to a lifestyle intervention to serve people with impaired mobility. Disability
and health journal. 11(2). pp.315-323.
Bowling, A.B and et.al., 2016. Healthy foods, healthy families: Combining incentives and
exposure interventions at urban farmers’ markets to improve nutrition among recipients
of US federal food assistance. Health Promotion Perspectives. 6(1). p.10.
Brown, H.E and et.al., 2016. Family‐based interventions to increase physical activity in children:
a systematic review, meta‐analysis and realist synthesis. Obesity reviews. 17(4). pp.345-
360.
Clay, G., 2018. Public health and health promotion. Foundation Studies for Caring: Using
Student- Centred Learning. p.105.
Coyne, I., 2015. Families and health‐care professionals' perspectives and expectations of family‐
centred care: hidden expectations and unclear roles. Health expectations. 18(5). pp.796-
808.
Eldredge, L. K. B. and et.al., 2016. Planning health promotion programs: an intervention
mapping approach. John Wiley & Sons.
Hills, A.P., Dengel, D.R. and Lubans, D.R., 2015. Supporting public health priorities:
recommendations for physical education and physical activity promotion in
schools. Progress in cardiovascular diseases.57(4). pp.368-374.
Martin, B. and Nahar, V. K., 2017. Book Review: Theoretical Foundations of Health Education
and Health Promotion. Perspectives in public health. 137(6). p.348.
Online:
One You campaign urges adults to adopt healthy behaviours. 2016. [Online]. Available through:
<https://www.csp.org.uk/news/2016-03-09-one-you-campaign-urges-adults-adopt-
healthy-behaviours>.
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