Social Media in Tourism Selection: Research Methodologies
Added on 2020-11-12
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Research Methodologies
TABLE OF CONTENTSCHAPTER 1: INTRODUCTION.........................................................................................1CHAPTER 2: MAIN BODY................................................................................................1Theme 1: To identify the role of social media in tourism sector...............................1Theme 2: To analyze the impact of various networking platforms in selecting tourismdestination.................................................................................................................3Theme 3: To identify the factors of social media on which people rely while takingdecision.....................................................................................................................4CHAPTER 3: CONCLUSION.............................................................................................5REFERENCES..............................................................................................................................7
CHAPTER 1: INTRODUCTIONIn the present era, social media plays an important role to change the lifestyle ofevery person. It also provides platforms to enhance the communication between eachother and help to take better decision for the welfare of society as well as for country. Itis an interacted computer related technology that facilitates sharing of ideas throughnetwork. Every person uses different methods in order to research on specific topic andsocial media helps to take better decision for a company in order to reach on a way ofsuccess. When people travel, firstly they check other’s reviews and then take decisionwhether to go at that particular place or not and this is done by using social media.Even, many companies also take their feedback from users and then post it on website.In this way, almost more than half of a population depends upon social marketing inorder to develop plans, taking feedback and promoting their services in the market. Theliterature review also provide Facebook and business model . Literature review is a secondary tool that helps to gather information througharticles and books which is already given by someone. The entire report is based uponliterature review of social media and the way it creates impact on today's generationalong with its role in tourism sector. Further, literature review helps to analyse theimpact of various networking platforms in selecting tourism destination and alsoidentifies different factors of social media on which people believe while taking decisionto travel. Aim: ”The impact of social media platforms on tourism destination selection – A casestudy on Malta”CHAPTER 2: MAIN BODYTheme 1: To identify the role of social media in tourism sectorAccording to Prasad and Saigal, (2018) every business has to maintain greatcommunication with their customers and build a strong relationship that can be handledby using social media because it is a channel that helps to promote tours and activities.Further, tour providers use social media in order to connect themselves with travellers.Even customers most of the time use social media such as website in order to takedecision for selecting their destination but it has been critically evaluated by Dahl,1
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